{"id":79085,"date":"2024-06-27T05:00:00","date_gmt":"2024-06-27T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=79085"},"modified":"2025-03-27T16:38:02","modified_gmt":"2025-03-27T23:38:02","slug":"ai-training-trust","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/ai-training-trust\/","title":{"rendered":"Autonomous AI Agents Are Coming: Why Trust and Training Hold the Keys to Their Success"},"content":{"rendered":"\n<p><em>Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. For the latest, go <\/em><a href=\"https:\/\/www.salesforce.com\/platform\/\"><em>here<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Autonomous <a href=\"https:\/\/www.salesforce.com\/agentforce\/what-are-ai-agents\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">AI agents<\/a> are coming to workplaces sooner than you might think.&nbsp;<\/p>\n\n\n\n<p>Count on them automating routine and complex tasks, such as personalized service, support, recommendations, and resolutions for customers based on detailed analyses of their purchase histories, preferences, and questions or concerns. Look forward to them sifting through company historical records and public information to find and line up top sales prospects in a region, and then crafting talking points the rep can use when getting in a room with the customer. And, expect them to recognize significant market opportunities and come up with creative marketing campaigns for reaching specific demographics at particular points in time.&nbsp;<\/p>\n\n\n\n<p>All without human intervention and executing tasks in milliseconds.<\/p>\n\n\n\n<p>The possibilities for these fully autonomous AI agents \u2014 an advanced form of <a href=\"https:\/\/www.salesforce.com\/news\/stories\/what-is-generative-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">generative AI<\/a> that can continuously improve their own performance through self-learning \u2014 are really endless. But, before humans start handing over important tasks to these technological marvels, organizations will need to get their employees ready.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>But, before humans start handing over important tasks to these technological marvels, organizations will need to get their employees ready.<\/p>\n<\/blockquote>\n\n\n\n<p>That\u2019s because, as with any new hire, autonomous AI agents won\u2019t be immediately accepted. They&#8217;ll have to prove themselves before being allowed to handle truly important jobs. Moreover, they\u2019ll need to gain the trust of human beings who haven\u2019t worked with the technology.&nbsp;<\/p>\n\n\n\n<p>Today, just 7% of desk workers today consider AI results trustworthy enough for job-related tasks, according to a <a href=\"https:\/\/slack.com\/blog\/news\/the-workforce-index-june-2024\" target=\"_blank\" rel=\"noreferrer noopener\">Slack survey<\/a>. But a new Salesforce study found <a href=\"https:\/\/www.salesforce.com\/news\/stories\/autonomous-ai-research\" target=\"_blank\" rel=\"noreferrer noopener\">77% of global workers<\/a> are optimistic they\u2019ll eventually trust it, and 63% believe human involvement will be key to building trust in AI \u2014 which is why Salesforce is putting considerable energy into building trust and training around autonomous AI.<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\t77% of Workers Trust an Autonomous AI Future.\u00a0\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/news\/stories\/autonomous-ai-research\" target=\"_blank\">\n\t\t\t\t<span>READ THE RESEARCH<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p>\u201cHumans adopt technologies that are generally valuable to them, but it rarely happens overnight,\u201d said&nbsp;Jayesh Govindarajan, SVP of Salesforce AI. \u201cFor autonomous AI to take root in the enterprise, businesses and employees will need to overcome the trust gap and go through considerable training to effectively understand, manage, and make the most of this important technology.\u201d<\/p>\n\n\n\n<p>\u201cJust as we saw with digital transformation, AI transformation is a journey that&#8217;s different for each company,\u201d agreed Mick Costigan, VP of Salesforce Futures and editor of the <a href=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Salesforce-Futures-Magazine-Q1-2024.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Salesforce Futures<\/em> digital magazine<\/a>. \u201cCompanies are at different starting points and stages with AI infrastructure, tools, and talent. Especially for those in the earlier stage, companies need to start their AI journey now, with trust and training being foundational.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-building-a-trust-foundation\"><strong>Building a trust foundation<\/strong><\/h2>\n\n\n\n<p>Last February, Salesforce introduced <a href=\"https:\/\/www.salesforce.com\/einsteincopilot\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein Copilot<\/a>, a conversational AI assistant for the enterprise. Natively embedded across Salesforce applications, Einstein Copilot is grounded in a company\u2019s unique data and metadata, enabling it to answer questions, generate content, and dynamically automate actions \u2014 all in the service of providing better productivity, deeper customer relationships, and higher margins. Einstein Copilot includes a library of actions, which is a set of jobs the copilot can do. For example, if a user asks a copilot for help with writing an email, the copilot launches an action that drafts and revises the email and grounds it in relevant Salesforce data. For more complex processes, Einstein Copilot could orchestrate numerous actions to autonomously complete a task.