{"id":79934,"date":"2024-07-30T05:00:00","date_gmt":"2024-07-30T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=79934"},"modified":"2025-03-27T13:09:58","modified_gmt":"2025-03-27T20:09:58","slug":"ai-trends-for-crm","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/ai-trends-for-crm\/","title":{"rendered":"Salesforce Analysis Finds Businesses Are Excitedly Pursuing AI \u2013 But Worry About Trust, Data, and Ethics"},"content":{"rendered":"\n<p><em>Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. For the latest, go <\/em><a href=\"https:\/\/www.salesforce.com\/platform\/\"><em>here<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Nearly half of customer service teams, over two-fifths of salespeople, and a third of marketers say they\u2019ve fully implemented <a href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/what-is-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">artificial intelligence (AI)<\/a> to augment their work. Yet 77% of business leaders cite nagging issues around trusted data and ethics that could grind their deployments to a halt, according to Salesforce research released today.&nbsp;<\/p>\n\n\n\n<p>The <a href=\"https:\/\/www.salesforce.com\/form\/pdf\/trends-of-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Trends in AI for CRM report<\/a> analyzed statistics from several studies and found companies worried they could miss out on the opportunities that generative AI presents if data underpinning <a href=\"https:\/\/www.salesforce.com\/blog\/what-are-large-language-models\/\" target=\"_blank\" rel=\"noreferrer noopener\">large language models (LLMs)<\/a> isn\u2019t grounded in their own trusted customer records. At the same time, respondents expressed ongoing concerns about a lack of clear company policies to govern the ethical use of this innovation, as well as a complex vendor landscape of LLMs that prompted <a href=\"https:\/\/www.salesforce.com\/news\/stories\/connectivity-report-announcement-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">80%<\/a> of enterprises to report they currently use multiple models.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/Ua2do9Y3zxbztC7pjPd57m.jpg\"  data-uuid=\"Ua2do9Y3zxbztC7pjPd57m\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<p><strong>Why it matters: <\/strong>AI is\u200c the most significant technology in generations, with one <a href=\"https:\/\/www.salesforce.com\/news\/stories\/ai-jobs-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\">forecast<\/a> projecting a net gain of more than $2 trillion in new business revenues by 2028 from Salesforce and its network of partners alone. As enterprises across industries develop their <a href=\"https:\/\/www.salesforce.com\/news\/stories\/enterprise-ai-success\" target=\"_blank\" rel=\"noreferrer noopener\">AI strategies<\/a>, leaders in customer-facing departments such as <a href=\"https:\/\/www.salesforce.com\/news\/stories\/sales-ai-statistics-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">sales<\/a>, <a href=\"https:\/\/www.salesforce.com\/news\/stories\/customer-service-statistics-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">service<\/a>, and <a href=\"https:\/\/www.salesforce.com\/news\/stories\/marketing-trends-ai-data\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing<\/a> are eager to use AI to drive internal efficiencies and revolutionize customer experiences.<\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"1-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdoH7GBdh-4F5ZQ1T8PEPmwLCgrhPVV6zQllmQ_-Lnm8nSpTLHSLTtRbXGNFskQs8exnx4FMNrV-aOHXLpdius60rHmLIYNCzYEy5u4tZp-X6vuUwSe8fKXTxqaSmvZK4zVmBhpyiFKZE6tTPqnQu2hDZQN?key=ud7AUJP08E9mh9EJ1wjzBg\" alt=\"\"\/><\/a><\/figure>\n<div id=\"1-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdoH7GBdh-4F5ZQ1T8PEPmwLCgrhPVV6zQllmQ_-Lnm8nSpTLHSLTtRbXGNFskQs8exnx4FMNrV-aOHXLpdius60rHmLIYNCzYEy5u4tZp-X6vuUwSe8fKXTxqaSmvZK4zVmBhpyiFKZE6tTPqnQu2hDZQN?key=ud7AUJP08E9mh9EJ1wjzBg\" alt=\"\"\/><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<p><strong>Go deeper: <\/strong>Other key findings in the Trends in AI for CRM report include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A lack of trusted data could hamper AI ambitions. <\/strong>While the report found AI adoption rates are expected to climb dramatically, only 10% of people today fully trust AI to help them make informed decisions, and 59% of organizations said they <a href=\"https:\/\/www.salesforce.com\/news\/stories\/data-analytics-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">lack<\/a> the unified data strategies that boost AI\u2019s reliability and accuracy.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"2-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdsdj5Gpq_idzHFs5Ko3Q2YWW-Glc0vx83cvsIBwFpIGmPE54F22fxUJXhaSYrbaTuplWH3OG_9PQYb2mwPvQefGUgNTR262IyA1VpqexWWNJk6rq6tHY_28XNKHTsmcVPIHYgGsvtS_eCMCMJD9d6b1UU?key=ud7AUJP08E9mh9EJ1wjzBg\" alt=\"\"\/><\/a><\/figure>\n<div id=\"2-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdsdj5Gpq_idzHFs5Ko3Q2YWW-Glc0vx83cvsIBwFpIGmPE54F22fxUJXhaSYrbaTuplWH3OG_9PQYb2mwPvQefGUgNTR262IyA1VpqexWWNJk6rq6tHY_28XNKHTsmcVPIHYgGsvtS_eCMCMJD9d6b1UU?key=ud7AUJP08E9mh9EJ1wjzBg\" alt=\"\"\/><\/figure>\n<\/div><\/div><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Employees\u2019 AI enthusiasm is getting ahead of organizational policies. <\/strong>Eighty percent of those who have used AI at work said it makes them more productive, a key driver for the <a href=\"https:\/\/www.salesforce.com\/news\/stories\/ai-adoption-at-work-stats\/\" target=\"_blank\" rel=\"noreferrer noopener\">rapid acceleration<\/a> of AI adoption among the workforce. Yet only 21% of surveyed workers said their company has clearly articulated policies around approved tools and use cases. Employees aren\u2019t waiting for these policies to be put in place, with many using unapproved (55%) or explicitly banned (40%) tools. What&#8217;s more, 69% said their employers haven\u2019t provided training on the use of AI in their workplace.