{"id":79031,"date":"2024-06-26T05:00:00","date_gmt":"2024-06-26T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=79031"},"modified":"2024-07-29T13:02:32","modified_gmt":"2024-07-29T20:02:32","slug":"ai-trust-patterns","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/ai-trust-patterns\/","title":{"rendered":"How Salesforce Builds Trust in Our AI Products"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>Salesforce is taking steps to ensure AI is trusted and reliable by empowering humans at the helm through product design<\/em><\/p>\n\n\n\n<p>AI holds incredible promise for humanity and for enterprises. However, one of the greatest risks to AI adoption may be <a href=\"https:\/\/www.salesforce.com\/news\/stories\/customer-engagement-research-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">getting people<\/a> to trust the technology.&nbsp;<\/p>\n\n\n\n<p>According to <a href=\"https:\/\/www.salesforce.com\/news\/stories\/autonomous-ai-research\" target=\"_blank\" rel=\"noreferrer noopener\">a new survey<\/a>, 63% of global workers say human oversight would build their trust in AI. That\u2019s why, at Salesforce, we\u2019re designing powerful, system-wide controls that put <a href=\"https:\/\/www.salesforce.com\/news\/stories\/human-at-the-helm\/\" target=\"_blank\" rel=\"noreferrer noopener\">humans at the helm<\/a> of our AI products.<\/p>\n\n\n\n<p>As we move into more <a href=\"https:\/\/www.salesforce.com\/news\/stories\/ai-training-trust\/\">autonomous phases of A<\/a><a href=\"https:\/\/www.salesforce.com\/news\/stories\/ai-training-trust\/\" target=\"_blank\" rel=\"noreferrer noopener\">I<\/a>, human control is more important than ever to make sure that AI acts alongside our consent and supervision.&nbsp;<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tTrusted AI Needs a Human at the Helm.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p>Humans aren\u2019t always rowing the boat \u2014 but we\u2019re very much steering the ship.<\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/news\/stories\/human-at-the-helm\/\" target=\"_blank\">\n\t\t\t\t<span>READ MORE<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p>To that end, our Responsible AI &amp; Technology team has been working together with Salesforce design, product, and engineering teams to build standardized <strong>human-at-the-helm patterns<\/strong>. These patterns are standard guardrails implemented across Salesforce AI products designed to improve safety, accuracy, and trust while empowering the human user. These patterns fall into five primary categories:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Mindful Friction: <\/strong>System-wide controls and product design that create pauses in the user experience to ensure intentional human engagement at critical junctures. This allows us to thoughtfully steer, review, and act upon AI-generated content to support trustworthy AI.&nbsp;<\/li>\n\n\n\n<li><strong>Awareness of AI: <\/strong>Functionality that creates transparency and awareness of the presence of AI-generated content.<\/li>\n\n\n\n<li><strong>Bias &amp; Toxicity Safeguards: <\/strong>Guardrails to help make sure AI systems don\u2019t produce harmful or malicious content.<\/li>\n\n\n\n<li><strong>Explainability &amp; Accuracy: <\/strong>Designed experiences that help make AI more reliable and that clearly explain the AI\u2019s action while delivering clear and correct information.&nbsp;<\/li>\n\n\n\n<li><strong>Hallucination Reduction:<\/strong> A set of policies and prompt instructions to limit the scope of what an AI can generate.&nbsp;<\/li>\n<\/ol>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\t77% of Workers Trust an Autonomous AI Future. \t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p>Learn why humans are critical to getting there.<\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/news\/stories\/autonomous-ai-research\" target=\"_blank\">\n\t\t\t\t<span>READ THE RESEARCH<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p>Combined with our <a href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/trusted-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein Trust Layer<\/a>, these patterns are an important way that Salesforce is building trust in AI. Here are just a few of the patterns, features, and guidelines that can be found across the Salesforce AI product suite:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Citations: <\/strong>With citations, users can understand where the information is coming from through citing sources and documentation. Our new design for citations makes Einstein generated content readable and clear on its source, giving users the option to validate the source flagged.<\/li>\n\n\n\n<li><strong>Transparency of AI Content: <\/strong>Our <a href=\"https:\/\/www.salesforce.com\/content\/dam\/web\/en_us\/www\/documents\/legal\/Agreements\/policies\/ai-acceptable-use-policy.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>AI Acceptable Use Policy<\/strong><\/a> requires that customers must disclose when end users are interacting directly with an automated system. This is also required for all Einstein features and services. Additionally, our UI element clearly and transparently discloses when content is AI-generated. The Einstein &#8220;sparkles&#8221; icon helps indicate and alert the user that they are about to use or are using generative technology within the Salesforce platform. This helps bring awareness to the user in the moment. Real-time check marks are also displayed for processes that AI has completed.