{"id":75889,"date":"2024-03-08T08:00:00","date_gmt":"2024-03-08T16:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=75889"},"modified":"2025-03-27T16:01:22","modified_gmt":"2025-03-27T23:01:22","slug":"25th-birthday-feature","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/25th-birthday-feature\/","title":{"rendered":"Salesforce&#8217;s First 25 Years: Blazing a Trail to the #1 AI CRM\u00a0"},"content":{"rendered":"\n<p><em>Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. For the latest, go <\/em><a href=\"https:\/\/www.salesforce.com\/platform\/\"><em>here<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Back when the world was prepping for Y2K, \u201cThe Matrix\u201d had just debuted, and the dot-com boom was still booming, Parker Harris and Marc Benioff were standing in a parking lot outside of a steakhouse in Burlingame, California, about to transform how businesses connect with their customers forever.&nbsp;<\/p>\n\n\n\n<p>\u201cMarc had this idea of making CRM as easy as buying a book on Amazon,\u201d Harris said. \u201cHe said, \u2018Do you want to start a company?\u2019 I said absolutely.\u201d&nbsp;<\/p>\n\n\n\n<p>Not long after, the pair \u2014 along with Harris\u2019 partners at a software consultancy, Frank Dominguez and Dave Moellenhoff \u2014 founded Salesforce, setting up shop in a one-bedroom apartment in San Francisco\u2019s Telegraph Hill neighborhood. They had a singular vision: to deliver an online customer relationship management (CRM) service that would help salespeople in businesses of all sizes track and manage leads.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-75894\" data-id=\"75894\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/990725-Image17.jpg?strip=all&#038;quality=95\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/990725-Image17.jpg 1280w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/990725-Image17.jpg?w=300&amp;h=240 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/990725-Image17.jpg?w=768&amp;h=614 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/990725-Image17.jpg?w=1024&amp;h=819 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/990725-Image17.jpg?w=264&amp;h=211 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/990725-Image17.jpg?w=456&amp;h=365 456w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/990725-Image17.jpg?w=678&amp;h=542 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/990725-Image17.jpg?w=150&amp;h=120 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/990725-Image17.jpg?w=241&amp;h=193 241w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/990725-Image17.jpg?w=1218&amp;h=974 1218w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Salesforce Co-Founder, Parker Harris<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"3684\" height=\"3375\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-75897\" data-id=\"75897\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/Salesforce-apartment.jpg?strip=all&#038;quality=95\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/Salesforce-apartment.jpg 3684w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/Salesforce-apartment.jpg?w=300&amp;h=275 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/Salesforce-apartment.jpg?w=768&amp;h=704 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/Salesforce-apartment.jpg?w=1024&amp;h=938 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/Salesforce-apartment.jpg?w=1536&amp;h=1407 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/Salesforce-apartment.jpg?w=2048&amp;h=1876 2048w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/Salesforce-apartment.jpg?w=264&amp;h=242 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/Salesforce-apartment.jpg?w=398&amp;h=365 398w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/Salesforce-apartment.jpg?w=678&amp;h=621 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/Salesforce-apartment.jpg?w=150&amp;h=137 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/Salesforce-apartment.jpg?w=211&amp;h=193 211w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/Salesforce-apartment.jpg?w=1218&amp;h=1116 1218w\" sizes=\"(max-width: 3684px) 100vw, 3684px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Salesforce&#8217;s first &#8216;office&#8217;<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"979\" height=\"663\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-75895\" data-id=\"75895\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/Siebel-protest.jpg?strip=all&#038;quality=95\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/Siebel-protest.jpg 979w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/Siebel-protest.jpg?w=300&amp;h=203 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/Siebel-protest.jpg?w=768&amp;h=520 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/Siebel-protest.jpg?w=264&amp;h=179 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/Siebel-protest.jpg?w=500&amp;h=339 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/Siebel-protest.jpg?w=678&amp;h=459 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/Siebel-protest.jpg?w=150&amp;h=102 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/03\/Siebel-protest.jpg?w=285&amp;h=193 285w\" sizes=\"(max-width: 979px) 100vw, 979px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Salesforce pioneered a new business model<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Today, as the company celebrates its 25th anniversary, Salesforce remembers the moments and milestones from startup to high-tech giant \u2014 from building trust in the cloud to delivering artificial intelligence (AI) for CRM \u2014 and looks ahead to another quarter-century of innovation.