{"id":78000,"date":"2024-06-06T08:39:13","date_gmt":"2024-06-06T15:39:13","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=78000"},"modified":"2025-03-27T10:45:22","modified_gmt":"2025-03-27T17:45:22","slug":"mclaren-ai-marketing","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/mclaren-ai-marketing\/","title":{"rendered":"Salesforce Einstein 1 Helps McLaren Racing Drive 1-to-1 Relationships with Millions of Global Fans"},"content":{"rendered":"\n<p><em>Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. For the latest, go <\/em><a href=\"https:\/\/www.salesforce.com\/platform\/\"><em>here<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>McLaren Racing is using <a href=\"https:\/\/www.salesforce.com\/products\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Einstein 1<\/a>, including <a href=\"https:\/\/www.salesforce.com\/sales\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Sales Cloud<\/a>, <a href=\"https:\/\/www.salesforce.com\/marketing\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud<\/a>, and <a href=\"https:\/\/www.mulesoft.com\/\">MuleS<\/a><a href=\"https:\/\/www.mulesoft.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">oft<\/a>, to deliver unique, connected fan experiences and build lifelong relationships with existing and new fans.<\/p>\n\n\n\n<p>As part of an <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/03\/21\/salesforce-to-power-mclaren-racings-world-class-fan-experience\/?d=cta-body-promo-8\">ex<\/a><a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/03\/21\/salesforce-to-power-mclaren-racings-world-class-fan-experience\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">isting multi-year partnership<\/a> between Salesforce and the McLaren Formula 1 Team, Salesforce technology is enabling McLaren Racing to unearth fan insights and create tailored marketing content such as automated emails with personalized subject lines and email copy while building smarter audience segments and marketing journeys.<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tBecome an AI Enterprise with Einstein 1\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p>Unlock your AI future with Einstein 1, the #1 AI CRM and trusted platform built for the AI Enterprise.<\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/products\/?d=cta-body-promo-8\" target=\"_blank\">\n\t\t\t\t<span>LEARN MORE<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p><strong>Why it\u2019s important:<\/strong>&nbsp;<a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-the-connected-customer\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">80% of customers<\/a> say the experience a company provides is as important as its products and services.&nbsp;Formula 1 has exploded in popularity, counting <a href=\"https:\/\/www.salesforce.com\/resources\/customer-stories\/formula1-personalized-content-fan-engagement\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">over 900 million fans globally<\/a>. But with fewer than 1% of fans able to attend a Grand Prix in a year, McLaren Racing must go beyond in-person events to create personalized fan experiences that drive lifelong relationships.<\/p>\n\n\n\n<p><strong>The customer perspective:<\/strong> \u201cIf you stand still in our sport, you\u2019re actually going backwards. Through our partnership with Salesforce, we can efficiently build one-to-one relationships with millions of passionate fans around the world.\u201d \u2013 Zak Brown, CEO, McLaren Racing<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>If you stand still in our sport, you\u2019re actually going backwards. Through our partnership with Salesforce, we can efficiently build one-to-one relationships with millions of passionate fans around the world.<\/p>\n<cite>Zak Brown, CEO, McLaren Racing<\/cite><\/blockquote>\n\n\n\n<p><strong>Driving the news:<\/strong> McLaren Racing is using Einstein 1, which brings together CRM apps for sales, marketing, commerce, and more with trusted AI, data, and analytics in one integrated solution, to deepen engagement with its fans worldwide, grow revenue, and unlock productivity. For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>McLaren Racing uses <a href=\"https:\/\/www.salesforce.com\/marketing\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud<\/a> to engage its fans with relevant, timely, and personalized email communications to deepen their connection with the brand.&nbsp;<\/li>\n\n\n\n<li>With <a href=\"https:\/\/www.salesforce.com\/sales\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Sales Cloud<\/a> as its central CRM platform, McLaren Racing can more effectively manage its sales pipeline, contacts, CEO\u2019s address book, and partner information.<\/li>\n\n\n\n<li>With reusable APIs built on <a href=\"https:\/\/www.mulesoft.com\/\">MuleSoft<\/a>, McLaren Racing can pull fan data from multiple systems into its single CRM record in Sales Cloud. This will provide 360-degree visibility of fan data \u2013 from their favorite racing events and drivers to merchandise purchases and event invitations \u2014 in a single view.<\/li>\n\n\n\n<li>The Paddock Club App, built on <a href=\"https:\/\/www.salesforce.com\/products\/experience-cloud\/overview\/\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Experience Cloud<\/a> allows McLaren Racing ambassadors to check guests into the VIP suite faster and tap into real-time customer insights throughout each race weekend.&nbsp;<\/li>\n\n\n\n<li>A digital partnership portal built on Salesforce <a href=\"https:\/\/www.salesforce.com\/sales\/partner-relationship-management\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Partner Relationship Management (PRM)<\/a> will deliver an easy-to-use, and tailored experience, providing 360-degree visibility of every contract, entitlement, and interaction.<\/li>\n\n\n\n<li>McLaren Racing is exploring the potential use of <a href=\"https:\/\/www.salesforce.com\/einsteincopilot\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein Copilot<\/a> to improve its team\u2019s support to partners. The trusted, reliable AI assistant for CRM will efficiently summarize partner requests, streamline communication, ultimately, help foster stronger relationships.