{"id":79687,"date":"2024-07-24T07:00:00","date_gmt":"2024-07-24T14:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=79687"},"modified":"2024-09-16T15:58:09","modified_gmt":"2024-09-16T22:58:09","slug":"ai-sustainability-survey","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/ai-sustainability-survey\/","title":{"rendered":"Does AI Have a Sustainability Dilemma? New Research Shows Optimism Despite AI Energy Demands"},"content":{"rendered":"\n<p>A recent survey of nearly 500 sustainability professionals found that while almost 4 in 10 worry about <a href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/what-is-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">AI<\/a>\u2019s potential negative impacts on sustainability efforts at their organization, even more (57%) are optimistic that they can balance the negative impact with AI\u2019s benefits.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Why it matters: <\/strong>AI-driven <a href=\"https:\/\/iea.blob.core.windows.net\/assets\/18f3ed24-4b26-4c83-a3d2-8a1be51c8cc8\/Electricity2024-Analysisandforecastto2026.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">data center power usage could double by 2026<\/a> \u2014 putting efforts to reduce corporate carbon emissions at risk. As a result, <a href=\"https:\/\/www.salesforce.com\/news\/stories\/sustainable-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">sustainability teams<\/a> around the world are grappling with the <a href=\"https:\/\/hbr.org\/2024\/07\/how-companies-can-mitigate-ais-growing-environmental-footprint\" target=\"_blank\" rel=\"noreferrer noopener\">challenge<\/a> of how to help their companies implement this groundbreaking technology without hurting the environment. Fortunately, there\u2019s evidence<a href=\"https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2023\/11\/22\/14-ways-ai-can-help-business-and-industry-boost-sustainability\/\" target=\"_blank\" rel=\"noreferrer noopener\"> that AI can aid supply chain management<\/a>, ESG reporting, and do more to help businesses combat the climate crisis \u2014 and Salesforce\u2019s new research suggests that companies are already managing this balancing act.<\/p>\n\n\n\n<div class=\"wp-block-columns has-vivid-cyan-blue-background-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"79718-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Susty-One-Pager.png?w=1024\" alt=\"\" class=\"wp-image-79718\" style=\"width:498px;height:auto\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Susty-One-Pager.png 1920w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Susty-One-Pager.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Susty-One-Pager.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Susty-One-Pager.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Susty-One-Pager.png?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Susty-One-Pager.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Susty-One-Pager.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Susty-One-Pager.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Susty-One-Pager.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Susty-One-Pager.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Susty-One-Pager.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Susty-One-Pager.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Susty-One-Pager.png?w=1218&amp;h=685 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"79718-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Susty-One-Pager.png?w=1024\" alt=\"\" class=\"wp-image-79718\" style=\"width:498px;height:auto\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Susty-One-Pager.png 1920w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Susty-One-Pager.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Susty-One-Pager.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Susty-One-Pager.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Susty-One-Pager.png?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Susty-One-Pager.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Susty-One-Pager.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Susty-One-Pager.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Susty-One-Pager.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Susty-One-Pager.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Susty-One-Pager.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Susty-One-Pager.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Susty-One-Pager.png?w=1218&amp;h=685 1218w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-salesforce-snapshot-research\"><strong>Salesforce Snapshot Research<\/strong><\/h2>\n\n\n\n<p class=\"has-white-color has-text-color\">AI: A Sustainability Balancing Act. Uncover insights from nearly 500 sustainability professionals on how they manage AI\u2019s sustainability balancing act.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/07\/Susty-One-Pager.png\" style=\"background-color:#0b4569\" target=\"_blank\" rel=\"noreferrer noopener\">View the infographic<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-research-found\">The research found:<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-over-6-in-10-sustainability-professionals-say-their-company-must-balance-ai-s-benefits-with-its-environmental-costs-but-remain-hopeful-about-solutions\"><strong>Over 6 in 10 sustainability professionals say their company must balance AI&#8217;s benefits with its environmental costs, but remain hopeful about solutions<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nearly 4 in 10 sustainability professionals worry AI will have a negative impact on sustainability efforts at their organization.