{"id":75131,"date":"2024-02-21T08:30:00","date_gmt":"2024-02-21T16:30:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=75131"},"modified":"2025-03-27T16:19:36","modified_gmt":"2025-03-27T23:19:36","slug":"gartner-magic-quadrant-cdp-news","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/gartner-magic-quadrant-cdp-news\/","title":{"rendered":"Salesforce Named a Leader in the 2024 Gartner\u00ae Magic Quadrant\u2122 for Customer Data Platforms"},"content":{"rendered":"\n<p><em>Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. For the latest, go <\/em><a href=\"https:\/\/www.salesforce.com\/platform\/\"><em>here<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Salesforce <a href=\"https:\/\/www.salesforce.com\/form\/marketing\/gartner-cdp-magic-quadrant\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">has been recognized as a Leader<\/a> in the inaugural Gartner Magic Quadrant for Customer Data Platforms. The company was evaluated for <a href=\"https:\/\/www.salesforce.com\/products\/data\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Data Cloud<\/a>.&nbsp;<\/p>\n\n\n\n<p><strong>Why it matters<\/strong>: Gartner defines customer data platforms (CDPs) \u201cas software applications that support marketing and customer experience use cases by unifying a company\u2019s customer data from marketing and other channels. CDPs optimize the timing and targeting of messages, offers and customer engagement activities, and enable the analysis of individual-level customer behavior over time.\u201d In addition, Gartner points out \u201c[w]hile CDPs originated to serve marketing use cases, interest from data management roles, IT and other customer-facing roles (e.g. sales, service and support) is on the rise.\u201d&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Developed as the hyperscale data engine that is native to Salesforce\u2019s Einstein 1 Platform, Salesforce Data Cloud enables all employees to quickly access and easily act on real-time information about their customer across the world\u2019s #1 AI CRM applications including Sales, Service, Marketing, and Commerce.&nbsp;<\/li>\n\n\n\n<li>With Data Cloud, companies can now bring together all of their enterprise data across Salesforce applications, cloud providers like <a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-aws-ai-announcement-dreamforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">AWS<\/a>, <a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-snowflake-bring-your-own-lake\/\" target=\"_blank\" rel=\"noreferrer noopener\">Snowflake<\/a>, <a href=\"https:\/\/www.salesforce.com\/news\/stories\/salesforce-databricks-data-ai-news\/\" target=\"_blank\" rel=\"noreferrer noopener\">Databricks<\/a>, and <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/06\/07\/salesforce-google-ai-partnership\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a> with zero-ETL, and all 3rd party systems with MuleSoft and our out of the box connectors to build a comprehensive view of their customers to drive faster insights, predictions, and automated actions across the entire customer experience.&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"75150-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"1024\" width=\"907\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/Figure1.png?w=907\" alt=\"\" class=\"wp-image-75150\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/Figure1.png 2833w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/Figure1.png?w=266&amp;h=300 266w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/Figure1.png?w=768&amp;h=867 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/Figure1.png?w=907&amp;h=1024 907w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/Figure1.png?w=1360&amp;h=1536 1360w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/Figure1.png?w=1813&amp;h=2048 1813w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/Figure1.png?w=234&amp;h=264 234w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/Figure1.png?w=323&amp;h=365 323w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/Figure1.png?w=678&amp;h=766 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/Figure1.png?w=133&amp;h=150 133w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/Figure1.png?w=171&amp;h=193 171w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/Figure1.png?w=1218&amp;h=1376 1218w\" sizes=\"auto, (max-width: 907px) 100vw, 907px\" \/><\/a><\/figure>\n<div id=\"75150-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2833\" height=\"3200\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/Figure1.png?w=907\" alt=\"\" class=\"wp-image-75150\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/Figure1.png 2833w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/Figure1.png?w=266&amp;h=300 266w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/Figure1.png?w=768&amp;h=867 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/Figure1.png?w=907&amp;h=1024 907w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/Figure1.png?w=1360&amp;h=1536 1360w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/Figure1.png?w=1813&amp;h=2048 1813w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/Figure1.png?w=234&amp;h=264 234w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/Figure1.png?w=323&amp;h=365 323w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/Figure1.png?w=678&amp;h=766 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/Figure1.png?w=133&amp;h=150 133w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/Figure1.png?w=171&amp;h=193 171w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/02\/Figure1.png?w=1218&amp;h=1376 1218w\" sizes=\"auto, (max-width: 2833px) 100vw, 2833px\" \/><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<p><strong>Zoom out<\/strong>: The amount of customer data that companies collect has grown exponentially with the rise of digital products and services and customers have come