{"id":71632,"date":"2023-10-05T12:00:00","date_gmt":"2023-10-05T19:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=71632"},"modified":"2023-10-05T12:01:46","modified_gmt":"2023-10-05T19:01:46","slug":"forrester-wave-saas-marketplaces-report-2023","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/forrester-wave-saas-marketplaces-report-2023\/","title":{"rendered":"Salesforce AppExchange Positioned as a Leader in SaaS Marketplaces Analyst Report"},"content":{"rendered":"\n<p>Salesforce, the #1 AI CRM, today announced that its enterprise cloud marketplace for partner apps and experts, <a href=\"https:\/\/appexchange.salesforce.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">AppExchange<\/a>, has been recognized as a Leader in The Forrester Wave\u2122: SaaS Marketplaces, Q4 2023 analyst report.\u00a0<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tExplore Salesforce\u2019s enterprise cloud marketplace.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/appexchange.salesforce.com\/?d=cta-body-promo-8\" target=\"_blank\">\n\t\t\t\t<span>Visit the AppExchange<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p><strong>Why it\u2019s important<\/strong>: <a href=\"https:\/\/www.salesforce.com\/news\/stories\/trends-in-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">88% of IT leaders<\/a> view app integrations as critical for building connected customer experiences.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AppExchange is a trusted marketplace that empowers companies, admins, developers, and entrepreneurs to build, market, and grow in entirely new ways.&nbsp;<\/li>\n\n\n\n<li>More than 91% of Salesforce customers, from small businesses to enterprise companies, have installed at least one app from AppExchange.&nbsp;<\/li>\n\n\n\n<li>Since its launch in 2006, the platform has grown to include more than 8,000 apps and experts, with over 12 million customer installs.<\/li>\n<\/ul>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"92804\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/forrester-wave-industry-cloud-public-sector-q1-2026\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-Named-a-Leader-in-the-Forrester-Wave-for-Industry-Cloud-Solutions-for-Public-Sector.png?w=1024\" class=\"content-card__image\" alt=\"Chart showing top industry cloud solutions for public sector based on strength of offering and strength of strategy.\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-Named-a-Leader-in-the-Forrester-Wave-for-Industry-Cloud-Solutions-for-Public-Sector.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-Named-a-Leader-in-the-Forrester-Wave-for-Industry-Cloud-Solutions-for-Public-Sector.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-Named-a-Leader-in-the-Forrester-Wave-for-Industry-Cloud-Solutions-for-Public-Sector.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-Named-a-Leader-in-the-Forrester-Wave-for-Industry-Cloud-Solutions-for-Public-Sector.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-Named-a-Leader-in-the-Forrester-Wave-for-Industry-Cloud-Solutions-for-Public-Sector.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-Named-a-Leader-in-the-Forrester-Wave-for-Industry-Cloud-Solutions-for-Public-Sector.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-Named-a-Leader-in-the-Forrester-Wave-for-Industry-Cloud-Solutions-for-Public-Sector.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-Named-a-Leader-in-the-Forrester-Wave-for-Industry-Cloud-Solutions-for-Public-Sector.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-Named-a-Leader-in-the-Forrester-Wave-for-Industry-Cloud-Solutions-for-Public-Sector.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-Named-a-Leader-in-the-Forrester-Wave-for-Industry-Cloud-Solutions-for-Public-Sector.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/forrester-wave-industry-cloud-public-sector-q1-2026\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce Named a Leader in Analyst Evaluation of Industry Cloud Solutions For Public Sector\u00a0\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t3 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"92728\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/most-ethical-companies-2026\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"538\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Blog-Header-1200x630-1.png?w=1024\" class=\"content-card__image\" alt=\"Salesforce named to World&#039;s Most Ethical Companies List for 17th year.\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Blog-Header-1200x630-1.