<\/p>\n\n\n\n<p>For example, if a customer has a problem with a product, they could start a conversation with an Einstein Service Agent that would be able to look at their purchase history and, using a company\u2019s own knowledge articles, automatically suggest a few troubleshooting techniques. If that doesn\u2019t work, it could ask the customer to upload a picture of the error code they\u2019re seeing, analyze the problem, then determine if the item needs to be exchanged. The agent could proactively suggest replacements or upsell the customer to another model, offer a discount for the inconvenience, and connect the customer to a store near them to pick up the item.&nbsp;<\/p>\n\n\n\n<p>See a demo of this&nbsp; scenario below.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/e16ZpBJRYVGHcDx2NjxP2K.jpg\"  data-uuid=\"e16ZpBJRYVGHcDx2NjxP2K\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<p>As such technology continues to evolve, moving from generative AI to autonomous AI, Salesforce is focused on making sure that the AI is trained for use in responsible and ethical ways, and that the right balance is struck between AI autonomy and human involvement.<\/p>\n\n\n\n<p>Those efforts begin with trusted data, meaning accurate and reliable digital information that can interact with the large language models (LLMs) behind generative AI. Autonomous AI agents need a steady diet of trustworthy data to operate efficiently and deliver accurate output. But most organizations struggle to access all of the relevant data AI needs because it\u2019s often trapped in silos. In fact, <a href=\"https:\/\/www.mulesoft.com\/lp\/reports\/connectivity-benchmark?_ga=2.258627085.661756896.1718661051-1641835622.1710290035&amp;_gac=1.162671438.1718846109.CjwKCAjwg8qzBhAoEiwAWagLrIDzrCkDpYcwT5nMocBgkP75IUUpfKNQ4KDdA1VGBdNgstY0HjWhDBoCdNgQAvD_BwE&amp;_gl=1*8kyvpp*_ga*MTY0MTgzNTYyMi4xNzEwMjkwMDM1*_ga_3VHBZ2DJWP*MTcxODg0MzkxNy41OC4xLjE3MTg4NDYxMzEuMC4wLjA.*_gcl_aw*R0NMLjE3MTg4NDYxMDkuQ2p3S0NBandnOHF6QmhBb0Vpd0FXYWdMcklEenJDa0RwWWN3VDVuTW9jQmdrUDc1SVVVcGZLTlE0S0RkQTFWR0JkTmdzdFkwSGpXaERCb0NkTmdRQXZEX0J3RQ..*_gcl_dc*R0NMLjE3MTg3MzM0MTQuQ2owS0NRanc0TVN6QmhDOEFSSXNBUEZPdXlWZkwydUR2SllaMUFLcWdBSVBPOVpxUzV5WWtmVm83UHFMUFhGUVhQMjVwNnBDYVFIbTZsQWFBdVBQRUFMd193Y0I.*_gcl_au*MTYyOTY4MjI4Ni4xNzE4MDY2NjUz\" target=\"_blank\" rel=\"noreferrer noopener\">81% of IT leaders say data silos hinder digital transformation and implementing AI solutions<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Those efforts begin with trusted data, meaning accurate and reliable digital information that can interact with the large language models (LLMs) behind generative AI.<\/p>\n<\/blockquote>\n\n\n\n<p>That\u2019s why Salesforce developed <a href=\"https:\/\/www.salesforce.com\/data\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud<\/a>, a data platform deeply integrated into Salesforce\u2019s <a href=\"https:\/\/www.salesforce.com\/platform\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein 1 Platform<\/a> that provides a foundation for trusted AI. Data Cloud integrates, unifies, and harmonizes data from across an enterprise to power AI with the most accurate and reliable information. Data Cloud\u2019s&nbsp;<a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2024\/04\/25\/zero-copy-partner-network\/\" target=\"_blank\" rel=\"noreferrer noopener\">zero-copy data integration<\/a> makes it possible to access data sitting in data lakes and data warehouses, without having to move, copy, or reformat it.<\/p>\n\n\n\n<p>Making all of this data trustworthy for autonomous AI consumption: The <a href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/trusted-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein Trust Layer<\/a>, a secure AI architecture that performs functions like masking personally identifiable information (PII), scoring outputs for toxicity, and helping to protect information from unauthorized access and data breaches through zero-data retention from Salesforce&#8217;s LLM partners.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group alignwide cluster-content has-vivid-purple-background-color has-generic-gradient-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-ai-for-customer-service\">AI for Customer Service<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Introducing-Einstein-Service-Agent_-An-Autonomous-AI-Agent-to-Transform-Customer-Support-1.png?w=1024\" alt=\"\" class=\"wp-image-79502\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Introducing-Einstein-Service-Agent_-An-Autonomous-AI-Agent-to-Transform-Customer-Support-1.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Introducing-Einstein-Service-Agent_-An-Autonomous-AI-Agent-to-Transform-Customer-Support-1.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Introducing-Einstein-Service-Agent_-An-Autonomous-AI-Agent-to-Transform-Customer-Support-1.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Introducing-Einstein-Service-Agent_-An-Autonomous-AI-Agent-to-Transform-Customer-Support-1.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Introducing-Einstein-Service-Agent_-An-Autonomous-AI-Agent-to-Transform-Customer-Support-1.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Introducing-Einstein-Service-Agent_-An-Autonomous-AI-Agent-to-Transform-Customer-Support-1.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Introducing-Einstein-Service-Agent_-An-Autonomous-AI-Agent-to-Transform-Customer-Support-1.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Introducing-Einstein-Service-Agent_-An-Autonomous-AI-Agent-to-Transform-Customer-Support-1.