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group alignwide cluster-content has-vivid-purple-background-color has-data-cloud-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-unlock-trapped-data-with-data-cloud\">Unlock trapped data with Data Cloud<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_VideoExplainer_96d2dd.jpg?w=1024\" alt=\"\" class=\"wp-image-78127\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_VideoExplainer_96d2dd.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_VideoExplainer_96d2dd.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_VideoExplainer_96d2dd.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_VideoExplainer_96d2dd.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_VideoExplainer_96d2dd.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_VideoExplainer_96d2dd.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_VideoExplainer_96d2dd.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_VideoExplainer_96d2dd.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_VideoExplainer_96d2dd.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_VideoExplainer_96d2dd.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group feature-card is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-watch-how-data-cloud-vector-database-helps-businesses-unlock-unstructured-data\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/video\/explaining-vector-database\/\" target=\"_blank\" rel=\"noreferrer noopener\">Watch: How Data Cloud Vector Database Helps Businesses Unlock Unstructured Data<\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group secondary-card is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-f56a869c wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_ProductAnnouncement.jpg?w=1024\" alt=\"\" class=\"wp-image-78033\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_ProductAnnouncement.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_ProductAnnouncement.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_ProductAnnouncement.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_ProductAnnouncement.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_ProductAnnouncement.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_ProductAnnouncement.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_ProductAnnouncement.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_ProductAnnouncement.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_ProductAnnouncement.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/DataCloud_Vectorbase_ProductAnnouncement.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-salesforce-announces-general-availability-of-data-cloud-vector-database\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/data-cloud-vector-database-availability\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Announces General Availability of Data Cloud Vector Database<\/a><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-group secondary-card is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-f56a869c wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/ZeroCopy_PartnerNetwork.jpg?w=1024\" alt=\"\" class=\"wp-image-77759\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/ZeroCopy_PartnerNetwork.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/ZeroCopy_PartnerNetwork.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/ZeroCopy_PartnerNetwork.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/ZeroCopy_PartnerNetwork.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/ZeroCopy_PartnerNetwork.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/ZeroCopy_PartnerNetwork.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/ZeroCopy_PartnerNetwork.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/ZeroCopy_PartnerNetwork.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/ZeroCopy_PartnerNetwork.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/05\/ZeroCopy_PartnerNetwork.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-how-salesforce-zero-copy-integrations-help-companies-connect-and-act-on-any-data-without-duplicating-sources\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/what-is-zero-copy-partner-network\/\" target=\"_blank\" rel=\"noreferrer noopener\">How Salesforce Zero Copy Integrations Help Companies Connect and Act on Any Data Without Duplicating Sources<\/a><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-group secondary-card is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-f56a869c wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/trusted-ai-data-statistics\/\"><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg?w=1024\" alt=\"\" class=\"wp-image-76552\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Res_YourDataYourAI.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-new-survey-data-will-make-or-break-workers-trust-in-ai\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/trusted-ai-data-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">New Survey: Data Will Make or Break Workers\u2019 Trust in AI<\/a><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p><strong>The customer perspective:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cSalesforce has helped us redefine the fan experience and deepen our relationships with partners. Having a 360-degree view of our audiences and the ability to connect with them through multiple channels will help us engage in more meaningful ways. This is key for enabling us to better respond to the changing demographics of our growing fanbase and I\u2019m excited about the opportunities this technology will unlock for us.\u201d \u2013 Ed Green, Head of Commercial Technology, McLaren Racing<\/li>\n\n\n\n<li>\u201cToday, having data that is actionable and the capability to scale personalization are key to driving fan engagement, trust and loyalty. With Salesforce, we can create digital experiences our audiences expect, and more \u2014 meeting the needs of existing&nbsp; fans, as well as growing our fanbase.