{"id":82095,"date":"2024-09-23T06:00:00","date_gmt":"2024-09-23T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=82095"},"modified":"2024-09-23T08:39:57","modified_gmt":"2024-09-23T15:39:57","slug":"voluntary-ai-commitments","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/voluntary-ai-commitments\/","title":{"rendered":"Tracking Our Progress on the White House Voluntary AI Commitments"},"content":{"rendered":"\n<p>In September of 2023, Salesforce and seven other enterprise <a href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/what-is-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">AI<\/a> companies signed on to the <a href=\"https:\/\/www.whitehouse.gov\/briefing-room\/statements-releases\/2023\/09\/12\/fact-sheet-biden-harris-administration-secures-voluntary-commitments-from-eight-additional-artificial-intelligence-companies-to-manage-the-risks-posed-by-ai\/#:~:text=Today%2C%20U.S.%20Secretary%20of%20Commerce,%E2%80%94Adobe%2C%20Cohere%2C%20IBM%2C\" target=\"_blank\" rel=\"noreferrer noopener\">White House\u2019s set of voluntary AI commitments<\/a> to ensure the safe, secure, and trustworthy development and use of AI technologies.<\/p>\n\n\n\n<p>We are proud to release a <a href=\"http:\/\/sfdc.co\/WH-Commitments\" target=\"_blank\" rel=\"noreferrer noopener\">white paper<\/a> that outlines our company\u2019s significant progress toward these commitments and reinforces our dedication to designing, developing, and using <a href=\"https:\/\/www.salesforce.com\/news\/stories\/generative-ai-guidelines\/\" target=\"_blank\" rel=\"noreferrer noopener\">generative AI with ethics at the core<\/a>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-commitment-to-ai-safety-security-and-trust-nbsp\"><strong>Commitment to AI safety, security, and trust&nbsp;<\/strong><\/h2>\n\n\n\n<p>At Salesforce, trust has always been our #1 value. We\u2019ve spent over a decade investing in <a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/ethics-by-design\/meet-the-office-of-ethical-and-humane-use-of-technology\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">ethical AI,<\/a> creating frameworks that help both our business and our customers innovate safely and securely.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>At Salesforce, trust has always been our #1 value. We\u2019ve spent over a decade investing in ethical AI, creating frameworks that help both our business and our customers innovate safely and securely.<\/p>\n<\/blockquote>\n\n\n\n<p>As AI advances, particularly with the rise of agentic AI, we recognize our responsibility as an enterprise AI provider  to ensure ethical innovations keep pace. By prioritizing trust and safeguarding sensitive data, we can pave the way for a <a href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/trusted-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">trusted AI<\/a> future.\u00a0<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--mountain\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tThe World\u2019s First LLM Benchmark for CRM.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforceairesearch.com\/crm-benchmark\" target=\"_blank\">\n\t\t\t\t<span>TRY IT NOW<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-mountain\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-mountain-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-mountain-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-mountain-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-mountain-large@1x.png\"\n\t\talt=\"Illustration of mountain\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-advancing-the-future-of-trusted-enterprise-ai\"><strong>Advancing the future of trusted enterprise AI<\/strong><\/h2>\n\n\n\n<p>Detailed in the white paper are each of the eight commitments we made as part of the White House agreement, along with our progress toward each. These represent a subset of our trusted AI work overall. Highlights include:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Ensuring internal and external red teaming of models or systems. <\/strong>Our team has conducted 19 internal and two external red teaming exercises, which are simulated attacks within a controlled environment to identify potential vulnerabilities, across our AI models. This has led to product improvements including a 35% reduction in toxic, biased, or unsafe outputs in a marketing feature, and added bias-prevention guardrails for AI agents.&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Information sharing among companies and governments regarding the risks and capabilities of AI. <\/strong>In the last year, we have published over 20 public-facing articles that help anyone, including other companies and public sector officials, better understand how to ethically and humanely use AI. These articles range from the <a href=\"https:\/\/www.salesforce.com\/news\/stories\/generative-ai-guidelines\/\" target=\"_blank\" rel=\"noreferrer noopener\">top risks and related guidelines for generative AI<\/a> to <a href=\"https:\/\/www.salesforce.com\/news\/stories\/ai-trust-patterns\/\" target=\"_blank\" rel=\"noreferrer noopener\">how we\u2019ve built trust into our AI<\/a>. To help our customers understand the risks and capabilities of AI, we\u2019ve also created resources and guides like the <a href=\"https:\/\/sfdc.co\/NIST-RMF\" target=\"_blank\" rel=\"noreferrer noopener\">NIST AI Risk Management Framework quick-start guide<\/a> and <a href=\"http:\/\/sfdc.co\/HATH\" target=\"_blank\" rel=\"noreferrer noopener\">Human at the Helm action pack<\/a>.