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Blog-Header-1200x630-1.png?w=300&amp;h=158 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Blog-Header-1200x630-1.png?w=768&amp;h=403 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Blog-Header-1200x630-1.png?w=1024&amp;h=538 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Blog-Header-1200x630-1.png?w=264&amp;h=139 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Blog-Header-1200x630-1.png?w=500&amp;h=263 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Blog-Header-1200x630-1.png?w=678&amp;h=356 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Blog-Header-1200x630-1.png?w=150&amp;h=79 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Blog-Header-1200x630-1.png?w=368&amp;h=193 368w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/most-ethical-companies-2026\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce Named to World\u2019s Most Ethical Companies List for 17th Year\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t2 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/71632\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<p><strong>Driving the news: <\/strong>Forrester&#8217;s evaluation found that \u201cSalesforce continues to be a SaaS poster child and a pacesetter, both generally and in its SaaS marketplace.\u201d&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Forrester also gave Salesforce the highest possible ratings in the criteria of availability of applications, search capability, product details, peer reviews, global availability, vision, innovation, roadmap, community, and number of customers.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Soundbites:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cSalesforce has a well-established, big marketplace for SaaS solutions that is widely adopted in its vast customer base. It has also done a lot to foster security, peer reviews, and information and details.\u201d <strong>\u2013 The Forrester Wave\u2122: SaaS Marketplaces, Q4 2023 report<\/strong><\/li>\n\n\n\n<li>\u201cWe believe this recognition is a direct reflection of the innovation we are achieving with our partners as we scale to serve more and more customers. Moving forward, we want to bring the power of the Salesforce ecosystem to every product, industry, and customer journey, and believe our investments in trusted data, AI, and CRM will play a key role in that effort.&#8221; <strong>\u2013 Alice Steinglass, EVP &amp; GM, Salesforce Platform &amp; AppExchange<\/strong><\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Moving forward, we want to bring the power of the Salesforce ecosystem to every product, industry, and customer journey, and believe our investments in trusted data, AI, and CRM will play a key role in that effort.<\/p>\n<cite><strong>Alice Steinglass, EVP &amp; GM, Salesforce Platform &amp; AppExchange<\/strong><\/cite><\/blockquote>\n\n\n\n<p><strong>Fast facts:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Partners are building apps on AppExchange to help them extend and enrich their AI and data strategy and workflows, found on the new <a href=\"https:\/\/appexchange.salesforce.com\/mktcollections\/curated\/ai-apps-and-experts?d=latestcollections-cta-body-promo-34\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">AI + Data + CRM Collection<\/a>.<\/li>\n\n\n\n<li>AppExchange recently announced over 100 new <a href=\"https:\/\/appexchange.salesforce.com\/mktcollections\/cloud-collections\/tableau-accelerators\" target=\"_blank\" rel=\"noreferrer noopener\">Tableau Accelerators<\/a> and <a href=\"https:\/\/www.salesforce.com\/news\/stories\/link-appexchange-migration\/\" target=\"_blank\" rel=\"noreferrer noopener\">expanded its commerce ecosystem<\/a> for <a href=\"https:\/\/www.salesforce.com\/products\/commerce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Commerce Cloud<\/a> customers.<\/li>\n<\/ul>\n\n\n\n<p><strong>More information:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Forrester Wave\u2122: SaaS Marketplaces, Q4 2023 report is available <a href=\"https:\/\/www.salesforce.com\/form\/appexchange\/forrester-wave-2023-report\/?d=cta-body-promo-43\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n\n\n\n<li>Learn more about <a href=\"http:\/\/salesforce.com\/partners\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce\u2019s partner ecosystem<\/a> and visit the <a href=\"https:\/\/appexchange.salesforce.com\/?d=cta-body-promo-8&amp;_ga=2.88891419.1284800889.1693922481-1641097573.1684766371\" target=\"_blank\" rel=\"noreferrer noopener\">AppExchange<\/a><\/li>\n\n\n\n<li>Read more about the winners of the 2023 Partner Innovation Awards <a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-2023-partner-innovation-award-winners\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce, the #1 AI CRM, today announced that its enterprise cloud marketplace for partner apps and experts, AppExchange, has been recognized as a Leader in The Forrester Wave\u2122: SaaS Marketplaces, Q4 2023 analyst report.