{"id":71962,"date":"2023-11-02T08:00:00","date_gmt":"2023-11-02T15:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=71962"},"modified":"2024-09-16T13:42:32","modified_gmt":"2024-09-16T20:42:32","slug":"trade-promotion-management-news","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/trade-promotion-management-news\/","title":{"rendered":"Salesforce Adds AI-Powered Trade Promotion Planning to Consumer Goods Cloud"},"content":{"rendered":"\n<p>Salesforce Trade Promotion Optimization for Consumer Goods Cloud is now generally available. This new feature uses predictive AI and intelligent analytics to help customers more efficiently analyze and improve their trade promotion planning for profitable growth.<\/p>\n\n\n\n<p><strong>Why it\u2019s important: <\/strong>Eighty percent of Consumer Goods (CG) executives <a href=\"https:\/\/www.bain.com\/how-we-help\/why-consumer-product-companies-need-to-solve-revenue-growth-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">are unhappy<\/a> with their current promotion and revenue growth management strategies. One reason why: 60% of trade promotions go <a href=\"https:\/\/poinstitute.com\/wp-content\/uploads\/2017\/07\/QuriPaperonPromotionalPerformance-2.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">unanalyzed<\/a>.<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tDrive revenue growth with improved trade promotion effectiveness.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/products\/consumer-goods-cloud\/trade-promotion-management\/?d=cta-body-promo-8%20%20%20\" target=\"_blank\">\n\t\t\t\t<span>Learn more<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p><strong>Innovation in action:<\/strong> Trade Promotion Optimization helps consumer goods companies maximize the value of every dollar they invest in trade promotions by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Leveraging <a href=\"https:\/\/www.tableau.com\/products\/einstein-discovery\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein Discovery<\/a><strong> <\/strong>to help account managers predict baselines \u2014 how much of a product they expect to sell without promotion \u2014 and predicting the expected uplift after a promotion. This helps companies build more effective future trade plans.<\/li>\n\n\n\n<li>Using intelligent analytics to evaluate historic promotion performance, which better informs current demand plans and reduces future out-of-stock products.<\/li>\n\n\n\n<li>Providing one seamless,intuitive user interface for consumer goods brands to easily review and adjust current forecasts.<\/li>\n<\/ul>\n\n\n\n<p><strong>The Salesforce perspective<\/strong>: \u201cFor consumer goods companies that are increasingly focused on driving profitable growth and optimizing trade spend for ROI, a powerful trade promotion management solution is imperative. Salesforce Consumer Goods Cloud brings the power of AI, data, and CRM together to create an intelligent and more efficient trade promotion optimization solution that empowers companies to accurately forecast and build highly effective plans for their business goals.\u201d \u2014 Kishan Chetan, SVP and GM, Consumer Goods, Salesforce<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Salesforce Consumer Goods Cloud brings the power of AI, data, and CRM together to create an intelligent and more efficient trade promotion optimization solution that empowers companies to accurately forecast and build highly effective plans for their business goals.<\/p>\n<cite>Kishan Chetan, SVP and GM, Consumer Goods, Salesforce<\/cite><\/blockquote>\n\n\n\n<p><strong>Zoom out: <\/strong>Salesforce\u2019s Trade Promotion Management (TPM) was recently awarded three \u201cBest-in Class\u201d distinctions from the Promotion Optimization Institute (POI) in its <a href=\"https:\/\/www.salesforce.com\/content\/dam\/web\/en_us\/www\/documents\/reports\/2023-poi-enterprise-planning-vendor-panorama-salesforce-final-cut.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">2023 POI Enterprise Planning (EPx) Vendor Panorama report<\/a>.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>These distinctions highlight some of the strengths of Salesforce\u2019s TPM platform including its User Experience for Trade Promotion Planning (TPx UX), \u201cvisually engaging\u201d landing dashboard, and strong internal collaboration capabilities.<\/li>\n<\/ul>\n\n\n\n<p><strong>Additional information:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn more about Salesforce Consumer Goods Trade Promotion Management <a href=\"https:\/\/www.salesforce.com\/products\/consumer-goods-cloud\/trade-promotion-management\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n\n\n\n<li>Read the POI report <a href=\"https:\/\/www.salesforce.com\/content\/dam\/web\/en_us\/www\/documents\/reports\/2023-poi-enterprise-planning-vendor-panorama-salesforce-final-cut.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n\n\n\n<li>Join the <a href=\"https:\/\/www.salesforce.com\/form\/events\/webinars\/form-rss\/4384904\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Trade Promotion Optimization webinar<\/a> on Nov. 8 to learn more<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce Trade Promotion Optimization for Consumer Goods Cloud is now generally available. This new feature uses predictive AI and intelligent analytics to help customers more efficiently analyze and improve their trade promotion planning for profitable growth. Why it\u2019s important: Eighty percent of Consumer Goods (CG) executives are unhappy with their current promotion and revenue growth [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":71993,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1735],"sf_theme":[1912],"sf_topic":[1726],"sf_product":[2796,19249,1748],"sf_industry":[1749],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-71962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-news-highlights","sf_theme-digital-transformation","sf_topic-digital-transformation","sf_product-einstein","sf_product-einstein-ai","sf_product-salesforce-platform","sf_industry-consumer-goods","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Adds AI-Powered Trade Promotion Planning to Consumer Goods Cloud - Salesforce<\/title>\n<meta name=\"description\" content=\"Salesforce Trade Promotion Optimization for Consumer Goods Cloud is now generally available. 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