to expect exceptional experiences based on the data collected about them. But data silos with trapped data in different data platforms and systems stand in the way. While nearly <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2022\/02\/07\/70-of-organizations-do-not-provide-completely-connected-user-experiences-new-mulesoft-study-reveals\/\" target=\"_blank\" rel=\"noreferrer noopener\">70%<\/a> of companies say their customer interactions are now purely digital, only <a href=\"https:\/\/www.salesforce.com\/news\/stories\/connectivity-report-announcement-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">26%<\/a> of organizations report providing a completely connected experience across all channels. And 81% of IT leaders report that data silos are hindering their digital transformation efforts. As an example, <a href=\"https:\/\/s21.q4cdn.com\/665674268\/files\/doc_financials\/2024\/q1\/FDX-Earnings-Transcript-Q1FY24.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">FedEx is improving<\/a> the customer experience through recent investment in Salesforce Data Cloud by integrating customer service, marketing and sales giving the customer a more informed, efficient and personalized experience.<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tSee the 2024 Gartner Magic Quadrant for Customer Data Platforms report. \t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/form\/marketing\/gartner-cdp-magic-quadrant\/\" target=\"_blank\">\n\t\t\t\t<span>Download a copy now<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p><strong>The Salesforce Perspective<\/strong>: \u201cCustomers recognize that the transformative power of a CDP goes beyond marketing. Salesforce\u2019s Data Cloud is enabling organizations to unlock the power of their customer data across the world\u2019s #1 AI CRM. Data Cloud makes all your data natively available across all Salesforce applications to power insights, automation and business processes to deliver exceptional customer experiences across every touch point,\u201d said Rahul Auradkar, EVP &amp; GM, Unified Data Services and Einstein. \u201cWe believe Data Cloud being recognized as a Leader in the Gartner Magic Quadrant within a few years of launching the product attests to the power of hyperscale data combined with Salesforce\u2019s metadata and leading CRM applications. With our open and extensible ecosystem and partners, we are enabling customers to maximize the value of their trapped data from their existing tech stacks in service of delivering better customer engagement across every touchpoint.&#8221;<\/p>\n\n\n\n<div class=\"wp-block-group alignwide cluster-content has-vivid-purple-background-color has-data-cloud-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-unlock-trapped-data-with-data-cloud\">Unlock trapped data with Data Cloud<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_VideoExplainer_96d2dd.jpg?w=1024\" alt=\"\" class=\"wp-image-78127\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_VideoExplainer_96d2dd.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_VideoExplainer_96d2dd.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_VideoExplainer_96d2dd.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_VideoExplainer_96d2dd.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_VideoExplainer_96d2dd.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_VideoExplainer_96d2dd.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_VideoExplainer_96d2dd.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_VideoExplainer_96d2dd.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_VideoExplainer_96d2dd.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_VideoExplainer_96d2dd.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group feature-card is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-watch-how-data-cloud-vector-database-helps-businesses-unlock-unstructured-data\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/video\/explaining-vector-database\/\" target=\"_blank\" rel=\"noreferrer noopener\">Watch: How Data Cloud Vector Database Helps Businesses Unlock Unstructured Data<\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group secondary-card is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-f56a869c wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_ProductAnnouncement.jpg?w=1024\" alt=\"\" class=\"wp-image-78033\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_ProductAnnouncement.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_ProductAnnouncement.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_ProductAnnouncement.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_ProductAnnouncement.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_ProductAnnouncement.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_ProductAnnouncement.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_ProductAnnouncement.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_ProductAnnouncement.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_ProductAnnouncement.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_ProductAnnouncement.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-salesforce-announces-general-availability-of-data-cloud-vector-database\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/data-cloud-vector-database-availability\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Announces General Availability of Data Cloud Vector Database<\/a><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-group secondary-card is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-f56a869c wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/ZeroCopy_PartnerNetwork.jpg?w=1024\" alt=\"\" class=\"wp-image-77759\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/ZeroCopy_PartnerNetwork.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/ZeroCopy_PartnerNetwork.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/ZeroCopy_PartnerNetwork.