{"id":74254,"date":"2024-01-08T05:00:00","date_gmt":"2024-01-08T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=74254"},"modified":"2024-08-30T09:03:37","modified_gmt":"2024-08-30T16:03:37","slug":"connected-car-research","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/connected-car-research\/","title":{"rendered":"Connected Car Disconnect: 65% of U.S. Drivers Don’t Understand ‘Connected Cars’ but Many Will Trade Data for Personalization"},"content":{"rendered":"\n

A Salesforce survey of over 2,000 car owners and lessors in the United States found that while drivers are generally willing to trade personal data for connected car<\/a> benefits \u2014 like advanced personalization and cheaper insurance \u2014 few drivers actually understand what a \u2018connected car\u2019 is and what data is actually being collected. This indicates an opportunity for automakers to better define and communicate both their branded connected car experiences and their data policies for consumers.\u00a0<\/p>\n\n\n\n

Why it matters: <\/strong>The automotive industry is undergoing a massive revolution as it transitions to an era that will be defined by electric vehicles and connected cars, that can seamlessly communicate with one another, their manufacturers, and their surrounding infrastructure to enhance safety, efficiency, and the overall driving experience. Connected cars are forecasted to make up 95% of all vehicles<\/a> on the road by 2030, with each one generating an estimated 25 gigabytes<\/a> of data per hour \u2014 as much data as it would take someone to stream 578 hours of music<\/a>. <\/p>\n\n\n\n