{"id":77186,"date":"2024-05-01T10:00:00","date_gmt":"2024-05-01T17:00:00","guid":{"rendered":""},"modified":"2025-03-27T15:48:48","modified_gmt":"2025-03-27T22:48:48","slug":"beyond-inc-customer-news","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/beyond-inc-customer-news\/","title":{"rendered":"Beyond Inc. Announces Expanded Investment in Salesforce Solutions to Drive Richer Customer Engagement and Experiences"},"content":{"rendered":"\n

Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. For the latest, go <\/em>here<\/em><\/a>.<\/em><\/p>\n\n\n\n

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Beyond is tapping Data Cloud, Marketing Cloud, and MuleSoft to drive actionable insights from its customer data<\/em><\/p>\n\n\n\n

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Midvale, UT, May 1, 2024<\/strong> \u2013  Today, Beyond, Inc. (NYSE:BYON), owner of ecommerce brands Bed Bath & Beyond, Overstock and Zulily, announced an expanded investment in Salesforce, the #1 AI CRM, to drive greater customer loyalty and deliver more personalized shopping experiences for their customers across all the company\u2019s brands.<\/p>\n\n\n\n

Beyond will now use Salesforce Data Cloud<\/a>, powered by the Einstein 1 Platform<\/a>, to unify customer data across both multiple brands and multiple enterprise data systems. This unified data will help Beyond better understand who their customers are, how they act, and how they engage across brands. Beyond will then take action on these insights using Salesforce Marketing Cloud<\/a> to execute personalized journeys that increase customer loyalty and spend across brands.   <\/p>\n\n\n\n

\u201cThe Beyond management team made a commitment to vastly improve the way we ingest, process and utilize our valuable customer data,\u201d said Marcus Lemonis, Executive Chairman of the Beyond, Inc. Board of Directors. \u201cGrowth in our company must be driven by a profitable mindset to invest in customers who show a propensity to buy and return. Our active customer file growth must be process- and profit-minded and these tools dramatically enhance that capability.\u201d<\/p>\n\n\n\n

\u201cOur work with Salesforce signifies a new era for Beyond, with digital at the forefront of our growth initiatives,\u201d said Carlisha Robinson, Chief Customer Officer, Beyond, Inc. \u201cThrough our expanded collaboration, we will harness the capabilities of the Einstein 1 Platform, including Data Cloud, to tap the power of AI and data to reach our customers in a more personalized way and drive loyalty providing the same unique and tailored experience shopping online as they get when they walk into a retail store.\u201d<\/p>\n\n\n\n

\u201cGiving customers personalized experiences and choices that are meaningful and intentional is how businesses win in today\u2019s customer-connected world,\u201d said Ariel Kelman, Chief Marketing Officer, Salesforce. \u201cBeyond is using Salesforce\u2019s trusted AI, Data Cloud and integration technology to deliver the highly compelling personalized experiences that turn casual single brand customers into long term customers who regularly purchase across a wide range of Beyond brands. This will help Beyond drive revenue growth and enhance customer relationships in a whole new way.\u201d<\/p>\n\n\n\n