{"id":76153,"date":"2024-04-01T08:00:00","date_gmt":"2024-04-01T15:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=76153"},"modified":"2024-09-16T14:53:09","modified_gmt":"2024-09-16T21:53:09","slug":"idc-enterprise-b2b-digital-commerce-applications","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/idc-enterprise-b2b-digital-commerce-applications\/","title":{"rendered":"Salesforce Positioned as a Leader in the IDC MarketScape Report for Enterprise B2B Digital Commerce"},"content":{"rendered":"\n<p>Today, Salesforce announced it has been named a Leader in the IDC MarketScape Report: Worldwide Enterprise B2B Digital Commerce Applications 2023-2024 Vendor Assessment\u00b9. Salesforce was evaluated for <a href=\"https:\/\/www.salesforce.com\/products\/commerce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Commerce Cloud<\/a>, which recently added new features including <a href=\"https:\/\/www.salesforce.com\/news\/stories\/what-is-generative-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">generative AI<\/a> and data innovations for enterprise B2B commerce customers.<\/p>\n\n\n\n<p><strong>Why it matters: <\/strong><a href=\"https:\/\/www.digitalcommerce360.com\/product\/b2b-market-and-customer-experience-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">B2B ecommerce grew 17% in 2023<\/a>, and 7 out of 10 B2B buyers see online buying as more convenient.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Commerce Cloud helps B2B companies around the world maximize their digital commerce revenue through highly personalized, AI-driven digital experiences built for their customers with CRM, trusted AI, and data.&nbsp;<\/li>\n\n\n\n<li>The IDC MarketScape Report identified several strengths for enterprise B2B commerce companies using Salesforce, including its market awareness, emphasis on AI, support for developers, and CPQ (Configure, Price, and Quote) plus commerce integrations.<\/li>\n<\/ul>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tPower Growth Everywhere with Commerce Cloud.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p>Simplify everything from setting up your digital storefront to driving sales on any customer touchpoint with AI and automation powered by Salesforce\u2019s Einstein 1 Platform.<\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/products\/commerce\/\" target=\"_blank\">\n\t\t\t\t<span>LEARN MORE<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-report-notes\"><strong>The report notes:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cEnterprise B2B buyers, often operating with significant budgets and the weight of organizational expectations, are inclined to opt for solutions that have a proven track record.\u201d&nbsp;<\/li>\n\n\n\n<li>\u201cConsider Salesforce Commerce Cloud if your organization is primarily focused on differentiating via business agility, AI, and data, and deep relationships from a platform that is very business-user friendly.\u201d<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Consider Salesforce Commerce Cloud if your organization is primarily focused on differentiating via business agility, AI, and data, and deep relationships from a platform that is very business-user friendly.<\/p>\n<\/blockquote>\n\n\n\n<p><strong>The Salesforce perspective: <\/strong>\u201cB2B businesses grow with Commerce Cloud because it delivers on the trust, agility, and innovation customers need to win in the AI era,\u201d said Michael Affronti, SVP and General Manager of Commerce Cloud. \u201cWith trusted AI capabilities embedded across every buyer touchpoint, integrated data from <a href=\"https:\/\/www.salesforce.com\/products\/data\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Data Cloud<\/a> that powers AI, automation, and insights, and one of the most robust <a href=\"https:\/\/www.salesforce.com\/partners\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">partner ecosystems<\/a> in the world, Commerce Cloud is helping B2B companies drive stronger customer relationships and profitable growth every day.\u201d<\/p>\n\n\n\n<p><strong>Innovation in action: <\/strong>Salesforce continues to invest in B2B commerce innovations to help global companies drive profitable growth and efficiency while meeting customer expectations. Some of the latest enterprise innovations in Commerce Cloud include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Einstein Copilot for B2B Buyers: <\/strong>This customizable, conversational <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2024\/02\/27\/einstein-copilot-news\/\" target=\"_blank\" rel=\"noreferrer noopener\">generative AI assistant<\/a> lets B2B buyers use plain language prompts and photos to easily identify products, receive personalized recommendations, and engage in nuanced conversations with a business on any digital channel. In addition, with <a href=\"https:\/\/www.salesforce.com\/einsteincopilot?d=cta-body-promo-8%20\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein Copilot<\/a>, buyers can easily add recommended items to their cart and complete transactions all within the same digital channel, streamlining the purchasing process.<\/li>\n\n\n\n<li><strong>AI-driven Goal Setting and Recommendations:<\/strong> Sellers can now establish growth targets and business goals, such as enhancing margins or boosting average order value, right inside of Commerce Cloud. Then, leveraging data and insights derived from Salesforce Data Cloud, sellers can receive actionable, AI-powered recommendations for achieving these goals.<\/li>\n\n\n\n<li><strong>Generative SEO Metadata Optimization:<\/strong> Einstein can develop search engine optimization recommendations that sellers can use to modify the titles and descriptions of their products that are displayed on search engine result pages and browser tabs, enhancing visibility and improving their products\u2019 online presence.