{"id":77754,"date":"2024-05-24T08:00:00","date_gmt":"2024-05-24T15:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=77754"},"modified":"2025-03-27T16:22:41","modified_gmt":"2025-03-27T23:22:41","slug":"what-is-zero-copy-partner-network","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/what-is-zero-copy-partner-network\/","title":{"rendered":"How Salesforce Zero Copy Integrations Help Companies Connect and Act on Any Data Without Duplicating Sources"},"content":{"rendered":"\n<p><em>Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. For the latest, go <\/em><a href=\"https:\/\/www.salesforce.com\/platform\/\"><em>here<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Salesforce recently announced its <a href=\"https:\/\/www.salesforce.com\/data\/zero-copy-partner-network\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Zero Copy Partner Network<\/a>, which allows businesses to easily connect <a href=\"https:\/\/www.salesforce.com\/data\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud<\/a> to external data platforms without the hassle of duplicating data and managing other datasets.&nbsp;<\/p>\n\n\n\n<p>We spoke with <a href=\"https:\/\/www.linkedin.com\/in\/tylermcarlson\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tyler Carlson<\/a>, VP of Business Development &amp; Strategy, about why zero copy data access (ZCDA) is so important for creating a full understanding of a business\u2019s customers and how the new Zero Copy Partner Network can help organizations glean insights from their data \u2014 whether it\u2019s stored in Salesforce or somewhere else.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/2sLtt5DoNibQzZzqSTTroF.jpg\"  data-uuid=\"2sLtt5DoNibQzZzqSTTroF\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-q-what-is-zero-copy-nbsp\"><strong>Q. What is zero copy?&nbsp;<\/strong><\/h4>\n\n\n\n<p>Zero copy integration gives applications access to different external databases without the need to move, copy, or reformat any of that data.&nbsp;<\/p>\n\n\n\n<p>Salesforce pioneered zero copy technology at the application layer because we recognized that many of our customers have data in diverse places \u2014 like applications, data lakes, and data warehouses \u2014 outside the Salesforce ecosystem.&nbsp;<\/p>\n\n\n\n<p>Traditionally, if a business wanted to bring data from a data warehouse like Snowflake to Salesforce to do something like use <a href=\"https:\/\/www.salesforce.com\/news\/stories\/what-is-generative-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">generative AI<\/a> to create an email grounded in customer data, it would\u2019ve had to move that data to Salesforce first. That requires copying the data, creating an extract pipeline for extracting that data into Salesforce, and then keeping that data up-to-date on a synchronous basis.<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tMoving Customer Data Isn\u2019t Cheap.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p>Find out Zero Copy can help<\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/blog\/zero-copy\/\" target=\"_blank\">\n\t\t\t\t<span>READ THE BLOG<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p>For most, that simply didn\u2019t work. Many of the business and IT leaders I speak with say they want a holistic customer view, but they don\u2019t want the headache of duplicating data from every platform to achieve it. With zero copy integrations, our customers can access data so that data can be used across the Salesforce <a href=\"https:\/\/www.salesforce.com\/products\/platform\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein 1 Platform<\/a> where it lives, without copying anything.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>With zero copy integrations, our customers can access data so that data can be used across the Salesforce Einstein 1 Platform where it lives, without copying anything.<\/p>\n<cite>Tyler Carlson, VP of Business Development &amp; Strategy<\/cite><\/blockquote>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-q-why-is-zero-copy-important-for-businesses-nbsp\"><strong>Q. Why is zero copy important for businesses?&nbsp;<\/strong><\/h4>\n\n\n\n<p>Businesses have a wealth of data sitting in data lakes and data warehouses \u2014 like email open rates, financial data, customer interactions, and product catalogs. The problem is: that data is there mostly for analytical purposes. It\u2019s not available to business users \u2014 the sales teams, service teams, marketing teams \u2014 who need that data in their flow of work in apps&nbsp; like <a href=\"https:\/\/www.salesforce.com\/sales\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Sales Cloud<\/a>, <a href=\"https:\/\/www.salesforce.com\/service\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Service Cloud<\/a>, or <a href=\"https:\/\/www.salesforce.com\/marketing\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud<\/a>.&nbsp;<\/p>\n\n\n\n<p>Without zero copy, businesses had to copy that data and load it into Data Cloud to know what their customers were doing across every engagement with their brand.&nbsp;<\/p>\n\n\n\n<p>But copying data creates a ton of issues. Once you\u2019ve duplicated the data, you have to manage it: keep it in sync with the latest data from that external platform, direct ETL (extract, transform, load) processes and data pipelines between platforms, and institute new security and governance rules over copied data. It&#8217;s a costly, time-consuming, and ongoing process.<\/p>\n\n\n\n<p>Zero copy integration solves that. There are no extraction and load pipelines to maintain. It\u2019s always synchronized. And it\u2019s more secure \u2014 because your data stays in place.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-q-what-is-the-zero-copy-partner-network-and-how-does-it-work-nbsp\"><strong>Q. What is the Zero Copy Partner Network and how does it work?