{"id":75503,"date":"2024-03-06T05:00:00","date_gmt":"2024-03-06T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=75503"},"modified":"2025-03-27T11:02:11","modified_gmt":"2025-03-27T18:02:11","slug":"baca-ai-platform-news","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/baca-ai-platform-news\/","title":{"rendered":"With Salesforce&#8217;s Einstein 1 Platform, Manufacturing Systems Provider BACA Systems Doubles Sales Productivity"},"content":{"rendered":"\n<p><em>Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. For the latest, go <\/em><a href=\"https:\/\/www.salesforce.com\/platform\/\"><em>here<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><a href=\"https:\/\/www.bacasystems.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">BACA Systems<\/a>, a small business that produces equipment for the global natural stone industry, is using the <a href=\"https:\/\/www.salesforce.com\/products\/platform\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein 1 Platform<\/a>, including <a href=\"https:\/\/www.salesforce.com\/products\/ai-for-sales\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein 1 Sales<\/a> and <a href=\"https:\/\/www.salesforce.com\/products\/service\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Service<\/a>, to manage the entirety of its manufacturing process.&nbsp;<\/p>\n\n\n\n<p><strong>At-a-glance: <\/strong>The BACA Systems sales team was spending too much time on manual tasks, including searching for prospect information, creating call summaries, and drafting emails. Reps also needed a way to better understand and service their clients, with a 360-degree view of their customers.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"BACA Uses AI to Do the Heavy Lifting of Sales | Salesforce\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/qF505jIi42E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>The impact: <\/strong>BACA Systems moved its resource planning system to Salesforce, giving its sales team an extra edge in efficiency with <a href=\"https:\/\/www.salesforce.com\/news\/stories\/what-is-generative-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">generative AI<\/a> powered by the Einstein 1 Platform.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Since implementing Einstein 1 Sales, the company has seen a 2X increase in sales productivity. Sales AI automatically generates opportunity summaries with <a href=\"https:\/\/www.salesforce.com\/products\/ai-prompt-builder\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Prompt Builder<\/a> so sellers can quickly understand a customer&#8217;s relationship with the company and offer the right personalized interaction, cutting their time spent on these tasks in half.&nbsp;<\/li>\n\n\n\n<li>Sales leaders now have greater visibility into their teams\u2019 output with the ability to forecast and track sales, as well as receive alerts for at-risk opportunities. Einstein 1 Sales automatically follows up on opportunities that have gone silent using custom email prompts.<\/li>\n\n\n\n<li>When a case closes, Service AI automatically summarizes support activity and emails it to the customer along with a survey to rate their overall experience. Sales reps review these summaries and use them to inform their conversations with future prospects.<\/li>\n\n\n\n<li>BACA Systems set up a complete delivery management system by integrating <a href=\"https:\/\/appexchange.salesforce.com\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">AppExchange<\/a> apps <a href=\"https:\/\/appexchange.salesforce.com\/appxListingDetail?listingId=a0N3A00000FR4pdUAD&amp;_ga=2.14030775.1618356323.1708439514-1741407610.1687282608\" target=\"_blank\" rel=\"noreferrer noopener\">Bringg<\/a> and <a href=\"https:\/\/appexchange.salesforce.com\/appxListingDetail?listingId=a0N30000005uSuCEAU&amp;_ga=2.14030775.1618356323.1708439514-1741407610.1687282608\" target=\"_blank\" rel=\"noreferrer noopener\">Rootstock ERP<\/a> with Salesforce. Now, BACA Systems has better control over its delivery operations with fewer errors and increased automation on previously manual tasks, such as creating and printing shipping labels, as well as tracking of all shipping records.\n<ul class=\"wp-block-list\">\n<li>As a result, the company has saved between five and eight minutes per order and shipping activities have an accuracy rate of 99.9%.&nbsp;<\/li>\n\n\n\n<li>This time savings is equivalent to 15 work days per month, or the workload of one full-time employee.&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tDive deeper into the BACA Systems customer story.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/customer-stories\/baca-systems-doubles-productivity-ai\/?d=cta-body-promo-8\" target=\"_blank\">\n\t\t\t\t<span>Read the full case study<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p><strong>The BACA Systems perspective: <\/strong>\u201cWe\u2019ve found combining Salesforce\u2019s AI with the Einstein 1 Platform is a perfect recipe for success. It\u2019s boosted our productivity and we are committed to continuing to integrate AI into our sales work because we see the results, both in sales growth and in how much the sales team loves using it.\u201d <strong>\u2013 Andrew Russo, Enterprise Architect&nbsp;<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>With Einstein 1 Sales, BACA Systems has been able to unify all of their data, simplify their tech stack, and unleash a productivity super cycle.<\/p>\n<cite><strong>Ketan Karkhanis, EVP and GM of Sales Cloud<\/strong><\/cite><\/blockquote>\n\n\n\n<p><strong>Salesforce perspective<\/strong>: \u201cWith Einstein 1 Sales, BACA Systems has been able to unify all of their data, simplify their tech stack, and unleash a productivity super cycle. Purpose-built Sales AI embedded in the flow of work has unlocked new opportunities of growth for their sales team.\u201d <strong>\u2013 Ketan Karkhanis, EVP and GM of Sales Cloud&nbsp;<\/strong><\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tHow Salesforce\u2019s Einstein 1 Platform Transforms Customer Experiences.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/news\/stories\/what-is-einstein-1-platform\" target=\"_blank\">\n\t\t\t\t<span>Read more<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p><strong>Learn more:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Explore the future of business with CRM + AI + Data + Trust <a href=\"https:\/\/www.salesforce.com\/news\/ai-data-crm-media-resource\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n\n\n\n<li>Find out what <a href=\"https:\/\/www.salesforce.com\/form\/demo\/small-business\/smb-overview\/?\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">solutions Salesforce offers for small businesses&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/customer-stories\/baca-systems-doubles-productivity-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more<\/a> about Salesforce\u2019s story with BACA Systems<\/li>\n\n\n\n<li>Learn more about the disconnect between executives\u2019 expectations of AI in their organization and IT\u2019s ability to meet demand from <a href=\"https:\/\/www.salesforce.com\/news\/stories\/ai-it-demand-gap\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce\u2019s recent survey<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. For the latest, go here. BACA Systems, a small business that produces equipment for the global natural stone industry, is using the Einstein 1 Platform, including Einstein 1 Sales and Service, to manage the entirety of its manufacturing process.&nbsp; At-a-glance: The BACA Systems sales team [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":75644,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1735],"sf_theme":[1912],"sf_topic":[1737,2498,1744],"sf_product":[1747,1772,2363],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[12218,12227,12220],"sf_visibility":[],"coauthors":[],"class_list":["post-75503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-news-highlights","sf_theme-digital-transformation","sf_topic-artificial-intelligence","sf_topic-automation","sf_topic-customer-success","sf_product-agentforce-sales","sf_product-agentforce-service","sf_product-customer-360","sf_location-global","sf_collection-einstein-copilot","sf_collection-einstein-1","sf_collection-tdx-2024"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>With Salesforce&#039;s Einstein 1 Platform, Manufacturing Systems Provider BACA Systems Doubles Sales Productivity - Salesforce<\/title>\n<meta name=\"description\" content=\"Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. 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