{"id":73390,"date":"2023-12-13T05:00:00","date_gmt":"2023-12-13T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=73390"},"modified":"2025-03-27T16:36:34","modified_gmt":"2025-03-27T23:36:34","slug":"apple-service-partnership","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/apple-service-partnership\/","title":{"rendered":"Salesforce Integrates Apple Messages for Business and Augmented Reality to Enhance Customer Service Solutions"},"content":{"rendered":"\n<p><em>Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. For the latest, go <\/em><a href=\"https:\/\/www.salesforce.com\/platform\/\"><em>here<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group is-style-shadow-box is-style-takeaways\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-471ecb11ca02c2e7ea813f9dd3857484\" id=\"h-key-takeaways\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Apple Messages for Business in Service Cloud allows customers to get AI-assisted support, schedule appointments, complete purchases, and more<\/em><\/li>\n\n\n\n<li><em>Apple&#8217;s ARKit in the Salesforce Field Service mobile app brings augmented reality capabilities to field technicians, helping them resolve service issues more efficiently<\/em><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p>Today, Salesforce announced an expansion of its partnership with Apple to bring Apple innovations into <a href=\"https:\/\/www.salesforce.com\/products\/digital-customer-engagement-platform\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Service Cloud<\/a> and <a href=\"https:\/\/www.salesforce.com\/products\/field-service-management\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Field Service<\/a> for customers, service agents, and field technicians.<\/p>\n\n\n\n<p>&#8220;We&#8217;re thrilled to deepen our partnership with Apple, further integrating the world\u2019s #1 AI CRM with Apple\u2019s incredible business devices and apps,\u201d said Ryan Nichols, Chief Product Officer of Service Cloud, Salesforce. \u201cThese features are helping companies implement cutting-edge technology and augmented reality in a practical way, improving every interaction a company has with its customers.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>We&#8217;re thrilled to deepen our partnership with Apple, further integrating the world\u2019s #1 AI CRM with Apple\u2019s incredible business devices and apps.<\/p>\n<cite>Ryan Nichols, Chief Product Officer of Service Cloud, Salesforce<\/cite><\/blockquote>\n\n\n\n<p><strong>Why it matters:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>There are <a href=\"https:\/\/www.theverge.com\/2023\/2\/2\/23583501\/apple-iphone-ipad-active-2-billion-devices-q1-2023\" target=\"_blank\" rel=\"noreferrer noopener\">over 2 billion<\/a> active Apple devices in the world, and <a href=\"https:\/\/www.digitalinformationworld.com\/2022\/09\/more-than-50-of-american-population.html\" target=\"_blank\" rel=\"noreferrer noopener\">over half<\/a> of the American population uses iPhones.<\/li>\n\n\n\n<li>Messaging \u2014 including chat, email, and text messages \u2014 is the <a href=\"https:\/\/www.deloittedigital.com\/content\/dam\/deloittedigital\/us\/documents\/blog\/blog-20200721-contact-center.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">preferred customer service channel<\/a> among consumers ages 18-34, and <a href=\"https:\/\/www.deloittedigital.com\/content\/dam\/deloittedigital\/us\/documents\/blog\/blog-20200721-contact-center.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">over 50%<\/a> of app users are more likely to interact with a business if they can message it.<\/li>\n<\/ul>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"92511\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/03\/03\/formula-1-agentforce-to-grow-fan-connection\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png?w=1024\" class=\"content-card__image\" alt=\"View of the F1 tech director on a mobile phone.\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png 2996w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png?w=1536&amp;h=863 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png?w=2048&amp;h=1151 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png?w=264&amp;h=148 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/F1-Your-tech-director-newsroom-card.png?w=1218&amp;h=685 1218w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/03\/03\/formula-1-agentforce-to-grow-fan-connection\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tFormula 1 and Salesforce Deepen Partnership, Expanding Agentforce to Grow Fan Connection Worldwide\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t4 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"92459\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/02\/26\/agentforce-it-service-selected-for-itsm\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Generic-Tile-3.png?w=1024\" class=\"content-card__image\" alt=\"Salesforce Targets ITSM: 180 Organizations Adopt Agentforce IT Service\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Generic-Tile-3.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Generic-Tile-3.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Generic-Tile-3.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Generic-Tile-3.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Generic-Tile-3.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Generic-Tile-3.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Generic-Tile-3.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Generic-Tile-3.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Generic-Tile-3.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/Generic-Tile-3.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/02\/26\/agentforce-it-service-selected-for-itsm\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce Targets the ITSM Status Quo: 180 Organizations Replace Legacy Support Tools with Agentforce IT Service\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t4 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/73390\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tMeet customers where they are \u2014 anytime, anywhere\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/products\/digital-customer-engagement-platform\/\" target=\"_blank\">\n\t\t\t\t<span>Learn about Salesforce customer engagement software<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p><strong>What\u2019s new: <\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Apple Messages for Business in Service Cloud <\/strong>gives customers the ability to easily connect with customer support, get personalized shopping recommendations, schedule appointments, complete purchases with Apple Pay, track shipments, and more\u200c \u2014 \u200call within the Messages app. Agents can efficiently manage these conversations in Service Cloud and access customer data for fast resolution. For example, a retail customer can chat directly with a business for personalized, AI-driven product recommendations and to inquire about sizing, inventory status, returns, and more. Unlike live chat experiences, the chat session will continue even if the customer navigates away and then returns.