{"id":76998,"date":"2024-04-29T05:00:00","date_gmt":"2024-04-29T12:00:00","guid":{"rendered":""},"modified":"2025-03-26T10:18:43","modified_gmt":"2025-03-26T17:18:43","slug":"small-business-ai-success","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/small-business-ai-success\/","title":{"rendered":"Democratizing Innovation: Why Some SMBs Are Outshining Enterprises in AI Implementation"},"content":{"rendered":"\n<p><em>Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. For the latest, go <\/em><a href=\"https:\/\/www.salesforce.com\/platform\/\"><em>here<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-text-align-center\"><em>Research shows 95% of SMB IT teams are confident in their AI skills<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Small and midsize businesses (SMBs) are known for being more agile than enterprises but often lack the resources to compete with their larger counterparts.&nbsp;<\/p>\n\n\n\n<p>At least that\u2019s how it used to be.&nbsp;<\/p>\n\n\n\n<p>Today, sales teams from smaller companies like <a href=\"https:\/\/www.salesforce.com\/news\/stories\/baca-ai-platform-news\/\" target=\"_blank\" rel=\"noreferrer noopener\">BACA Systems<\/a>, <a href=\"https:\/\/www.salesforce.com\/news\/stories\/crexi-ai-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">Crexi<\/a>, <a href=\"https:\/\/www.salesforce.com\/customer-stories\/ennube-sells-faster-AI\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Ennube Solutions<\/a>, and <a href=\"https:\/\/www.salesforce.com\/news\/stories\/beyond-better-foods-slack\/\" target=\"_blank\" rel=\"noreferrer noopener\">Beyond Better Foods<\/a> are tapping the power of AI to automate time-consuming, manually-intensive administrative tasks. These non-selling activities account for <a href=\"https:\/\/www.salesforce.com\/news\/stories\/sales-research-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">72% of a rep\u2019s day<\/a> and take them away from finding and closing deals.&nbsp;<\/p>\n\n\n\n<p>In fact, a <a href=\"https:\/\/www.salesforce.com\/news\/stories\/smb-ai-trends-stats\">recent <\/a><a href=\"https:\/\/www.salesforce.com\/news\/stories\/smb-ai-trends-stats\" target=\"_blank\" rel=\"noreferrer noopener\">survey<\/a> of 600 IT professionals revealed SMBs might even be ahead of their enterprise counterparts in implementing AI. The study showed 95% of SMB IT professionals feel confident in their generative AI skills, compared to 81% of enterprise IT professionals. At the same time, enterprise IT teams are 5x more likely than SMB IT teams to struggle with balancing speed, business value, and security when implementing new technologies, the report found.&nbsp;<\/p>\n\n\n\n<p>\u201cAI is really leveling the playing field for SMBs,\u201d said Kristopher Billmaier, GM of Salesforce <a href=\"https:\/\/www.salesforce.com\/products\/salesforce-starter\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Starter Suite<\/a>, which bundles marketing, sales, service, and commerce tools in a complete CRM built for SMBs. \u201cWith generative AI taking on much of their repetitive and sometimes menial tasks across a fully connected suite of products, SMB teams suddenly have more time for more strategic and high-value work like connecting with prospects and customers. As a result, they can move as fast \u2014 or faster than \u2014 larger companies while dramatically improving customer experience.\u201d<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tGet Started Fast with Starter Suite.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p>Starter Suite helps customers quickly organize data, manage customer relationships, and gain valuable insights into their business. It\u2019s a simple yet powerful all-in-one CRM suite that\u2019s easy to set up in a matter of minutes with social sign-on and built-in guidance. SMBs can try Starter for free.<\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/products\/salesforce-starter\/\" target=\"_blank\">\n\t\t\t\t<span>Learn More<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p>The emergence of SMBs as leaders in AI implementation presents significant implications for the business landscape. Unlike larger enterprises, SMBs often face fewer bureaucratic hurdles. This agility means they\u2019re often quicker to deploy innovative technologies like AI that enable them to address market changes and shifting customer demand faster than their bigger competitors.&nbsp;<\/p>\n\n\n\n<p>Many small businesses, which make up <a href=\"https:\/\/www.uschamber.com\/small-business\/state-of-small-business-now\" target=\"_blank\" rel=\"noreferrer noopener\">99.9% of all firms<\/a> in the United States, are already experiencing or expect to experience deeper business insights, increased revenue, and improved customer experience from investments in AI technologies like the <a href=\"https:\/\/www.salesforce.com\/products\/platform\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein 1 Platform<\/a> and <a href=\"https:\/\/www.salesforce.com\/data\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Data Cloud<\/a>, according to Salesforce\u2019s survey.