{"id":79939,"date":"2024-07-30T05:00:00","date_gmt":"2024-07-30T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=79939"},"modified":"2025-03-26T10:31:05","modified_gmt":"2025-03-26T17:31:05","slug":"enterprise-ai-success","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/enterprise-ai-success\/","title":{"rendered":"Salesforce’s Four Keys to Enterprise AI Success"},"content":{"rendered":"\n

Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. For the latest, go <\/em>here<\/em><\/a>.<\/em><\/p>\n\n\n\n

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Nearly 80% of executives fear they are missing out on the advantages of generative AI<\/a>, according to Salesforce\u2019s Trends in AI for CRM report<\/a>. While companies cannot afford to wait weeks and months to deploy generative AI, this FOMO poses a risk that organizations will move too hastily to implement technologies that are ill-suited for their businesses.<\/p>\n\n\n\n

Because most CEOs, CIOs, and IT decision makers want a quick return on AI investments that are intended to augment employees, increase productivity, build deeper customer relationships, and drive higher margins, they need a partner with a deep understanding of their business who can provide AI functionalities that are flexible, scalable, and can be deployed quickly. <\/p>\n\n\n\n

When seeking an AI partner, companies should focus on these four keys to success.<\/p>\n\n\n\n

1. Trusted Enterprise-Grade Solutions<\/strong><\/h2>\n\n\n\n

Consumer-facing generative AI chatbots are great at simple tasks like creating recipes or planning trip itineraries. But enterprise AI use cases require a deeper understanding of the job to be done. Salesforce delivers AI solutions that significantly lower barriers to entry for businesses in any industry that want to deploy generative AI across sales<\/a>, service<\/a>, marketing<\/a>, commerce<\/a>, and other disciplines. <\/p>\n\n\n\n

Now, companies can use AI without having to train models or go through time-consuming integrations because they are already embedded in Salesforce\u2019s CRM applications that employees use every day. Every solution is fortified by the Einstein Trust Layer<\/a>, a robust set of features and guardrails that protect data privacy and security, promoting the responsible use of AI across the Salesforce ecosystem. <\/p>\n\n\n\n

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Now, companies can use AI without having to train models or go through time-consuming integrations because they are already embedded in Salesforce\u2019s CRM applications that employees use every day.<\/p>\n<\/blockquote>\n\n\n\n

The Trends in AI for CRM report found 56% of users find it difficult to get trusted output from generative AI. The Einstein Trust Layer addresses this with capabilities like dynamic grounding, data masking, and zero data retention that help customers unleash the power of generative AI without compromising safety or security standards. <\/p>\n\n\n\n

2. A Data Foundation for Relevant and Efficient AI Outputs<\/strong><\/h2>\n\n\n\n

The same Salesforce Trends report found <\/strong>86% of technical decision makers believe that AI\u2019s outputs are only as good as its data inputs. <\/p>\n\n\n\n

Salesforce\u2019s Data Cloud<\/a>, which is \u200b\u200bdeeply embedded within the Einstein 1 Platform<\/a>, securely integrates, unifies, and harmonizes a company\u2019s own data and metadata to deliver trusted, relevant, and actionable AI insights without the need for costly model training. Because customers already hold vast amounts of trusted data within their CRM platforms, Data Cloud is now processing approximately 250 trillion transactions<\/a> per week. It’s helping companies \u200cunlock and take action on data trapped in silos around their organizations \u2014 without the extra work of building their own vector databases or creating many separate data integrations. <\/p>\n\n\n\n

In addition, Salesforce\u2019s Zero Copy Partner Network<\/a> lets customers easily unify their external data \u2014 held in places like Snowflake or Databricks \u2014 with their Salesforce data, giving customers a secure and cost-effective way to connect and take action on all of their data through Salesforce applications.<\/p>\n\n\n\n

3. Turnkey Solutions That Are Easy to Experiment With and Fast to Facilitate<\/strong><\/h2>\n\n\n\n

More than half of employees analyzed for the Trends in AI for CRM Report said they aren’t waiting for their companies to establish rules or guidelines before trying AI tools at work. <\/p>\n\n\n\n

To keep up with employees’ interest and enthusiasm for using AI in the workplace, CIOs and IT decision makers want to act swiftly. But they also want to experiment without getting locked into solutions that don\u2019t support their business in the long term. Turnkey solutions that can be easily customized with no code or low code make it fast and easy to deploy AI without large upfront investments or burdensome maintenance costs. <\/p>\n\n\n\n

Salesforce has several solutions for every industry that can help with this, such as Einstein Copilot Health Actions<\/a>, which enables healthcare professionals to use natural language prompts to capture patient details from different sources, automate outreach, send referrals, and book appointments. Salesforce also offers Einstein Copilot Banking Actions<\/a>, which enables bank service agents to automate tasks, such as triggering a fee reversal request or pulling a list of recent customer transactions \u2014 saving time and resources by reducing the need to hop between multiple systems and applications.<\/p>\n\n\n\n

4. Choice and Flexibility When Choosing Models<\/strong><\/h2>\n\n\n\n

Choice is essential when considering AI models, and one size does not fit all, which is why businesses should avoid being locked into a single model provider. Four out of five enterprise IT leaders using AI<\/a> within their business said they\u2019re already using multiple models, and nearly 70% expect to increase the number of models they use over the coming years, according to the Trends in AI for CRM report. <\/p>\n\n\n\n

Salesforce is committed to helping its customers choose the model(s) that make the most sense for their businesses. That’s why the Einstein 1 Platform is open and flexible by design. And unlike other AI vendors, Salesforce makes it possible for customers to test and learn which models work best for specific use cases. In fact, Salesforce recently announced the world\u2019s first CRM LLM benchmark<\/a> to help businesses evaluate the rapidly growing number of LLMs so they can choose the right providers for their needs.<\/p>\n\n\n\n

Salesforce is the only provider that combines these four keys to success to deliver effective, AI-driven results that significantly boost business performance and return on investment.<\/p>\n\n\n\n