<\/li>\n\n\n\n<li><strong>Apple\u2019s ARKit<\/strong> enables field service teams with augmented reality capabilities within the Salesforce Field Service Mobile App. With the ARKit, field technicians can easily create detailed 3D renderings of large areas, measure spaces, and map objects using simple image capture \u2014&nbsp;streamlining processes and marking a technological shift in the field service industry. For example, a technician can plan an installation space to ensure a new refrigerator fits through the door and can be installed without any issues, increasing the efficiency and success of installation services.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n <script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/HoBEHujABxspKjjyGwfQhU.jpg\"  data-uuid=\"HoBEHujABxspKjjyGwfQhU\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The Salesforce Field Service iOS widget<\/strong> gives field service technicians a quick view of key account information such as upcoming appointments, work order details, and directions to their worksite directly on their iPhone home screen, saving them clicks and valuable time.<\/li>\n<\/ul>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tBoost revenue, drive efficiency, and provide a seamless customer experience\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/products\/field-service-management\/\" target=\"_blank\">\n\t\t\t\t<span>Get Salesforce Field Service.<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p><strong>What they\u2019re saying:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cWe are excited to explore the new augmented reality capabilities in the Salesforce Field Service Mobile App. Throughout Pella&#8217;s nearly 99-year history, we\u2019ve embraced powerful new tools that have enabled installers to enhance their service delivery. With AR capabilities built into the Salesforce Field Service App, installers will be able to visualize and complete their work faster and safer, helping us deliver on our mission of providing customers access to the latest innovation and a world-class service experience.&#8221; \u2013 Emily Stroup, Strategic Implementation Manager, Pella<\/li>\n\n\n\n<li>&#8220;Customers want seamless and painless interactions with service agents and field technicians. Technology is key to delivering on both ends, from reaching customers where they are and on their preferred communications platforms, to leveraging capabilities like augmented reality to complete onsite work faster and safer. By further integrating Apple\u2019s business software into Service Cloud and Field Service, Salesforce is providing businesses with the technology and capabilities needed to deliver high-quality customer service and satisfaction.&#8221; \u2013 Mary Wardley, VP of Customer Service and Contact Center Applications, IDC<\/li>\n<\/ul>\n\n\n\n<p><strong>Zoom out: <\/strong>Today\u2019s news builds on Apple and Salesforce\u2019s ongoing relationship.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The companies first announced their <a href=\"https:\/\/www.apple.com\/newsroom\/2018\/09\/apple-and-salesforce-partner-to-help-redefine-customer-experiences-on-ios\/\" target=\"_blank\" rel=\"noreferrer noopener\">strategic partnership<\/a> at Dreamforce 2018, enabling Salesforce to redesign its app for a native mobile platform with exclusive features on iOS.&nbsp;<\/li>\n\n\n\n<li>Since then, the partners have <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2019\/11\/18\/apple-and-salesforce-ignite-productivity-and-learning-on-the-best-devices-for-business-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">provided tools and resources<\/a> for millions of Salesforce developers to build native apps with a new Salesforce Mobile SDK for iOS and launched an iOS app development course on Trailhead, Salesforce\u2019s free online learning platform.<\/li>\n<\/ul>\n\n\n\n<p><strong>Availability:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Apple Messages for Business in Service Cloud is generally available today with Service Cloud Digital Engagement.<\/li>\n\n\n\n<li>ARKit will be available in the Salesforce Field Service Mobile app in the summer of 2024.<\/li>\n\n\n\n<li>The Salesforce Field Service iOS widget will be available in the summer of 2024.<\/li>\n<\/ul>\n\n\n\n<p><strong>Go deeper:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn how Salesforce is using trusted AI to transform the customer experience during <a href=\"https:\/\/www.salesforce.com\/events\/world-tour\/nyc\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">World Tour NYC<\/a> on December 14<\/li>\n\n\n\n<li>Find out how Salesforce is creating connected customer experiences on the <a href=\"https:\/\/www.salesforce.com\/products\/digital-customer-engagement-platform\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein 1 Platform<\/a><\/li>\n\n\n\n<li>Read how Salesforce is powering the future of <a href=\"https:\/\/www.salesforce.com\/products\/service-cloud\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">customer service<\/a> and <a href=\"https:\/\/www.salesforce.com\/products\/field-service-management\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">field service<\/a> with AI&nbsp;<\/li>\n\n\n\n<li>Tune into a <a href=\"http:\/\/sfdc.co\/caeBCf\" target=\"_blank\" rel=\"noreferrer noopener\">webinar<\/a> on December 19 at 11 a.m. PT to learn how to provide the best service experiences with new Apple and Service Cloud integrations<\/li>\n<\/ul>\n\n\n\n<p><em>Any unreleased services or features referenced here are not currently available and may not be delivered on time or at all. Customers should make their purchase decisions based upon features that are currently available.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. For the latest, go here. Key Takeaways Today, Salesforce announced an expansion of its partnership with Apple to bring Apple innovations into Service Cloud and Field Service for customers, service agents, and field technicians. &#8220;We&#8217;re thrilled to deepen our partnership with Apple, further integrating the [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":73432,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1727],"sf_theme":[1912],"sf_topic":[1737,1757,1741],"sf_product":[1772,2363],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-73390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-news-announcements-product","sf_theme-digital-transformation","sf_topic-artificial-intelligence","sf_topic-customer-service-and-support","sf_topic-salesforce-partners","sf_product-agentforce-service","sf_product-customer-360","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Integrates Apple Messages for Business and Augmented Reality to Enhance Customer Service Solutions - Salesforce<\/title>\n<meta name=\"description\" content=\"Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. 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