{"id":81410,"date":"2024-09-16T05:00:00","date_gmt":"2024-09-16T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=81410"},"modified":"2024-09-16T14:48:13","modified_gmt":"2024-09-16T21:48:13","slug":"indiana-fever-engage-fanbase","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/indiana-fever-engage-fanbase\/","title":{"rendered":"Salesforce Empowers the Indiana Fever to Turn One-Time Ticket Holders into Lifelong Fans"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>How the WNBA\u2019s fastest growing team is using Salesforce and the power of data to transform their business with recent heightened demand&nbsp;<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>The WNBA\u2019s Indiana Fever is tapping into Salesforce technology, including <a href=\"https:\/\/www.salesforce.com\/data\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud<\/a>, <a href=\"https:\/\/www.salesforce.com\/form\/sem\/marketing-cloud-demo-overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud<\/a>, <a href=\"https:\/\/www.salesforce.com\/service\/cloud\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Service Cloud<\/a>, <a href=\"https:\/\/www.salesforce.com\/sales\/?d=7013y000002ExizAAC&amp;nc=7013y000002EyVSAA0&amp;utm_content=7013y000002ExizAAC&amp;utm_source=google&amp;utm_medium=paid_search&amp;utm_campaign=21147178543&amp;utm_adgroup=159118950654&amp;utm_term=sales%20cloud&amp;utm_matchtype=e&amp;gad_source=1&amp;gclid=Cj0KCQjwiOy1BhDCARIsADGvQnCx7gUjx_Ca15Dz_MUcdFKVAx5DAvNsGYTR_rGB8eeq3_66oGtHQkcaAnlxEALw_wcB&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noreferrer noopener\">Sales Cloud<\/a>, and <a href=\"https:\/\/www.tableau.com\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Tableau<\/a>, to better engage with its rapidly-growing fanbase. This strategic move aims to transform new, one-time ticket holders into lifelong fans, ensuring sustained growth for the team and creating deeper connections with its audience.<\/p>\n\n\n\n<p><strong>Why it\u2019s significant:<\/strong> The Fever is <a href=\"https:\/\/fever.wnba.com\/news\/so-far-this-season-fans-are-engaging-with-the-indiana-fever-in-record-numbers\" target=\"_blank\" rel=\"noreferrer noopener\">leading the WNBA in ticket sales<\/a> this season, with more than 200,000 fans attending home games since the season tipped off in May. This marks the highest number of tickets sold in franchise history and a 265% increase in attendance over last season.\u00a0<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tBuild Lasting Relationships that Drive Growth.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/marketing\/?d=cta-body-promo-8\" target=\"_blank\">\n\t\t\t\t<span>GET MARKETING CLOUD<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p><strong>The opportunity:<\/strong> A longstanding Salesforce customer, the red-hot WNBA team turned to Salesforce in a larger capacity to better capitalize on the team\u2019s surge in popularity, bringing sales, service, and marketing efforts together to consolidate valuable data and insights to create <a href=\"https:\/\/www.salesforce.com\/marketing\/personalization\/guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">personalized<\/a> fan experiences.<\/p>\n\n\n\n<p><strong>Fast fact:<\/strong> In 2024, Indiana Fever jersey sales increased by over 1,000%.\u00a0<\/p>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image size-large\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"81413-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"1024\" width=\"771\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/09\/Freddy-Fever-Lilly_02_05.05.24.jpg?w=771\" alt=\"Indiana Fever mascot Freddy Fever\" class=\"wp-image-81413\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/09\/Freddy-Fever-Lilly_02_05.05.24.jpg 5504w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/09\/Freddy-Fever-Lilly_02_05.05.24.jpg?w=226&amp;h=300 226w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/09\/Freddy-Fever-Lilly_02_05.05.24.jpg?w=768&amp;h=1021 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/09\/Freddy-Fever-Lilly_02_05.05.24.jpg?w=771&amp;h=1024 771w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/09\/Freddy-Fever-Lilly_02_05.05.24.jpg?w=1156&amp;h=1536 1156w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/09\/Freddy-Fever-Lilly_02_05.05.24.jpg?w=1541&amp;h=2048 1541w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/09\/Freddy-Fever-Lilly_02_05.05.24.jpg?w=199&amp;h=264 199w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/09\/Freddy-Fever-Lilly_02_05.05.24.jpg?w=275&amp;h=365 