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Introducing-Einstein-Service-Agent_-An-Autonomous-AI-Agent-to-Transform-Customer-Support-1.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Introducing-Einstein-Service-Agent_-An-Autonomous-AI-Agent-to-Transform-Customer-Support-1.png?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group feature-card is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-meet-einstein-service-agent-salesforce-s-autonomous-ai-agent-to-revolutionize-chatbot-experiences\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/einstein-service-agent-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Meet Einstein Service Agent: Salesforce\u2019s Autonomous AI Agent to Revolutionize Chatbot Experiences<\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group secondary-card is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-f56a869c wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/HumanHelm-1.jpg?w=1024\" alt=\"\" class=\"wp-image-79036\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/HumanHelm-1.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/HumanHelm-1.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/HumanHelm-1.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/HumanHelm-1.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/HumanHelm-1.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/HumanHelm-1.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/HumanHelm-1.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/HumanHelm-1.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/HumanHelm-1.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/HumanHelm-1.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-how-salesforce-builds-trust-in-our-ai-products\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/ai-trust-patterns\/\" target=\"_blank\" rel=\"noreferrer noopener\">How Salesforce Builds Trust in Our AI Products<\/a><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-group secondary-card is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-f56a869c wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/Res_HumanHelm.jpg?w=1024\" alt=\"\" class=\"wp-image-79048\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/Res_HumanHelm.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/Res_HumanHelm.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/Res_HumanHelm.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/Res_HumanHelm.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/Res_HumanHelm.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/Res_HumanHelm.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/Res_HumanHelm.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/Res_HumanHelm.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/Res_HumanHelm.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/Res_HumanHelm.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-77-of-workers-trust-an-autonomous-ai-future-humans-are-critical-to-getting-there\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/autonomous-ai-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">77% of Workers Trust an Autonomous AI Future. Humans Are Critical to Getting There.<\/a><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-group secondary-card is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-f56a869c wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Personal_AI_Assistant.jpg?w=1024\" alt=\"\" class=\"wp-image-76196\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Personal_AI_Assistant.jpg 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Personal_AI_Assistant.jpg?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Personal_AI_Assistant.jpg?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Personal_AI_Assistant.jpg?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Personal_AI_Assistant.jpg?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Personal_AI_Assistant.jpg?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Personal_AI_Assistant.jpg?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Personal_AI_Assistant.jpg?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Personal_AI_Assistant.jpg?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/04\/Personal_AI_Assistant.jpg?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-salesforce-futures-personal-ai-agents-will-forever-change-customer-company-relationships\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/ai-agents\/\">Salesforce Futures: Personal AI Agents Will \u2018Forever Change\u2019 Customer-Company Relationships<\/a><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-trust-but-verify\"><strong>Trust but verify<\/strong><\/h2>\n\n\n\n<p>In addition to its work around trusted data, Salesforce is also thinking through ways to apply more human controls to these autonomous AI agents to ensure they\u2019re doing what they\u2019re supposed to be doing. And, to enable users to take corrective action if anything goes sideways.&nbsp;<\/p>\n\n\n\n<p>With that in mind, Salesforce is actively designing robust, system-wide controls or \u201cpatterns\u201d to ensure that autonomous AI agents hold true to their objectives and that their activities can be inspected and overseen by humans.