{"id":81518,"date":"2024-09-16T05:00:00","date_gmt":"2024-09-16T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=81518"},"modified":"2025-04-16T15:46:22","modified_gmt":"2025-04-16T22:46:22","slug":"unified-commerce-announcement","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/unified-commerce-announcement\/","title":{"rendered":"Salesforce Delivers Next Generation Commerce Cloud with a Unified Platform, AI Agents, and More"},"content":{"rendered":"\n

Editor’s note: This article has been updated to reflect the latest product release dates.<\/em><\/p>\n\n\n\n

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The new Commerce Cloud features a fully unified experience on a single platform for connected customer experiences and greater revenue growth<\/em><\/p>\n\n\n\n

Autonomous Agentforce Agents augment commerce experiences for merchants, buyers, and shoppers<\/em><\/p>\n\n\n\n

Customers like MillerKnoll realize continued success with new innovations for Commerce Cloud, scaling their workforce and growing revenue across digital and physical channels<\/em><\/p>\n\n\n\n

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Salesforce today introduced the next generation of Commerce Cloud<\/a>, unifying every element of commerce \u2014 B2C<\/a>, DTC<\/a>, and B2B Commerce<\/a>, Order Management<\/a>, Payments, and more \u2014 on a single, integrated platform powered by enterprise-wide data and trusted AI. <\/p>\n\n\n\n

Salesforce also unveiled several new innovations within Commerce Cloud, including three new Agentforce agents \u2014 Merchant, Buyer, and Personal Shopper. With Agents for Commerce and new features and functionality like In-Store Inventory Planning, Amazon \u201cBuy with Prime\u201d, D2C Consumer Experiences, and Salesforce Checkout, businesses can augment their workforce, increase revenue, and seamlessly connect digital and physical channels. These innovations also make it easier than ever for companies to natively integrate every customer interaction with sales, marketing, service, and partner functions.<\/p>\n\n\n\n

The Agents for Commerce \u2014 Merchant, Buyer, and Personal Shopper \u2014 are designed to autonomously manage a range of tasks, including product recommendations and order lookup, without the need for direct human supervision. Grounded in a rich array of data sources \u2014 including in-store and digital interactions, orders, inventory, customer reviews, unified customer profiles, CRM data, and metadata \u2014 these agents enhance operational efficiency and drive productivity. By tapping into this unified data, these agents augment employees to provide tailored interactions, strengthen customer relationships, and contribute to improved margins. Each agent operates with clear adherence to privacy and security guidelines, ensuring that sensitive information is handled with the utmost care.<\/p>\n\n\n\n

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Commerce Cloud embodies unified commerce \u2014 giving businesses a single, integrated platform that brings every part of the commerce journey together with Agentforce agents to unlock new revenue opportunities and AI-powered efficiency, delivering consistent, personalized experiences across every channel.<\/p>\nMichael Affronti, SVP and General Manager of Commerce Cloud<\/cite><\/blockquote>\n\n\n\n

\u201cTraditional point solutions often result in \u2018commerce islands,\u2019 where different parts of the business operate in isolation, leading to fragmented customer journeys and missed revenue opportunities. <\/strong>The future of commerce demands a customer experience that isn\u2019t siloed,\u201d said Michael Affronti, SVP and General Manager of Commerce Cloud. \u201cCommerce Cloud embodies unified commerce \u2014 giving businesses a single, integrated platform that brings every part of the commerce journey together with Agentforce agents to unlock new revenue opportunities and AI-powered efficiency, delivering consistent, personalized experiences across every channel.\u201d <\/p>\n\n\n\n

Why it matters:<\/strong> The rise in data silos<\/a> and multiple sales channels<\/a> have made it harder for commerce businesses to deliver seamless, connected experiences that customers demand. Unifying all commerce systems and data allows businesses to personalize every interaction with AI, boosting customer loyalty and revenue opportunities essential for companies today. In fact, research from Adyen<\/a> shows that adopting unified commerce strategies presents a $1.5 trillion opportunity for retailers globally.<\/p>\n\n\n\n