<\/li>\n\n\n\n<li><strong>Enterprise Scale Carts and Split Shipments:<\/strong> Businesses can now support up to 2,000 line items in a single cart for frictionless, large-volume B2B transactions. This gives B2B customers the flexibility to split a single order into multiple delivery addresses or shipping speeds based on distribution needs.<\/li>\n\n\n\n<li><strong>Native Merchant Services:<\/strong> Shipping, tax, and checkout are now all integrated directly in Commerce Cloud, eliminating the complexity of setting up critical integrations with outside applications that are normally needed to handle these processes.<\/li>\n<\/ul>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"93008\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/linked-content\/2026-gartner-magic-quadrant-for-mdm-solutions-salesforce-informatica-is-once-again-recognized-as-a-leader\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Informatica-Magic-Quadrant.png?w=1024\" class=\"content-card__image\" alt=\"Graph showing Informatica ranking on 2026 Gartner Magic Quadrant for Master Data Management Solutions.\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Informatica-Magic-Quadrant.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Informatica-Magic-Quadrant.png?w=300&amp;h=169 300w, 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https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Informatica-Magic-Quadrant.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/linked-content\/2026-gartner-magic-quadrant-for-mdm-solutions-salesforce-informatica-is-once-again-recognized-as-a-leader\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t2026 Gartner\u00ae Magic Quadrant\u2122 for MDM Solutions: Salesforce (Informatica) is Once Again Recognized as a Leader\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"92804\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/forrester-wave-industry-cloud-public-sector-q1-2026\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-Named-a-Leader-in-the-Forrester-Wave-for-Industry-Cloud-Solutions-for-Public-Sector.png?w=1024\" class=\"content-card__image\" alt=\"Chart showing top industry cloud solutions for public sector based on strength of offering and strength of strategy.\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-Named-a-Leader-in-the-Forrester-Wave-for-Industry-Cloud-Solutions-for-Public-Sector.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-Named-a-Leader-in-the-Forrester-Wave-for-Industry-Cloud-Solutions-for-Public-Sector.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-Named-a-Leader-in-the-Forrester-Wave-for-Industry-Cloud-Solutions-for-Public-Sector.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-Named-a-Leader-in-the-Forrester-Wave-for-Industry-Cloud-Solutions-for-Public-Sector.png?w=1024&amp;h=576 1024w, 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https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-Named-a-Leader-in-the-Forrester-Wave-for-Industry-Cloud-Solutions-for-Public-Sector.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/forrester-wave-industry-cloud-public-sector-q1-2026\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce Named a Leader in Analyst Evaluation of Industry Cloud Solutions For Public Sector\u00a0\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t3 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/76153\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-additional-information\"><strong>Additional information:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Get an excerpt of the IDC MarketScape Report <a href=\"https:\/\/www.salesforce.com\/form\/commerce\/idc-marketscape-enterprise-b2b-commerce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n\n\n\n<li>Learn more about <a href=\"https:\/\/www.salesforce.com\/products\/commerce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Commerce Cloud<\/a>&nbsp;<\/li>\n\n\n\n<li>Get access to Commerce Cloud Payments, B2B and D2C Commerce capabilities, and Order On Behalf Of features in one unified SKU with <a href=\"https:\/\/www.salesforce.com\/products\/commerce-pricing\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Connected Commerce<\/a><\/li>\n\n\n\n<li>Learn how to master the B2B buying experience in <a href=\"https:\/\/www.salesforce.com\/form\/events\/webinars\/form-rss\/4546661\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">a webinar<\/a> with guest speaker and IDC analyst Heather Hershey<\/li>\n<\/ul>\n\n\n\n<p>\u00b9IDC MarketScape: Worldwide Enterprise B2B Digital Commerce Applications 2023\u20132024 Vendor Assessment (Doc #US49742523, December 2023)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, Salesforce announced it has been named a Leader in the IDC MarketScape Report: Worldwide Enterprise B2B Digital Commerce Applications 2023-2024 Vendor Assessment\u00b9. Salesforce was evaluated for Commerce Cloud, which recently added new features including generative AI and data innovations for enterprise B2B commerce customers. Why it matters: B2B ecommerce grew 17% in 2023, and [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":76161,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1728],"sf_theme":[1916],"sf_topic":[1737],"sf_product":[1760,2363,19249,1748],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-76153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-snapshots","sf_theme-artificial-intelligence","sf_topic-artificial-intelligence","sf_product-agentforce-commerce","sf_product-customer-360","sf_product-einstein-ai","sf_product-salesforce-platform","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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