{"id":77517,"date":"2024-05-21T05:00:00","date_gmt":"2024-05-21T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=77517"},"modified":"2024-05-22T05:49:28","modified_gmt":"2024-05-22T12:49:28","slug":"pet-supermarket-customer-news","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/pet-supermarket-customer-news\/","title":{"rendered":"Pet Supermarket Collars the Market on Retail Fulfillment with Salesforce Commerce Solutions"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.petsupermarket.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pet Supermarket<\/a>, a Florida-based pet specialty retailer, is using Salesforce technology to enhance its online shopping experience, improve delivery times, and reduce shipping costs for pet owners.&nbsp;<\/p>\n\n\n\n<p><strong>The challenge: <\/strong>Pet Supermarket was struggling with shipping delays caused by solely relying on their warehouse for fulfillment. The retailer turned to Salesforce Commerce Cloud Order Management System (OMS), a tool that allows sellers to track sales, process orders, manage inventory, and streamline fulfillment, to make sure products end up in the hands of the customers who ordered them. Now, Pet Supermarket can incorporate inventory from its extensive network of over 200 storefronts into the fulfillment process for online orders \u2014 resulting in speedier and even same-day product delivery.<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tGrow revenue everywhere with Commerce Cloud.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p>Scale commerce with confidence on the most complete platform, powered by Einstein 1 \u2014 the #1 AI CRM and trusted platform for your customer data.<\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/commerce\/\" target=\"_blank\">\n\t\t\t\t<span>LEARN MORE<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p><strong>The impact:<\/strong> With Salesforce <a href=\"https:\/\/www.google.com\/aclk?sa=l&amp;ai=DChcSEwiT1oi2xfqFAxUYIK0GHfAoBkYYABABGgJwdg&amp;ase=2&amp;gclid=Cj0KCQjw_-GxBhC1ARIsADGgDjvwxtMeoLVa4Jc0S9tDSEmIroE5Ysy3VahtKwoPfu2EBjd6jsU89sMaAnjVEALw_wcB&amp;sig=AOD64_3x694S2yUF_6LrGladXQ7PUw2UCA&amp;q&amp;nis=4&amp;adurl&amp;ved=2ahUKEwimsYG2xfqFAxUGHTQIHc_6BvkQ0Qx6BAgKEAE\" target=\"_blank\" rel=\"noreferrer noopener\">Commerce Cloud<\/a>, <a href=\"https:\/\/www.google.com\/aclk?sa=l&amp;ai=DChcSEwiL76HVyPqFAxVF1cIEHWSDDm0YABAAGgJwdg&amp;ase=2&amp;gclid=Cj0KCQjw_-GxBhC1ARIsADGgDjuYkYxKYs_k1qUE14Z_tL6wBbx8bM7hnfEOaLq23o3OAMXd2iDszGMaAqEXEALw_wcB&amp;sig=AOD64_2H-KpC7iUV41HrEAGx_f7_GV4BHQ&amp;q&amp;nis=4&amp;adurl&amp;ved=2ahUKEwif4ZnVyPqFAxXQAzQIHSeUAfAQ0Qx6BAgJEAE\" target=\"_blank\" rel=\"noreferrer noopener\">Service Cloud<\/a>, and <a href=\"https:\/\/www.salesforce.com\/marketing\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud<\/a>, Pet Supermarket is now armed with omnichannel order fulfillment, enhanced customer service, upselling opportunities, and insightful company data. Specifically, Pet Supermarket has:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reimagined fulfillment for agility:<\/strong> By leveraging <a href=\"https:\/\/www.google.com\/aclk?sa=l&amp;ai=DChcSEwiT1oi2xfqFAxUYIK0GHfAoBkYYABABGgJwdg&amp;ase=2&amp;gclid=Cj0KCQjw_-GxBhC1ARIsADGgDjvwxtMeoLVa4Jc0S9tDSEmIroE5Ysy3VahtKwoPfu2EBjd6jsU89sMaAnjVEALw_wcB&amp;sig=AOD64_3x694S2yUF_6LrGladXQ7PUw2UCA&amp;q&amp;nis=4&amp;adurl&amp;ved=2ahUKEwimsYG2xfqFAxUGHTQIHc_6BvkQ0Qx6BAgKEAE\" target=\"_blank\" rel=\"noreferrer noopener\">Commerce Cloud<\/a>, Pet Supermarket is redefining the shipping and returns experience for shoppers with physical storefront inventory available with omnichannel fulfillment services, including Buy Online, Pick Up In Store, and Ship From Store. This has opened new avenues to offer customers upleveled convenience and in-person brand touchpoints.&nbsp;<\/li>\n\n\n\n<li><strong>White-glove customer service:<\/strong> With the help of <a href=\"https:\/\/www.google.com\/aclk?sa=l&amp;ai=DChcSEwiL76HVyPqFAxVF1cIEHWSDDm0YABAAGgJwdg&amp;ase=2&amp;gclid=Cj0KCQjw_-GxBhC1ARIsADGgDjuYkYxKYs_k1qUE14Z_tL6wBbx8bM7hnfEOaLq23o3OAMXd2iDszGMaAqEXEALw_wcB&amp;sig=AOD64_2H-KpC7iUV41HrEAGx_f7_GV4BHQ&amp;q&amp;nis=4&amp;adurl&amp;ved=2ahUKEwif4ZnVyPqFAxXQAzQIHSeUAfAQ0Qx6BAgJEAE\" target=\"_blank\" rel=\"noreferrer noopener\">Service Cloud<\/a>, Pet Supermarket\u2019s service agents now have all the information at their fingertips to more swiftly respond to customer questions about their recent purchases. Service Cloud\u2019s integration with Commerce Cloud eliminates the need to toggle between separate ecommerce and customer service platforms \u2013 reducing service costs and call resolution time and improving agent efficiency.