{"id":80541,"date":"2024-08-22T05:00:00","date_gmt":"2024-08-22T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=80541"},"modified":"2025-03-27T11:43:53","modified_gmt":"2025-03-27T18:43:53","slug":"einstein-sales-agents-announcement","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/einstein-sales-agents-announcement\/","title":{"rendered":"Meet Einstein SDR and Einstein Sales Coach: Two New Autonomous AI Sales Agents to Scale Your Sales Team"},"content":{"rendered":"\n<p><em>Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. For the latest, go <\/em><a href=\"https:\/\/www.salesforce.com\/platform\/\"><em>here<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-text-align-center\"><em>Einstein SDR Agent autonomously engages with inbound leads, in natural language, to answer questions, handle objections, and book meetings for human sellers&nbsp;<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>Einstein Sales Coach Agent autonomously engages in role-plays with sellers, simulating a buyer during discovery, pitch, or negotiation calls<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>Accenture will leverage these agents to improve deal team effectiveness, scale to support more deals, and allow their people to focus their time and effort on the most complex deals<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><em><br>Einstein SDR Agent and Einstein Sales Coach Agent are now Agentforce SDR and Sales Coach<\/em>.<\/p>\n\n\n\n<p>Salesforce, the <a href=\"https:\/\/www.salesforce.com\/crm\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">#1 CRM<\/a> for sales, today introduced two new fully <a href=\"https:\/\/www.salesforce.com\/sales\/artificial-intelligence\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">autonomous AI sales agents<\/a>: Einstein Sales Development Rep (SDR) Agent and Einstein Sales Coach Agent. Generally available in October, these sales agents are built on Salesforce\u2019s Einstein 1 <a href=\"https:\/\/www.salesforce.com\/agentforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a> Platform to help sales teams accelerate growth.&nbsp;<\/p>\n\n\n\n<p><strong>Einstein SDR Agent<\/strong> autonomously engages with inbound prospects to nurture pipeline 24\/7. Unlike <a href=\"https:\/\/www.salesforce.com\/service\/customer-service-chatbot\/what-is-a-chatbot\/\" target=\"_blank\" rel=\"noreferrer noopener\">chatbots<\/a> that can <a href=\"https:\/\/www.salesforce.com\/blog\/ai-agent-chatbot\/\" target=\"_blank\" rel=\"noreferrer noopener\">only answer specific programmed questions<\/a>, Einstein SDR Agent makes decisions and prioritizes actions that align with the desired outcomes and analyzes a prospect\u2019s question to autonomously determine what to do next \u2014 whether that\u2019s answering product questions, handling objections, or scheduling a meeting. Each response is trusted, accurate, and personalized because it is grounded in a company\u2019s <a href=\"https:\/\/www.salesforce.com\/crm\/what-is-crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">CRM<\/a> and harmonized external data using Agentforce\u2019s <a href=\"https:\/\/www.salesforce.com\/blog\/what-is-retrieval-augmented-generation\/\" target=\"_blank\" rel=\"noreferrer noopener\">retrieval augmented generation (RAG)<\/a> service. Einstein SDR Agent seamlessly transitions leads to sellers and can handle multiple leads at once, across channels, and in various languages. This means sellers can offload time-consuming, top-of-the-funnel activities and focus on connecting with customers.<\/p>\n\n\n\n<p><strong><a href=\"#einstein-SDR-agent\">Learn more about Einstein SDR Agent <\/a><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/pFPGWNuscK48YJCHcuPZCv.jpg\"  data-uuid=\"pFPGWNuscK48YJCHcuPZCv\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<p><strong>Einstein Sales Coach<\/strong> <strong>Agent<\/strong> coaches sellers by autonomously facilitating role-plays, tailored to each deal, providing personalized and objective feedback afterward. During the role-play, Einstein simulates a buyer, using generative AI to <a href=\"https:\/\/engineering.salesforce.com\/how-salesforces-new-speech-to-text-service-uses-openai-whisper-models-for-real-time-transcriptions\/\" target=\"_blank\" rel=\"noreferrer noopener\">convert text into speech<\/a>. Einstein uses RAG to emulate how a buyer might respond, grounding every response in relevant information stored in Salesforce \u2014 such as information on the deal, account, and previous correspondence with that customer. This means sellers can practice pitching, handling objections, or negotiating before meeting with real customers.&nbsp;<\/p>\n\n\n\n<p><strong><a href=\"#einstein-sales-coach\">Learn more about Einstein Sales Coach Agent<\/a><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/Cd7NhpHPKNFqcLAkyk3mGo.jpg\"  data-uuid=\"Cd7NhpHPKNFqcLAkyk3mGo\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<p>Built on the Einstein 1 Agentforce Platform, the new autonomous sales agents can be quickly set up using no-code actions, workflows, and pre-built templates infused with Salesforce\u2019s proven selling best practices. Using Salesforce <a href=\"https:\/\/www.salesforce.com\/products\/data\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud<\/a>, customers can further enhance generative models by uploading relevant external information such as existing selling and training documents, leading to more accurate, relevant, and contextual outputs from the agents. Both agents leverage the <a href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/trusted-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein Trust Layer<\/a> to ensure secure, trusted responses.