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-vision-guided-by-trust-nbsp\"><strong>A vision guided by trust&nbsp;<\/strong><\/h2>\n\n\n\n<p>From the beginning, Salesforce had an approach distinct from other tech companies of the time \u2014 first, by offering its product over the internet, also known as Software as a Service (SaaS) and the cloud.&nbsp;<\/p>\n\n\n\n<p>It was a risky move. The cloud was largely unproven and few companies were willing to commit to this&nbsp; SaaS model. But Benioff, who became the company\u2019s CEO, and his co-founders were committed to the potential of the cloud and knew if they could overcome security, privacy, and reliability concerns, they would pioneer a new industry model.&nbsp;<\/p>\n\n\n\n<p>\u201cWhen we started Salesforce, people still didn\u2019t trust putting their credit cards on the internet, much less their customer lists,\u201d said Harris.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Trust was one of the biggest obstacles to starting the company \u2014 getting companies to trust us with their data, that we would protect it, that we would honor it, and that it would be available when they needed it.<\/p>\n<cite>Parker Harris, Co-Founder Salesforce &amp; CTO, Slack<\/cite><\/blockquote>\n\n\n\n<p>Accomplishing that required more than a good elevator pitch, recalled Brian Millham, Salesforce\u2019s 13th employee and current President and COO. It required transparency.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u201cThe cloud was so new back then it wasn\u2019t easy to convince people to put their data on the internet,\u201d he said. \u201cWe were constantly educating and evangelizing, talking a lot about security and uptime in those days. We stood up a website called trust.com so everyone could see service availability, security, and performance.\u201d<\/p>\n\n\n\n<p>\u201cWe were very clear about the need to ensure that our customers could trust us with their data,\u201d Millham said.<\/p>\n\n\n\n<p>This was far from the prevailing wisdom of the time.&nbsp;<\/p>\n\n\n\n<p>\u201cA lot of companies, peers, and competitors were using their customer data for their own benefit,\u201d said Amy Weaver, President and CFO at Salesforce. \u201cIt raised the question, \u2018What should Salesforce do?\u2019 Were we leaving opportunities on the table by not doing this?\u201d<\/p>\n\n\n\n<p>Salesforce took a different view. \u201cWe took a view that our customer&#8217;s data is their data \u2014 not our product \u2014 and we are going to respect that. Over time, I think that has paid off because customers know we&#8217;ve been true to our number one value: trust,&#8221; said Weaver.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/E3iY7wYBZZK5pFuYZZV78y.jpg\"  data-uuid=\"E3iY7wYBZZK5pFuYZZV78y\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-building-an-innovative-platform\"><strong>Building an innovative platform<\/strong><\/h2>\n\n\n\n<p>Of course, trust alone won\u2019t get the job done. Salesforce knew it had to prove its concept that the internet could transform how businesses use data and it was obsessed with creating a new kind of CRM platform to deliver customer success.<\/p>\n\n\n\n<p>\u201cCustomer success is our success and it\u2019s really been a flywheel of growth for us,\u201d Millham said. \u201cThe more you deliver for your customers, the more value they get from your technology, the more they want to invest with you. As they&#8217;ve needed more from us, we&#8217;ve been able to continuously innovate to meet our customers\u2019 expectations.\u201d<\/p>\n\n\n\n<p>To meet those expectations, Salesforce had to solve two problems: build a platform that could be scaled for businesses of any size, anywhere, while also allowing them to customize the product to fit their unique needs.&nbsp;<\/p>\n\n\n\n<p>\u201cWe needed to provide relevant service for every customer, and the big innovation there was the metadata platform,\u201d Harris explained. \u201cWe invented this idea of the metadata platform where our customers could describe what they wanted \u2014 what kind of data model, what kind of user experience, what kind of business processes \u2014 and our code would interpret that metadata.