{"id":74955,"date":"2024-03-13T06:00:00","date_gmt":"2024-03-13T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=74955"},"modified":"2024-10-17T11:54:17","modified_gmt":"2024-10-17T18:54:17","slug":"eu-ai-act-news","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/eu-ai-act-news\/","title":{"rendered":"Salesforce Commends Progress of EU AI Act: Promoting Safe, Trusted Artificial Intelligence"},"content":{"rendered":"\n

Editor’s Note: This post was updated on July 12, 2024 to reflect the EU AI Act\u2019s publication in the EU Official Journal and on<\/em> March 13, 2024 following the European Parliament’s endorsement of the EU AI Act.<\/em><\/p>\n\n\n\n

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Today, the European Union published<\/a> the EU Artificial Intelligence Act (EU AI Act) in the Official Journal. While the law will apply beginning August 1, 2024, it will take up to three years for all aspects of the legislation to come into full effect.<\/p>\n\n\n\n

Salesforce takes compliance requirements very seriously, and as a provider of AI systems in the EU, will continue to work closely with EU policy makers during the implementation phase of the law, anchoring in trust as the cornerstone of AI development.<\/p>\n\n\n\n

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March 13, 2024<\/em><\/p>\n\n\n\n

Today marks a historic milestone for artificial intelligence (AI): the European Parliament has endorsed<\/a>, by an overwhelming majority, the European Union\u2019s Artificial Intelligence Act (EU AI Act).<\/p>\n\n\n\n

The EU AI Act is the first comprehensive legal framework of its kind for AI governance, and sets the stage for responsible AI adoption, fostering trust and transparency in the technology. <\/p>\n\n\n\n

Fostering public trust in AI with governance frameworks <\/strong><\/h2>\n\n\n\n

In an era where AI-powered services are revolutionizing productivity, and governments are grappling with the idea of regulating this important technology, the EU AI Act provides an important tool to guide public and private entities as they continue to develop and innovate with AI. <\/p>\n\n\n\n

Research confirms<\/a> that the European public is keen on such guidance. Citizens are curious about AI, but are concerned about data privacy, misinformation, and other risks and are counting on lawmakers to address these risks through guardrails and standards. <\/p>\n\n\n\n

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In an era where AI-powered services are revolutionizing productivity, and governments are grappling with the idea of regulating this important technology, the EU AI Act provides an important tool to guide public and private entities as they continue to develop and innovate with AI. <\/p>\n<\/blockquote>\n\n\n\n

We view it as an appropriate and constructive role for governments, in consultation with other stakeholders, to take definitive and coordinated action toward building trust in AI, and advancing responsible, safe, risk-based, and globally interoperable AI policy frameworks.<\/p>\n\n\n\n