<\/p>\n\n\n\n<p><strong>Customer perspective: <\/strong>&#8220;Accenture is committed to providing our sales practitioners with advanced technology and processes\u200c \u2014 \u200cfueled by AI, data, and insights\u200c \u2014 \u200cto drive more intelligent customer conversations and accelerate revenue. We are teaming with Salesforce to develop and optimize Einstein Sales Agents to improve deal team effectiveness, scale to support more deals, and allow our people to focus their time and effort on our most complex deals.\u201d<em> <\/em>\u2013<em> <\/em>Sara Porter, Global Sales Excellence Lead, Accenture<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>We are teaming with Salesforce to develop and optimize Einstein Sales Agents to improve deal team effectiveness, scale to support more deals, and allow our people to focus their time and effort on our most complex deals.<\/p>\n<cite>Sara Porter, Global Sales Excellence Lead, Accenture<\/cite><\/blockquote>\n\n\n\n<p><strong>Salesforce perspective: <\/strong>\u201cWe are excited about the potential of humans with AI to scale and close deals faster with this groundbreaking AI innovation to close deals with greater velocity and value. By integrating AI agents that can generate high fidelity pipeline and provide personalized coaching, our reps will be able to focus on higher value deals and better prepare for them.\u201d \u2013 Sam Allen, EVP &amp; Chief Pipeline Officer, Salesforce<\/p>\n\n\n\n<div class=\"wp-block-group alignwide cluster-content has-vivid-purple-background-color has-generic-gradient-background has-background\" style=\"background-color:#004169\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-agentforce-is-here\">Agentforce is here.<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2024\/12\/17\/agentforce-2-0-announcement\/\"><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/12\/Introducing-Agentforce-2.0_-Limitless-Digital-Labor-for-Every-Organization.png?w=1024\" alt=\"Agentforce 2.0 Announcement\" class=\"wp-image-83985\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/12\/Introducing-Agentforce-2.0_-Limitless-Digital-Labor-for-Every-Organization.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/12\/Introducing-Agentforce-2.0_-Limitless-Digital-Labor-for-Every-Organization.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/12\/Introducing-Agentforce-2.0_-Limitless-Digital-Labor-for-Every-Organization.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/12\/Introducing-Agentforce-2.0_-Limitless-Digital-Labor-for-Every-Organization.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/12\/Introducing-Agentforce-2.0_-Limitless-Digital-Labor-for-Every-Organization.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/12\/Introducing-Agentforce-2.0_-Limitless-Digital-Labor-for-Every-Organization.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/12\/Introducing-Agentforce-2.0_-Limitless-Digital-Labor-for-Every-Organization.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/12\/Introducing-Agentforce-2.0_-Limitless-Digital-Labor-for-Every-Organization.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/12\/Introducing-Agentforce-2.0_-Limitless-Digital-Labor-for-Every-Organization.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/12\/Introducing-Agentforce-2.0_-Limitless-Digital-Labor-for-Every-Organization.png?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<div class=\"wp-block-group feature-card is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-introducing-agentforce-2-0-the-digital-labor-platform-for-building-a-limitless-workforce\"><a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2024\/12\/17\/agentforce-2-0-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Introducing Agentforce 2.0: The Digital Labor Platform for Building a Limitless Workforce<br><\/a><\/h3>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group secondary-card is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-f56a869c wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/reasoning-engine-for-ai-agents\/\"><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/12\/How-an-Advanced-Reasoning-Engine-Is-Powering-the-Next-Generation-of-AI-Agents-1-1.png?w=1024\" alt=\"\" class=\"wp-image-84041\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/12\/How-an-Advanced-Reasoning-Engine-Is-Powering-the-Next-Generation-of-AI-Agents-1-1.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/12\/How-an-Advanced-Reasoning-Engine-Is-Powering-the-Next-Generation-of-AI-Agents-1-1.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/12\/How-an-Advanced-Reasoning-Engine-Is-Powering-the-Next-Generation-of-AI-Agents-1-1.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/12\/How-an-Advanced-Reasoning-Engine-Is-Powering-the-Next-Generation-of-AI-Agents-1-1.