{"id":71946,"date":"2023-11-02T05:00:00","date_gmt":"2023-11-02T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=71946"},"modified":"2024-09-16T13:42:33","modified_gmt":"2024-09-16T20:42:33","slug":"data-analytics-trends","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/data-analytics-trends\/","title":{"rendered":"As AI Advances, Trusted Data and Security Concerns Grow – Salesforce Report"},"content":{"rendered":"\n

Quick take<\/strong>: Salesforce\u2019s State of Data and Analytics report, based on surveys of more than 10,000 technical and business leaders, reveals concerns about trusted data and security as organizations look to take advantage of advancements in artificial intelligence.<\/em><\/p>\n\n\n\n

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Data security and reliability have long been critical to the success of business initiatives. But rapid advancements in artificial intelligence (AI)<\/a> have made these elements all the more important. <\/em>As Salesforce Chief Data Officer Wendy Batchelder<\/a> sees it, \u201cThe AI revolution is actually a data revolution, and a company\u2019s AI strategy is only as strong as its data strategy, with trust at its core.\u201d <\/p>\n\n\n\n

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The AI revolution is actually a data revolution, and a company\u2019s AI strategy is only as strong as its data strategy, with trust at its core.<\/p>\nWendy Batchelder, Chief Data Officer, Salesforce<\/cite><\/blockquote>\n\n\n\n

Nearly 9 in 10 (87%) analytics and IT leaders agree: advances in AI make data management a higher priority. <\/p>\n\n\n\n

The Salesforce State of Data and Analytics report<\/a>, featuring insights from more than 10,000 leaders across 18 countries, finds a lack of confidence in data accuracy among respondents. Additionally, data security emerged as their biggest challenge to managing and leveraging data for business needs.<\/p>\n\n\n\n

To navigate these challenges, leaders are focusing on improving data governance and creating a data culture to meet the moment. <\/p>\n\n\n\n