{"id":80220,"date":"2024-08-14T02:00:00","date_gmt":"2024-08-14T09:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=80220"},"modified":"2024-08-13T17:08:32","modified_gmt":"2024-08-14T00:08:32","slug":"small-business-productivity-trends-2024","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/small-business-productivity-trends-2024\/","title":{"rendered":"Small Business Owners Lose 1.5 Hours Daily to Wasted Time, Slack Survey Finds"},"content":{"rendered":"\n<p>According to a recent study conducted by <a href=\"https:\/\/www.salesforce.com\/slack\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Slack<\/a>, a Salesforce company, small business owners are losing an average of 96 minutes of productivity daily, which amounts to three weeks of lost time per year. The study also found that technology helps save them time and effort. In particular, millennials report being more likely to use technology to help optimize their time \u2014 even more so than Gen Z.<\/p>\n\n\n\n<p><strong>Why it matters: <\/strong>At the beginning of 2024, 40% of small businesses considered this a <a href=\"https:\/\/www.salesforce.com\/news\/stories\/small-business-technology-trends-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">make or break year<\/a>. The businesses, which generate roughly <a href=\"https:\/\/www.uschamber.com\/small-business\/small-business-data-center#:~:text=Small%20business%20drives%20the%20U.S.,and%20customers%20to%20each%20other.\" target=\"_blank\" rel=\"noreferrer noopener\">44% of U.S. GDP<\/a>, must squeeze every ounce of productivity from their days in order to survive.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-by-the-numbers\"><strong>By the numbers:<\/strong><\/h2>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"80269-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"1024\" width=\"246\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/08\/Productivity-V2.jpg?w=246\" alt=\"\" class=\"wp-image-80269\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/08\/Productivity-V2.jpg 1667w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/08\/Productivity-V2.jpg?w=72&amp;h=300 72w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/08\/Productivity-V2.jpg?w=768&amp;h=3196 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/08\/Productivity-V2.jpg?w=246&amp;h=1024 246w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/08\/Productivity-V2.jpg?w=369&amp;h=1536 369w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/08\/Productivity-V2.jpg?w=492&amp;h=2048 492w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/08\/Productivity-V2.jpg?w=88&amp;h=365 88w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/08\/Productivity-V2.jpg?w=678&amp;h=2821 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/08\/Productivity-V2.jpg?w=36&amp;h=150 36w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/08\/Productivity-V2.jpg?w=1218&amp;h=5069 1218w\" sizes=\"auto, (max-width: 246px) 100vw, 246px\" \/><\/a><\/figure>\n<div id=\"80269-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1667\" height=\"6937\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/08\/Productivity-V2.jpg?w=246\" alt=\"\" class=\"wp-image-80269\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/08\/Productivity-V2.jpg 1667w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/08\/Productivity-V2.jpg?w=72&amp;h=300 72w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/08\/Productivity-V2.jpg?w=768&amp;h=3196 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/08\/Productivity-V2.jpg?w=246&amp;h=1024 246w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/08\/Productivity-V2.jpg?w=369&amp;h=1536 369w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/08\/Productivity-V2.jpg?w=492&amp;h=2048 492w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/08\/Productivity-V2.jpg?w=88&amp;h=365 88w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/08\/Productivity-V2.jpg?w=678&amp;h=2821 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/08\/Productivity-V2.jpg?w=36&amp;h=150 36w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/08\/Productivity-V2.jpg?w=1218&amp;h=5069 1218w\" sizes=\"auto, (max-width: 1667px) 100vw, 1667px\" \/><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-small-business-owners-are-wasting-precious-time-and-siloed-technology-is-one-reason-why\"><strong>Small business owners are wasting precious time \u2014 and siloed technology is one reason why<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Small business owners list non-work-related distractions (57%), procrastination (47%), and the seemingly endless wait for status updates from multiple tools and stakeholders (28%) as their top time-wasters.<\/li>\n\n\n\n<li>Another reported productivity killer: context switching between apps and tools (17%). The average small business owner surveyed juggles four different digital tools daily \u2014 and nearly a third of them use five or more digital tools.&nbsp;&nbsp;<\/li>\n\n\n\n<li>Three in 10 respondents waste time searching for information in the wrong places, while 29% find themselves repeating messages across platforms.<\/li>\n\n\n\n<li>These results may indicate why a significant share (59%) of small business owners introduced new technology to their operations this year.