{"id":74695,"date":"2024-01-25T00:30:00","date_gmt":"2024-01-25T08:30:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=74695"},"modified":"2024-02-21T11:26:02","modified_gmt":"2024-02-21T19:26:02","slug":"small-business-technology-trends-2024","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/small-business-technology-trends-2024\/","title":{"rendered":"2024 Is a &#8216;Make or Break&#8217; Year, According to Slack&#8217;s Survey of U.S. Small Business Owners"},"content":{"rendered":"\n<p>A new survey by Slack, a Salesforce company, of 2,000 small business owners \u2014 half comprised of businesses in tech or retail \u2014 found that 40% believe 2024 is a \u201cmake or break\u201d year for their business.\u00a0<\/p>\n\n\n\n<p><strong>Why it matters: <\/strong>Small businesses, which generate roughly <a href=\"https:\/\/www.uschamber.com\/small-business\/small-business-data-center#:~:text=Small%20business%20drives%20the%20U.S.,and%20customers%20to%20each%20other.\" target=\"_blank\" rel=\"noreferrer noopener\">44% of GDP<\/a>, serve as the foundation of the U.S. economy. And yet, they are constantly under pressure to navigate a <a href=\"https:\/\/www.uschamber.com\/co\/start\/strategy\/biggest-small-business-challenges\" target=\"_blank\" rel=\"noreferrer noopener\">changing landscape<\/a> of both growth opportunities and challenges.&nbsp;<\/p>\n\n\n\n<p><strong>By the numbers: <\/strong><strong><br><\/strong><\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"74697-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"1024\" width=\"229\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/01\/Small-Business-V2-3.jpg?w=229\" alt=\"\" class=\"wp-image-74697\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/01\/Small-Business-V2-3.jpg 3334w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/01\/Small-Business-V2-3.jpg?w=67&amp;h=300 67w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/01\/Small-Business-V2-3.jpg?w=768&amp;h=3436 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/01\/Small-Business-V2-3.jpg?w=229&amp;h=1024 229w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/01\/Small-Business-V2-3.jpg?w=343&amp;h=1536 343w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/01\/Small-Business-V2-3.jpg?w=458&amp;h=2048 458w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/01\/Small-Business-V2-3.jpg?w=59&amp;h=264 59w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/01\/Small-Business-V2-3.jpg?w=678&amp;h=3034 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/01\/Small-Business-V2-3.jpg?w=43&amp;h=193 43w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/01\/Small-Business-V2-3.jpg?w=1218&amp;h=5450 1218w\" sizes=\"auto, (max-width: 229px) 100vw, 229px\" \/><\/a><\/figure>\n<div id=\"74697-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"3334\" height=\"14917\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/01\/Small-Business-V2-3.jpg?w=229\" alt=\"\" class=\"wp-image-74697\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/01\/Small-Business-V2-3.jpg 3334w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/01\/Small-Business-V2-3.jpg?w=67&amp;h=300 67w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/01\/Small-Business-V2-3.jpg?w=768&amp;h=3436 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/01\/Small-Business-V2-3.jpg?w=229&amp;h=1024 229w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/01\/Small-Business-V2-3.jpg?w=343&amp;h=1536 343w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/01\/Small-Business-V2-3.jpg?w=458&amp;h=2048 458w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/01\/Small-Business-V2-3.jpg?w=59&amp;h=264 59w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/01\/Small-Business-V2-3.jpg?w=678&amp;h=3034 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/01\/Small-Business-V2-3.jpg?w=43&amp;h=193 43w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/01\/Small-Business-V2-3.jpg?w=1218&amp;h=5450 1218w\" sizes=\"auto, (max-width: 3334px) 100vw, 3334px\" \/><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-technology-including-ai-helped-many-small-business-owners-exceed-expectations\"><strong><br><\/strong><strong>Technology, including AI, helped many small business owners exceed expectations<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>49% said their business performed somewhat or much better than anticipated in 2023, while only 21% said it was worse than anticipated.<\/li>\n\n\n\n<li>By the end of 2023, 47% of small business owners generated new customers, 30% made a profit, and 26% implemented new technologies.<\/li>\n\n\n\n<li>When asked what these new technologies were, small business owners were most likely to have implemented technology for AI (50%), productivity or collaboration (41%), or communication (34%).<\/li>\n\n\n\n<li>75% believe the changes and improvements made to their business in 2023 will pay off throughout 2024.<\/li>\n<\/ul>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tGrow your business with less busywork.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/slack.com\/solutions\/small-business\" target=\"_blank\">\n\t\t\t\t<span>Get Slack<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-rising-concerns-and-top-worries-for-small-business-owners-nbsp\"><strong>Rising concerns and top worries for small business owners&nbsp;<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>While 71% of respondents report being optimistic about the state of their business this year, the economy, the upcoming election, and declining sales are key concerns.&nbsp;<\/li>\n\n\n\n<li>A third of small business owners (32%) are worried their business won\u2019t survive through the end of 2024.<\/li>\n\n\n\n<li>38% of small business owners are more worried about their business as they enter 2024, compared to 2023 \u2014 while only 26% are less worried.<\/li>\n\n\n\n<li>Top worries included inflation and economic conditions (47%), followed by the need to raise prices (32%) and an increase in competition (24%).<\/li>\n\n\n\n<li>Small business owners are also worried about needing to update their technology without the budget to do so (16%), and feeling like the tech they use for their business is outdated (14%).