&nbsp;<\/li>\n\n\n\n<li>58% of sustainability professionals believe the benefits of AI will outweigh its risks when solving the climate crisis.&nbsp;<\/li>\n\n\n\n<li>57% of sustainability professionals feel optimistic about balancing AI\u2019s benefits with its impact on sustainability.<\/li>\n\n\n\n<li>55% of sustainability professionals believe AI\u2019s impact on global sustainability progress will be net positive.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ai-is-beginning-to-transform-sustainability-programs-nbsp\"><strong>AI is beginning to transform sustainability programs&nbsp;<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nearly half of sustainability professionals have begun using or experimenting with AI in their sustainability programs.\n<ul class=\"wp-block-list\">\n<li>20% of sustainability professionals have fully implemented AI into their sustainability initiatives.<\/li>\n\n\n\n<li>29% are still experimenting with AI in their sustainability initiatives.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>The top ways sustainability teams are using AI for sustainability include:&nbsp;\n<ul class=\"wp-block-list\">\n<li>Improving energy efficiency (50%) <em>(i.e., monitoring energy consumption, predicting when energy use is high, and optimizing energy distribution)&nbsp;<\/em><\/li>\n\n\n\n<li>Carbon emissions modeling (48%) <em>(i.e., identifying the areas of a product&#8217;s life cycle that have the greatest negative environmental impacts)<\/em><\/li>\n\n\n\n<li>Ensuring compliance with environmental standards and regulations (47%) <em>(i.e., ISO standards, emissions reduction regulations, and so on)<\/em><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-ai-and-sustainability-knowledge-gap-is-the-1-limitation-and-1-priority-for-sustainability-teams-nbsp\"><strong>The AI and sustainability knowledge gap is the #1 limitation and #1 priority for sustainability teams&nbsp;<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The #1 limitation to leveraging AI for sustainability efforts, according to respondents, is a lack of knowledge about how AI can be used for sustainability.<\/li>\n\n\n\n<li>79% of sustainability professionals say educating others on sustainable practices is a priority in their role, and 42% say it&#8217;s a high priority \u2013 higher than any other effort.&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"tableau-viz-embed-container \">\n\t<tableau-viz\n\t\tclass=\"tableau-viz-embed\"\n\t\tsrc=\"https:\/\/public.tableau.com\/views\/AIandSustainabilityKnowledgeGapChallengesSustainabilityTeams\/Dashboard12?:language=en-US&#038;:sid=&#038;:redirect=auth&#038;:display_count=n&#038;:origin=viz_share_link\"\n\t\ttoolbar=\"hidden\"\n\t\thide-tabs\n\t><\/tableau-viz>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-by-implementing-education-and-training-programs-businesses-can-reach-their-sustainability-goals\"><strong>By implementing education and training programs, businesses can reach their sustainability goals<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The #1 factor that would help teams better reach sustainability goals is improved knowledge\/skills (52%) and #2 is training (45%).<\/li>\n<\/ul>\n\n\n\n<p>&#8220;Sustainability and AI education and training not only narrows the gap between businesses and their climate goals, but also helps create a culture of learning and innovation,&#8221; said Suzanne DiBianca, EVP and Chief Impact Officer, Salesforce.<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--curious-einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tLearn about Sustainability &amp; AI on Trailhead\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/salesforce-sustainable-ai-blueprint-quick-look\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Sustainable AI Blueprint: Quick Look<\/a>\u00a0module showcases Salesforce\u2019s sustainable AI learnings and best practices to help organizations develop their own sustainable AI strategies.<\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/trailhead.salesforce.com\/?d=cta-body-promo-8\" target=\"_blank\">\n\t\t\t\t<span>Learn More<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-curious-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-curious-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-curious-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-curious-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-curious-einstein-large@1x.png\"\n\t\talt=\"Illustration of curious-einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-businesses-can-invest-in-innovation-and-social-impact-to-reduce-the-environmental-impact-of-ai\"><strong>Businesses can invest in innovation and social impact to reduce the environmental impact of AI<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>81% of sustainability leaders say reducing the emissions footprint of AI is a priority.\n<ul class=\"wp-block-list\">\n<li>Nearly one-third of sustainability leaders say reducing the emissions footprint of AI is a<strong> high<\/strong> priority.