{"id":78946,"date":"2024-06-25T00:00:00","date_gmt":"2024-06-25T07:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=78946"},"modified":"2024-06-25T08:09:03","modified_gmt":"2024-06-25T15:09:03","slug":"trillion-tree-movement-eu","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/trillion-tree-movement-eu\/","title":{"rendered":"1t.org, Backed by World Economic Forum and Salesforce, Launches European Chapter to Boost Reforestation"},"content":{"rendered":"\n

Salesforce contributes $20<\/em>0,000 USD to support 1t.org\u2019s new European Chapter and launch a new forest project in France<\/em><\/p>\n\n\n\n

The initiative aims to bolster forest resilience and biodiversity in Europe<\/em><\/p>\n\n\n\n

1t.org<\/a>, a global initiative co-founded by the World Economic Forum and Salesforce aimed at conserving, restoring, and growing one trillion trees by 2030, today announced a new European chapter to accelerate their efforts. Salesforce will donate $100,000 USD to support the expansion, and an additional $100,000 USD to launch a new forest project in France. <\/p>\n\n\n\n

Reforest\u2019Action, a Paris-based B-corp with 15 years of experience in forest restoration, will serve as the Secretariat of the new European Chapter of 1t.org. The Chapter will offer the benefits of 1t.org as a global learning and action platform to companies across the EU and EMEA region.<\/p>\n\n\n\n

The new forest project in France will support tree maintenance, care, and long-term planning to help restore and conserve Festigny forest in France’s Marne region. In cooperation with Reforest’Action, the company aims to support the reforestation of nearly 27,000 trees of five different species across more than 12 hectares to create a thriving, resilient, multi-functional forest ecosystem. This is the second forest project Salesforce is supporting in France as part of its global commitment<\/a> to help conserve and restore 100 million trees by 2030.<\/p>\n\n\n\n

“Today’s launch is more than a milestone \u2014 it’s a clarion call to Europe\u2019s private sector for climate action and a pledge to preserve our planet’s precious resources,” said Julie Ravillon, Sustainability Lead at Salesforce and Salesforce\u2019s representative on the European Stakeholders Council of 1t.org. “At Salesforce, sustainability<\/a> is a core value and we are proud to be a co-founder of the trillion trees initiative. The new European Chapter will accelerate the necessary investments into our forests and our future.” <\/p>\n\n\n\n