{"id":72125,"date":"2023-11-07T08:00:00","date_gmt":"2023-11-07T16:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=72125"},"modified":"2025-03-27T16:26:54","modified_gmt":"2025-03-27T23:26:54","slug":"future-ai-scenario","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/future-ai-scenario\/","title":{"rendered":"Evolutionary AI: From Apple&#8217;s Knowledge Navigator to Salesforce Einstein"},"content":{"rendered":"\n<p><em>Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. For the latest, go <\/em><a href=\"https:\/\/www.salesforce.com\/platform\/\"><em>here<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/uGsb4J4yE32aUWekbMyw7p.jpg\"  data-uuid=\"uGsb4J4yE32aUWekbMyw7p\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><figcaption class=\"wp-element-caption\"><em>Follow Jordan and her co-workers on a journey to 2030 as they tackle a business challenge with the help of Salesforce Einstein, unlocking the full potential of trusted AI, data,and CRM. This is not a product roadmap, but rather a vision grounded in the insights of experts about real socio-technological possibilities.<\/em><\/figcaption><\/figure>\n\n\n\n<p>The year 2023 will be remembered as the beginning of a new era in the relationship between humans and machines. Powerful AI woke from its long slumber and fully entered into public consciousness. Released at the end of last year, OpenAI\u2019s ChatGPT <a href=\"https:\/\/www.reuters.com\/technology\/chatgpt-sets-record-fastest-growing-user-base-analyst-note-2023-02-01\/\" target=\"_blank\" rel=\"noreferrer noopener\">reached 100 million<\/a> monthly active users in just six weeks. In contrast, YouTube and Facebook took four years to reach that level of usage.&nbsp;<\/p>\n\n\n\n<p>Like the introduction of the World Wide Web in 1991, which made the internet usable for billions of people, <a href=\"https:\/\/www.salesforce.com\/news\/stories\/what-is-generative-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">generative AI<\/a> will give everyone an intelligent assistant with nearly everything on the internet in its virtual brain.<\/p>\n\n\n\n<p>ChatGPT, Anthropic\u2019s Claude, Google\u2019s Bard, and other generative AI large language models (LLMs) aren\u2019t the result of immaculate conception. They are the culmination of decades of scientific research and innovation that have brought what was once thought of as science fiction to real life. It\u2019s been nearly 70 years since John McCarthy, a legendary computer scientist, first introduced the term artificial intelligence. He and his colleagues <a href=\"http:\/\/jmc.stanford.edu\/articles\/dartmouth\/dartmouth.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">proposed<\/a> that \u201cevery aspect of learning or any other feature of intelligence can in principle be so precisely described that a machine can be made to simulate it.\u201d&nbsp;<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Copilot<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"81219\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/penfed-agentforce-mulesoft-enhanced-member-experiences\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/09\/PenFed-Transforms-Member-Experience-with-Salesforce-AI-and-Digital-Solutions.png?w=1024\" class=\"content-card__image\" alt=\"\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/09\/PenFed-Transforms-Member-Experience-with-Salesforce-AI-and-Digital-Solutions.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/09\/PenFed-Transforms-Member-Experience-with-Salesforce-AI-and-Digital-Solutions.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/09\/PenFed-Transforms-Member-Experience-with-Salesforce-AI-and-Digital-Solutions.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/09\/PenFed-Transforms-Member-Experience-with-Salesforce-AI-and-Digital-Solutions.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/09\/PenFed-Transforms-Member-Experience-with-Salesforce-AI-and-Digital-Solutions.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/09\/PenFed-Transforms-Member-Experience-with-Salesforce-AI-and-Digital-Solutions.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/09\/PenFed-Transforms-Member-Experience-with-Salesforce-AI-and-Digital-Solutions.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/09\/PenFed-Transforms-Member-Experience-with-Salesforce-AI-and-Digital-Solutions.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/09\/PenFed-Transforms-Member-Experience-with-Salesforce-AI-and-Digital-Solutions.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/09\/PenFed-Transforms-Member-Experience-with-Salesforce-AI-and-Digital-Solutions.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/penfed-agentforce-mulesoft-enhanced-member-experiences\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce Data and AI Solutions Boost PenFed Member Experiences\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t3 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"76855\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/press-releases\/2024\/04\/25\/einstein-copilot-general-availability\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/EinsteinCopilotGA.jpg?w=1024\" class=\"content-card__image\" alt=\"\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/EinsteinCopilotGA.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/EinsteinCopilotGA.