\u00a0 Why it\u2019s important: 88% of IT leaders view app integrations as critical for building connected customer experiences. Driving the news: Forrester&#8217;s [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":71637,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1735],"sf_theme":[],"sf_topic":[1752],"sf_product":[1738],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-71632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-news-highlights","sf_topic-awards-and-recognition","sf_product-appexchange"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce AppExchange Positioned as a Leader in SaaS Marketplaces Analyst Report - Salesforce<\/title>\n<meta name=\"description\" content=\"Salesforce, the #1 AI CRM, today announced that its enterprise cloud marketplace for partner apps and experts, AppExchange, has been recognized as a\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/news\/stories\/forrester-wave-saas-marketplaces-report-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce AppExchange Positioned as a Leader in SaaS Marketplaces Analyst Report\" \/>\n<meta property=\"og:description\" content=\"Salesforce, the #1 AI CRM, today announced that its enterprise cloud marketplace for partner apps and experts, AppExchange, has been recognized as a\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/news\/stories\/forrester-wave-saas-marketplaces-report-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesforce\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-05T19:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-05T19:01:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/Gartner_AppExchange.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:site\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/forrester-wave-saas-marketplaces-report-2023\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/forrester-wave-saas-marketplaces-report-2023\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Salesforce AppExchange Positioned as a Leader in SaaS Marketplaces Analyst Report\",\"datePublished\":\"2023-10-05T19:00:00+00:00\",\"dateModified\":\"2023-10-05T19:01:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/forrester-wave-saas-marketplaces-report-2023\/\"},\"wordCount\":420,\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/forrester-wave-saas-marketplaces-report-2023\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/Gartner_AppExchange.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/forrester-wave-saas-marketplaces-report-2023\/\",\"url\":\"https:\/\/www.salesforce.com\/news\/stories\/forrester-wave-saas-marketplaces-report-2023\/\",\"name\":\"Salesforce AppExchange Positioned as a Leader in SaaS Marketplaces Analyst Report - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/forrester-wave-saas-marketplaces-report-2023\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/forrester-wave-saas-marketplaces-report-2023\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/Gartner_AppExchange.jpg\",\"datePublished\":\"2023-10-05T19:00:00+00:00\",\"dateModified\":\"2023-10-05T19:01:46+00:00\",\"description\":\"Salesforce, the #1 AI CRM, today announced that its enterprise cloud marketplace for partner apps and experts, AppExchange, has been recognized as a\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/news\/stories\/forrester-wave-saas-marketplaces-report-2023\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/forrester-wave-saas-marketplaces-report-2023\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/Gartner_AppExchange.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/Gartner_AppExchange.jpg\",\"width\":1200,\"height\":675},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/news\/#website\",\"url\":\"https:\/\/www.salesforce.com\/news\/\",\"name\":\"Salesforce\",\"description\":\"Get the latest Salesforce press releases, announcements, stories, and media contacts. See today\u2019s CRM news.\",\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/news\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.salesforce.com\/news\/#organization\",\"name\":\"Salesforce\",\"url\":\"https:\/\/www.salesforce.com\/news\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.salesforce.com\/news\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/default.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/default.jpg\",\"width\":1200,\"height\":630,\"caption\":\"Salesforce\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/salesforce\/\",\"https:\/\/x.com\/salesforcenews\",\"https:\/\/www.linkedin.com\/company\/salesforce\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Salesforce AppExchange Positioned as a Leader in SaaS Marketplaces Analyst Report - Salesforce","description":"Salesforce, the #1 AI CRM, today announced that its enterprise cloud marketplace for partner apps and experts, AppExchange, has been recognized as a","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/news\/stories\/forrester-wave-saas-marketplaces-report-2023\/","og_locale":"en_US","og_type":"article","og_title":"Salesforce AppExchange Positioned as a Leader in SaaS Marketplaces Analyst Report","og_description":"Salesforce, the #1 AI CRM, today announced that its enterprise cloud marketplace for partner apps and experts, AppExchange, has been recognized as a","og_url":"https:\/\/www.salesforce.com\/news\/stories\/forrester-wave-saas-marketplaces-report-2023\/","og_site_name":"Salesforce","article_publisher":"https:\/\/www.facebook.com\/salesforce\/","article_published_time":"2023-10-05T19:00:00+00:00","article_modified_time":"2023-10-05T19:01:46+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/Gartner_AppExchange.