{"id":82339,"date":"2024-10-09T06:00:00","date_gmt":"2024-10-09T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=82339"},"modified":"2024-10-08T12:37:11","modified_gmt":"2024-10-08T19:37:11","slug":"maytronics-customer-service","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/maytronics-customer-service\/","title":{"rendered":"Robotic Pool Cleaning Leader Maytronics Makes Waves with Salesforce Personalization"},"content":{"rendered":"\n<p>Global pool cleaning solutions manufacturer <a href=\"https:\/\/www.maytronics.com\/global\" target=\"_blank\" rel=\"noreferrer noopener\">Maytronics<\/a> is using Salesforce <a href=\"https:\/\/www.salesforce.com\/service\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Service Cloud<\/a>, <a href=\"https:\/\/www.salesforce.com\/marketing\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud<\/a>, and <a href=\"https:\/\/www.salesforce.com\/commerce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Commerce Cloud<\/a> to deliver exceptional customer experiences for pool owners and business partners.<\/p>\n\n\n\n<p><strong>The opportunity: <\/strong>Headquartered in Israel, Maytronics specializes in innovative technologies and solutions for swimming pool maintenance, from robotic pool cleaners to pool safety products, water treatment systems, and more. With <a href=\"https:\/\/www.statista.com\/outlook\/tmo\/internet-of-things\/consumer-iot\/worldwide\" target=\"_blank\" rel=\"noreferrer noopener\">consumer demand for IoT products<\/a> rising, Maytronics has rolled out a number of connected products to address the market.&nbsp;<\/p>\n\n\n\n<p>With Salesforce bringing the company\u2019s service, commerce, and marketing processes in one place allows Maytronics to leverage its data to improve customer and partner satisfaction with 24\/7 service support, boosting sales through targeted, personalized offerings. Specifically:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Embedding Service Cloud, Marketing Cloud, and Commerce Cloud into Maytronics\u2019 customer mobile app has enabled Maytronics to provide a seamless customer experience, from dedicated offerings to purchase pool cleaning robots at a shop to on app purchase of products for maintaining them.&nbsp;<\/li>\n\n\n\n<li>This suite of solutions has enabled personalized customer journeys, including recommendations of relevant spare parts and to send push notifications, for example, when it\u2019s time to replace pool cleaner filters.&nbsp;&nbsp;<\/li>\n\n\n\n<li>Maytronics\u2019 B2B portal, powered by Salesforce\u2019s B2B Commerce, allows partners to manage everything from order fulfillment, shipping, payment capture, invoicing, to service by using integrated and customizable business processes and workflows. Today, 55% of service transactions and 35% of payments are conducted on the platform.<\/li>\n<\/ul>\n\n\n\n<p>\u201cOur business is driven by bringing the latest and best pool innovations to our customers and partners. With Salesforce we are undertaking a significant transformation of how we serve and engage with our customers. With this transformation, we have been able to improve our go-to-market channels, get to know our customers better, and provide them exceptional support all year round. We are excited by the opportunities Salesforce continues to open to our business,\u201d said Sharon Goldenberg, CEO, Maytronics.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>We are excited by the opportunities Salesforce continues to open to our business.<\/p>\n<cite>Sharon Goldenberg, CEO, Maytronics<\/cite><\/blockquote>\n\n\n\n<p>\u201cAt Salesforce, we\u2019re proud of our long-standing partnership with Maytronics, a company that has become a Trailblazer in the manufacturing industry. By leveraging Salesforce&#8217;s advanced solutions, Maytronics can now engage directly with their end customers, offering personalized experiences, and scale their excellent service worldwide, ensuring they will continue to lead the way in the pooling industry for years to come,\u201d said Itai Margalit, AVP Sales, Salesforce Israel.<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"92984\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/asymbl-engine-slackbot-use-cases\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=1024\" class=\"content-card__image\" alt=\"How Engine and Asymbl Use Slackbot\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=768&amp;h=432 768w, 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https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/How-Engine-and-Asymbl-Are-Putting-Slackbot-to-Work.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/asymbl-engine-slackbot-use-cases\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tHow Engine and Asymbl Are Putting Slackbot to Work\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t4 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"92815\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/03\/26\/us-dept-labor-agentforce-enhance-citizen-support\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=1024\" class=\"content-card__image\" alt=\"Contact center worker in a headset providing personalized support with the help of Agentforce.\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/03\/26\/us-dept-labor-agentforce-enhance-citizen-support\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tU.S. Department of Labor Taps Agentforce to Enhance Citizen Support\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t5 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/82339\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-learn-more\"><strong>Learn more:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Check out <a href=\"https:\/\/www.salesforce.com\/service\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Service Cloud<\/a>, <a href=\"https:\/\/www.salesforce.com\/marketing\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud<\/a>, and <a href=\"https:\/\/www.salesforce.com\/commerce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Commerce Cloud<\/a><\/li>\n\n\n\n<li>Watch Maytronics\u2019 session at Dreamforce 2024 on <a href=\"https:\/\/www.salesforce.com\/plus\/experience\/dreamforce_2024\/series\/marketers_&amp;_commerce_at_dreamforce_2024\/episode\/episode-s1e6\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce+<\/a><\/li>\n\n\n\n<li>Read more news from <a href=\"https:\/\/www.salesforce.com\/news\/df24-media-resources\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dreamforce<\/a><\/li>\n\n\n\n<li>Read more <a href=\"https:\/\/www.salesforce.com\/news\/topics\/customer-success\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce customer stories<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Global pool cleaning solutions manufacturer Maytronics is using Salesforce Service Cloud, Marketing Cloud, and Commerce Cloud to deliver exceptional customer experiences for pool owners and business partners. The opportunity: Headquartered in Israel, Maytronics specializes in innovative technologies and solutions for swimming pool maintenance, from robotic pool cleaners to pool safety products, water treatment systems, and [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":82346,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[19390],"sf_theme":[1917],"sf_topic":[1746,1757,1744,1726,1758],"sf_product":[1760,1759,1772],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-82339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-snapshots-customer-stories","sf_theme-customer-engagement","sf_topic-commerce","sf_topic-customer-service-and-support","sf_topic-customer-success","sf_topic-digital-transformation","sf_topic-marketing","sf_product-agentforce-commerce","sf_product-agentforce-marketing","sf_product-agentforce-service","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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