{"id":76561,"date":"2024-04-18T05:05:31","date_gmt":"2024-04-18T12:05:31","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=76561"},"modified":"2025-01-30T15:28:25","modified_gmt":"2025-01-30T23:28:25","slug":"data-for-ai","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/data-for-ai\/","title":{"rendered":"Why Data, Trust, and Contextual UX Are the Real AI Gold"},"content":{"rendered":"\n

Editor\u2019s note: This article was updated on January 30, 2025, to reflect the latest information on how data powers generative AI and Agentforce.<\/em><\/p>\n\n\n\n

Artificial intelligence is the most promising technological disruption of our lifetimes, and will significantly affect every aspect of business operations, from sales and service to marketing, finance, legal, and human resources. Yet, even with global corporate investment in AI set to hit $200 billion in 2025<\/a>, many company leaders admit they lack clarity on how to get from pilot to full production and value realization.\u00a0<\/p>\n\n\n\n

While three-quarters of workers surveyed in the \u201cYour Data, Your AI\u201d survey<\/a> from Salesforce believe accurate, complete, and secure data is critical to building trust in AI, more than half do not trust the data used to train AI systems today. And nearly 60% of AI users worldwide find it difficult to get what they want out of AI, the report found.\u00a0<\/p>\n\n\n\n

But there\u2019s good news. Working with businesses who are deploying Agentforce, our digital labor platform for enterprises, we\u2019ve learned there are three ingredients needed for AI success: a data foundation, an AI trust layer, and delivering AI in the flow of work through a contextual UX. With these capabilities, companies across industries and geographies, like AAA<\/a>, ADP<\/a>, Turtle Bay<\/a>, and the Adecco Group<\/a> are unlocking enterprise deployments at scale and driving measurable outcomes from AI automation, personalization, and performance optimization, including higher sales productivity, faster customer service resolutions, higher-conversion marketing campaigns, and more.<\/p>\n\n\n\n