&nbsp;<\/li>\n\n\n\n<li><strong>Model Containment: <\/strong>Prompt instructions are set to reduce the potential for toxic and biased outputs, including toxic mirroring. For example, a rule is built into the LLM so it won&#8217;t use any words or phrases that are toxic, hateful, biased, inflammatory or offensive. The LLM can be guided to prevent the use of gender identity, age, race, sexual orientation, socioeconomic status, education level, religion, or physical\/mental ability of a sender or recipient and\/or their perceived habits, desires, or social practices.<\/li>\n\n\n\n<li><strong>Feedback: <\/strong>Our Einstein products solicit user feedback to improve quality, relevance, and accuracy over time through four different mediums: edits, hover-overs, explicit feedback, and thumbs up\/thumbs down. These all work to make sure our generated content is useful and accurate. And users can adjust content if it isn\u2019t on track with their expectations. For example, our email generation tools require a confirmation step before saving or sending for human review. This action helps reinforce the human role in generated email composition.&nbsp;<\/li>\n\n\n\n<li><strong>Valence of Buttons:<\/strong> Buttons across our cloud products are the same color and font, which reduces the risk of users hitting send on an Einstein email generation before reading it first. For example, &#8220;send&#8221; or &#8220;submit&#8221; are the same color as &#8220;edit&#8221; or &#8220;regenerate.\u201d<\/li>\n\n\n\n<li><strong>Unchecked Demographics:<\/strong> By default, demographic attributes are unchecked when generated in marketing segments to help mitigate unintended stereotype bias.<\/li>\n<\/ul>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Technology Ethics<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"92799\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/agentforce-gdpr-compliance-certification\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-successfully-declares-Agentforce-adherent-to-the-EU-Cloud-Code-of-Conduct.png?w=1024\" class=\"content-card__image\" alt=\"Agentforce Gets Second-Level Compliance with EU Cloud Code of Conduct\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-successfully-declares-Agentforce-adherent-to-the-EU-Cloud-Code-of-Conduct.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-successfully-declares-Agentforce-adherent-to-the-EU-Cloud-Code-of-Conduct.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-successfully-declares-Agentforce-adherent-to-the-EU-Cloud-Code-of-Conduct.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-successfully-declares-Agentforce-adherent-to-the-EU-Cloud-Code-of-Conduct.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-successfully-declares-Agentforce-adherent-to-the-EU-Cloud-Code-of-Conduct.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-successfully-declares-Agentforce-adherent-to-the-EU-Cloud-Code-of-Conduct.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-successfully-declares-Agentforce-adherent-to-the-EU-Cloud-Code-of-Conduct.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-successfully-declares-Agentforce-adherent-to-the-EU-Cloud-Code-of-Conduct.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-successfully-declares-Agentforce-adherent-to-the-EU-Cloud-Code-of-Conduct.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-successfully-declares-Agentforce-adherent-to-the-EU-Cloud-Code-of-Conduct.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/agentforce-gdpr-compliance-certification\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tAgentforce Obtains Second-Level Compliance with the EU Cloud Code of Conduct\u00a0\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t1 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"92728\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/most-ethical-companies-2026\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"538\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Blog-Header-1200x630-1.png?w=1024\" class=\"content-card__image\" alt=\"Salesforce named to World&#039;s Most Ethical Companies List for 17th year.\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Blog-Header-1200x630-1.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Blog-Header-1200x630-1.png?w=300&amp;h=158 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Blog-Header-1200x630-1.png?w=768&amp;h=403 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Blog-Header-1200x630-1.png?w=1024&amp;h=538 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Blog-Header-1200x630-1.png?w=264&amp;h=139 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Blog-Header-1200x630-1.png?w=500&amp;h=263 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Blog-Header-1200x630-1.png?w=678&amp;h=356 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Blog-Header-1200x630-1.png?w=150&amp;h=79 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Blog-Header-1200x630-1.png?w=368&amp;h=193 368w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/most-ethical-companies-2026\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce Named to World\u2019s Most Ethical Companies List for 17th Year\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t2 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/79031\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-s-next-for-human-and-artificial-intelligence\"><strong>What\u2019s next