\u201d &#8212; Louise McEwen, Chief Marketing Officer, McLaren Racing<\/li>\n<\/ul>\n\n\n\n<p><strong>The Salesforce perspective:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cTo bring the thrill of the racing track to its increasingly diverse and global fanbase, McLaren Racing needs to continue to innovate with how they engage with fans at the events and those watching remotely. With Salesforce, McLaren will be able to create personalized fan experiences and bring this great sport to their audiences in new and exciting ways.\u201d \u2013 Justin Wilson, Senior Vice President, U.K. Industries, Salesforce<\/li>\n<\/ul>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"93261\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/04\/20\/chiesi-group-agentforce-life-sciences-transforms-customer-engagement\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Chiesi-Tile.png?w=1024\" class=\"content-card__image\" alt=\"Chiesi Group selects Salesforce Agentforce Life Sciences.\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Chiesi-Tile.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Chiesi-Tile.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Chiesi-Tile.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Chiesi-Tile.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Chiesi-Tile.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Chiesi-Tile.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Chiesi-Tile.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Chiesi-Tile.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Chiesi-Tile.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Chiesi-Tile.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/04\/20\/chiesi-group-agentforce-life-sciences-transforms-customer-engagement\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tChiesi Group Selects Salesforce Agentforce Life Sciences to Transform Customer Engagement\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t5 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"93070\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/orchestration-next-frontier-for-agents\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/From-AI-Cacophony-to-Agent-Euphony_-Why-Orchestration-Is-Key-to-the-Agentic-Enterprise.png?w=1024\" class=\"content-card__image\" alt=\"Why Orchestration Is the Next Frontier for Agents\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/From-AI-Cacophony-to-Agent-Euphony_-Why-Orchestration-Is-Key-to-the-Agentic-Enterprise.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/From-AI-Cacophony-to-Agent-Euphony_-Why-Orchestration-Is-Key-to-the-Agentic-Enterprise.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/From-AI-Cacophony-to-Agent-Euphony_-Why-Orchestration-Is-Key-to-the-Agentic-Enterprise.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/From-AI-Cacophony-to-Agent-Euphony_-Why-Orchestration-Is-Key-to-the-Agentic-Enterprise.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/From-AI-Cacophony-to-Agent-Euphony_-Why-Orchestration-Is-Key-to-the-Agentic-Enterprise.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/From-AI-Cacophony-to-Agent-Euphony_-Why-Orchestration-Is-Key-to-the-Agentic-Enterprise.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/From-AI-Cacophony-to-Agent-Euphony_-Why-Orchestration-Is-Key-to-the-Agentic-Enterprise.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/From-AI-Cacophony-to-Agent-Euphony_-Why-Orchestration-Is-Key-to-the-Agentic-Enterprise.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/From-AI-Cacophony-to-Agent-Euphony_-Why-Orchestration-Is-Key-to-the-Agentic-Enterprise.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/From-AI-Cacophony-to-Agent-Euphony_-Why-Orchestration-Is-Key-to-the-Agentic-Enterprise.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/orchestration-next-frontier-for-agents\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tWhy Orchestration Is the Next (Wildly Necessary) Frontier for Agents\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t6 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/78000\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-learn-more\"><strong>Learn more:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tune in to World Tour London on <a href=\"https:\/\/www.salesforce.com\/uk\/events\/world-tour-london\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce+<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/mclaren-racing-fan-engagement\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Watch<\/a> how McLaren Racing aims to deepen fan engagement with Salesforce and <a href=\"https:\/\/www.salesforce.com\/news\/stories\/mclaren-racing-fan-experience\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">read more<\/a> about the relationship&nbsp;<\/li>\n\n\n\n<li>Read more Salesforce customer news <a href=\"https:\/\/www.salesforce.com\/news\/topics\/customer-success\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. For the latest, go here. McLaren Racing is using Salesforce Einstein 1, including Sales Cloud, Marketing Cloud, and MuleSoft, to deliver unique, connected fan experiences and build lifelong relationships with existing and new fans. As part of an existing multi-year partnership between Salesforce and the [&hellip;]<\/p>\n","protected":false},"author":490,"featured_media":78004,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1735],"sf_theme":[1912],"sf_topic":[1744,1726],"sf_product":[1748],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-78000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-news-highlights","sf_theme-digital-transformation","sf_topic-customer-success","sf_topic-digital-transformation","sf_product-salesforce-platform","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Einstein 1 Helps McLaren Racing Drive 1-to-1 Relationships with Millions of Global Fans - Salesforce<\/title>\n<meta name=\"description\" content=\"Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. 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