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/EinsteinCopilotGA.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/EinsteinCopilotGA.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/EinsteinCopilotGA.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/EinsteinCopilotGA.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/EinsteinCopilotGA.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/EinsteinCopilotGA.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/EinsteinCopilotGA.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/EinsteinCopilotGA.jpg?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/press-releases\/2024\/04\/25\/einstein-copilot-general-availability\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce Announces General Availability of Einstein Copilot Along with New Einstein Copilot Actions for Sellers and Tools for Driving Enterprise AI Adoption\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t7 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/72125\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<p>Rudimentary chatbots, such as <a href=\"https:\/\/www.vox.com\/future-perfect\/23617185\/ai-chatbots-eliza-chatgpt-bing-sydney-artificial-intelligence-history\" target=\"_blank\" rel=\"noreferrer noopener\">Eliza<\/a>, were developed over the years, but it took more than half a century before computers were able to detect cats in YouTube videos or for Apple\u2019s Siri or Amazon&#8217;s Alexa to tell you the time. The current incarnation of generative AI can help users by saving time with routine tasks, gathering and summarizing research, writing code, and more.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Now, with the combination of massive amounts of accessible data, vast increases in computing power, and advances in deep learning algorithms, AI has the potential to largely transform how we live and work, and provide a massive boost to innovation and economic output.<\/p>\n<\/blockquote>\n\n\n\n<p>Now, with the combination of massive amounts of accessible data, vast increases in computing power, and advances in deep learning algorithms, AI has the potential to largely transform how we live and work, and provide a massive boost to innovation and economic output.<\/p>\n\n\n\n<p>This moment has been presaged in science fiction, in books ranging from Isaac Asimov\u2019s classics to William Gibson\u2019s <em>Neuromancer<\/em>; in \u201cStar Trek\u201d and movies like &#8220;2001: A Space Odyssey&#8221; and \u201cMinority Report\u201d; and of course, voluminously through academic journals.&nbsp;<\/p>\n\n\n\n<p>It\u2019s also been evangelized in corporate marketing. <a href=\"https:\/\/archive.org\/details\/DigibarnKnowledgeNavigatorAppleConcept1987\" target=\"_blank\" rel=\"noreferrer noopener\">Knowledge Navigator<\/a>, a concept video created by Apple and released in 1987 envisioned an AI future. In the video, a professor organizes his day, searches for information, and connects with colleagues with what could now be described as an iPad-like tablet computer, manipulated with gestures and voice, and guided by a highly advanced Siri-like digital software agent that knows everything about anything.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n <script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/DZ3rsH966wh4R7vWpMWzSj.jpg\"  data-uuid=\"DZ3rsH966wh4R7vWpMWzSj\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<p>Fast forward 36 years to the video Salesforce has now created (watch it <a href=\"https:\/\/www.youtube.com\/watch?v=SSgslQPSQ9U\">here<\/a> or at the top of the page). In it, Jordan and her co-workers are managing through a product marketing and supply chain challenge with the 2030 version Salesforce Einstein. You can see how the underlying concept hasn\u2019t changed much \u2014 AI-powered software agents functioning with intelligence exceeding that of a human.&nbsp;<\/p>\n\n\n\n<p>Of course, the hardware technology is updated and the tasks undertaken are far more complex than in Apple\u2019s Knowledge Navigator. In Salesforce\u2019s video, Einstein is capable of seamlessly <a href=\"https:\/\/blog.salesforceairesearch.com\/from-copilot-to-coorchestration\/\" target=\"_blank\" rel=\"noreferrer noopener\">orchestrating complex business processes<\/a>, managing a matrix of autonomous agents that perform specific tasks and interoperate with one another. Einstein connects AI agents \u2014 collaborating with their human counterparts \u2014 managing sourcing, logistics, marketing, sales, operations, and legal, and based on its values configuration, sustainability, to handle the end-to-end process for an increasing demand for product.&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group alignwide cluster-content has-vivid-purple-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-say-hello-to-einstein-copilot\">Say hello to Einstein Copilot<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/CNX_ProductRelease.jpg?w=1024\" alt=\"\" class=\"wp-image-77614\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/CNX_ProductRelease.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/CNX_ProductRelease.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/CNX_ProductRelease.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/CNX_ProductRelease.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/CNX_ProductRelease.