{"id":74570,"date":"2024-01-19T08:00:00","date_gmt":"2024-01-19T16:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=74570"},"modified":"2024-09-16T13:41:38","modified_gmt":"2024-09-16T20:41:38","slug":"trust-in-ai","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/trust-in-ai\/","title":{"rendered":"Why Trust in AI Is Job Number One"},"content":{"rendered":"\n

AI is a bit like the lotto: it\u2019s easy to imagine the possibilities if it hits. But hitting the AI jackpot \u2014 a tech-powered utopia where AI assistants supercharge worker productivity and create new opportunities everywhere \u2014 hinges on one critical element: trust.<\/p>\n\n\n\n

From researchers and data scientists to designers and futurists, some of Salesforce\u2019s leading AI minds weigh in on why building a foundation of trust is AI\u2019s number one job.<\/p>\n\n\n\n

The promise of AI depends on getting trust right, and that work starts right now.<\/p>\n\n\n\n

Great AI requires an understanding of humans <\/strong><\/h2>\n\n\n\n

People have used AI for years<\/a> \u2014 from unlocking phones with facial recognition and hailing a rideshare vehicle to matching with someone on a dating app.<\/p>\n\n\n\n

These experiences are what Kat Holmes, Salesforce\u2019s EVP and Chief Design Officer, calls \u201cmatchmaking,\u201d marrying an individual\u2019s needs with the technology\u2019s capabilities. <\/p>\n\n\n\n

“Machine intelligence and machine learning have been a key part of our society for a while and success happens when there’s a positive match with a person \u2014 a relevant result that feels like it was made for me,” she said. <\/p>\n\n\n\n

Today, however, AI is in the midst of its second wave<\/a>, which introduced generative AI<\/a> and far-reaching implications for business and society. And it\u2019s spurred renewed urgency to ensure that AI is built with trust at the center.<\/p>\n\n\n

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