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/ZeroCopy_PartnerNetwork.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/ZeroCopy_PartnerNetwork.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/ZeroCopy_PartnerNetwork.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/ZeroCopy_PartnerNetwork.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/ZeroCopy_PartnerNetwork.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/ZeroCopy_PartnerNetwork.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/ZeroCopy_PartnerNetwork.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-how-salesforce-zero-copy-integrations-help-companies-connect-and-act-on-any-data-without-duplicating-sources\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/what-is-zero-copy-partner-network\/\" target=\"_blank\" rel=\"noreferrer noopener\">How Salesforce Zero Copy Integrations Help Companies Connect and Act on Any Data Without Duplicating Sources<\/a><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-group secondary-card is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-f56a869c wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/trusted-ai-data-statistics\/\"><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg?w=1024\" alt=\"\" class=\"wp-image-76552\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-new-survey-data-will-make-or-break-workers-trust-in-ai\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/trusted-ai-data-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">New Survey: Data Will Make or Break Workers\u2019 Trust in AI<\/a><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p><strong>The customer perspective<\/strong>:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gartner Peer Insights\u2122 is a public platform that offers verified, first-hand reviews of enterprise software and services from experienced IT professionals.\n<ul class=\"wp-block-list\">\n<li>\u201cI have had the privilege of utilising Salesforce Data Cloud for over a year now and it has been an absolute game changer &#8211; I hugely recommend Salesforce Data Cloud as it&#8217;s significantly improved our customer relationship management and also processes in data driven decision making.\u201d &#8211; <a href=\"https:\/\/www.gartner.com\/reviews\/market\/customer-data-platforms\/vendor\/salesforce\/product\/salesforce-data-cloud\/review\/view\/5092466\" target=\"_blank\" rel=\"noreferrer noopener\">IT Analyst<\/a><\/li>\n\n\n\n<li>\u201cOverall, my experience with Salesforce Data Cloud has been outstanding. The Platforms offers a powerful and versatile solution for harnessing and utilizing customer data across various Salesforce applications\u201d &#8211; <a href=\"https:\/\/www.gartner.com\/reviews\/market\/customer-data-platforms\/vendor\/salesforce\/product\/salesforce-data-cloud\/review\/view\/5082494\" target=\"_blank\" rel=\"noreferrer noopener\">Customer Success Manager<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Customers recognize that the transformative power of a CDP goes beyond marketing. Salesforce\u2019s Data Cloud is enabling organizations to unlock the power of their customer data across the world\u2019s #1 AI CRM. Data Cloud makes all your data natively available across all Salesforce applications to power insights, automation and business processes to deliver exceptional customer experiences across every touch point.<\/p>\n<cite>Rahul Auradkar, EVP &amp; GM, Unified Data Services and Einstein<\/cite><\/blockquote>\n\n\n\n<p><strong>Additional information<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Download the 2024 Gartner\u00ae Magic Quadrant\u2122 for Customer Data Platforms report <a href=\"https:\/\/www.salesforce.com\/form\/marketing\/gartner-cdp-magic-quadrant\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n\n\n\n<li>Learn more about <a href=\"https:\/\/www.salesforce.com\/products\/data\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Data Cloud<\/a><\/li>\n<\/ul>\n\n\n\n<p><em>Gartner\u00ae disclaimer<\/em><\/p>\n\n\n\n<p><em>Gartner\u00ae, Magic Quadrant\u2122 for Customer Data Platforms, 14 February 2024, Lizzy Foo Kune | <em>Benjamin Bloom |<\/em><\/em> <em>Rachel Smith | <em>Adriel Tey | <\/em>Suzanne White | David Walters<\/em><\/p>\n\n\n\n<p><em>This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Salesforce.<\/em><\/p>\n\n\n\n<p><em>Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner\u2019s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.<\/em><\/p>\n\n\n\n<p><em>GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant and Peer Insights are a registered trademark , of Gartner, Inc. and\/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.<\/em><\/p>\n\n\n\n<p><em>Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences with the vendors listed on the platform, should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. For the latest, go here. Salesforce has been recognized as a Leader in the inaugural Gartner Magic Quadrant for Customer Data Platforms. The company was evaluated for Salesforce Data Cloud.&nbsp; Why it matters: Gartner defines customer data platforms (CDPs) \u201cas software applications that support marketing [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":75135,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1735],"sf_theme":[1912],"sf_topic":[1752,1726],"sf_product":[2717],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-75131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-news-highlights","sf_theme-digital-transformation","sf_topic-awards-and-recognition","sf_topic-digital-transformation","sf_product-data-360","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Named a Leader in the 2024 Gartner\u00ae Magic Quadrant\u2122 for Customer Data Platforms - Salesforce<\/title>\n<meta name=\"description\" content=\"Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. 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