\u201d<\/p>\n\n\n\n<p>The metadata platform abstracts away the complexity of application code, and enables Salesforce to upgrade customers with new capabilities automatically, three times a year, without breaking any of their integrations, customizations, or security settings.<\/p>\n\n\n\n<p>\u201cThat is still really fundamentally one of the secrets to our success,\u201d Harris said. \u201cWhen somebody makes a change in metadata, it takes effect everywhere in the world, on every device, in every language. It&#8217;s instantaneous.\u201d<\/p>\n\n\n\n<p>With the metadata platform in place, Salesforce would expand from its first Sales Cloud product to a suite of apps helping professionals across service, marketing, commerce, and for every industry \u2014 all connected through its underlying metadata framework to create a 360-degree picture of a business\u2019s customer.&nbsp;<\/p>\n\n\n\n<p>\u201cThat&#8217;s almost magical for customers because it gives them the speed of making changes deployed in any region, in any language, in any device,\u201d Harris said. \u201cIt moves at the speed of their business.\u201d<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards 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300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/From-Oversight-to-Ownership_-Why-Law-Firms-Must-Lead-the-Agentic-AI-Era.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/From-Oversight-to-Ownership_-Why-Law-Firms-Must-Lead-the-Agentic-AI-Era.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/From-Oversight-to-Ownership_-Why-Law-Firms-Must-Lead-the-Agentic-AI-Era.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/From-Oversight-to-Ownership_-Why-Law-Firms-Must-Lead-the-Agentic-AI-Era.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/From-Oversight-to-Ownership_-Why-Law-Firms-Must-Lead-the-Agentic-AI-Era.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/From-Oversight-to-Ownership_-Why-Law-Firms-Must-Lead-the-Agentic-AI-Era.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/From-Oversight-to-Ownership_-Why-Law-Firms-Must-Lead-the-Agentic-AI-Era.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/From-Oversight-to-Ownership_-Why-Law-Firms-Must-Lead-the-Agentic-AI-Era.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/how-law-firms-can-lead-the-agentic-ai-era\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tHow Law Firms Can Lead the Agentic AI Era \u2014 And What Clients Now Expect\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t8 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/75889\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-crm-ai-data-trust\"><strong>CRM + AI + Data + Trust<\/strong><\/h2>\n\n\n\n<p>Questions about putting business data in the cloud have long since been put to rest, but today they\u2019ve been replaced by concerns over giving sensitive information to the next disruptive technology: AI.<\/p>\n\n\n\n<p>Fortunately, the same lessons that helped Salesforce pioneer the SaaS model apply to ushering in the AI revolution. From the <a href=\"https:\/\/www.salesforce.com\/news\/stories\/ai-history-salesforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">initial launch of Einstein in 2016<\/a>, Salesforce\u2019s approach to AI has been characterized by a focus on trust and customer obsession.<\/p>\n\n\n\n<p>\u201cWe could have rushed into this generative AI world and provided solutions right out of the gate \u2013 we had the technology \u2013 but we took a step back and asked, \u2018what are our customers concerned about?\u2019\u201d Millham said. \u201cTrust was at the top of that list regarding generative AI.\u201d&nbsp;<\/p>\n\n\n\n<p>\u201cIt\u2019s important to think about the way people use AI today,\u201d Millham continued. \u201cFor so many businesses, their data is sitting trapped in silos of applications. We want it in Salesforce so that they can get access to all of it in one place. That means better insights to your customers, better productivity for your employees, augmenting the work that&#8217;s being done to drive higher efficiencies and better margins for your organization.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/RmPg9D531jfsvvhaz6SZv8.jpg\"  data-uuid=\"RmPg9D531jfsvvhaz6SZv8\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<p>The key to unlocking that data is <a href=\"https:\/\/www.salesforce.com\/products\/data\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Data Cloud,<\/a> a hyperscale data engine that harmonizes a company\u2019s structured and unstructured data across every Salesforce app. Data Cloud allows every Salesforce app to communicate with each other through the metadata platform, which makes it possible to offer an AI that fully understands a business\u2019s customer universe.&nbsp;<\/p>\n\n\n\n<p>\u201cData Cloud brings it all together,\u201d Benioff said. \u201cWith Salesforce Data Cloud, Salesforce can unlock this trapped data and bring together all of their business and customer data into one place for AI, all while keeping their data safe and secure.