{"id":77900,"date":"2024-06-06T00:00:00","date_gmt":"2024-06-06T07:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=77900"},"modified":"2025-03-26T10:19:14","modified_gmt":"2025-03-26T17:19:14","slug":"aston-martin-ai-data","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/aston-martin-ai-data\/","title":{"rendered":"Aston Martin Is on a Journey to Success with Salesforce AI and Data-Powered Technology"},"content":{"rendered":"\n<p><em>Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. For the latest, go <\/em><a href=\"https:\/\/www.salesforce.com\/platform\/\"><em>here<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><a href=\"https:\/\/www.astonmartin.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aston Martin<\/a> is transforming its business with Salesforce. The iconic luxury British sports car manufacturer is fundamentally changing the way it operates by unifying its data to take action in every part of its business.<\/p>\n\n\n\n<p>With <a href=\"https:\/\/www.salesforce.com\/data\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud<\/a>, <a href=\"https:\/\/www.salesforce.com\/products\/automotive-cloud\/overview\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Automotive Cloud<\/a>, and <a href=\"https:\/\/www.salesforce.com\/marketing\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud<\/a>, all built on the <a href=\"https:\/\/www.salesforce.com\/platform\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein 1 Platform<\/a>, plus <a href=\"https:\/\/www.tableau.com\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Tableau<\/a>, Aston Martin is now able to unlock all its company data, wherever it is, and securely put it in the hands of its sales, service, and marketing teams to derive insights and get closer to customers.&nbsp;<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tIntroducing the Einstein 1 Platform.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p>The Einstein 1 Platform unifies your data, AI, CRM, development, and security into a single, comprehensive platform. It empowers IT, admins, and developers with an extensible AI platform, facilitating fast development of generative apps and automation.<\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/platform\/?d=cta-body-promo-8%20%20%20%20%20\" target=\"_blank\">\n\t\t\t\t<span>LEARN MORE<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p>This is driving experiences that match the luxury and exclusivity of its vehicles, all on one single, unified platform.<\/p>\n\n\n\n<p>\u201cSalesforce allows us to fuse together our trusted data from across our business to deliver tailored quality experiences to every current and future Aston Martin customer,\u201d explained Matthew Randall, Head of Software and Integration, Aston Martin. \u201cThe Einstein 1 Platform allows us to give our customers the personalized, VIP experience they expect, as we look to grow and succeed in the AI era.\u201d&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The Einstein 1 Platform allows us to give our customers the personalized, VIP experience they expect, as we look to grow and succeed in the AI era.<\/p>\n<cite>Matthew Randall, Head of Software and Integration, Aston Martin<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-aston-martin-drives-success-with-salesforce-technology\"><strong>Aston Martin drives success with Salesforce technology<\/strong><\/h2>\n\n\n\n<p>The automotive industry is experiencing massive disruption as it transitions to accommodate customers increasingly frustrated with the purchase and ownership experience. <a href=\"https:\/\/www.mckinsey.com\/industries\/automotive-and-assembly\/our-insights\/a-future-beyond-brick-and-mortar-disruption-in-automotive-retail\" target=\"_blank\" rel=\"noreferrer noopener\">Only 1%<\/a> say they&#8217;re fully satisfied with their overall auto-buying experience. According to Salesforce research, <a href=\"https:\/\/www.salesforce.com\/news\/stories\/customer-spending\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">68%<\/a> plan to reassess their spending with automotive brands, and nearly <a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-the-connected-customer\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">three-quarters of customers<\/a> expect more personalized communications across channels.<\/p>\n\n\n\n<p>Bringing together Automotive Cloud for sales and service, plus Marketing Cloud and <a href=\"https:\/\/www.tableau.com\/products\/crm-analytics\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">CRM Analytics<\/a>, Aston Martin can visualize customer insights in one place, enabling employees to offer personalized support and experiences without additional labor.&nbsp;<\/p>\n\n\n\n<p>\u201cThe automotive industry is undergoing a historic digital transformation, and AI innovation is accelerating and unlocking new opportunities for car manufacturers across the globe. Aston Martin offers a terrific example of an organization driving holistic change at pace and setting a benchmark for the industry,\u201d said Richard Aspin, Senior Vice President, Industry Sales at Salesforce UK&amp;I.<\/p>\n\n\n\n<div class=\"wp-block-group alignwide cluster-content has-vivid-purple-background-color has-data-cloud-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-unlock-trapped-data-with-data-cloud\">Unlock trapped data with Data Cloud<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_VideoExplainer_96d2dd.jpg?w=1024\" alt=\"\" class=\"wp-image-78127\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_VideoExplainer_96d2dd.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_VideoExplainer_96d2dd.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_VideoExplainer_96d2dd.