\n<ul class=\"wp-block-list\">\n<li>Key ways they report using this technology include aiming to simplify tasks (62%), save time (59%), and improve their products or services (51%).<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-from-gen-z-to-baby-boomers-small-business-owners-in-every-age-group-seek-ways-to-better-manage-their-time\"><strong>From Gen Z to baby boomers, small business owners in every age group seek ways to better manage their time<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>47% of Gen Z respondents said they\u2019re \u201cexcellent\u201d at time management, compared to just 33% of millennials, 25% of Gen X\u2019ers, and 24% of baby boomers.<\/li>\n\n\n\n<li>Respondents in every age group said that the ability to increase their focus would help them address wasted time and boost productivity.<\/li>\n\n\n\n<li>Millennials reported that technology is their second-most influential strategy for driving productivity.<\/li>\n\n\n\n<li>Gen Z, Gen X, and baby boomer respondents reported that setting boundaries and saying \u201cno\u201d when they&#8217;re unable to take on more work are the second and third most important strategies for being more productive.<\/li>\n<\/ul>\n\n\n\n<p><strong>Salesforce perspective: <\/strong>&#8220;It&#8217;s encouraging to see small business owners \u2014 no matter their age \u2014 embracing technology to drive productivity,\u201d said Jaime DeLanghe, Vice President, Product Management at Slack. \u201cFor small businesses competing with limited resources, technology is crucial. It enhances productivity, augments every employee with AI, and helps build deeper customer relationships while driving growth.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>It&#8217;s encouraging to see small business owners \u2014 no matter their age \u2014 embracing technology to drive productivity.<\/p>\n<cite>Jaime DeLanghe, Vice President, Product Management at Slack.<\/cite><\/blockquote>\n\n\n\n<p><strong>About Slack: <\/strong>Slack, a Salesforce company, is the AI-powered work operating system that centralizes conversations and collaboration, makes it easy to automate business processes, and delivers trusted generative AI that augments every employee to help them be more productive and drive real outcomes. Teams that use Slack are 49% more productive and more than 90% of teams feel more connected using Slack.&nbsp;<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"92965\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/ask-slackbot-announcement\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" 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itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/linked-content\/slackbot-keynote-recap-meet-the-new-slack-where-ai-works\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSlackbot Keynote Recap: Meet the new Slack. Where AI works.\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/80220\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-more-information-nbsp\"><strong>More information:&nbsp;<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Download and share these <a href=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/08\/Productivity-V2-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">small business insights<\/a><\/li>\n\n\n\n<li>Learn more about <a href=\"https:\/\/slack.com\/solutions\/small-business?_gl=1*53t98i*_ga*NzQ3ODEzNjc2LjE3MDE3MTM5MDA.*_ga_3VHBZ2DJWP*MTcyMjAyMDQzNy42Mi4wLjE3MjIwMjA0MzcuMC4wLjA.*_gcl_aw*R0NMLjE3MTgzMDE0MjkuQ2owS0NRandzYXF6QmhEZEFSSXNBSzJncW5kVVVZMEFWRUJLa0lRcUJ3QlpoejZWYjRGVWF4WUV1S0djZzRVeWdYd3ozMHc3aHMxSmM0Y2FBaEFlRUFMd193Y0I.*_gcl_dc*R0NMLjE3MTgzMDE0MjkuQ2owS0NRandzYXF6QmhEZEFSSXNBSzJncW5kVVVZMEFWRUJLa0lRcUJ3QlpoejZWYjRGVWF4WUV1S0djZzRVeWdYd3ozMHc3aHMxSmM0Y2FBaEFlRUFMd193Y0I.*_gcl_au*MTY1OTkxNjE5NS4xNzE3NjA1MDQ1&amp;_ga=2.124105347.845704656.1721947224-747813676.1701713900&amp;_gac=1.48691540.1718301431.Cj0KCQjwsaqzBhDdARIsAK2gqndUUY0AVEBKkIQqBwBZhz6Vb4FUaxYEuKGcg4UygXwz30w7hs1Jc4caAhAeEALw_wcB\" target=\"_blank\" rel=\"noreferrer noopener\">Slack for small business<\/a><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-research-methodology\"><strong>Research methodology:<\/strong><\/h4>\n\n\n\n<p>This random double-opt-in survey of 2,000 U.S. small business owners (businesses with 2,000 or fewer employees), split evenly by generation, was commissioned by Slack and administered and conducted online by Talker Research between June 28 and July 3, 2024.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to a recent study conducted by Slack, a Salesforce company, small business owners are losing an average of 96 minutes of productivity daily, which amounts to three weeks of lost time per year. The study also found that technology helps save them time and effort. In particular, millennials report being more likely to use [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":80225,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1728],"sf_theme":[1912],"sf_topic":[2498,1726,1742],"sf_product":[2410],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-80220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-snapshots","sf_theme-digital-transformation","sf_topic-automation","sf_topic-digital-transformation","sf_topic-small-business","sf_product-slack","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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