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/12\/How-an-Advanced-Reasoning-Engine-Is-Powering-the-Next-Generation-of-AI-Agents-1-1.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/12\/How-an-Advanced-Reasoning-Engine-Is-Powering-the-Next-Generation-of-AI-Agents-1-1.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/12\/How-an-Advanced-Reasoning-Engine-Is-Powering-the-Next-Generation-of-AI-Agents-1-1.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/12\/How-an-Advanced-Reasoning-Engine-Is-Powering-the-Next-Generation-of-AI-Agents-1-1.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/12\/How-an-Advanced-Reasoning-Engine-Is-Powering-the-Next-Generation-of-AI-Agents-1-1.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/12\/How-an-Advanced-Reasoning-Engine-Is-Powering-the-Next-Generation-of-AI-Agents-1-1.png?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-how-an-advanced-reasoning-engine-is-powering-the-next-generation-of-ai-agents\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/reasoning-engine-for-ai-agents\/\" target=\"_blank\" rel=\"noreferrer noopener\">How an Advanced Reasoning Engine Is Powering the Next Generation of AI Agents<\/a><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-group secondary-card is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-f56a869c wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large is-resized prevent-download\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/marc-benioff-weighs-in-on-the-ai-powered-future\/id1501891506?i=1000680670461\"><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/12\/Podcast_-Marc-Benioff-Weighs-In-On-The-AI-Powered-Future.png?w=1024\" alt=\"\" class=\"wp-image-84044\" style=\"width:104px;height:auto\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/12\/Podcast_-Marc-Benioff-Weighs-In-On-The-AI-Powered-Future.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/12\/Podcast_-Marc-Benioff-Weighs-In-On-The-AI-Powered-Future.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/12\/Podcast_-Marc-Benioff-Weighs-In-On-The-AI-Powered-Future.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/12\/Podcast_-Marc-Benioff-Weighs-In-On-The-AI-Powered-Future.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/12\/Podcast_-Marc-Benioff-Weighs-In-On-The-AI-Powered-Future.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/12\/Podcast_-Marc-Benioff-Weighs-In-On-The-AI-Powered-Future.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/12\/Podcast_-Marc-Benioff-Weighs-In-On-The-AI-Powered-Future.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/12\/Podcast_-Marc-Benioff-Weighs-In-On-The-AI-Powered-Future.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/12\/Podcast_-Marc-Benioff-Weighs-In-On-The-AI-Powered-Future.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/12\/Podcast_-Marc-Benioff-Weighs-In-On-The-AI-Powered-Future.png?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-marc-benioff-weighs-in-on-the-ai-powered-future\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/marc-benioff-weighs-in-on-the-ai-powered-future\/id1501891506?i=1000680670461\" target=\"_blank\" rel=\"noreferrer noopener\">Marc Benioff Weighs In On The AI-Powered Future<\/a><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-group secondary-card is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-f56a869c wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large prevent-download\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/agentforce-boosts-customer-experience-sales\/\"><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/12\/Salesforce-Customers-Turn-AI-Hype-into-Reality-with-Agentforce.png?w=1024\" alt=\"\" class=\"wp-image-83742\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/12\/Salesforce-Customers-Turn-AI-Hype-into-Reality-with-Agentforce.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/12\/Salesforce-Customers-Turn-AI-Hype-into-Reality-with-Agentforce.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/12\/Salesforce-Customers-Turn-AI-Hype-into-Reality-with-Agentforce.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/12\/Salesforce-Customers-Turn-AI-Hype-into-Reality-with-Agentforce.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/12\/Salesforce-Customers-Turn-AI-Hype-into-Reality-with-Agentforce.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/12\/Salesforce-Customers-Turn-AI-Hype-into-Reality-with-Agentforce.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/12\/Salesforce-Customers-Turn-AI-Hype-into-Reality-with-Agentforce.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/12\/Salesforce-Customers-Turn-AI-Hype-into-Reality-with-Agentforce.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/12\/Salesforce-Customers-Turn-AI-Hype-into-Reality-with-Agentforce.