{"id":77166,"date":"2024-05-01T06:00:00","date_gmt":"2024-05-01T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=77166"},"modified":"2024-09-16T13:36:06","modified_gmt":"2024-09-16T20:36:06","slug":"slack-sales-elevate-customer-story","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/slack-sales-elevate-customer-story\/","title":{"rendered":"Slack Sales Elevate: Rochester Electronics Sells More Efficiently with CRM Data Delivered Directly into Slack"},"content":{"rendered":"\n<p>Global semiconductor distributor and manufacturer <a href=\"https:\/\/www.rocelec.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rochester Electronics<\/a> is a longtime customer that uses multiple Salesforce solutions, including <a href=\"https:\/\/slack.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slack<\/a> and <a href=\"http:\/\/www.salesforce.com\/products\/sales\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Sales Cloud<\/a>. The company\u2019s sales team recently started using <a href=\"https:\/\/www.salesforce.com\/news\/stories\/slack-sales-elevate-update\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slack Sales Elevate<\/a>, a sales workspace that centralizes Salesforce insights and automates opportunity tasks by natively integrating Sales Cloud with Slack, to work and sell more efficiently.<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--curious-einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tGet Started with Slack Sales Elevate.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/products\/sales-team-productivity\/?d=cta-body-promo-8%20%20%20%20%20\" target=\"_blank\">\n\t\t\t\t<span>GO HERE<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-curious-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-curious-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-curious-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-curious-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-curious-einstein-large@1x.png\"\n\t\talt=\"Illustration of curious-einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p><strong>Why it matters: <\/strong>Previously, Rochester Electronics\u2019 sales team was encumbered by administrative tasks, gaps in communication, and having to manually pull insights from Sales Cloud into other siloed tools. Sales reps needed a more efficient and streamlined way to collaborate on deals and act on opportunities, while their leaders needed better visibility into real-time deal movement so that they could help the team drive customer success.<\/p>\n\n\n\n<p><strong>The impact: <\/strong>With Sales Elevate, Rochester Electronics works collaboratively on deals, saves time, simplifies processes, and centralizes CRM insights right where they\u2019re already working. It only takes the team a few seconds to update a metric from their personalized sales workspace in Slack and have that data automatically sync to Salesforce.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Account executives use deal notifications to stay on top of account activity and act on real-time insights. The ability to proactively surface insights on deal movement in the context of their Slack conversations keeps the team aligned and allows them to better strategize on deals.<\/li>\n\n\n\n<li>When field reps are on the go, they use Sales Elevate to get a complete and accurate view of their opportunities. They can manage their pipeline data on the road and from any device while staying connected to their account teams, allowing them to move deals forward more efficiently and giving their leaders real-time visibility into progress.<\/li>\n\n\n\n<li>The sales team works more collaboratively with cross-functional teams to build quotes and move deals forward. Product, pricing, and business operations teams can easily access relevant account information directly in Slack so they can make better decisions and collaborate more effectively.<\/li>\n<\/ul>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"92984\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/asymbl-engine-slackbot-use-cases\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=1024\" class=\"content-card__image\" alt=\"How Engine and Asymbl Use Slackbot\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/asymbl-engine-slackbot-use-cases\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tHow Engine and Asymbl Are Putting Slackbot to Work\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t4 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"92965\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/ask-slackbot-announcement\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/ask-slackbot-tile4a.png?w=1024\" class=\"content-card__image\" alt=\"Ask (a New Manager\u2019s) Slackbot\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/ask-slackbot-tile4a.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/ask-slackbot-tile4a.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/ask-slackbot-tile4a.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/ask-slackbot-tile4a.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/ask-slackbot-tile4a.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/ask-slackbot-tile4a.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/ask-slackbot-tile4a.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/ask-slackbot-tile4a.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/ask-slackbot-tile4a.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/ask-slackbot-tile4a.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/ask-slackbot-announcement\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tAsk (a New Manager\u2019s) Slackbot\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t4 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/77166\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<p><strong>Customer perspective: <\/strong>&#8220;Slack Sales Elevate is a game changer for our business and our customers. Our team is now able to work more collaboratively on opportunities and projects, increasing the speed of response, while also allowing me and other leaders to communicate greater efficiency and effectiveness,\u201d said <strong>Colin Strother, <strong>Executive Vice President, Rochester Electronics<\/strong><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cFor example, proactive deal notifications ensure that the team has actionable intelligence at their fingertips, so we can close deals faster and easier,\u201d Strother continued.<\/li>\n\n\n\n<li>\u201cOur industry is high-tech and fast-paced, and our customers are already reporting a significant increase in our speed of response, enabling them to better drive their businesses forward. And I&#8217;m able to use team metrics to understand what&#8217;s happening in real time as I travel globally, allowing me to respond quickly to critical business issues and customer needs,\u201d he concluded.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Slack Sales Elevate is a game changer for our business and our customers.<\/p>\n<cite><strong>Colin Strother, Executive Vice President, Rochester Electronics<\/strong><\/cite><\/blockquote>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-go-deeper\"><strong>Go deeper:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/slack.com\/blog\/news\/elevate-sales-leadership?utm_source=salesforce.com&amp;utm_medium=referral&amp;utm_campaign=slack_sales_elevate_relaunch&amp;utm_term=newsroom\" target=\"_blank\" rel=\"noreferrer noopener\">Read more<\/a> about how Slack Sales Elevate can drive team success \u2014 faster<\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/products\/sales-team-productivity\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Get started<\/a> with Slack Sales Elevate<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Global semiconductor distributor and manufacturer Rochester Electronics is a longtime customer that uses multiple Salesforce solutions, including Slack and Sales Cloud. The company\u2019s sales team recently started using Slack Sales Elevate, a sales workspace that centralizes Salesforce insights and automates opportunity tasks by natively integrating Sales Cloud with Slack, to work and sell more efficiently. [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":77173,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1729],"sf_theme":[1912],"sf_topic":[1744,2798,1726],"sf_product":[1747,2363,2410],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-77166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-news-announcements-customer","sf_theme-digital-transformation","sf_topic-customer-success","sf_topic-data","sf_topic-digital-transformation","sf_product-agentforce-sales","sf_product-customer-360","sf_product-slack","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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