{"id":79677,"date":"2024-07-24T07:00:00","date_gmt":"2024-07-24T14:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=79677"},"modified":"2024-09-16T15:57:32","modified_gmt":"2024-09-16T22:57:32","slug":"sustainable-ai","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/sustainable-ai\/","title":{"rendered":"How Salesforce Is Balancing AI Innovation with Environmental Responsibility"},"content":{"rendered":"\n

A recent Salesforce survey<\/a> revealed that 65% of sustainability professionals believe their company needs to balance the benefits of AI with its environmental costs. If built and used without care, for example, the technology can contribute to spiking energy usage that can increase carbon emissions and exacerbate the climate crisis.<\/p>\n\n\n\n

These same professionals are also optimistic about using AI<\/a> to aid<\/em> in their sustainability efforts. AI can augment the sustainability workforce by taking on tasks to quickly analyze complex datasets to reduce energy consumption and even address threats to ocean health<\/a>. <\/p>\n\n\n\n

And yet, only 20% of these professionals have worked AI into their regular business practices \u2014 reporting they aren\u2019t yet sure how to use this powerful technology.<\/p>\n\n\n\n

As our planet faces a dire climate crisis<\/a>, there’s no time to wait. We sat down with Boris Gamazaychikov<\/a>, Senior Manager of Emissions Reduction at Salesforce, to hear how the company is striking the all-important balance between AI\u2019s challenges and its solutions, and how his team is using AI to help move sustainability efforts forward \u2014 before it\u2019s too late.\u00a0<\/p>\n\n\n\n

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