&nbsp;<\/strong><\/h4>\n\n\n\n<p>The Zero Copy Partner Network includes partners that are committed to zero copy integrations with Salesforce, giving joint customers a secure and cost-effective way to connect and take action on all of their data.&nbsp;<\/p>\n\n\n\n<p>These integrations are also a two-way street \u2014 what\u2019s called \u201cbidirectional.\u201d Data doesn\u2019t just flow one-way into Salesforce, the rich customer data in Salesforce is also available to members of the partner network. Partners include <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2024\/04\/25\/zero-copy-partner-network\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon Web Services (AWS)<\/a>, <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2024\/04\/25\/zero-copy-partner-network\/\" target=\"_blank\" rel=\"noreferrer noopener\">Databricks<\/a>, <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2024\/04\/25\/zero-copy-partner-network\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Cloud<\/a>, <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2024\/05\/21\/ibm-salesforce-ai-data-partnership\/\" target=\"_blank\" rel=\"noreferrer noopener\">IBM<\/a>, <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2024\/04\/25\/zero-copy-partner-network\/\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft<\/a>, and <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2024\/04\/25\/zero-copy-partner-network\/\" target=\"_blank\" rel=\"noreferrer noopener\">Snowflake<\/a>.<\/p>\n\n\n\n<p>We&#8217;re also expanding this network to a broader ecosystem of partners, including data providers and Software as a Service (SaaS) applications to enable them to do zero copy integrations.&nbsp;<\/p>\n\n\n\n<p>Our independent software vendors (ISVs) and system integrators (SIs) are also core to the Zero Copy Partner Network. ISVs are going to build amazing applications that will provide zero copy customers with third-party datasets from companies like Moody\u2019s, The Weather Company, and Workday.&nbsp;&nbsp;<\/p>\n\n\n\n<p>SIs will also play a huge role in the Zero Copy Partner Network, lending their expertise to help customers unlock their trapped data via zero copy integrations.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-q-how-is-the-zero-copy-partner-network-related-to-data-cloud-nbsp\"><strong>Q. How is the Zero Copy Partner Network related to Data Cloud?&nbsp;<\/strong><\/h4>\n\n\n\n<p>Data Cloud helps businesses unify all their customer data \u2014 both structured and unstructured \u2014 into a 360-degree view of their customer in Salesforce.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Data Cloud helps businesses unify all their customer data \u2014 both structured and unstructured \u2014 into a 360-degree view of their customer in Salesforce.<\/p>\n<cite>Tyler Carlson, VP of Business Development &amp; Strategy<\/cite><\/blockquote>\n\n\n\n<p>Making that data useful in the flow of work and enabling things like AI capabilities requires bringing data together from across a bunch of disparate systems. Many of our customers have data that\u2019s locked in their applications or data platforms, and they want to bring it together and harmonize it for a full view of their customers.<\/p>\n\n\n\n<p>Zero copy lets businesses work with data from external sources without having to copy it into Salesforce first. It does this by creating a \u2018pointer\u2019 that tells Data Cloud where to find the source data when it&#8217;s needed.<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tSay Hello to Data Cloud.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p>Data Cloud is about more than just bringing data together. It\u2019s about bringing entire organizations together around the customer to improve experiences and drive growth.<\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/data\/?d=cta-body-promo-8\" target=\"_blank\">\n\t\t\t\t<span>LEARN MORE<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-q-how-does-salesforce-s-approach-to-metadata-facilitate-zero-copy-nbsp\"><strong>Q. How does Salesforce\u2019s approach to metadata facilitate zero copy?&nbsp;<\/strong><\/h4>\n\n\n\n<p>The great thing about the Zero Copy Partner Network is that most customers already have a head start on preparing their data for it. When they proceed to set up their zero copy integration, they\u2019re just creating the metadata in Data Cloud that tells Salesforce where it lives, how to find it, and how to read it. In this situation, metadata is like a translator that allows data from different systems or sources to speak the same language. It\u2019s the key to Data Cloud understanding and harmonizing it with other customer data.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The great thing about the Zero Copy Partner Network is that most customers already have a head start on preparing their data for it.<\/p>\n<cite>Tyler Carlson, VP of Business Development &amp; Strategy<\/cite><\/blockquote>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-q-how-does-zero-copy-support-salesforce-s-ai-strategy-nbsp\"><strong>Q. How does zero copy support Salesforce\u2019s AI strategy?&nbsp;<\/strong><\/h4>\n\n\n\n<p>Our AI strategy is fueled by unlocking customer data and metadata, and we recognize a lot of that lives outside of Salesforce.&nbsp;<\/p>\n\n\n\n<p>Our zero copy approach relies on an \u201copen table format,\u201d or a method of standardizing and defining datatables. This open approach is key to creating a network of data partners that will help our customers expand access to all of that data from the applications they use every day. That\u2019s how we bring our AI strategy to life.