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/12\/Salesforce-Customers-Turn-AI-Hype-into-Reality-with-Agentforce.png?w=343&amp;h=193 343w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-white-color has-text-color\" id=\"h-how-agentforce-is-redefining-productivity-and-customer-experience-in-the-ai-era\"><a href=\"https:\/\/www.salesforce.com\/news\/stories\/agentforce-boosts-customer-experience-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">How Agentforce Is Redefining Productivity and Customer Experience in the AI Era<br><\/a><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-dive-deeper\"><strong>Dive deeper<\/strong><\/h2>\n\n\n\n<p id=\"einstein-SDR-agent\"><strong>Einstein SDR Agent: <\/strong>In a recent report,<strong> <\/strong>businesses shared that their sales reps spend just <a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">30% of their time selling<\/a> during an average week because they are bogged down by tedious and manual tasks. Einstein SDR Agent helps sellers maximize their selling time by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Automating pipeline 24\/7: <\/strong>Einstein SDR Agent has personalized, intelligent conversations with inbound prospects. It uses its RAG to interpret and process information to answer questions, handle objections, qualify leads, and book meetings.\n<ul class=\"wp-block-list\">\n<li>For example, if an inbound prospect recently downloaded a white paper off a website, the human seller does not need to tell Einstein SDR Agent to draft an email to this lead. Instead, Einstein SDR Agent can be configured to come up with its own action plan for leads that are routed to it. Einstein SDR Agent will autonomously reach out to the inbound lead.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Giving accurate, personalized responses:<\/strong> Einstein SDR Agent grounds every response in your company\u2019s trusted business data, including Salesforce CRM data. Using Data Cloud, companies can upload existing sales materials like product FAQs, sales plays, and case studies for Einstein to use to generate a trusted and accurate response to lead queries.<\/li>\n\n\n\n<li><strong>Providing built-in guardrails and monitoring: <\/strong>Customers can customize the language and tone Einstein SDR agent uses with prospects. Customers can set guardrails for how often, what channels, and when Einstein should engage with inbound prospects. Customers also choose which leads to route to Einstein.\n<ul class=\"wp-block-list\">\n<li>For example, customers might route all inbound leads that are less than $10,000 so their sellers can focus on higher value leads. All actions are logged back to Salesforce as tasks, and are measured within customers&#8217; existing dashboards and reports. Out-of-the-box governance dashboards help monitor agent performance and inspect conversations, allowing sellers to intervene at any time.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Enabling seamless hand-off from agents to human sellers: <\/strong>With each scheduled meeting, the agent performs a warm handoff to sellers by notifying and briefing them with curated meeting preparation that summarizes critical lead information and previous interactions.&nbsp;<\/li>\n\n\n\n<li><strong>Providing multi-channel and multilingual capabilities:<\/strong> Einstein SDR Agent can engage with leads on their preferred channels including SMS, WhatsApp, and in their preferred language.<\/li>\n<\/ul>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--watercliff\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tSales AI: Boost Productivity with Trusted AI Built Directly into Your CRM. \t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/sales\/artificial-intelligence\/?d=cta-body-promo-8\" target=\"_blank\">\n\t\t\t\t<span>Learn More<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-watercliff\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-watercliff-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-watercliff-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-watercliff-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-watercliff-large@1x.png\"\n\t\talt=\"Illustration of watercliff\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p id=\"einstein-sales-coach\"><strong>Einstein Sales Coach: <\/strong>Enhancing sales enablement is a top priority for sales leaders, as <a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">76% of reps believe<\/a> it prepares them to meet quotas.&nbsp;<\/p>\n\n\n\n<p>Einstein Sales Coach helps sellers improve their discovery, pitch, and negotiation with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Realistic role plays:<\/strong> Einstein Sales Coach Agent can be found on every opportunity record, ready to engage, <a href=\"https:\/\/engineering.salesforce.com\/how-salesforces-new-speech-to-text-service-uses-openai-whisper-models-for-real-time-transcriptions\/\" target=\"_blank\" rel=\"noreferrer noopener\">converting text into speech<\/a> for engaging role-plays based on the deal stage. Using RAG, Einstein finds the relevant information in Salesforce \u2014 such as previous correspondence with that customer or external files provided, like buyer personas and buyer journey documents \u2014 and generates contextual responses in the buyer\u2019s tone back to the seller during the role-play.\n<ul class=\"wp-block-list\">\n<li>For example, if a deal is in the negotiation stage, Einstein can create a role-play scenario sourced from the relevant context, including the opportunity record and buyer persona materials, to simulate the target buyer and engage in pricing negotiations.