275w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/09\/Freddy-Fever-Lilly_02_05.05.24.jpg?w=678&amp;h=901 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/09\/Freddy-Fever-Lilly_02_05.05.24.jpg?w=113&amp;h=150 113w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/09\/Freddy-Fever-Lilly_02_05.05.24.jpg?w=145&amp;h=193 145w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/09\/Freddy-Fever-Lilly_02_05.05.24.jpg?w=1218&amp;h=1619 1218w\" sizes=\"auto, (max-width: 771px) 100vw, 771px\" \/><\/a><\/figure>\n<div id=\"81413-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"5504\" height=\"7314\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/09\/Freddy-Fever-Lilly_02_05.05.24.jpg?w=771\" alt=\"Indiana Fever mascot Freddy Fever\" class=\"wp-image-81413\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/09\/Freddy-Fever-Lilly_02_05.05.24.jpg 5504w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/09\/Freddy-Fever-Lilly_02_05.05.24.jpg?w=226&amp;h=300 226w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/09\/Freddy-Fever-Lilly_02_05.05.24.jpg?w=768&amp;h=1021 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/09\/Freddy-Fever-Lilly_02_05.05.24.jpg?w=771&amp;h=1024 771w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/09\/Freddy-Fever-Lilly_02_05.05.24.jpg?w=1156&amp;h=1536 1156w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/09\/Freddy-Fever-Lilly_02_05.05.24.jpg?w=1541&amp;h=2048 1541w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/09\/Freddy-Fever-Lilly_02_05.05.24.jpg?w=199&amp;h=264 199w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/09\/Freddy-Fever-Lilly_02_05.05.24.jpg?w=275&amp;h=365 275w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/09\/Freddy-Fever-Lilly_02_05.05.24.jpg?w=678&amp;h=901 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/09\/Freddy-Fever-Lilly_02_05.05.24.jpg?w=113&amp;h=150 113w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/09\/Freddy-Fever-Lilly_02_05.05.24.jpg?w=145&amp;h=193 145w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/09\/Freddy-Fever-Lilly_02_05.05.24.jpg?w=1218&amp;h=1619 1218w\" sizes=\"auto, (max-width: 5504px) 100vw, 5504px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<p><strong>Salesforce tools at play:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Fever uses <a href=\"https:\/\/www.salesforce.com\/data\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud<\/a> to build a unified, scalable data ecosystem to consolidate data across multiple sources, including Ticketmaster, league data, and more. Data Cloud then integrates with <a href=\"https:\/\/www.salesforce.com\/marketing\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud<\/a> to personalize fan engagement with tailored emails, web pop-ups, and customized offers, such as front-row seats at the next game, merchandise discounts, or exclusive events steered by previous purchases.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.salesforce.com\/service\/cloud\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Service Cloud<\/a>, <a href=\"https:\/\/www.salesforce.com\/sales\/?d=7013y000002ExizAAC&amp;nc=7013y000002EyVSAA0&amp;utm_content=7013y000002ExizAAC&amp;utm_source=google&amp;utm_medium=paid_search&amp;utm_campaign=21147178543&amp;utm_adgroup=159118950654&amp;utm_term=sales%20cloud&amp;utm_matchtype=e&amp;gad_source=1&amp;gclid=CjwKCAjwlbu2BhA3EiwA3yXyu1_BQFeIpVCJu2IlXEKwQ3NzwZUFzQ32sySEl9R8pvxEhf59z49jWBoCMtoQAvD_BwE&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noreferrer noopener\">Sales Cloud<\/a>, and <a href=\"https:\/\/www.tableau.com\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Tableau<\/a> help the Fever deliver efficient and meaningful <a href=\"https:\/\/www.salesforce.com\/service\/what-is-customer-service\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer service<\/a> experiences by tracking fan interactions with the department over time. The Fever can also automate customer service tasks, like sending confirmation emails and responding to customer inquiries to ensure consistent, timely, and reliable service that puts the fan experience at the center. For example, if someone reports a problem, Service Cloud technology automatically creates a case, allowing customer service to address the issue promptly.