\n<ul class=\"wp-block-list\">\n<li>With new Order On Behalf Of, a Commerce Cloud feature that lets customer service reps place orders directly on behalf of a customer, service agents can also identify relevant opportunities to upsell or cross-sell additional products to the customer while on a service call, and service agents can directly add requested items to the shopper\u2019s existing order.&nbsp;<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Enhanced customer communication: <\/strong>With <a href=\"https:\/\/www.salesforce.com\/marketing\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud<\/a>, Pet Supermarket can communicate purchase and order updates to its customers via email, such as order confirmations, auto-shipment reminders, and delivery notifications. Marketing Cloud also allows Pet Supermarket to build and deliver personalized messages and promotions for customers based on their past purchase history.<\/li>\n<\/ul>\n\n\n\n<p><strong>Customer perspective: <\/strong>&#8220;Our adoption of innovative Salesforce solutions has dramatically improved how we interact with and serve our customers. We\u2019re delivering products faster, and our return process is smoother, which is critical in today\u2019s fast-paced retail landscape.\u201d&nbsp; \u2013 Matt Ezyk, Director of eCommerce, Pet Supermarket<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>We\u2019re delivering products faster, and our return process is smoother, which is critical in today\u2019s fast-paced retail landscape.<\/p>\n<cite>Matt Ezyk, Director of eCommerce, Pet Supermarket<\/cite><\/blockquote>\n\n\n\n<p><strong>Salesforce perspective: <\/strong>\u201cConsumers have now come to expect personalization and convenience in their online and in-person shopping experiences. We are thrilled to see Pet Supermarket leverage Salesforce offerings to get its products into the hands of shoppers faster than ever while delivering exceptional service and boosting customer loyalty.\u201d \u2013 Michael Affronti, SVP &amp; GM of Commerce Cloud at Salesforce<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"91836\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/google-universal-commerce-protocol-support-announcement\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" 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class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/2025-holiday-shopping-data\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tHoliday Season Rakes in Record $1.29T for Retailers, Salesforce Data Shows\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t5 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/77517\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-more-information\"><strong>More information:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Follow news from <a href=\"https:\/\/www.salesforce.com\/connections\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Connections 2024<\/a>, taking place May 22 to 23 in Chicago<\/li>\n\n\n\n<li>Learn more about <a href=\"https:\/\/www.salesforce.com\/commerce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Commerce Cloud<\/a> and how it can help your business&nbsp;<\/li>\n\n\n\n<li>Learn about the future of business with CRM + AI + Data + Trust <a href=\"https:\/\/www.salesforce.com\/news\/ai-data-crm-media-resource\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Pet Supermarket, a Florida-based pet specialty retailer, is using Salesforce technology to enhance its online shopping experience, improve delivery times, and reduce shipping costs for pet owners.&nbsp; The challenge: Pet Supermarket was struggling with shipping delays caused by solely relying on their warehouse for fulfillment. The retailer turned to Salesforce Commerce Cloud Order Management System [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":77538,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1735],"sf_theme":[1912],"sf_topic":[1744,1726],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[13879],"sf_visibility":[],"coauthors":[],"class_list":["post-77517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-news-highlights","sf_theme-digital-transformation","sf_topic-customer-success","sf_topic-digital-transformation","sf_location-global","sf_collection-connections-2024"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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