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"3-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXc06USaNJ4gFyGqXi766so3HbfdAnEThJK3rbizNm819EgEimvwn61mnPf_aSLDI6FS_Ljt0peEDLNzBuw5b_OPm15WJuV35daguPUWa7s6tjMDuvXObfO13M9Oa6v5bOt_LZT2tQ5cJt8J72f0fPMy-H3X?key=ud7AUJP08E9mh9EJ1wjzBg\" alt=\"\"\/><\/a><\/figure>\n<div id=\"3-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXc06USaNJ4gFyGqXi766so3HbfdAnEThJK3rbizNm819EgEimvwn61mnPf_aSLDI6FS_Ljt0peEDLNzBuw5b_OPm15WJuV35daguPUWa7s6tjMDuvXObfO13M9Oa6v5bOt_LZT2tQ5cJt8J72f0fPMy-H3X?key=ud7AUJP08E9mh9EJ1wjzBg\" alt=\"\"\/><\/figure>\n<\/div><\/div><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Trust, data security, and transparency are at the heart of successful AI. <\/strong>Seventy-four percent of the general population is <a href=\"https:\/\/www.salesforce.com\/news\/stories\/customer-engagement-research-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">concerned<\/a> about the unethical use of AI, according to the report. Companies that focus on end-user control are in the strongest position to build customer trust as they build their AI strategies, with 56% of respondents to the same survey signaling their openness to AI under such circumstances.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"4-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdCUiHZvK4ug752DRstnvvW-YHi9nxS67PK9Zqyza5hFbJE7mbPdD0c0UEtTN1P0cXFDgpubzfKQmpSk04KocrdoFoSyN_zgDgrnoamWQeGnBgASwF7yKIk6sqNZgK9jDfpGl37mAAm8TNe8JzCIJWxeHxM?key=ud7AUJP08E9mh9EJ1wjzBg\" alt=\"\"\/><\/a><\/figure>\n<div id=\"4-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdCUiHZvK4ug752DRstnvvW-YHi9nxS67PK9Zqyza5hFbJE7mbPdD0c0UEtTN1P0cXFDgpubzfKQmpSk04KocrdoFoSyN_zgDgrnoamWQeGnBgASwF7yKIk6sqNZgK9jDfpGl37mAAm8TNe8JzCIJWxeHxM?key=ud7AUJP08E9mh9EJ1wjzBg\" alt=\"\"\/><\/figure>\n<\/div><\/div><\/div>\n\n\n<p><strong>Expert perspective: <\/strong>\u201cThis is a pivotal moment for the world as business leaders across industries are looking to AI to unlock growth, efficiency, and customer loyalty,\u201d said Clara Shih, CEO of Salesforce AI. &#8220;But success requires much more than an LLM. Enterprise deployments need trusted data, user access control, vector search, audit trails and citations, data masking, low-code builders, and seamless UI integration in order to succeed. Salesforce brings all of these pieces together with our <a href=\"https:\/\/www.salesforce.com\/platform\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein 1 Platform<\/a>, <a href=\"https:\/\/www.salesforce.com\/data\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud<\/a>, <a href=\"https:\/\/www.salesforce.com\/slack\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Slack<\/a>, and dozens of customizable, turnkey prompts and actions offered across our clouds.&#8221;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Enterprise deployments need trusted data, user access control, vector search, audit trails and citations, data masking, low-code builders, and seamless UI integration in order to succeed.<\/p>\n<cite>Clara Shih, CEO of Salesforce AI<\/cite><\/blockquote>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull 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class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/google-universal-commerce-protocol-support-announcement\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce Announces Support for Google&#8217;s Universal Commerce Protocol to Bring Product Discovery and Checkout into Conversational AI\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t3 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/79934\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-learn-more\"><strong>Learn more:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Read the full <a href=\"https:\/\/www.salesforce.com\/form\/pdf\/trends-of-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Trends in AI for CRM report<\/a><\/li>\n\n\n\n<li>Learn about <a href=\"https:\/\/www.salesforce.com\/news\/stories\/enterprise-ai-success\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce\u2019s AI strategy<\/a><\/li>\n\n\n\n<li>Check out the <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2023\/09\/12\/salesforce-platform-news-dreamforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein 1 Platform<\/a><\/li>\n<\/ul>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tSalesforce&#039;s Four Keys to Enterprise AI Success.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/news\/stories\/enterprise-ai-success\" target=\"_blank\">\n\t\t\t\t<span>READ MORE<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n","protected":false},"excerpt":{"rendered":"<p>Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. For the latest, go here. Nearly half of customer service teams, over two-fifths of salespeople, and a third of marketers say they\u2019ve fully implemented artificial intelligence (AI) to augment their work. Yet 77% of business leaders cite nagging issues around trusted data and ethics that [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":79938,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1728],"sf_theme":[1916],"sf_topic":[1737,2798,1726,2290],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[18851],"sf_visibility":[],"coauthors":[],"class_list":["post-79934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-snapshots","sf_theme-artificial-intelligence","sf_topic-artificial-intelligence","sf_topic-data","sf_topic-digital-transformation","sf_topic-technology-ethics","sf_location-global","sf_collection-cio-corner"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Analysis Finds Businesses Are Excitedly Pursuing AI \u2013 But Worry About Trust, Data, and Ethics - Salesforce<\/title>\n<meta name=\"description\" content=\"Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. 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