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-baca-doing-far-more-with-less\"><strong>BACA: Doing far more with less<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/news\/stories\/baca-ai-platform-news\/\" target=\"_blank\" rel=\"noreferrer noopener\">BACA Systems<\/a>, which produces equipment for the global natural stone industry, is one of those. Since June 2023, it has doubled sales productivity using <a href=\"https:\/\/www.salesforce.com\/products\/ai-for-sales\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein 1 Sales<\/a>. BACA\u2019s lean sales team is now punching above its weight with the help of these AI tools, which automatically generate summaries of sales opportunities, suggest the next best personalized interaction, and generate customized follow-up emails to leads.&nbsp;<\/p>\n\n\n\n<p>\u201cWe&#8217;re not a large enterprise with unlimited resources,\u201d said BACA Systems\u2019 Enterprise Architect Andrew Russo. \u201cWe have a small team managing a lot of accounts, so our AI tools become force multipliers that allow our sales team to give our clients high-touch engagements without spending crazy amounts of time.\u201d<\/p>\n\n\n\n<p>For example, Russo said BACA\u2019s sales team uses <a href=\"https:\/\/help.salesforce.com\/s\/articleView?id=sf.einstein_sales_aac.htm&amp;type=5\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein Activity Capture<\/a>, an AI-enabled productivity tool, to surface insights from customer interactions like email and phone calls.&nbsp;<\/p>\n\n\n\n<p>\u201cIt&#8217;s not feasible for our sales reps to read every single email, so summarizing those key highlights really helps to save our sales team time,\u201d Russo said.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-crexi-having-time-to-think-long-term\"><strong>Crexi: Having time to think long-term<\/strong><\/h2>\n\n\n\n<p>The sales team at Crexi, a real estate platform that\u2019s adopted the Einstein 1 Platform, is also making serious strides in efficiency. By automating tasks with AI, reps are saving up to five hours a day, allowing them to focus 80% of their time on nurturing customer relationships, according to Lawson Dees, VP of operations for the company. This means that, instead of just focusing on those all-important deals right in front of them, they can spend more time building customer lifetime value (CLV).&nbsp;<\/p>\n\n\n\n<p>AI also helps Crexi reps understand whom they should reach out to at any given time, their needs and pain points, and what products will make the most difference, Dees said. Ultimately, this makes reps more effective at their jobs and helps them deliver true, long-term value, he said.&nbsp;<\/p>\n\n\n\n<p>\u201cWhat AI can do is serve up the right person to call and tell me why this person should be&nbsp; at the top of my list,\u201d Dees said. \u201cThe salesperson doesn&#8217;t have to dig for that information so they can feel confident about making those sales call faster.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ennube-spending-less-time-drafting-emails-and-more-time-pitching-prospects\"><strong>Ennube: Spending less time drafting emails and more time pitching prospects<\/strong><\/h2>\n\n\n\n<p>Ennube Solutions is a software consultancy headquartered in Berkeley, Calif. While it sells its services in the U.S, English has always been a second language for its sales team, which is based in Ecuador. In the past, that meant anyone corresponding with customers had to spend extra time crafting and proofreading email correspondence, which limited how many communications they could send and took them away from other vital work.&nbsp;&nbsp;<\/p>\n\n\n\n<p>That changed, however, after Ennube adopted Einstein 1 Sales. Since making its move, the company can automatically generate personalized emails in English and at scale \u2014 made possible because Einstein 1 Sales is grounded in the company\u2019s relevant customer data. Einstein 1 Sales also assists with finding leads that are highly likely to convert to sales based on Ennube\u2019s ideal customer profile and past deals.&nbsp;<\/p>\n\n\n\n<p>The sales team now sends 5,600% more prospect emails, sells 50% faster, and reps have more time in their day to spend on customer service and strategic planning, according to Ennube CEO Alex Garcia.&nbsp;&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>As a sales leader, I\u2019m blown away by the productivity gains of pairing a human with the Einstein 1 Platform.<\/p>\n<cite>Alex Garcia, Ennube CEO<\/cite><\/blockquote>\n\n\n\n<p>\u201cSalesforce and Einstein empower our sales team to reach new heights faster by taking the guesswork out of sales messaging and building confidence in our approaches and rebuttals,\u201d Garcia said. \u201cAs a sales leader, I\u2019m blown away by the productivity gains of pairing a human with the Einstein 1 Platform.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-beyond-better-foods-staying-better-connected\"><strong>Beyond Better Foods: Staying better connected<\/strong><\/h2>\n\n\n\n<p>It\u2019s not just SMB sales teams using AI. Beyond Better Foods, the fully remote healthy dessert company that operates brands including <a href=\"https:\/\/eatenlightened.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Enlightened Frozen Treats<\/a> and <a href=\"https:\/\/www.badabeansnacks.