&nbsp;<\/p>\n\n\n\n<p>Paula Goldman, Chief Ethical and Humane Use Officer at Salesforce, said initial work is focused on five key patterns, including:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mindful Friction<\/strong>, where pauses are injected into AI processes at critical junctures to ensure human engagement<\/li>\n\n\n\n<li><strong>Awareness of AI<\/strong> to make sure people know they\u2019re dealing with an autonomous agent<\/li>\n\n\n\n<li><strong>Bias and Toxicity Safeguards<\/strong> that minimize harmful or malicious AI outputs<\/li>\n\n\n\n<li><strong>Explainability and Accuracy<\/strong> to clearly explain what drove an AI agent\u2019s conclusions or actions&nbsp;<\/li>\n\n\n\n<li><strong>Hallucination Reduction<\/strong> to limit the possibility of false or misleading results&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>\u201cPeople will need more sophisticated and context-specific pop-ups and warnings in these AI products if they\u2019re going to be used in business settings,\u201d Goldman said. \u201cThat\u2019s the kind of stuff we&#8217;re working on.\u201d<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--evergreen\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tHow Salesforce Builds Trust in Our AI Products.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/news\/stories\/ai-trust-patterns\" target=\"_blank\">\n\t\t\t\t<span>READ THE BYLINE<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-evergreen\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@1x.png\"\n\t\talt=\"Illustration of evergreen\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p>Audit trails will also be necessary to hold autonomous AI agents accountable, just as employers might establish key performance indicators (KPIs) to keep human workers marching toward their expected goals, said Govindarajan.&nbsp;<\/p>\n\n\n\n<p>For instance, tracking how an AI service agent interacts with customers and surveying how they feel about those experiences will be essential. If common feedback suggests the AI is regularly running into specific issues, such as being too regimented about a return policy, changes might need to be made, Govindarajan said.&nbsp;<\/p>\n\n\n\n<p>In addition, he said an AI should be able to accurately report how and where it gathered data that advised its insights, recommendations, and actions. Cited sources should also stand up to scrutiny, meaning the autonomous AI agent can explain which customer data it used to advise its findings and trigger its behavior, Govindarajan adds.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-importance-of-training\"><strong>The importance of training<\/strong><\/h2>\n\n\n\n<p>Beyond pointing out potential problems with the technology, executives say that such audits might also point out a need for better employee training on AI systems. A 2023 Boston Consulting Group survey found that while 86% of workers believe they&#8217;ll need AI training to sharpen their skills, only 14% of frontline employees had gone through upskilling classes, compared to 44% of business leaders.&nbsp;<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--mountain\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tUnlock More AI Insights\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/news\/stat-library\/?d=cta-body-promo-8\" target=\"_blank\">\n\t\t\t\t<span>VISIT THE SALESFORCE STAT LIBRARY<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-mountain\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-mountain-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-mountain-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-mountain-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-mountain-large@1x.png\"\n\t\talt=\"Illustration of mountain\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p>Often, employees don&#8217;t fully understand how AI works (beyond their limited experiences with consumer AI chatbots) and don\u2019t know how to create and refine prompts that will get quality outputs from an LLM. Moreover, there\u2019s <a href=\"https:\/\/www.pewresearch.org\/short-reads\/2023\/11\/21\/what-the-data-says-about-americans-views-of-artificial-intelligence\/\" target=\"_blank\" rel=\"noreferrer noopener\">considerable concern<\/a> about AI \u200cdisplacing workers or becoming too powerful and working at odds with humans.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-staying-ahead-of-competitors\"><strong>Staying ahead of competitors<\/strong><\/h2>\n\n\n\n<p>Govindarajan advises organizations to invest in such training because AI workers are certainly coming, and they\u2019ll need their workers to be prepared.<\/p>\n\n\n\n<p>\u201cPeople will need training to work with autonomous AI agents because, let\u2019s face it, not everybody is a born manager,\u201d he said. \u201cYou might have an army of people working for you, but if they\u2019re all human and you suddenly have an autonomous AI agent on staff, you won\u2019t know what to do with it immediately. You won\u2019t know how to ask the right questions, elicit the right responses, and instruct it on how to do better. That\u2019s where training becomes vital. AI workers need context and onboarding much like new employees. Setting direction, clear goals, and giving feedback helps AI train itself better.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>People will need training to work with autonomous AI agents because, let\u2019s face it, not everybody is a born manager.<\/p>\n<cite>Jayesh Govindarajan, SVP of Salesforce AI<\/cite><\/blockquote>\n\n\n\n<p>Any employer that wants to provide an accessible pathway for teams to overcome such trepidation and gain in-demand AI skills can tap <a href=\"https:\/\/trailhead.salesforce.com\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Trailhead<\/a>, Salesforce\u2019s free online learning platform. To date, millions of people have skilled up on Trailhead, which has a catalog of AI learning so anyone, from seasoned technology veterans to those getting started, can learn about AI at their own pace.