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/CNX_ProductRelease.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/CNX_ProductRelease.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/CNX_ProductRelease.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/CNX_ProductRelease.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/CNX_ProductRelease.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group feature-card is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-salesforce-unveils-new-einstein-1-marketing-and-commerce-innovations\"><a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2024\/05\/22\/einstein-copilot-marketing-commerce-news\/\">Salesforce Unveils New Einstein 1 Marketing and Commerce Innovations\u00a0<\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group secondary-card is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-f56a869c wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/about-einstein-copilot\/\"><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/EinsteinCoPilot_ProductExplainer-2.jpg?w=1024\" alt=\"\" class=\"wp-image-75597\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/EinsteinCoPilot_ProductExplainer-2.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/EinsteinCoPilot_ProductExplainer-2.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/EinsteinCoPilot_ProductExplainer-2.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/EinsteinCoPilot_ProductExplainer-2.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/EinsteinCoPilot_ProductExplainer-2.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/EinsteinCoPilot_ProductExplainer-2.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/EinsteinCoPilot_ProductExplainer-2.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/EinsteinCoPilot_ProductExplainer-2.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/EinsteinCoPilot_ProductExplainer-2.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/EinsteinCoPilot_ProductExplainer-2.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-einstein-copilot-in-depth-what-it-is-how-it-works-and-what-it-can-do\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/about-einstein-copilot\/\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein Copilot In-Depth: What It Is, How It Works, and What It Can Do<\/a><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-group secondary-card is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-f56a869c wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"https:\/\/www.youtube.com\/watch?v=2G6MQpFnQLM\"><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/CoPilot_DemoVideo_139005.jpg?w=1024\" alt=\"\" class=\"wp-image-75322\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/CoPilot_DemoVideo_139005.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/CoPilot_DemoVideo_139005.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/CoPilot_DemoVideo_139005.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/CoPilot_DemoVideo_139005.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/CoPilot_DemoVideo_139005.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/CoPilot_DemoVideo_139005.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/CoPilot_DemoVideo_139005.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/CoPilot_DemoVideo_139005.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/CoPilot_DemoVideo_139005.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/CoPilot_DemoVideo_139005.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-demo-what-makes-copilot-possible\"><a href=\"https:\/\/www.youtube.com\/watch?v=2G6MQpFnQLM\" target=\"_blank\" rel=\"noreferrer noopener\">Demo: What Makes Copilot Possible?<\/a><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-group secondary-card is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-f56a869c wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"https:\/\/www.salesforce.com\/blog\/ai-assistant\/\"><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/360Blog_CoPilot_5Cases.jpg?w=1024\" alt=\"\" class=\"wp-image-75323\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/360Blog_CoPilot_5Cases.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/360Blog_CoPilot_5Cases.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/360Blog_CoPilot_5Cases.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/360Blog_CoPilot_5Cases.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/360Blog_CoPilot_5Cases.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/360Blog_CoPilot_5Cases.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/360Blog_CoPilot_5Cases.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/360Blog_CoPilot_5Cases.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/360Blog_CoPilot_5Cases.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2023\/09\/360Blog_CoPilot_5Cases.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-trail-build-ai-assistants-with-einstein-copilot\"><a href=\"https:\/\/www.salesforce.com\/blog\/ai-assistant\/\" target=\"_blank\" rel=\"noreferrer noopener\"><a href=\"https:\/\/www.salesforce.com\/blog\/ai-assistant\/\" target=\"_blank\" rel=\"noreferrer noopener\">5 Business Uses for an AI Copilot<\/a><\/a><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p>\u201cOf all the things we felt we needed to wrestle with and articulate, we saw multi-agent autonomous assignments with human in the loop interaction as the most worthy of exploration and elaboration,\u201d said Mick Costigan, VP of Salesforce Futures, who worked on the video.