<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Investing in insider threat safeguards to protect proprietary and unreleased model weights. <\/strong>We have rigorous measures in place for operational, cyber, and physical security, with our AI features undergoing a stringent security and legal approval process. Open-source models are <a href=\"https:\/\/blog.salesforceairesearch.com\/ethical-hacking-practices-prove-successful-in-ensuring-trusted-ai-products-salesforce-awards-thousands-to-employee-for-revealing-key-product-weaknesses-in-bug-bounty\/\" target=\"_blank\" rel=\"noreferrer noopener\">tested<\/a> on our equipment to ensure compliance and we provide secure storage for API keys, maintain distinct trust zones, and ensure human oversight for high-risk decisions.<\/li>\n<\/ol>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><strong>Incentivizing third-party discovery and reporting of issues and vulnerabilities.<\/strong> Salesforce has invested more than <a href=\"https:\/\/www.salesforce.com\/news\/stories\/bug-bounty-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">$18.9 million in our bug bounty program<\/a>, which leverages ethical hackers to prevent cybersecurity threats across our technology offerings. In addition to bug bounties, issues can be surfaced and reported by third-parties with the help of features built-in to the <a href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/trusted-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Einstein Trust Layer<\/a>, where users can report vulnerabilities through our <a href=\"https:\/\/developer.salesforce.com\/blogs\/2023\/10\/inside-the-einstein-trust-layer\" target=\"_blank\" rel=\"noreferrer noopener\">feedback framework<\/a>.<\/li>\n<\/ol>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li><strong>Developing and deploying mechanisms that enable users to understand if visual content is AI-generated, including robust provenance or watermarking. <\/strong>Our Responsible AI and Technology Team conducts ethics reviews of our AI products and works with product and engineering teams to mitigate identified risks. In the past year, they have completed over 350 reviews, which resulted in over 100 <a href=\"https:\/\/www.salesforce.com\/news\/stories\/ai-trust-patterns\/\" target=\"_blank\" rel=\"noreferrer noopener\">trust patterns<\/a> \u2014 standard guardrails to improve safety, accuracy, and trust \u2014 now built into our AI features, including <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2024\/09\/12\/agentforce-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a>, our agentic AI solution.<\/li>\n<\/ol>\n\n\n\n<ol start=\"6\" class=\"wp-block-list\">\n<li><strong>Publicly reporting model or system capabilities, limitations, and domains of appropriate and inappropriate use, including discussion of societal risks, such as effects on fairness and bias. <\/strong>Salesforce provides public documentation on product risks and mitigations, as outlined in our <a href=\"https:\/\/www.salesforce.com\/news\/stories\/ai-policy\/\" target=\"_blank\" rel=\"noreferrer noopener\">public policy efforts<\/a>. We also publish <a href=\"https:\/\/blog.salesforceairesearch.com\/model-cards-for-ai-model-transparency\/\" target=\"_blank\" rel=\"noreferrer noopener\">model cards<\/a>, similar to nutrition labels, that provide critical information about how our models work, for a number of our predictive AI models to disclose the risks of the technology, along with the data it was trained on, ethical considerations, use cases, and more.<\/li>\n<\/ol>\n\n\n\n<ol start=\"7\" class=\"wp-block-list\">\n<li><strong>Prioritizing research on societal risks posed by AI systems, including on avoiding harmful bias and discrimination, and protecting privacy.<\/strong> Salesforce\u2019s AI Research &amp; Insights team released <a href=\"https:\/\/www.salesforce.com\/blog\/building-trust-in-ai-needs-a-human-touch\/\" target=\"_blank\" rel=\"noreferrer noopener\">research<\/a> detailing the importance of a human touch in AI, and our Office of Ethical and Humane Use has funded user research headcount to focus on trust and responsible AI. Additionally, the Salesforce AI Research team has published research on <a href=\"https:\/\/arxiv.org\/abs\/2401.05561\" target=\"_blank\" rel=\"noreferrer noopener\">trust and safety metrics in LLMs<\/a> and have open-sourced a safety library, <a href=\"https:\/\/github.com\/salesforce\/AuditNLG\" target=\"_blank\" rel=\"noreferrer noopener\">AuditNLG<\/a>.&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"8\" class=\"wp-block-list\">\n<li><strong>Developing and deploying frontier AI systems to help address society\u2019s greatest challenges. <\/strong>In 2023, we released our <a href=\"https:\/\/engineering.salesforce.com\/unveiling-salesforces-blueprint-for-sustainable-ai-where-responsibility-meets-innovation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Blueprint for Sustainable AI<\/a>, outlining our strategy to minimize the environmental impact of AI, along with the Salesforce Accelerator \u2014<a href=\"https:\/\/www.salesforce.com\/news\/stories\/ai-grants-for-nonprofits-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\"> AI for Impact<\/a>, which supports purpose-driven nonprofits in developing AI-powered climate solutions. These initiatives led to the launch of our <a href=\"https:\/\/www.salesforce.com\/content\/dam\/web\/en_us\/www\/documents\/company\/sustainability\/salesforce-sustainable-ai-policy-principles.