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Fever is also using <a href=\"https:\/\/www.salesforce.com\/sales\/?d=7013y000002ExizAAC&amp;nc=7013y000002EyVSAA0&amp;utm_content=7013y000002ExizAAC&amp;utm_source=google&amp;utm_medium=paid_search&amp;utm_campaign=21147178543&amp;utm_adgroup=159118950654&amp;utm_term=sales%20cloud&amp;utm_matchtype=e&amp;gad_source=1&amp;gclid=CjwKCAjwlbu2BhA3EiwA3yXyu1_BQFeIpVCJu2IlXEKwQ3NzwZUFzQ32sySEl9R8pvxEhf59z49jWBoCMtoQAvD_BwE&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noreferrer noopener\">Sales Cloud<\/a> to obtain an integrated view of fans. Paired with Marketing Cloud post-game fan experience emails, Sales Cloud surveys are integrated into fan emails so they can share feedback on their experience following home games. Fans who rate their experience low or identify problem areas will trigger a case, allowing the Fever\u2019s customer service team to quickly address any fan experience issues.&nbsp;&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Fast fact:<\/strong> Since October 2023, the Fever has <a href=\"https:\/\/sportsnaut.com\/indiana-fever-attendance-2024\/#google_vignette\" target=\"_blank\" rel=\"noreferrer noopener\">experienced<\/a> a <strong>10x increase in fan interactions<\/strong> on the WNBA app and team website. Plus, an <strong>additional 1.3 million followers<\/strong> are now following the Fever\u2019s social media channels.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Now, as the Fever looks to capitalize on a wave of new fans, Salesforce technology is helping them scale their efforts, bringing data together with Data, Marketing, Sales, and Service Clouds to ensure every fan becomes a lifelong fan.<\/p>\n<cite>Marla Thompson, SVP, Cloud GTM Strategy<\/cite><\/blockquote>\n\n\n\n<p><strong>Salesforce perspective:<\/strong> \u201cSince 2019, the Indiana Fever&#8217;s collaboration with Salesforce has guided this exciting team\u2019s approach to fan interactions, creating a more personalized, engaging, and seamless experience,\u201d said Marla Thompson, SVP, Cloud GTM Strategy at Salesforce. \u201cNow, as the Fever looks to capitalize on a wave of new fans, Salesforce technology is helping them scale their efforts, bringing data together with Data, Marketing, Sales, and Service Clouds to ensure every fan becomes a lifelong fan.\u201d&nbsp;<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"92828\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/03\/26\/vha-salesforce-agentic-os-saves-staff-hours\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/VHA-Deploys-Salesforce-Powered-Agentic-Operating-System-Saving-Thousands-of-Staff-Hours-for-Frontline-Veteran-Care-2.png?w=1024\" class=\"content-card__image\" alt=\"Smiling man in army fatigues discussing care options with woman.\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/VHA-Deploys-Salesforce-Powered-Agentic-Operating-System-Saving-Thousands-of-Staff-Hours-for-Frontline-Veteran-Care-2.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/VHA-Deploys-Salesforce-Powered-Agentic-Operating-System-Saving-Thousands-of-Staff-Hours-for-Frontline-Veteran-Care-2.png?w=300&amp;h=169 300w, 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content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/03\/26\/us-dept-labor-agentforce-enhance-citizen-support\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=1024\" class=\"content-card__image\" alt=\"Contact center worker in a headset providing personalized support with the help of Agentforce.\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png 1200w, 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demand&nbsp; The WNBA\u2019s Indiana Fever is tapping into Salesforce technology, including Data Cloud, Marketing Cloud, Service Cloud, Sales Cloud, and Tableau, to better engage with its rapidly-growing fanbase. This strategic move aims to transform [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":81433,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[19390],"sf_theme":[1917],"sf_topic":[1744,2798,1726],"sf_product":[1759,1747,1772,2363,2717],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1724],"sf_collection":[19250],"sf_visibility":[],"coauthors":[],"class_list":["post-81410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-snapshots-customer-stories","sf_theme-customer-engagement","sf_topic-customer-success","sf_topic-data","sf_topic-digital-transformation","sf_product-agentforce-marketing","sf_product-agentforce-sales","sf_product-agentforce-service","sf_product-customer-360","sf_product-data-360","sf_location-amer","sf_collection-df-2024"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Empowers the Indiana Fever to Turn One-Time Ticket Holders into Lifelong Fans - Salesforce<\/title>\n<meta name=\"description\" content=\"How the WNBA\u2019s fastest growing team is using Salesforce and the power of data to transform their business with recent heightened demand&nbsp; 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