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>77% of sustainability leaders say that improving energy efficiency of technology is a priority.<\/li>\n<\/ul>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--watercliff\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tUnlock More Sustainability Insights\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/news\/stat-library\/?d=cta-body-promo-8\" target=\"_blank\">\n\t\t\t\t<span>VISIT THE SALESFORCE STAT LIBRARY<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-watercliff\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-watercliff-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-watercliff-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-watercliff-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-watercliff-large@1x.png\"\n\t\talt=\"Illustration of watercliff\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p><strong>What businesses can do: <\/strong>According to DiBianca,<strong> <\/strong>companies can ensure that the benefits of AI are universal to all of their stakeholders, including the planet, by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Driving innovation and transparency: <\/strong>Companies can leverage AI to develop solutions that reduce environmental impact, such as optimizing energy consumption and improving supply chain efficiency. Additionally, they can foster transparency by publicly sharing their sustainability metrics and progress.<\/li>\n\n\n\n<li><strong>Supporting policy advocacy and philanthropic initiatives: <\/strong>Businesses can support nonprofits who are driving climate solutions with AI, and advocate for policies that can help minimize the environmental impact of AI and foster innovation.&nbsp;<\/li>\n\n\n\n<li><strong>Making sustainability core to the business: <\/strong>Companies can operationalize sustainability across their business and allocate resources as they would any other segment of the business.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Go deeper:<\/strong> \u201cInvesting in innovation and the social impact of AI is crucial for reducing the carbon footprint of AI tools and ensuring the technology benefits everyone equitably,\u201d said Boris Gamazaychikov, Senior Manager of Emissions Reduction, Salesforce. \u201cAt Salesforce, we employ a comprehensive approach, leveraging our corporate philanthropy, strategic investments, and cutting-edge technology to drive <a href=\"https:\/\/www.salesforce.com\/news\/stories\/sustainable-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">sustainability in AI<\/a>.\u201d<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"91996\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/linked-content\/lockheed-martin-pge-corporation-salesforce-and-wells-fargo-launch-emberpoint-to-transform-americas-wildfire-prevention-detection-and-response\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Lockheed-Martin-PGE-Corporation-Salesforce-and-Wells-Fargo-Launch-EMBERPOINTTM-to-Transform-Americas-Wildfire-Prevention-and-Detection-and-Response.png?w=1024\" class=\"content-card__image\" alt=\"\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Lockheed-Martin-PGE-Corporation-Salesforce-and-Wells-Fargo-Launch-EMBERPOINTTM-to-Transform-Americas-Wildfire-Prevention-and-Detection-and-Response.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Lockheed-Martin-PGE-Corporation-Salesforce-and-Wells-Fargo-Launch-EMBERPOINTTM-to-Transform-Americas-Wildfire-Prevention-and-Detection-and-Response.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Lockheed-Martin-PGE-Corporation-Salesforce-and-Wells-Fargo-Launch-EMBERPOINTTM-to-Transform-Americas-Wildfire-Prevention-and-Detection-and-Response.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Lockheed-Martin-PGE-Corporation-Salesforce-and-Wells-Fargo-Launch-EMBERPOINTTM-to-Transform-Americas-Wildfire-Prevention-and-Detection-and-Response.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Lockheed-Martin-PGE-Corporation-Salesforce-and-Wells-Fargo-Launch-EMBERPOINTTM-to-Transform-Americas-Wildfire-Prevention-and-Detection-and-Response.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Lockheed-Martin-PGE-Corporation-Salesforce-and-Wells-Fargo-Launch-EMBERPOINTTM-to-Transform-Americas-Wildfire-Prevention-and-Detection-and-Response.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Lockheed-Martin-PGE-Corporation-Salesforce-and-Wells-Fargo-Launch-EMBERPOINTTM-to-Transform-Americas-Wildfire-Prevention-and-Detection-and-Response.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Lockheed-Martin-PGE-Corporation-Salesforce-and-Wells-Fargo-Launch-EMBERPOINTTM-to-Transform-Americas-Wildfire-Prevention-and-Detection-and-Response.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Lockheed-Martin-PGE-Corporation-Salesforce-and-Wells-Fargo-Launch-EMBERPOINTTM-to-Transform-Americas-Wildfire-Prevention-and-Detection-and-Response.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/01\/Lockheed-Martin-PGE-Corporation-Salesforce-and-Wells-Fargo-Launch-EMBERPOINTTM-to-Transform-Americas-Wildfire-Prevention-and-Detection-and-Response.