{"id":72298,"date":"2024-05-21T05:00:00","date_gmt":"2024-05-21T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=72298"},"modified":"2024-05-22T05:49:11","modified_gmt":"2024-05-22T12:49:11","slug":"aarons-customer-story","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/aarons-customer-story\/","title":{"rendered":"Salesforce Data Cloud Unifies Aaron&#8217;s Retail Data for Elevated Marketing and Commerce Experiences"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.aarons.com\/?gclid=Cj0KCQiAo7KqBhDhARIsAKhZ4uitxZNc2DUYV6pCa79zWeHKIzo--LZAfx30EPJ_iRl42T5rceQH_cIaAuYeEALw_wcB\" target=\"_blank\" rel=\"noreferrer noopener\">Aaron\u2019s<\/a>, a leading, Atlanta-based lease-to-own furniture, electronics, appliances, and home goods retailer, is using Salesforce to boost its ecommerce business and email marketing strategy, helping to provide a better experience for its customers.<\/p>\n\n\n\n<p><strong>What\u2019s the impact: <\/strong>Since deploying <a href=\"https:\/\/www.salesforce.com\/products\/marketing\/?d=cta-body-promo-8\">Marketing Cloud Engagement<\/a>, which combines marketing channels with campaign management to engage customers throughout their journey, the Aaron\u2019s email marketing list has nearly tripled its active subscribers. And, using the tool, Aaron\u2019s has increased its email conversion rate by 53%.&nbsp;<\/p>\n\n\n\n<p><strong>A deeper look: <\/strong>The company is using Salesforce Marketing Cloud, <a href=\"https:\/\/www.salesforce.com\/data\/?d=cta-body-promo-8\">Data Cloud<\/a>, and Commerce Cloud to increase web traffic, orders, and conversion rates by delivering more engaging, relevant, and personalized content. With Salesforce, Aaron\u2019s is:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Boosting engagement: <\/strong><a href=\"https:\/\/www.salesforce.com\/products\/data\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud<\/a><strong> <\/strong>\u2014 Salesforce\u2019s real-time hyperscale data engine \u2013 connects Aaron\u2019s data from its in-store sales, ecommerce business, email marketing, and beyond to create a unified view of customers across all of its brands and improve customer engagement.<\/li>\n\n\n\n<li><strong>Delivering tailored experiences<\/strong>: With <a href=\"https:\/\/www.salesforce.com\/products\/marketing\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud<\/a>, Aaron\u2019s can deliver exclusive offers and messages to customers across channels using real-time data. In total, Aaron\u2019s has created over 630 data extensions, 260 automations, and 65 transactional journeys on Salesforce, providing a personalized experience for each customer.<\/li>\n\n\n\n<li><strong>Driving growth<\/strong>: <a href=\"https:\/\/www.salesforce.com\/products\/commerce\/\">Commerce<\/a><a href=\"https:\/\/www.salesforce.com\/products\/commerce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\"> <\/a><a href=\"https:\/\/www.salesforce.com\/products\/commerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cloud<\/a> powers Aaron\u2019s customer-centric ecommerce business and has helped the company reach new clients and increase revenue by over $200 million.<\/li>\n<\/ul>\n\n\n\n<p><strong>The Aaron\u2019s perspective: <\/strong>\u201cWhile we continue to build our digital business, our primary focus has always been on our customers. Salesforce provides us with a deep understanding of each customer\u2019s journey so we can build trusted relationships at scale by delivering the right message, at the right time, in the right place.\u201d \u2013 Hody Crouch, Vice President, Data &amp; Analytics<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Today, digital-first customers expect companies to know what they want and provide relevant experiences at every touchpoint<\/p>\n<cite>Bobby Jania, Senior Vice President, Marketing, Salesforce Marketing Cloud<\/cite><\/blockquote>\n\n\n\n<p><strong>The Salesforce perspective: <\/strong>&#8220;Today, digital-first customers expect companies to know what they want and provide relevant experiences at every touchpoint. Aaron\u2019s is delivering on those expectations by using data in a way that fosters trust, understanding, and elevates the entire customer experience.\u201d \u2013 Bobby Jania, Senior Vice President, Marketing, Salesforce Marketing Cloud<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"92984\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/asymbl-engine-slackbot-use-cases\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=1024\" class=\"content-card__image\" alt=\"How Engine and Asymbl Use Slackbot\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/asymbl-engine-slackbot-use-cases\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tHow Engine and Asymbl Are Putting Slackbot to Work\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t4 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"92815\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/03\/26\/us-dept-labor-agentforce-enhance-citizen-support\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=1024\" class=\"content-card__image\" alt=\"Contact center worker in a headset providing personalized support with the help of Agentforce.\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/03\/26\/us-dept-labor-agentforce-enhance-citizen-support\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tU.S. Department of Labor Taps Agentforce to Enhance Citizen Support\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t5 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/72298\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<p><strong>Fast facts:<\/strong> Through an initiative known as Aaron\u2019s Gives, the company donates time, money, and other resources to strengthen the communities in which they operate, including its hometown of Atlanta.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aaron\u2019s has donated $10 million to the Boys &amp; Girls Club of America since 2015 and delivered more than 50 teen center \u201crefreshes\u201d to ensure youth have a safe and fun place to hang out after school.<\/li>\n\n\n\n<li>Aaron\u2019s provides furniture for Habitat for Humanity homes as part of Warrick Dunn Charities \u201cHomes for the Holidays\u201d program, which celebrates single parents who are actively working to achieve first-time homeownership.&nbsp;<\/li>\n\n\n\n<li>The company also partners with the American Red Cross to help prevent and alleviate human suffering in the face of emergencies and natural disasters. Most recently, Aaron\u2019s made a charitable donation to help the victims of Hurricane Ida.<\/li>\n<\/ul>\n\n\n\n<p><strong>Learn more:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Read more Salesforce customer success stories <a href=\"https:\/\/www.salesforce.com\/news\/collections\/success-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n\n\n\n<li>Learn more about <a href=\"https:\/\/www.salesforce.com\/products\/marketing\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud<\/a>, <a href=\"https:\/\/www.salesforce.com\/products\/commerce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Commerce Cloud<\/a>, and <a href=\"https:\/\/www.salesforce.com\/products\/data\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Aaron\u2019s, a leading, Atlanta-based lease-to-own furniture, electronics, appliances, and home goods retailer, is using Salesforce to boost its ecommerce business and email marketing strategy, helping to provide a better experience for its customers. What\u2019s the impact: Since deploying Marketing Cloud Engagement, which combines marketing channels with campaign management to engage customers throughout their journey, the [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":72317,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1735],"sf_theme":[1912],"sf_topic":[1744],"sf_product":[1748],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[13879],"sf_visibility":[],"coauthors":[],"class_list":["post-72298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-news-highlights","sf_theme-digital-transformation","sf_topic-customer-success","sf_product-salesforce-platform","sf_location-global","sf_collection-connections-2024"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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