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_creator":"@salesforcenews","twitter_site":"@salesforcenews","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.salesforce.com\/news\/stories\/forrester-wave-saas-marketplaces-report-2023\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/news\/stories\/forrester-wave-saas-marketplaces-report-2023\/"},"author":{"name":"","@id":""},"headline":"Salesforce AppExchange Positioned as a Leader in SaaS Marketplaces Analyst Report","datePublished":"2023-10-05T19:00:00+00:00","dateModified":"2023-10-05T19:01:46+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/news\/stories\/forrester-wave-saas-marketplaces-report-2023\/"},"wordCount":420,"publisher":{"@id":"https:\/\/www.salesforce.com\/news\/#organization"},"image":{"@id":"https:\/\/www.salesforce.com\/news\/stories\/forrester-wave-saas-marketplaces-report-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/Gartner_AppExchange.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/news\/stories\/forrester-wave-saas-marketplaces-report-2023\/","url":"https:\/\/www.salesforce.com\/news\/stories\/forrester-wave-saas-marketplaces-report-2023\/","name":"Salesforce AppExchange Positioned as a Leader in SaaS Marketplaces Analyst Report - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/news\/stories\/forrester-wave-saas-marketplaces-report-2023\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/news\/stories\/forrester-wave-saas-marketplaces-report-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/Gartner_AppExchange.jpg","datePublished":"2023-10-05T19:00:00+00:00","dateModified":"2023-10-05T19:01:46+00:00","description":"Salesforce, the #1 AI CRM, today announced that its enterprise cloud marketplace for partner apps and experts, AppExchange, has been recognized as a","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/news\/stories\/forrester-wave-saas-marketplaces-report-2023\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.salesforce.com\/news\/stories\/forrester-wave-saas-marketplaces-report-2023\/#primaryimage","url":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/Gartner_AppExchange.jpg","contentUrl":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/Gartner_AppExchange.jpg","width":1200,"height":675},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/news\/#website","url":"https:\/\/www.salesforce.com\/news\/","name":"Salesforce","description":"Get the latest Salesforce press releases, announcements, stories, and media contacts. See today\u2019s CRM news.","publisher":{"@id":"https:\/\/www.salesforce.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.salesforce.com\/news\/#organization","name":"Salesforce","url":"https:\/\/www.salesforce.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.salesforce.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/default.jpg","contentUrl":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/default.jpg","width":1200,"height":630,"caption":"Salesforce"},"image":{"@id":"https:\/\/www.salesforce.com\/news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/salesforce\/","https:\/\/x.com\/salesforcenews","https:\/\/www.linkedin.com\/company\/salesforce\/"]}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/10\/Gartner_AppExchange.jpg","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/news","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/71632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/comments?post=71632"}],"version-history":[{"count":2,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/71632\/revisions"}],"predecessor-version":[{"id":71638,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/71632\/revisions\/71638"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/media\/71637"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/media?parent=71632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/categories?post=71632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/tags?post=71632"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_content_type?post=71632"},{"taxonomy":"sf_theme","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_theme?post=71632"},{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_topic?post=71632"},{"taxonomy":"sf_product","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_product?post=71632"},{"taxonomy":"sf_industry","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_industry?post=71632"},{"taxonomy":"sf_role","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_role?post=71632"},{"taxonomy":"sf_multimedia_asset","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_multimedia_asset?post=71632"},{"taxonomy":"sf_location","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_location?post=71632"},{"taxonomy":"sf_collection","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_collection?post=71632"},{"taxonomy":"sf_visibility","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_visibility?post=71632"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/coauthors?post=71632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}