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_VideoExplainer_96d2dd.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_VideoExplainer_96d2dd.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_VideoExplainer_96d2dd.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_VideoExplainer_96d2dd.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_VideoExplainer_96d2dd.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_VideoExplainer_96d2dd.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_VideoExplainer_96d2dd.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group feature-card is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-watch-how-data-cloud-vector-database-helps-businesses-unlock-unstructured-data\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/video\/explaining-vector-database\/\" target=\"_blank\" rel=\"noreferrer noopener\">Watch: How Data Cloud Vector Database Helps Businesses Unlock Unstructured Data<\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group secondary-card is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-f56a869c wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_ProductAnnouncement.jpg?w=1024\" alt=\"\" class=\"wp-image-78033\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_ProductAnnouncement.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_ProductAnnouncement.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_ProductAnnouncement.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_ProductAnnouncement.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_ProductAnnouncement.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_ProductAnnouncement.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_ProductAnnouncement.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_ProductAnnouncement.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_ProductAnnouncement.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_ProductAnnouncement.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-salesforce-announces-general-availability-of-data-cloud-vector-database\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/data-cloud-vector-database-availability\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Announces General Availability of Data Cloud Vector Database<\/a><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-group secondary-card is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-f56a869c wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/ZeroCopy_PartnerNetwork.jpg?w=1024\" alt=\"\" class=\"wp-image-77759\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/ZeroCopy_PartnerNetwork.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/ZeroCopy_PartnerNetwork.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/ZeroCopy_PartnerNetwork.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/ZeroCopy_PartnerNetwork.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/ZeroCopy_PartnerNetwork.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/ZeroCopy_PartnerNetwork.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/ZeroCopy_PartnerNetwork.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/ZeroCopy_PartnerNetwork.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/ZeroCopy_PartnerNetwork.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/ZeroCopy_PartnerNetwork.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-how-salesforce-zero-copy-integrations-help-companies-connect-and-act-on-any-data-without-duplicating-sources\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/what-is-zero-copy-partner-network\/\" target=\"_blank\" rel=\"noreferrer noopener\">How Salesforce Zero Copy Integrations Help Companies Connect and Act on Any Data Without Duplicating Sources<\/a><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-group secondary-card is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-f56a869c wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/trusted-ai-data-statistics\/\"><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg?w=1024\" alt=\"\" class=\"wp-image-76552\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-new-survey-data-will-make-or-break-workers-trust-in-ai\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/trusted-ai-data-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">New Survey: Data Will Make or Break Workers\u2019 Trust in AI<\/a><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-data-collaboration-powers-aston-martin-dealer-relationships-and-vip-experiences\"><strong>Data, collaboration powers Aston Martin dealer relationships and VIP experiences<\/strong><\/h2>\n\n\n\n<p>Predictive analytics powered by <a href=\"https:\/\/www.salesforce.com\/data\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Data<\/a><a href=\"https:\/\/www.salesforce.com\/data\/?d=cta-body-promo-8\"> Cloud<\/a> also recommends next steps for Aston Martin to engage with customers. This data can then be shared externally with dealerships to help tailor communications and offers to individual customers based on their unique preferences and purchase history.&nbsp;<\/p>\n\n\n\n<p>With this comprehensive view of all available data points on each customer, employees and retailers make decisions based on accurate and near real-time data that enables Aston Martin to provide a consistent VIP experience for all customers.&nbsp;<\/p>\n\n\n\n<p>In total, 2.14 million customer profiles have been created with Data Cloud, and over 120 active Marketing Cloud journeys have taken place across email and SMS, helping Aston Martin deploy campaigns all from one conversational console.