for human and artificial intelligence<\/strong><\/h2>\n\n\n\n<p>This work will continue to evolve as technology does, and these trust patterns will scale and expand with it. For example, as our <a href=\"https:\/\/www.salesforce.com\/einsteincopilot\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein Copilot<\/a> gets even more advanced, new trust patterns will be added to future releases, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Trust Safety Detectors<\/strong>, which provide toxicity warnings within Prompt Builder. Enabled by the admin for a defined use case, these warnings alert users if a prompt has safety concerns, right in the context of where the incident occurred for clarity and explainability. For example, a warning alert includes popovers that display an explanation of the detection, dynamic actions based on the detection type, and offer the user a chance to provide specific feedback on the detection.&nbsp;<\/li>\n\n\n\n<li><strong>Confirmation Steps<\/strong>, which incorporate <a href=\"https:\/\/partners.wsj.com\/salesforce\/bringing-trust-to-ai\/how-trusted-data-helps-ensure-ai-success\/\" target=\"_blank\" rel=\"noreferrer noopener\">mindful friction<\/a> across steps within Copilot. These are intended to identify critical junctures for human involvement where AI mistakes could happen. As we continue to innovate for more automotive experiences, we\u2019re offering users a chance to reconfirm or change direction, such as before changes are made to data, feedback patterns, and text fields to describe feedback.<\/li>\n<\/ul>\n\n\n\n<p>As we transition to a world in which <a href=\"https:\/\/www.salesforce.com\/news\/stories\/ai-agents\/\" target=\"_blank\" rel=\"noreferrer noopener\">fully autonomous AI agents<\/a> exist, human-at-the-helm patterns are the controls that will allow us to govern and oversee AI agents. This sets AI agents up for success and allows humans to focus on what we&#8217;re best at: creativity, connection, and decision-making.<\/p>\n\n\n\n<div class=\"wp-block-group alignwide cluster-content has-vivid-purple-background-color has-generic-gradient-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-ai-for-customer-service\">AI for Customer Service<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Introducing-Einstein-Service-Agent_-An-Autonomous-AI-Agent-to-Transform-Customer-Support-1.png?w=1024\" alt=\"\" class=\"wp-image-79502\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Introducing-Einstein-Service-Agent_-An-Autonomous-AI-Agent-to-Transform-Customer-Support-1.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Introducing-Einstein-Service-Agent_-An-Autonomous-AI-Agent-to-Transform-Customer-Support-1.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Introducing-Einstein-Service-Agent_-An-Autonomous-AI-Agent-to-Transform-Customer-Support-1.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Introducing-Einstein-Service-Agent_-An-Autonomous-AI-Agent-to-Transform-Customer-Support-1.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Introducing-Einstein-Service-Agent_-An-Autonomous-AI-Agent-to-Transform-Customer-Support-1.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Introducing-Einstein-Service-Agent_-An-Autonomous-AI-Agent-to-Transform-Customer-Support-1.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Introducing-Einstein-Service-Agent_-An-Autonomous-AI-Agent-to-Transform-Customer-Support-1.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Introducing-Einstein-Service-Agent_-An-Autonomous-AI-Agent-to-Transform-Customer-Support-1.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Introducing-Einstein-Service-Agent_-An-Autonomous-AI-Agent-to-Transform-Customer-Support-1.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Introducing-Einstein-Service-Agent_-An-Autonomous-AI-Agent-to-Transform-Customer-Support-1.png?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group feature-card is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-meet-einstein-service-agent-salesforce-s-autonomous-ai-agent-to-revolutionize-chatbot-experiences\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/einstein-service-agent-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Meet Einstein Service Agent: Salesforce\u2019s Autonomous AI Agent to Revolutionize Chatbot Experiences<\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group secondary-card is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-f56a869c wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Trust_Training_AI_Agents.jpg?w=1024\" alt=\"\" class=\"wp-image-79175\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Trust_Training_AI_Agents.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Trust_Training_AI_Agents.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Trust_Training_AI_Agents.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Trust_Training_AI_Agents.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Trust_Training_AI_Agents.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Trust_Training_AI_Agents.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Trust_Training_AI_Agents.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Trust_Training_AI_Agents.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Trust_Training_AI_Agents.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Trust_Training_AI_Agents.