\u201d&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>With Salesforce Data Cloud, Salesforce can unlock this trapped data and bring together all of their business and customer data into one place for AI, all while keeping their data safe and secure.<\/p>\n<cite>Marc Benioff, Chair, CEO &amp; Co-Founder, Salesforce<\/cite><\/blockquote>\n\n\n\n<p>Data Cloud is now a foundational piece of Salesforce\u2019s <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/09\/12\/salesforce-platform-news-dreamforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein 1 Platform, <\/a>offering businesses the ability to safely connect customer information to build AI-powered apps with low code and deliver entirely new CRM experiences.<\/p>\n\n\n\n<p>Salesforce is now bringing CRM, AI, data, and trust to life for customers with its new Einstein Copilot \u2014 a conversational AI assistant that utilizes an organization\u2019s unique data to generate trusted customer insights and recommendations.&nbsp;<\/p>\n\n\n\n<p>Grounded in a business\u2019s own data across every Salesforce app, Einstein Copilot can answer questions, summarize content, create new content, interpret complex conversations, and dynamically automate tasks for users.<\/p>\n\n\n\n<p>\u201cOur new Einstein Copilot brings together an amazing intuitive interface for interacting with AI, world-class AI models, and above all, deep integration of the data and metadata needed to benefit from AI,\u201d <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2024\/02\/27\/einstein-copilot-news\/\" target=\"_blank\" rel=\"noreferrer noopener\">Benioff said<\/a>. \u201cEinstein Copilot is the only copilot with the ability to truly understand what is going on with your customer relationships.\u201d<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tEinstein Copilot is here.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/einsteincopilot\" target=\"_blank\">\n\t\t\t\t<span>SAY HELLO<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p>This integration ensures that every Salesforce user can get the full benefit of AI knowing the model is grounded in their unique data, delivering safe, secure, and relevant outputs.&nbsp;<\/p>\n\n\n\n<p>\u201cThe reason Salesforce can provide the most trusted AI CRM is that we always operate by our values, trust being number one and customer success being number two \u2014 even ahead of innovation,\u201d Harris said. \u201cIn this world of generative AI, if all you focus on is innovation, you&#8217;re going to get carried away with the magic of these large language models. But what&#8217;s more important than the magic of having it respond and put something in iambic pentameter like Shakespeare, is it responding in a trusted way.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/PouWKiQfbKFG55DXRw5V8H.jpg\"  data-uuid=\"PouWKiQfbKFG55DXRw5V8H\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<p>Harris continued: \u201cAre we protecting our customers against that bias and that toxicity? And are we talking to our customers and watching how they&#8217;re using it? Are they successful with it? That is being guided by our values in action, and how we at Salesforce protect our customers and make sure that we&#8217;re leading the way into this world of AI with the power of trust.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-building-trust-with-all-stakeholders-nbsp\"><strong>Building trust with all stakeholders&nbsp;<\/strong><\/h2>\n\n\n\n<p>With AI proliferating across business and society, 68% of customers say it\u2019s <a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-the-connected-customer\/\" target=\"_blank\" rel=\"noreferrer noopener\">more important for companies to be trustworthy<\/a>. But trust is about more than just data security. Being a trusted partner also means being a business that considers all stakeholders, not just customers.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Said Sabastian Niles, Salesforce\u2019s newly appointed President and Chief Legal Officer: \u201cEvery decision we make at Salesforce is driven by our company core values and stakeholder success. As the AI and data revolution takes hold, infusing trust, responsibility, and impact in all we do is more important than ever to ensure the success of all our customers and stakeholders \u2014 and when they succeed, we succeed.&#8221;<\/p>\n\n\n\n<p>Fortunately, that&#8217;s also part of Salesforce&#8217;s DNA.<\/p>\n\n\n\n<p>Within months of its founding, Salesforce launched the <a href=\"https:\/\/www.salesforce.org\/pledge\/\" target=\"_blank\" rel=\"noreferrer noopener\">1-1-1 model<\/a>, a new philanthropic model that dedicated 1% of the company\u2019s equity, 1% of its product, and 1% of employees\u2019 time back to the community.