&nbsp;<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Personalized, objective feedback: <\/strong>Einstein Sales Coach Agent leverages <a href=\"https:\/\/www.salesforce.com\/blog\/what-are-large-language-models\/\" target=\"_blank\" rel=\"noreferrer noopener\">LLMs<\/a> to incorporate insights from thought leaders and reputable publications when offering seller feedback. Feedback also includes evaluation of next steps identified by the rep in Salesforce and any overdue tasks. AI agents can objectively apply the same standards to every role-play session, driving consistent feedback across reps.&nbsp;<\/li>\n\n\n\n<li><strong>Connecting coaching to sales results: <\/strong>Managers can assess the impact of Einstein Sales Coach Agent on team performance by tracking the number of coaching sessions, identifying the most engaged reps, and analyzing win\/loss rates of deals with and without coaching to easily assess ROI.<\/li>\n<\/ul>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tFrom Bots to Agents: The Next Great Leap Forward Is Autonomous AI.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/news\/stories\/rise-of-agentic-systems\/%20\" target=\"_blank\">\n\t\t\t\t<span>Go Deeper<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p><strong>Analyst perspective<\/strong>: \u201cIn sales, customers aren&#8217;t just buying a product, they are buying a personal experience. As sellers endeavor to meet the needs of buyers when it comes to speed and a desire for a relevant and personalized engagement, Einstein SDR enables a more streamlined initial outreach, which enables sellers to focus on each customer&#8217;s unique needs. Einstein Sales Coach then helps individuals to develop the skills necessary to become a trusted adviser and partner, so they can close deals sooner with greater success.\u201d \u2013 Stephen Hurrell, ISG&nbsp;<\/p>\n\n\n\n<p><strong>Salesforce perspective: <\/strong>\u201cEvery AI conversation needs to be an ROI conversation, and that will happen only when AI augments your team to accelerate growth. Every sales team needs more at-bats and more enablement to accelerate close rates, and that\u2019s what these new autonomous sales agents will help drive. The sales team of the future is humans working with AI to drive sales success.\u201d \u2013 Ketan Karkhanis, EVP and GM, Sales Cloud&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-availability-nbsp\"><strong>Availability:&nbsp;<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Einstein SDR Agent and Einstein Sales Coach Agent will be generally available in October<strong> <\/strong>and additional functionality will be added throughout the year.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-learn-more\"><strong>Learn more:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn more about <a href=\"https:\/\/www.salesforce.com\/sales\/artificial-intelligence\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">AI Sales Cloud<\/a><\/li>\n\n\n\n<li>Watch <a href=\"https:\/\/www.salesforce.com\/plus\/series\/salesforce_ai_day\/episode\/episode-s1e21\" target=\"_blank\" rel=\"noreferrer noopener\">The Seven Practical Ways to Put Sales AI to Work<\/a><\/li>\n\n\n\n<li>Meet <a href=\"https:\/\/www.salesforce.com\/news\/stories\/einstein-service-agent-announcement\/\">Einstein Service Agent<\/a> <\/li>\n\n\n\n<li>Read about Salesforce and Workday&#8217;s partnership to develop an <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2024\/07\/24\/workday-employee-service-agent\/\" target=\"_blank\" rel=\"noreferrer noopener\">employee serv<\/a><a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2024\/07\/24\/workday-employee-service-agent\/\">ice agent<\/a><\/li>\n<\/ul>\n\n\n\n<p><em>Any unreleased services or features referenced here are not currently available and may not be delivered on time or at all. Customers should make their purchase decisions based upon features that are currently available.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. For the latest, go here. Einstein SDR Agent autonomously engages with inbound leads, in natural language, to answer questions, handle objections, and book meetings for human sellers&nbsp; Einstein Sales Coach Agent autonomously engages in role-plays with sellers, simulating a buyer during discovery, pitch, or negotiation [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":80545,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1727],"sf_theme":[1916],"sf_topic":[1737,1726,19141,1745],"sf_product":[19930,1747,2363,2717,19249,1748],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[19250],"sf_visibility":[],"coauthors":[],"class_list":["post-80541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-news-announcements-product","sf_theme-artificial-intelligence","sf_topic-artificial-intelligence","sf_topic-digital-transformation","sf_topic-enterprise-ai","sf_topic-sales","sf_product-agentforce","sf_product-agentforce-sales","sf_product-customer-360","sf_product-data-360","sf_product-einstein-ai","sf_product-salesforce-platform","sf_location-global","sf_collection-df-2024"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Announces Autonomous Sales Agents<\/title>\n<meta name=\"description\" content=\"Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. For the latest, go here. Einstein SDR Agent autonomously