&nbsp;<\/p>\n\n\n\n<p>While the Einstein \u201cCopilot\u201d portrayed in the video may not be fully ready by 2030, it\u2019s worth recognizing that technology is moving faster now. It won\u2019t take another 36 years to make this vision for the AI future a reality and reshape our world in ways that we haven\u2019t yet imagined.<\/p>\n\n\n\n<p>However, many challenges lay ahead as AI rapidly becomes more powerful and pervasive. A <a href=\"https:\/\/www.salesforce.com\/news\/stories\/customer-engagement-research-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">majority of people don\u2019t believe that AI is safe and secure<\/a> \u2014 they worry about data privacy, misinformation, bias, and toxicity. They don\u2019t trust the technology and they worry about job displacement and the potential for widespread harm from AI.&nbsp;<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--media\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tSay hello to Einstein Copilot.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/salesforce.com\/einsteincopilot\/?d=cta-body-promo-8%20\" target=\"_blank\">\n\t\t\t\t<span>Learn more about the conversational AI for CRM<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1124\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/Graphic.png?w=1024\" class=\"tidbit\" alt=\"\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/Graphic.png 1377w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/Graphic.png?w=273&amp;h=300 273w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/Graphic.png?w=768&amp;h=843 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/Graphic.png?w=933&amp;h=1024 933w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/Graphic.png?w=241&amp;h=264 241w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/Graphic.png?w=333&amp;h=365 333w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/Graphic.png?w=678&amp;h=744 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/Graphic.png?w=137&amp;h=150 137w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/Graphic.png?w=176&amp;h=193 176w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/Graphic.png?w=1218&amp;h=1337 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t<\/aside>\n\n\n\n\n<p>That\u2019s why <a href=\"https:\/\/www.salesforce.com\/news\/stories\/ai-executive-order-trust\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce supports<\/a> tailored, risk-based AI regulation that differentiates contexts and uses of the technology and ensures the protection of individuals, builds trust, and encourages innovation. Salesforce Einstein includes the <a href=\"https:\/\/www.salesforce.com\/products\/secure-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein Trust Layer<\/a>, which protects sensitive data while letting companies use their trusted data to improve generative AI responses. What\u2019s clear is that until policies and regulatory standards that help ensure trustworthy AI are in place, highly intelligent, conversant digital assistants will be standing by for duty.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>More information:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>See <a href=\"https:\/\/www.salesforce.com\/news\/stories\/ai-executive-order-trust\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce\u2019s response<\/a> to the United States\u2019 AI Executive Order and this <a href=\"https:\/\/www.salesforce.com\/news\/stories\/ai-regulation\/\" target=\"_blank\" rel=\"noreferrer noopener\">recent post<\/a> with a view on AI regulation<\/li>\n\n\n\n<li>Read Salesforce\u2019s <a href=\"https:\/\/www.salesforce.com\/news\/stories\/generative-ai-guidelines\/\" target=\"_blank\" rel=\"noreferrer noopener\">five guidelines<\/a> for responsible generative AI development<\/li>\n\n\n\n<li>Learn about the <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/09\/12\/salesforce-platform-news-dreamforce\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein 1 Platform<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. For the latest, go here. The year 2023 will be remembered as the beginning of a new era in the relationship between humans and machines. Powerful AI woke from its long slumber and fully entered into public consciousness. Released at the end of last year, [&hellip;]<\/p>\n","protected":false},"author":156,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":72133,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1728],"sf_theme":[1912],"sf_topic":[1737,2498,1726],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[],"sf_visibility":[],"coauthors":[1962],"class_list":["post-72125","post","type-post","status-publish","format-standard","hentry","category-uncategorized","sf_content_type-snapshots","sf_theme-digital-transformation","sf_topic-artificial-intelligence","sf_topic-automation","sf_topic-digital-transformation","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Evolutionary AI: From Apple&#039;s Knowledge Navigator to Salesforce Einstein - Salesforce<\/title>\n<meta name=\"description\" content=\"Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. 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