&nbsp;<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tTrailhead: Skill Up for the Future.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/trailhead.salesforce.com\/?d=cta-body-promo-8\" target=\"_blank\">\n\t\t\t\t<span>GET STARTED FOR FREE<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p>Costigan said companies should be thinking about AI trust and training now because autonomous AI agents will become standard for future business.<\/p>\n\n\n\n<p>\u201cIt\u2019s easy to get caught up in day-to-day issues and not recognize that, ultimately, AI is going to increase competitive advantage for businesses,\u201d he said. \u201cIt\u2019s what happened during COVID when those who were ahead in their digital transformation journey could adapt quickly. Similarly, autonomous AI is going to happen quicker than you think, so don\u2019t waste time. Companies need to figure it out now as the impact of AI agents will be fast and transformative across industries.&#8221;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-go-deeper\"><strong>Go deeper:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uncover <a href=\"https:\/\/www.salesforce.com\/news\/stories\/autonomous-ai-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">new research<\/a> on workers\u2019 trust in autonomous AI<\/li>\n\n\n\n<li>Learn how <a href=\"https:\/\/www.salesforce.com\/news\/stories\/ai-trust-patterns\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce builds trust<\/a> into its AI products<\/li>\n\n\n\n<li>See what the team at Salesforce Futures has to say about <a href=\"https:\/\/www.salesforce.com\/news\/stories\/ai-agents\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI Agents<\/a>&nbsp;<\/li>\n\n\n\n<li>Discover why the C-suite believes trusted AI drives <a href=\"https:\/\/www.salesforce.com\/news\/stories\/c-suite-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">revenue<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. For the latest, go here. Autonomous AI agents are coming to workplaces sooner than you might think.&nbsp; Count on them automating routine and complex tasks, such as personalized service, support, recommendations, and resolutions for customers based on detailed analyses of their purchase histories, preferences, and [&hellip;]<\/p>\n","protected":false},"author":156,"featured_media":79089,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1728],"sf_theme":[1916],"sf_topic":[1737,1726,1723],"sf_product":[19930],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[18851],"sf_visibility":[],"coauthors":[18423],"class_list":["post-79085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-snapshots","sf_theme-artificial-intelligence","sf_topic-artificial-intelligence","sf_topic-digital-transformation","sf_topic-trust","sf_product-agentforce","sf_location-global","sf_collection-cio-corner"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Autonomous AI Agents Are Coming: Why Trust and Training Hold the Keys to Their Success - Salesforce<\/title>\n<meta name=\"description\" content=\"Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. For the latest, go here. Autonomous AI agents are coming to workplaces sooner than you\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/news\/stories\/ai-training-trust\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Autonomous AI Agents Are Coming: Why Trust and Training Hold the Keys to Their Success\" \/>\n<meta property=\"og:description\" content=\"Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. For the latest, go here. Autonomous AI agents are coming to workplaces sooner than you\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/news\/stories\/ai-training-trust\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesforce\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-27T12:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-27T23:38:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/Trust_Training_AI_Agents.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dave Berkowitz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:site\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dave Berkowitz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/ai-training-trust\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/ai-training-trust\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/news\/#\/schema\/person\/image\/ddfc697f11cd55f34758e00eb5b0cfd4\"}],\"headline\":\"Autonomous AI Agents Are Coming: Why Trust and Training Hold the Keys to Their Success\",\"datePublished\":\"2024-06-27T12:00:00+00:00\",\"dateModified\":\"2025-03-27T23:38:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/ai-training-trust\/\"},\"wordCount\":1867,\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/ai-training-trust\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/Trust_Training_AI_Agents.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/ai-training-trust\/\",\"url\":\"https:\/\/www.salesforce.com\/news\/stories\/ai-training-trust\/\",\"name\":\"Autonomous AI Agents Are Coming: Why Trust and Training Hold the Keys to Their Success - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/ai-training-trust\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/ai-training-trust\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/06\/Trust_Training_AI_Agents.jpg\",\"datePublished\":\"2024-06-27T12:00:00+00:00\",\"dateModified\":\"2025-03-27T23:38:02+00:00\",\"description\":\"Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. 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