&nbsp;<\/p>\n\n\n\n<p>That model has paid off. To date, Salesforce has given more than $700 million in grants, performed 9 million hours of volunteer service, 56,000 nonprofits and higher-ed customers use Salesforce software for free, and nearly 20,000 other companies have adopted the 1-1-1 model.<\/p>\n\n\n\n<p>\u201cIn the early days of Salesforce, we had a really bold vision to create a new kind of a company, a new technology model, and a new philanthropy model,\u201d said Suzanne DiBianca, Executive Vice President and Chief Impact Officer. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>We wanted to do that from the start, not later, after we achieved a comfortable level of success.<\/p>\n<cite>Suzanne DiBianca, Chief Impact officer, Salesforce<\/cite><\/blockquote>\n\n\n\n<p>And even as success came, Salesforce continued to find ways to use its technology and platform to support big societal challenges, like <a href=\"https:\/\/www.salesforce.com\/news\/stories\/our-pay-philosophy\/\" target=\"_blank\" rel=\"noreferrer noopener\">equal pay for equal work<\/a>, <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2022\/09\/19\/salesforce-education-donation-2022-dreamforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">access to education<\/a>, and climate change.&nbsp;<\/p>\n\n\n\n<p>Originally built to track and manage its own carbon footprint, Salesforce made <a href=\"https:\/\/www.salesforce.com\/news\/stories\/the-mission-to-track-emissions-why-we-created-salesforce-net-zero-cloud\/\" target=\"_blank\" rel=\"noreferrer noopener\">Net Zero Cloud<\/a>, an internal tool being used to track Salesforce\u2019s sustainability efforts, available to other companies in 2017 to help them reduce their emissions. And in 2022, it officially added sustainability as a core value to accelerate its path to net-zero emissions.<\/p>\n\n\n\n<p>\u201cEveryone at Salesforce cares deeply about the work they do every day to drive innovation and technology and trying to make the world a better place,\u201d Dibianca said. \u201cWe really truly believe that business can be the biggest platform for change, largely because it&#8217;s a collection of people with passion and intelligence that desire to do the right thing.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/YFkNbcD1CjFUBBh16HBCgz.jpg\"  data-uuid=\"YFkNbcD1CjFUBBh16HBCgz\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<p>For 25 years, Salesforce&#8217;s values \u2014 trust, customer success, innovation, equality, and sustainability \u2014 have guided every company decision and its mission to help companies connect with their customers in a whole new way.<\/p>\n\n\n\n<p>\u201cA company doesn&#8217;t get to almost 35 billion in revenue without focusing on outcomes that your customers need,\u201d Milham said. \u201cI&#8217;m excited to see where it&#8217;s going take us over the next 25 years.\u201d&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-go-deeper\">Go deeper:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Find out how Trailhead <a href=\"https:\/\/www.salesforce.com\/news\/stories\/gordon-lee-trailblazer\/\" target=\"_blank\" rel=\"noreferrer noopener\">helped one Trailblazer<\/a> grow his nearly 20-year career as a Salesforce Administrator<\/li>\n\n\n\n<li>Read about <a href=\"https:\/\/www.salesforce.com\/news\/stories\/ai-history-salesforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce\u2019s history of AI<\/a>.&nbsp;<\/li>\n\n\n\n<li>Learn how Salesforce\u2019s Data Cloud <a href=\"https:\/\/www.salesforce.com\/news\/stories\/data-cloud-magic-quadrant\/\" target=\"_blank\" rel=\"noreferrer noopener\">became the fastest growing organic innovation<\/a>.&nbsp;<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. For the latest, go here. Back when the world was prepping for Y2K, \u201cThe Matrix\u201d had just debuted, and the dot-com boom was still booming, Parker Harris and Marc Benioff were standing in a parking lot outside of a steakhouse in Burlingame, California, about to [&hellip;]<\/p>\n","protected":false},"author":160,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":75892,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1730],"sf_theme":[1916,1912,1914],"sf_topic":[1737,2773,2798,1766,1763,1750,1733,1723],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[],"sf_collection":[],"sf_visibility":[],"coauthors":[1951],"class_list":["post-75889","post","type-post","status-publish","format-standard","hentry","category-uncategorized","sf_content_type-feature-stories","sf_theme-artificial-intelligence","sf_theme-digital-transformation","sf_theme-business-as-a-platform-for-change","sf_topic-artificial-intelligence","sf_topic-customer-company","sf_topic-data","sf_topic-equality","sf_topic-innovation","sf_topic-philanthropy","sf_topic-stakeholder-capitalism","sf_topic-trust"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce&#039;s First 25 Years: Blazing a Trail to the #1 AI CRM\u00a0 - Salesforce<\/title>\n<meta name=\"description\" content=\"Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. 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