<\/li>\n<\/ul>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"92984\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/asymbl-engine-slackbot-use-cases\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=1024\" class=\"content-card__image\" alt=\"How Engine and Asymbl Use Slackbot\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/asymbl-engine-slackbot-use-cases\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tHow Engine and Asymbl Are Putting Slackbot to Work\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t4 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"92965\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/ask-slackbot-announcement\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/ask-slackbot-tile4a.png?w=1024\" class=\"content-card__image\" alt=\"Ask (a New Manager\u2019s) Slackbot\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/ask-slackbot-tile4a.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/ask-slackbot-tile4a.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/ask-slackbot-tile4a.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/ask-slackbot-tile4a.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/ask-slackbot-tile4a.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/ask-slackbot-tile4a.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/ask-slackbot-tile4a.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/ask-slackbot-tile4a.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/ask-slackbot-tile4a.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/ask-slackbot-tile4a.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/ask-slackbot-announcement\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tAsk (a New Manager\u2019s) Slackbot\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t4 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/74695\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2024-will-see-an-increased-investment-in-productivity-and-collaboration-tools-nbsp-nbsp\"><strong>2024 will see an increased investment in productivity and collaboration tools&nbsp;&nbsp;<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Business owners are taking quick action to keep their businesses thriving. They are expanding marketing efforts to bring in new customers (51%), setting money aside for emergency use (45%), and exploring new technologies to increase productivity and efficiency (43%).&nbsp;<\/li>\n\n\n\n<li>60% of small business owners expect to increase their budget this year, with 50% planning to allocate that budget toward technology and infrastructure.<\/li>\n\n\n\n<li>35% are excited to implement new tech or update tech for their business in 2024 \u2014 and of those, 49% are planning to implement new productivity and collaboration tools, as well as other software tools (53%) \u2014 reflecting a clear inclination toward maximizing efficiency with limited resources.<\/li>\n<\/ul>\n\n\n\n<p><strong>Salesforce perspective:<\/strong> \u201cThe state of small businesses in 2024 reflects a clear desire to maximize efficiency with limited resources,\u201d said Jaime DeLanghe, Vice President, Product Management, Slack. \u201cRegardless of what sector the business is in, productivity and collaboration tools can be a key driver of businesses\u2019 growth and productivity.\u201d&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Regardless of what sector the business is in, productivity and collaboration tools can be a key driver of businesses\u2019 growth and productivity.&nbsp;<\/p>\n<cite>Jaime DeLanghe, Vice President, Product Management, Slack<\/cite><\/blockquote>\n\n\n\n<p><strong>About Slack:<\/strong> Slack, a Salesforce company, is the productivity platform that empowers everyone with no-code automation and AI, makes search and knowledge sharing seamless, and keeps teams connected and engaged. Teams that use Slack are 49% more productive and more than 90% of teams feel more connected using Slack.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-more-information-nbsp\"><strong>More information:&nbsp;<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Download and share these small business insights <a href=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/01\/Small-Business-V2-3.jpg\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a> &nbsp;<\/li>\n\n\n\n<li>Learn more about Slack for <a href=\"https:\/\/slack.com\/solutions\/small-business\" target=\"_blank\" rel=\"noreferrer noopener\">small business<\/a><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-research-methodology\"><strong>Research methodology:<\/strong><\/h4>\n\n\n\n<p>This random double-opt-in survey of 2,000 U.S. small business owners (businesses with 2,000 or fewer employees) \u2014&nbsp;including 1,000 tech and retail business owners \u2014&nbsp;was commissioned by Slack between Dec. 22, 2023 and Jan. 8, 2024. It was conducted by market research company <a href=\"https:\/\/www.onepoll.us\/\" target=\"_blank\" rel=\"noreferrer noopener\">OnePoll<\/a>, whose team members are members of the <a href=\"https:\/\/www.mrs.org.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Market Research Society<\/a> and have corporate membership to the American Association for Public Opinion Research (<a href=\"https:\/\/www.aapor.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">AAPOR<\/a>) and the European Society for Opinion and Marketing Research (<a href=\"https:\/\/www.esomar.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">ESOMAR<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new survey by Slack, a Salesforce company, of 2,000 small business owners \u2014 half comprised of businesses in tech or retail \u2014 found that 40% believe 2024 is a \u201cmake or break\u201d year for their business.\u00a0 Why it matters: Small businesses, which generate roughly 44% of GDP, serve as the foundation of the U.S. [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":74700,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1728],"sf_theme":[1912],"sf_topic":[1742],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-74695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-snapshots","sf_theme-digital-transformation","sf_topic-small-business","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>2024 Is a &#039;Make or Break&#039; 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