{"id":77329,"date":"2024-05-13T06:00:00","date_gmt":"2024-05-13T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=77329"},"modified":"2024-07-29T13:05:25","modified_gmt":"2024-07-29T20:05:25","slug":"c-suite-research","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/c-suite-research\/","title":{"rendered":"Nearly Two-Thirds of Global C-Suite Execs Say Trust in AI Drives Business Results"},"content":{"rendered":"\n

The latest \u201cYour Data, Your AI\u201d study from Salesforce suggests that trust is the key to unlocking AI\u2019s ROI. Nearly two-thirds of C-suite executives say trust in AI drives revenue, competitiveness, and customer success. The research also reveals that accurate and secure data are top factors for trusted AI, however, more than half of workers say it’s difficult to find trusted AI tools \u2013 indicating that many companies are not realizing the full value of AI for their business. <\/p>\n\n\n\n

Why it matters: <\/strong>Nearly all executives<\/a> feel pressure to integrate AI tools into their organization. But many companies are struggling to understand how to use it<\/a> or see results that justify the price<\/a>. The new survey suggests that data accuracy, data security, and comprehensive customer data not only build trust in AI, but are also key to unlocking ROI.<\/p>\n\n\n\n

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When AI is grounded in a company\u2019s own complete and accurate data, it creates greater trust in the technology, which drives more adoption and ultimately, ROI.<\/p>\nJohn Kucera, SVP of Product Management<\/strong><\/cite><\/blockquote>\n\n\n\n

Salesforce perspective: <\/strong>\u201cAI is only as good as the data powering it. Unfortunately, some of today\u2019s AI assistant or copilot technologies lack trusted data, such as adequate company data, which results in inaccurate or misleading responses. When AI is grounded in a company\u2019s own complete and accurate data, it creates greater trust in the technology, which drives more adoption and ultimately, ROI.\u201d \u2013 John Kucera, SVP of Product Management<\/strong><\/p>\n\n\n\n

The Salesforce research found:<\/strong><\/h2>\n\n\n\n

C-suite believes that trust unlocks AI\u2019s value for their business<\/strong><\/h2>\n\n\n\n