{"id":79588,"date":"2024-07-18T06:00:00","date_gmt":"2024-07-18T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=79588"},"modified":"2024-07-29T12:53:43","modified_gmt":"2024-07-29T19:53:43","slug":"principal-financial-customer-news","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/principal-financial-customer-news\/","title":{"rendered":"Global Financial Services Leader Principal Financial Group\u00ae Uses Salesforce Data Cloud to Help Deliver More Personalized Customer Experiences"},"content":{"rendered":"\n

Principal\u00ae \u2013 a global financial services company that helps individuals and businesses build a financially secure future \u2014 has expanded a 10-year relationship with Salesforce and adopted Data Cloud<\/a> to unify customer data, powering more personalized, automated digital experiences for customers.\u00a0<\/p>\n\n\n\n

Data Cloud provides a 360-degree view of a company\u2019s customers to build stronger relationships across every line of business by unlocking actionable data. By unlocking customer data from any source, Data Cloud powers more insights and automation and enables trusted AI that keeps customer data secure while tapping into all business data and metadata to enhance overall customer experience. Data Cloud addresses the core challenge businesses face \u2014 unlocking data and making it actionable for CRM, AI, automation, and analytics across all touchpoints and channels.<\/p>\n\n\n\n

Now, with Data Cloud, Principal<\/a> has a more complete view of customer-related data, which is essential to driving automation, analytics, personalization, and trusted AI across every interaction at scale. As a result, teams can make data-driven decisions directly in their flow of work and provide a consistent experience across multiple channels, fostering sales growth with new and existing customers.<\/p>\n\n\n\n