{"id":82358,"date":"2024-10-09T08:00:00","date_gmt":"2024-10-09T15:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=82358"},"modified":"2025-07-17T09:01:58","modified_gmt":"2025-07-17T16:01:58","slug":"data-cloud-improved-marketing-automation","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/data-cloud-improved-marketing-automation\/","title":{"rendered":"Transforming Marketing Automation: How Salesforce Uses Data Cloud and AI to Increase ‘Speed to Lead’"},"content":{"rendered":"\n

Legacy systems can create sizable gaps between operations and employee needs, slow lead processes, and even result in siloed, out-of-sync data \u2014 crippling business efficiency until they\u2019re modernized. When businesses respond to inquiries within five minutes, there\u2019s a 75% chance<\/a> of turning those leads into customers, making it essential for marketing to handle opportunities quickly and efficiently.<\/p>\n\n\n\n

Salesforce\u2019s mission is to help customers grow relationships, boost productivity, and expand margins with its best-in-class AI CRM<\/a> for sales, service, marketing, and commerce, but the company must also achieve those goals across its own sales force.<\/p>\n\n\n\n

Recognizing it had a 10-year-old process that had become highly complex, with lead assignment happening across three different systems and 2 million lines of custom code, Salesforce embraced its role as customer zero, leveraging Data Cloud<\/a> internally to create a single view of its customers, known as a \u201cCustomer 360 Truth Profile.\u201d By bringing its disparate data and metadata together, Salesforce built a foundation for enterprise-wide AI<\/a> and automation, improving marketing automation<\/a> and reducing time to lead by 98%.<\/p>\n\n\n\n

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