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Sustainable AI Policy Principles<\/a>, a framework designed to guide legislation for AI development to help reduce environmental impact and drive climate innovation, exemplifying Salesforce\u2019s commitment to impactful climate solutions.&nbsp;<\/li>\n<\/ol>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--curious-einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tUnlock More Insights on Trust in AI.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/news\/stat-library\/%20\" target=\"_blank\">\n\t\t\t\t<span>CHECK OUT THE SALESFORCE STAT LIBRARY<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-curious-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-curious-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-curious-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-curious-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-curious-einstein-large@1x.png\"\n\t\talt=\"Illustration of curious-einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p>We&#8217;re proud of the progress we have made in developing a trusted AI experience for all stakeholders, but our work is not done <em>\u2014<\/em> building a foundation of trust is more important than ever as we enter this era of AI agents. We will continue to share updates as we progress and collaborate with customers, industry partners, government leaders, and civil society groups worldwide to develop AI products with ethics at the forefront.<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"92835\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/agentic-government-insights-2026\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" 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https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-successfully-declares-Agentforce-adherent-to-the-EU-Cloud-Code-of-Conduct.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-successfully-declares-Agentforce-adherent-to-the-EU-Cloud-Code-of-Conduct.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-successfully-declares-Agentforce-adherent-to-the-EU-Cloud-Code-of-Conduct.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-successfully-declares-Agentforce-adherent-to-the-EU-Cloud-Code-of-Conduct.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-successfully-declares-Agentforce-adherent-to-the-EU-Cloud-Code-of-Conduct.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-successfully-declares-Agentforce-adherent-to-the-EU-Cloud-Code-of-Conduct.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-successfully-declares-Agentforce-adherent-to-the-EU-Cloud-Code-of-Conduct.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-successfully-declares-Agentforce-adherent-to-the-EU-Cloud-Code-of-Conduct.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-successfully-declares-Agentforce-adherent-to-the-EU-Cloud-Code-of-Conduct.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/agentforce-gdpr-compliance-certification\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tAgentforce Obtains Second-Level Compliance with the EU Cloud Code of Conduct\u00a0\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t1 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/82095\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-go-deeper-nbsp\"><strong>Go deeper:&nbsp;<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Read the full white paper <a href=\"http:\/\/sfdc.co\/WH-Commitments\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n\n\n\n<li>Revisit Salesforce\u2019s <a href=\"https:\/\/www.salesforce.com\/content\/dam\/web\/en_us\/www\/documents\/shaping-the-future-a-policy-framework-for-trusted-enterprise-ai.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">enterprise AI policy guidelines white paper<\/a><\/li>\n\n\n\n<li>Learn more about <a href=\"https:\/\/www.salesforce.com\/news\/stories\/ai-regulation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce\u2019s support for risk-based AI regulation<\/a><\/li>\n\n\n\n<li>Review <a href=\"https:\/\/www.salesforce.com\/news\/stories\/sustainable-ai-framework-accelerator\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce\u2019s sustainable AI policy principles<\/a><\/li>\n\n\n\n<li>Read Salesforce\u2019s <a href=\"https:\/\/www.salesforce.com\/uk\/news\/stories\/generative-ai-guidelines\/\" target=\"_blank\" rel=\"noreferrer noopener\">five guidelines<\/a> for responsible generative AI development<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In September of 2023, Salesforce and seven other enterprise AI companies signed on to the White House\u2019s set of voluntary AI commitments to ensure the safe, secure, and trustworthy development and use of AI technologies. We are proud to release a white paper that outlines our company\u2019s significant progress toward these commitments and reinforces our [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":82101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1722],"sf_theme":[1916],"sf_topic":[1737,1726,19141,1769,2290,1723],"sf_product":[19249],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1724],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-82095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-news-announcements-corporate","sf_theme-artificial-intelligence","sf_topic-artificial-intelligence","sf_topic-digital-transformation","sf_topic-enterprise-ai","sf_topic-public-policy","sf_topic-technology-ethics","sf_topic-trust","sf_product-einstein-ai","sf_location-amer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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