&nbsp;<\/p>\n\n\n\n<p>The Zero Copy Partner Network is key to this strategy. It allows more of a business\u2019s trapped data from across their organization to be available within Salesforce to power generative and predictive AI use cases. Without unlocking that data, it becomes really challenging to create a unified customer profile and get the most value out of their AI investments.&nbsp;<\/p>\n\n\n\n<p>That\u2019s the most exciting thing about this innovation to me. Our strategy has always been to be open and extensible, so zero copy is bringing to fruition the data and AI strategy that we&#8217;ve been working on for years. It&#8217;s truly now providing unique value to all of our shared customers \u2014 both the customers that use zero copy and all the members of our partner network.<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"76525\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/trusted-ai-data-statistics\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg?w=1024\" class=\"content-card__image\" alt=\"\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/trusted-ai-data-statistics\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tNew Survey: Data Will Make or Break Workers&#8217; Trust in AI\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t3 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"76561\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/data-for-ai\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/Salesforces-Agentforce-is-Here_-Trusted-Autonomous-AI-Agents-to-Scale-Your-Workforce.png?w=1024\" class=\"content-card__image\" alt=\"Data for AI Success\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/Salesforces-Agentforce-is-Here_-Trusted-Autonomous-AI-Agents-to-Scale-Your-Workforce.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/Salesforces-Agentforce-is-Here_-Trusted-Autonomous-AI-Agents-to-Scale-Your-Workforce.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/Salesforces-Agentforce-is-Here_-Trusted-Autonomous-AI-Agents-to-Scale-Your-Workforce.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/Salesforces-Agentforce-is-Here_-Trusted-Autonomous-AI-Agents-to-Scale-Your-Workforce.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/Salesforces-Agentforce-is-Here_-Trusted-Autonomous-AI-Agents-to-Scale-Your-Workforce.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/Salesforces-Agentforce-is-Here_-Trusted-Autonomous-AI-Agents-to-Scale-Your-Workforce.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/Salesforces-Agentforce-is-Here_-Trusted-Autonomous-AI-Agents-to-Scale-Your-Workforce.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/Salesforces-Agentforce-is-Here_-Trusted-Autonomous-AI-Agents-to-Scale-Your-Workforce.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/Salesforces-Agentforce-is-Here_-Trusted-Autonomous-AI-Agents-to-Scale-Your-Workforce.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/Salesforces-Agentforce-is-Here_-Trusted-Autonomous-AI-Agents-to-Scale-Your-Workforce.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/data-for-ai\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tWhy Data, Trust, and Contextual UX Are the Real AI Gold\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t6 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/77754\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-go-deeper\"><strong>Go deeper:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn more about how zero copy can help businesses <a href=\"https:\/\/www.salesforce.com\/blog\/zero-copy\/\" target=\"_blank\" rel=\"noreferrer noopener\">save time and money<\/a><\/li>\n\n\n\n<li>See who\u2019s in Salesforce\u2019s Zero Copy Partner Network <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2024\/04\/25\/zero-copy-partner-network\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a> and <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2024\/05\/21\/ibm-salesforce-ai-data-partnership\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n\n\n\n<li>Get <a href=\"https:\/\/www.salesforce.com\/data\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud<\/a> to start taking action on your data now<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. For the latest, go here. Salesforce recently announced its Zero Copy Partner Network, which allows businesses to easily connect Data Cloud to external data platforms without the hassle of duplicating data and managing other datasets.&nbsp; We spoke with Tyler Carlson, VP of Business Development &amp; [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":77759,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1730],"sf_theme":[1912],"sf_topic":[2798,1726],"sf_product":[2717,1748],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[18851],"sf_visibility":[],"coauthors":[],"class_list":["post-77754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-feature-stories","sf_theme-digital-transformation","sf_topic-data","sf_topic-digital-transformation","sf_product-data-360","sf_product-salesforce-platform","sf_location-global","sf_collection-cio-corner"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Salesforce Zero Copy Integrations Help Companies Connect and Act on Any Data Without Duplicating Sources - Salesforce<\/title>\n<meta name=\"description\" content=\"Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. For the latest, go here. Salesforce recently announced its Zero Copy Partner Network,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/news\/stories\/what-is-zero-copy-partner-network\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Salesforce Zero Copy Integrations Help Companies Connect and Act on Any Data Without Duplicating Sources\" \/>\n<meta property=\"og:description\" content=\"Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. For the latest, go here. 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