{"id":76304,"date":"2024-04-10T08:00:00","date_gmt":"2024-04-10T15:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=76304"},"modified":"2024-04-10T10:45:04","modified_gmt":"2024-04-10T17:45:04","slug":"earthforce-equality-group-interview","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/earthforce-equality-group-interview\/","title":{"rendered":"Salesforce Equality Group Leader on Climate Action: ‘Everyone is a Multiplier for Change’"},"content":{"rendered":"\n

Editor\u2019s note: This story is part of an ongoing series to spotlight our Equality Groups and how they serve Salesforce\u2019s global employees. Check out additional interviews with the leaders of Salesforce Women\u2019s Network<\/a>, BOLDforce<\/a>, and Faithforce<\/a>.<\/em><\/p>\n\n\n\n

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To celebrate Earth Month, we spoke with Lindsey Peterson<\/a>, Global President of Earthforce, Salesforce\u2019s Equality Group dedicated to promoting and celebrating environmental responsibility. Here, Peterson shares why Earthforce\u2019s 14,000 global members believe in being better people for the planet \u2014 and creating a better planet for all people.<\/p>\n\n\n\n

Q. Tell us about your background and your role at Salesforce.<\/strong><\/h3>\n\n\n\n

I started at Salesforce in 2019 as a Recruiting Coordinator, and have since moved through different roles within our Employee Success organization. Most recently, I took on a role on the newly formed Talent Growth and Development team as a Talent Strategy and Design Manager. In this role, I get to work specifically on executive talent management and succession planning.<\/p>\n\n\n\n

Q. How did you get involved with Earthforce?<\/strong><\/h3>\n\n\n\n

Earthforce was one of the reasons I joined Salesforce. I was transitioning out of higher education and wanted to find a company that was constantly innovating. Friends who worked at Salesforce told me about the company\u2019s Equality Groups and commitment to giving back, which was something I was passionate about.<\/p>\n\n\n\n

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Earthforce was one of the reasons I joined Salesforce.<\/p>\nLindsey Peterson, Global President of Earthforce, Salesforce\u2019s Equality Group<\/cite><\/blockquote>\n\n\n\n

Naturally, when I joined Salesforce, I got involved in Earthforce right away. I started by co-leading the Earthforce hub in Sydney, and I approached the global leadership team about additional ways to get more involved. There was an open role for the Global Growth Chair position within Earthforce, and after a year and a half, I stepped into the Global President\u2019s role, where I\u2019ve been for the last three years.<\/p>\n\n\n\n

Q. What\u2019s your vision and some of your priorities as President of Earthforce?<\/strong><\/h3>\n\n\n\n

Our vision is to create a better planet for all people by being multipliers for sustainable and equitable change. Earthforce is an educational space where we have conversations to learn more about climate action, sustainability, waste management, and how to drive impact.<\/p>\n\n\n\n

We\u2019re also <\/strong>focused on creating opportunities for volunteerism, specifically around restoration projects that will have lasting results on the community and planet. For example, we\u2019ve organized litter pickups, dune restoration projects, tree planting<\/a>, and generative bush care<\/a> in places like Sydney. During my time as Global President, we\u2019ve achieved more than 280,000 employee volunteer hours in our communities around the world.<\/p>\n\n\n\n

Q. How has Earthforce partnered with the business to make Salesforce more sustainable?<\/strong><\/h3>\n\n\n\n

One example is our partnership with the Real Estate and Workplace Services (REWS) team to help influence waste management in our buildings. We\u2019ve partnered with REWS to understand our leasing structures and where waste goes in our buildings, influence more sustainable practices, and educate employees on how to manage their waste effectively.<\/p>\n\n\n\n

For example, the blackwater system<\/a> in Salesforce Tower in San Francisco is a first-of-its-kind green technology that recycles the building\u2019s wastewater, saving an estimated 30,000 gallons of water per work day. And Salesforce Tower Sydney<\/a>, where I’m based, is also one of the most sustainable office buildings in Sydney.<\/p>\n\n\n\n

Q. What are some activities and volunteer opportunities Earthforce has planned for this month?<\/strong><\/h3>\n\n\n\n

To kick off Earth Month, we hosted an educational session on the environmental impact of AI and Salesforce’s sustainable approach to AI. Throughout the month, we’ll activate our global members through opportunities to give back to our communities. We’re organizing tree-planting efforts in major cities like Chicago, Atlanta, and New York. Globally, employees can volunteer to map the Amazon Rainforest<\/a>. Through this effort, volunteers will incorporate Indigenous and local community knowledge around settlements, water sources, and sacred sites into a comprehensive map of the Amazon, providing more holistic information to conservation and restoration teams on the ground.<\/p>\n\n\n\n