{"id":73400,"date":"2023-12-13T05:00:00","date_gmt":"2023-12-13T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=73400"},"modified":"2024-09-16T13:42:25","modified_gmt":"2024-09-16T20:42:25","slug":"data-cloud-ads-news","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/data-cloud-ads-news\/","title":{"rendered":"New Salesforce Data Cloud Integrations with Google and LinkedIn Help Brands Build More Relevant Ad Campaigns"},"content":{"rendered":"\n

Salesforce today announced new Data Cloud<\/a> integrations with Google Display & Video 360 and LinkedIn. These integrations help Salesforce customers connect their first-party data from Salesforce\u2019s #1 AI CRM and execute automated, personalized advertising campaigns across Google Ads and LinkedIn.<\/p>\n\n\n\n

Why it matters:<\/strong> As the cookieless future<\/a> approaches and data privacy laws<\/a> rapidly evolve, companies are prioritizing consent-based data collected directly from their audiences<\/a> as the basis for how they understand and interact with customers. But data silos are making it challenging for marketers to harness their company\u2019s first-party data to create a unified view of their customers: Organizations are using an average of 1,061 applications<\/a>, and yet, 71% aren\u2019t integrated.<\/p>\n\n\n\n