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bada Bean Bada Boom Snacks<\/a>, is using <a href=\"https:\/\/www.salesforce.com\/news\/stories\/slack-ai-news-update\" target=\"_blank\" rel=\"noreferrer noopener\">Slack AI<\/a> to better coordinate planning and logistics across teams.&nbsp;<\/p>\n\n\n\n<p>Before using Slack AI \u2014 a trusted and intuitive generative AI experience built into the Slack messaging app \u2014 essential business details like logistics and freight planning information would be stuck in disparate silos. Beyond Better Foods\u2019 operations team ate up a significant amount of time scavenging for these mission-critical details, in addition to distracting their colleagues who would inevitably be pulled in to help in the hunt \u2014 a slow, cumbersome, and unscalable process. Now, its operations team members can quickly ask Slack AI for information like product locations and shipping times using plain language, saving them time without diverting workers\u2019 focus.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u201cThe enhanced search capabilities of Slack AI have been really helpful to fast-track answers, especially when it comes to logistics,\u201d said Beyond Better Foods\u2019 Vice President of Operations, Andy Kung. \u201cWhen I need to get my CEO a fast answer at 2 p.m. on a Friday, I can use Slack AI\u2019s search function. I\u2019ve only been using Slack AI for about a month, but it\u2019s already helped me quickly find answers countless times and is saving me at least 30 minutes a day.\u201d&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-s-next-for-smbs-and-ai-nbsp\"><strong>What\u2019s next for SMBs and AI?&nbsp;<\/strong><\/h2>\n\n\n\n<p>AI is reshaping the business landscape, and SMBs are seizing the opportunity. To get their business AI-ready, Salesforce\u2019s Billmaier suggests that SMBs use <a href=\"https:\/\/www.salesforce.com\/products\/salesforce-starter\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Starter Suite <\/a>or <a href=\"https:\/\/www.salesforce.com\/products\/prosuite\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Pro Suite<\/a>, which helps small businesses unlock their data across departments by combining marketing, sales, service, and commerce in one CRM suite. By uniting customer data and combining it with pre-built templates and ready-to-use tools, Salesforce helps businesses become more efficient now and prepare them for the future.<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tGet More SMB Insights.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p>The Salesforce Stat Library is a database to quickly find the exact stat you need.<\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/news\/stat-library\/\" target=\"_blank\">\n\t\t\t\t<span>CHECK IT OUT<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p>Looking ahead, Billmaier sees new AI capabilities like automated proposals, predictive sales modeling, and customer communications enabling SMBs to deliver more exceptional customer experiences, keep a close watch on operating expenses, drive sustainable growth, and compete in ways they\u2019ve never imagined.&nbsp;<\/p>\n\n\n\n<p>\u201cThe amazing thing about Salesforce is that customers never outgrow it. Customers can start with the Starter and Pro Suites, and as they naturally grow and their needs for more advanced functionality increase, they can seamlessly graduate to other solutions on the Einstein 1 Platform, which is likely to be at the center of it all,\u201d Billmaier said.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-go-deeper\"><strong>Go deeper<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn how <a href=\"https:\/\/www.salesforce.com\/products\/sales-cloud\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Sales Cloud<\/a> is helping customers grow revenue with AI<\/li>\n\n\n\n<li>See why SMB IT pros are \u2018more confident\u201d about AI <a href=\"https:\/\/www.salesforce.com\/news\/stories\/smb-ai-trends-stats\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n\n\n\n<li>SMBs can <a href=\"https:\/\/www.salesforce.com\/products\/salesforce-starter\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">get started<\/a> with Salesforce Starter Suite for free for 30 days<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. For the latest, go here. Research shows 95% of SMB IT teams are confident in their AI skills Small and midsize businesses (SMBs) are known for being more agile than enterprises but often lack the resources to compete with their larger counterparts.&nbsp; At least that\u2019s [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":77002,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1728],"sf_theme":[1912],"sf_topic":[1737,1726,1742],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-76998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-snapshots","sf_theme-digital-transformation","sf_topic-artificial-intelligence","sf_topic-digital-transformation","sf_topic-small-business","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Democratizing Innovation: Why Some SMBs Are Outshining Enterprises in AI Implementation - Salesforce<\/title>\n<meta name=\"description\" content=\"Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. 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