{"id":79656,"date":"2024-07-23T05:00:00","date_gmt":"2024-07-23T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=79656"},"modified":"2024-09-16T13:36:04","modified_gmt":"2024-09-16T20:36:04","slug":"prm-partner-connect-announcement","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/prm-partner-connect-announcement\/","title":{"rendered":"Salesforce Announces Partner Connect for Tech Channel Sales: Real-Time Visibility on Shared Deals Across CRMs"},"content":{"rendered":"\n

Salesforce today announced Partner Connect, a new feature for its Partner Relationship Management (PRM) solution<\/a> that will allow businesses to share real-time visibility into partner channel sales and make it easy for teams working across CRM platforms<\/a> to streamline deals shared across businesses. <\/p>\n\n\n\n

Why it matters: <\/strong>Tech companies are increasingly under pressure to deliver results<\/a> without spending more \u2014 and are looking to partner selling strategies to help. Fifty percent of companies<\/a> are pursuing a partner experience in some form or another, if they don\u2019t have it already, and 75% of the world\u2019s commerce comes<\/a> through indirect channels.<\/p>\n\n\n\n

But teams struggle to coordinate deal data and co-sell for deals managed and sold across multiple businesses. These sellers and channel managers, often in different locations and using different CRM platforms at different companies, either opt out of co-selling these deals because they\u2019re not easy to access, or lack real-time visibility into shared deals and spend too much time manually reconciling disparate data sources across teams. <\/p>\n\n\n\n

Innovation in action: <\/strong>Partner Connect, which will be available this fall inside the Salesforce PRM product (as a part of the SKU offering), makes it simple and easy for teams to focus and collaborate. With Partner Connect\u2019s field mapping<\/strong> functionality, teams can easily specify which fields get updated across partner CRM platforms and determine how best to match the data in one given CRM with another. This data harmonization<\/strong> helps ensure that data is both reliable and also securely shared in a trusted way. Partner Connect also provides bi-directional integration,<\/strong> enabling automated updates that appear as notifications in each company’s CRM platform, offering more clarity to channel managers who want to track deals as they progress.<\/p>\n\n\n\n