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-autonomous-ai-agents-are-coming-why-trust-and-training-hold-the-keys-to-their-success\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/ai-trust-patterns\/\" target=\"_blank\" rel=\"noreferrer noopener\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/ai-training-trust\/\" target=\"_blank\" rel=\"noreferrer noopener\">Autonomous AI Agents Are Coming: Why Trust and Training Hold the Keys to Their Success<\/a><\/a><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-group secondary-card is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-f56a869c wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/Res_HumanHelm.jpg?w=1024\" alt=\"\" class=\"wp-image-79048\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/Res_HumanHelm.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/Res_HumanHelm.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/Res_HumanHelm.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/Res_HumanHelm.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/Res_HumanHelm.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/Res_HumanHelm.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/Res_HumanHelm.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/Res_HumanHelm.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/Res_HumanHelm.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/Res_HumanHelm.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-77-of-workers-trust-an-autonomous-ai-future-humans-are-critical-to-getting-there\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/autonomous-ai-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">77% of Workers Trust an Autonomous AI Future. Humans Are Critical to Getting There.<\/a><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-group secondary-card is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-f56a869c wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Personal_AI_Assistant.jpg?w=1024\" alt=\"\" class=\"wp-image-76196\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Personal_AI_Assistant.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Personal_AI_Assistant.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Personal_AI_Assistant.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Personal_AI_Assistant.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Personal_AI_Assistant.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Personal_AI_Assistant.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Personal_AI_Assistant.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Personal_AI_Assistant.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Personal_AI_Assistant.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Personal_AI_Assistant.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-salesforce-futures-personal-ai-agents-will-forever-change-customer-company-relationships\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/ai-agents\/\">Salesforce Futures: Personal AI Agents Will \u2018Forever Change\u2019 Customer-Company Relationships<\/a><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>This sets AI agents up for success and allows humans to focus on what we&#8217;re best at: creativity, connection, and decision-making.<\/p>\n<cite>Paula Goldman, Chief Ethical and Humane Use Officer at Salesforce<\/cite><\/blockquote>\n\n\n\n<p>By combining the best of human and artificial intelligence, we\u2019re unlocking incredible new solutions and ensuring trustworthy AI experiences for all.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-more-information\"><strong>More information:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Read how Salesforce is <a href=\"https:\/\/www.salesforce.com\/news\/stories\/ai-training-trust\/\">preparing for an autonomous futur<\/a><a href=\"https:\/\/www.salesforce.com\/news\/stories\/ai-training-trust\/\" target=\"_blank\" rel=\"noreferrer noopener\">e<\/a> with trust and training<\/li>\n\n\n\n<li>Learn more about how we\u2019re shaping the future of <a href=\"https:\/\/humanatthehelm.splashthat.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">human-centric AI experiences<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/news\/stories\/autonomous-ai-research\" target=\"_blank\" rel=\"noreferrer noopener\">Read new research<\/a> that explores what humans want to see before adopting autonomous AI<\/li>\n\n\n\n<li>Dive deeper into the concept of <a href=\"https:\/\/www.salesforce.com\/news\/stories\/human-at-the-helm\/\" target=\"_blank\" rel=\"noreferrer noopener\">human at the helm<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce is taking steps to ensure AI is trusted and reliable by empowering humans at the helm through product design AI holds incredible promise for humanity and for enterprises. However, one of the greatest risks to AI adoption may be getting people to trust the technology.&nbsp; According to a new survey, 63% of global workers [&hellip;]<\/p>\n","protected":false},"author":165,"featured_media":79036,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1735],"sf_theme":[1916],"sf_topic":[1737,1726,2290,1723],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[18851],"sf_visibility":[],"coauthors":[2004],"class_list":["post-79031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-news-highlights","sf_theme-artificial-intelligence","sf_topic-artificial-intelligence","sf_topic-digital-transformation","sf_topic-technology-ethics","sf_topic-trust","sf_location-global","sf_collection-cio-corner"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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