{"id":73340,"date":"2023-12-14T05:00:00","date_gmt":"2023-12-14T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=73340"},"modified":"2023-12-14T05:55:13","modified_gmt":"2023-12-14T13:55:13","slug":"smithsonian-customer-story","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/smithsonian-customer-story\/","title":{"rendered":"Adapting to a Changing World, the Smithsonian Rethinks How It Engages with Visitors"},"content":{"rendered":"\n

As the Smithsonian Institution<\/a> prepares to celebrate the United States\u2019 milestone 250th anniversary, the world-renowned museum, education, and research complex has announced<\/a> it will use Salesforce to help reimagine new ways for people to experience its vast collections and resources in this digital-first world. <\/p>\n\n\n\n

Like most organizations over the past decade, the Smithsonian Institution has redefined the way it engages with audiences who are increasingly looking for<\/a> personalized, digital experiences. And with its 21 museums, eight research centers, and the National Zoo, the Smithsonian had size and scale to consider as part of its digital transformation. <\/p>\n\n\n\n

As it prepares for an important new chapter ahead, the institution has decided to unify its platforms into a cohesive digital experience while also uncovering new ways for people to experience all that it has to offer without needing to travel to a physical space.<\/p>\n\n\n\n