engages with inbound leads, in\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/news\/stories\/einstein-sales-agents-announcement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meet Einstein SDR and Einstein Sales Coach: Two New Autonomous AI Sales Agents to Scale Your Sales Team\" \/>\n<meta property=\"og:description\" content=\"Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. For the latest, go here. Einstein SDR Agent autonomously engages with inbound leads, in\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/news\/stories\/einstein-sales-agents-announcement\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesforce\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-22T12:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-27T18:43:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/08\/Say-Hello-to-Einstein-Sales-Agents_-Scale-your-Salesforce-Easily-with-Autonomous-Agents.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:site\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/einstein-sales-agents-announcement\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/einstein-sales-agents-announcement\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Meet Einstein SDR and Einstein Sales Coach: Two New Autonomous AI Sales Agents to Scale Your Sales Team\",\"datePublished\":\"2024-08-22T12:00:00+00:00\",\"dateModified\":\"2025-03-27T18:43:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/einstein-sales-agents-announcement\/\"},\"wordCount\":1524,\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/einstein-sales-agents-announcement\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/08\/Say-Hello-to-Einstein-Sales-Agents_-Scale-your-Salesforce-Easily-with-Autonomous-Agents.png\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/einstein-sales-agents-announcement\/\",\"url\":\"https:\/\/www.salesforce.com\/news\/stories\/einstein-sales-agents-announcement\/\",\"name\":\"Salesforce Announces Autonomous Sales Agents\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/einstein-sales-agents-announcement\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/einstein-sales-agents-announcement\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/08\/Say-Hello-to-Einstein-Sales-Agents_-Scale-your-Salesforce-Easily-with-Autonomous-Agents.png\",\"datePublished\":\"2024-08-22T12:00:00+00:00\",\"dateModified\":\"2025-03-27T18:43:53+00:00\",\"description\":\"Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. For the latest, go here. Einstein SDR Agent autonomously engages with inbound leads, in\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/news\/stories\/einstein-sales-agents-announcement\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/einstein-sales-agents-announcement\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/08\/Say-Hello-to-Einstein-Sales-Agents_-Scale-your-Salesforce-Easily-with-Autonomous-Agents.png\",\"contentUrl\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/08\/Say-Hello-to-Einstein-Sales-Agents_-Scale-your-Salesforce-Easily-with-Autonomous-Agents.png\",\"width\":1200,\"height\":675},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/news\/#website\",\"url\":\"https:\/\/www.salesforce.com\/news\/\",\"name\":\"Salesforce\",\"description\":\"Get the latest Salesforce press releases, announcements, stories, and media contacts. See today\u2019s CRM news.\",\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/news\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.salesforce.com\/news\/#organization\",\"name\":\"Salesforce\",\"url\":\"https:\/\/www.salesforce.com\/news\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.salesforce.com\/news\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/default.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/default.jpg\",\"width\":1200,\"height\":630,\"caption\":\"Salesforce\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/salesforce\/\",\"https:\/\/x.com\/salesforcenews\",\"https:\/\/www.linkedin.com\/company\/salesforce\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Salesforce Announces Autonomous Sales Agents","description":"Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. For the latest, go here. Einstein SDR Agent autonomously engages with inbound leads, in","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/news\/stories\/einstein-sales-agents-announcement\/","og_locale":"en_US","og_type":"article","og_title":"Meet Einstein SDR and Einstein Sales Coach: Two New Autonomous AI Sales Agents to Scale Your Sales Team","og_description":"Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. For the latest, go here. Einstein SDR Agent autonomously engages with inbound leads, in","og_url":"https:\/\/www.salesforce.com\/news\/stories\/einstein-sales-agents-announcement\/","og_site_name":"Salesforce","article_publisher":"https:\/\/www.facebook.com\/salesforce\/","article_published_time":"2024-08-22T12:00:00+00:00","article_modified_time":"2025-03-27T18:43:53+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/08\/Say-Hello-to-Einstein-Sales-Agents_-Scale-your-Salesforce-Easily-with-Autonomous-Agents.