<\/p>\n\n\n\n<p>Aston Martin customers vary greatly across regions and demographics. Harmonizing data with Data Cloud and harnessing Einstein\u2019s personalization capabilities together ensures that each customer receives the right marketing messages and the commerce experience they expect, while setting Aston Martin up for long-term success.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Harmonizing data with Data Cloud and harnessing Einstein\u2019s personalization capabilities together ensures that each customer receives the right marketing messages and the commerce experience they expect, while setting Aston Martin up for long-term success.<\/p>\n<\/blockquote>\n\n\n\n<p>\u201cIn the AI era, luxury brands and products need to be matched by best-in-class \u200ctechnology. At Salesforce, we\u2019re proud to play our part in helping Aston Martin achieve its goals of delivering hyper-personalized customer experiences and fueling business growth with trusted, predictive AI and data management top of mind,\u201d said Aspin.<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"76525\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/trusted-ai-data-statistics\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg?w=1024\" class=\"content-card__image\" alt=\"\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/trusted-ai-data-statistics\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tNew Survey: Data Will Make or Break Workers&#8217; Trust in AI\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t3 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"76561\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/data-for-ai\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/Salesforces-Agentforce-is-Here_-Trusted-Autonomous-AI-Agents-to-Scale-Your-Workforce.png?w=1024\" class=\"content-card__image\" alt=\"Data for AI Success\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/Salesforces-Agentforce-is-Here_-Trusted-Autonomous-AI-Agents-to-Scale-Your-Workforce.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/Salesforces-Agentforce-is-Here_-Trusted-Autonomous-AI-Agents-to-Scale-Your-Workforce.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/Salesforces-Agentforce-is-Here_-Trusted-Autonomous-AI-Agents-to-Scale-Your-Workforce.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/Salesforces-Agentforce-is-Here_-Trusted-Autonomous-AI-Agents-to-Scale-Your-Workforce.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/Salesforces-Agentforce-is-Here_-Trusted-Autonomous-AI-Agents-to-Scale-Your-Workforce.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/Salesforces-Agentforce-is-Here_-Trusted-Autonomous-AI-Agents-to-Scale-Your-Workforce.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/Salesforces-Agentforce-is-Here_-Trusted-Autonomous-AI-Agents-to-Scale-Your-Workforce.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/Salesforces-Agentforce-is-Here_-Trusted-Autonomous-AI-Agents-to-Scale-Your-Workforce.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/Salesforces-Agentforce-is-Here_-Trusted-Autonomous-AI-Agents-to-Scale-Your-Workforce.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/Salesforces-Agentforce-is-Here_-Trusted-Autonomous-AI-Agents-to-Scale-Your-Workforce.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/data-for-ai\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tWhy Data, Trust, and Contextual UX Are the Real AI Gold\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t6 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/77900\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-learn-more\"><strong>Learn more:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tune in to World Tour London on <a href=\"https:\/\/www.salesforce.com\/plus\/experience\/world_tour_london_2024\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce+<\/a>&nbsp;<\/li>\n\n\n\n<li>Learn about <a href=\"https:\/\/www.salesforce.com\/data\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Data Cloud<\/a> and the <a href=\"https:\/\/www.salesforce.com\/platform\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein 1 Platform<\/a><\/li>\n\n\n\n<li>Read more Salesforce customer news <a href=\"https:\/\/www.salesforce.com\/news\/topics\/customer-success\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. For the latest, go here. Aston Martin is transforming its business with Salesforce. The iconic luxury British sports car manufacturer is fundamentally changing the way it operates by unifying its data to take action in every part of its business. With Data Cloud, Automotive Cloud, [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":79390,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1735],"sf_theme":[1912],"sf_topic":[1744,2798],"sf_product":[2717,19249,12319,1748],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-77900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-news-highlights","sf_theme-digital-transformation","sf_topic-customer-success","sf_topic-data","sf_product-data-360","sf_product-einstein-ai","sf_product-copilot","sf_product-salesforce-platform","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Aston Martin Is on a Journey to Success with Salesforce AI and Data-Powered Technology - Salesforce<\/title>\n<meta name=\"description\" content=\"Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. For the latest, go here. Aston Martin is transforming its business with Salesforce. The\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/news\/stories\/aston-martin-ai-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aston Martin Is on a Journey to Success with Salesforce AI and Data-Powered Technology\" \/>\n<meta property=\"og:description\" content=\"Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. For the latest, go here. Aston Martin is transforming its business with Salesforce. 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