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/linked-content\/lockheed-martin-pge-corporation-salesforce-and-wells-fargo-launch-emberpoint-to-transform-americas-wildfire-prevention-detection-and-response\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tLockheed Martin, PG&#038;E Corporation, Salesforce and Wells Fargo Launch EMBERPOINT\u2122 to Transform America&#8217;s Wildfire Prevention, Detection and Response\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"90878\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/nature-based-actions-cop30\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/11\/Salesforce-Accelerates-Action-with-Nature-Restoration-Water-Resilience-and-AI-Sustainability-Efforts-3.png?w=1024\" class=\"content-card__image\" alt=\"Tropical fish swimming in the ocean.\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/11\/Salesforce-Accelerates-Action-with-Nature-Restoration-Water-Resilience-and-AI-Sustainability-Efforts-3.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/11\/Salesforce-Accelerates-Action-with-Nature-Restoration-Water-Resilience-and-AI-Sustainability-Efforts-3.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/11\/Salesforce-Accelerates-Action-with-Nature-Restoration-Water-Resilience-and-AI-Sustainability-Efforts-3.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/11\/Salesforce-Accelerates-Action-with-Nature-Restoration-Water-Resilience-and-AI-Sustainability-Efforts-3.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/11\/Salesforce-Accelerates-Action-with-Nature-Restoration-Water-Resilience-and-AI-Sustainability-Efforts-3.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/11\/Salesforce-Accelerates-Action-with-Nature-Restoration-Water-Resilience-and-AI-Sustainability-Efforts-3.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/11\/Salesforce-Accelerates-Action-with-Nature-Restoration-Water-Resilience-and-AI-Sustainability-Efforts-3.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/11\/Salesforce-Accelerates-Action-with-Nature-Restoration-Water-Resilience-and-AI-Sustainability-Efforts-3.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/11\/Salesforce-Accelerates-Action-with-Nature-Restoration-Water-Resilience-and-AI-Sustainability-Efforts-3.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/11\/Salesforce-Accelerates-Action-with-Nature-Restoration-Water-Resilience-and-AI-Sustainability-Efforts-3.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/nature-based-actions-cop30\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce Scales Water, Forest, and Ocean Initiatives to Build Resilience for Communities Across Latin America\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t3 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/79687\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-read-more-nbsp\"><strong>Read more:&nbsp;<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Begin a sustainability AI learning journey on Trailhead: <a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/salesforce-sustainable-ai-blueprint-quick-look\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Sustainable AI Blueprint: Quick Look<\/a><\/li>\n\n\n\n<li>Learn more in an interview with Boris Gamazaychikov: <a href=\"https:\/\/www.salesforce.com\/news\/stories\/sustainable-ai\" target=\"_blank\" rel=\"noreferrer noopener\">Sustainable AI: Balancing Innovation with Environmental Responsibility<\/a><\/li>\n\n\n\n<li>Dive into <a href=\"https:\/\/www.salesforce.com\/news\/stories\/sustainable-ai-framework-accelerator\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce\u2019s Sustainable AI Policy Principles<\/a><\/li>\n\n\n\n<li>Read about the <a href=\"https:\/\/www.salesforce.com\/news\/stories\/ai-grants-for-nonprofits-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Accelerator \u2014 AI for Climate Action<\/a><\/li>\n\n\n\n<li>Read how <a href=\"https:\/\/www.salesforce.com\/news\/stories\/net-zero-cloud-ai-reporting-news\/\" target=\"_blank\" rel=\"noreferrer noopener\">Net Zero Cloud uses AI to innovate ESG reporting<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><em>Methodology: Salesforce conducted a double-anonymous survey in partnership with YouGov from June 5-10, 2024. It included 452 sustainability professionals (including 384 sustainability leaders) representing companies of a variety of sizes and sectors in three countries, including the United States, the United Kingdom, and Canada. The survey took place online.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A recent survey of nearly 500 sustainability professionals found that while almost 4 in 10 worry about AI\u2019s potential negative impacts on sustainability efforts at their organization, even more (57%) are optimistic that they can balance the negative impact with AI\u2019s benefits.&nbsp;&nbsp; Why it matters: AI-driven data center power usage could double by 2026 \u2014 [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":79703,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1728],"sf_theme":[1914],"sf_topic":[1737,1726,1733,1785],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-79687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-snapshots","sf_theme-business-as-a-platform-for-change","sf_topic-artificial-intelligence","sf_topic-digital-transformation","sf_topic-stakeholder-capitalism","sf_topic-sustainability","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Does AI Have a Sustainability Dilemma? 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