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_creator":"@salesforcenews","twitter_site":"@salesforcenews","twitter_misc":{"Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.salesforce.com\/news\/stories\/einstein-sales-agents-announcement\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/news\/stories\/einstein-sales-agents-announcement\/"},"author":{"name":"","@id":""},"headline":"Meet Einstein SDR and Einstein Sales Coach: Two New Autonomous AI Sales Agents to Scale Your Sales Team","datePublished":"2024-08-22T12:00:00+00:00","dateModified":"2025-03-27T18:43:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/news\/stories\/einstein-sales-agents-announcement\/"},"wordCount":1524,"publisher":{"@id":"https:\/\/www.salesforce.com\/news\/#organization"},"image":{"@id":"https:\/\/www.salesforce.com\/news\/stories\/einstein-sales-agents-announcement\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/08\/Say-Hello-to-Einstein-Sales-Agents_-Scale-your-Salesforce-Easily-with-Autonomous-Agents.png","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/news\/stories\/einstein-sales-agents-announcement\/","url":"https:\/\/www.salesforce.com\/news\/stories\/einstein-sales-agents-announcement\/","name":"Salesforce Announces Autonomous Sales Agents","isPartOf":{"@id":"https:\/\/www.salesforce.com\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/news\/stories\/einstein-sales-agents-announcement\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/news\/stories\/einstein-sales-agents-announcement\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/08\/Say-Hello-to-Einstein-Sales-Agents_-Scale-your-Salesforce-Easily-with-Autonomous-Agents.png","datePublished":"2024-08-22T12:00:00+00:00","dateModified":"2025-03-27T18:43:53+00:00","description":"Editor\u2019s note: Einstein 1 Platform is now the Salesforce Platform. For the latest, go here. Einstein SDR Agent autonomously engages with inbound leads, in","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/news\/stories\/einstein-sales-agents-announcement\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.salesforce.com\/news\/stories\/einstein-sales-agents-announcement\/#primaryimage","url":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/08\/Say-Hello-to-Einstein-Sales-Agents_-Scale-your-Salesforce-Easily-with-Autonomous-Agents.png","contentUrl":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/08\/Say-Hello-to-Einstein-Sales-Agents_-Scale-your-Salesforce-Easily-with-Autonomous-Agents.png","width":1200,"height":675},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/news\/#website","url":"https:\/\/www.salesforce.com\/news\/","name":"Salesforce","description":"Get the latest Salesforce press releases, announcements, stories, and media contacts. See today\u2019s CRM news.","publisher":{"@id":"https:\/\/www.salesforce.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.salesforce.com\/news\/#organization","name":"Salesforce","url":"https:\/\/www.salesforce.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.salesforce.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/default.jpg","contentUrl":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/default.jpg","width":1200,"height":630,"caption":"Salesforce"},"image":{"@id":"https:\/\/www.salesforce.com\/news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/salesforce\/","https:\/\/x.com\/salesforcenews","https:\/\/www.linkedin.com\/company\/salesforce\/"]}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/08\/Say-Hello-to-Einstein-Sales-Agents_-Scale-your-Salesforce-Easily-with-Autonomous-Agents.png","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/news","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/80541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/comments?post=80541"}],"version-history":[{"count":17,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/80541\/revisions"}],"predecessor-version":[{"id":85814,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/80541\/revisions\/85814"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/media\/80545"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/media?parent=80541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/categories?post=80541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/tags?post=80541"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_content_type?post=80541"},{"taxonomy":"sf_theme","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_theme?post=80541"},{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_topic?post=80541"},{"taxonomy":"sf_product","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_product?post=80541"},{"taxonomy":"sf_industry","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_industry?post=80541"},{"taxonomy":"sf_role","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_role?post=80541"},{"taxonomy":"sf_multimedia_asset","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_multimedia_asset?post=80541"},{"taxonomy":"sf_location","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_location?post=80541"},{"taxonomy":"sf_collection","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_collection?post=80541"},{"taxonomy":"sf_visibility","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_visibility?post=80541"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/coauthors?post=80541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}