{"id":82537,"date":"2024-10-17T08:00:00","date_gmt":"2024-10-17T15:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=82537"},"modified":"2024-10-17T08:30:52","modified_gmt":"2024-10-17T15:30:52","slug":"gartner-magic-quadrant-b2b-marketing-automation-2024","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2024\/","title":{"rendered":"Salesforce Named a Leader in the Gartner\u00ae Magic Quadrant\u2122 for B2B Marketing Automation Platforms"},"content":{"rendered":"\n<p>Salesforce today announced that Salesforce <a href=\"https:\/\/www.salesforce.com\/marketing\/b2b-automation\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud Account Engagement<\/a> has been recognized as a Leader in the <a href=\"https:\/\/www-stg.salesforce.com\/form\/marketing\/2024-gartner-b2b-marketing-automation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gartner\u00ae Magic Quadrant\u2122 for B2B Marketing Automation Platforms<\/a> for the seventh consecutive year.&nbsp;<\/p>\n\n\n\n<p><strong>Why it matters: <\/strong>Gartner defines B2B marketing automation platforms (B2B MAPs) as software applications that support demand generation processes at scale. B2B MAPs help marketers capture and qualify leads and accounts, <a href=\"https:\/\/www.salesforce.com\/marketing\/engagement\/journey-orchestration\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">orchestrate marketing-driven engagement<\/a> across the full customer journey, and use <a href=\"https:\/\/www.salesforce.com\/marketing\/analytics\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">analytics<\/a> to optimize and measure performance.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cB2B MAPs enable marketers to automate a wide range of activities intended to drive new customer acquisition, retention, and growth. To support the pursuit of new commercial opportunities (from current or prospective customers), marketers use B2B MAPs to generate, prioritize, and manage leads and buying teams across the revenue life cycle,\u201d said Gartner in the report.<\/li>\n<\/ul>\n\n\n\n<p>**<\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"82560-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"1024\" width=\"926\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/image2.png?w=926\" alt=\"\" class=\"wp-image-82560\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/image2.png 1808w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/image2.png?w=271&amp;h=300 271w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/image2.png?w=768&amp;h=849 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/image2.png?w=926&amp;h=1024 926w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/image2.png?w=1389&amp;h=1536 1389w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/image2.png?w=239&amp;h=264 239w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/image2.png?w=330&amp;h=365 330w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/image2.png?w=678&amp;h=750 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/image2.png?w=136&amp;h=150 136w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/image2.png?w=175&amp;h=193 175w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/image2.png?w=1218&amp;h=1347 1218w\" sizes=\"auto, (max-width: 926px) 100vw, 926px\" \/><\/a><\/figure>\n<div id=\"82560-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1808\" height=\"1999\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/image2.png?w=926\" alt=\"\" class=\"wp-image-82560\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/image2.png 1808w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/image2.png?w=271&amp;h=300 271w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/image2.png?w=768&amp;h=849 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/image2.png?w=926&amp;h=1024 926w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/image2.png?w=1389&amp;h=1536 1389w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/image2.png?w=239&amp;h=264 239w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/image2.png?w=330&amp;h=365 330w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/image2.png?w=678&amp;h=750 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/image2.png?w=136&amp;h=150 136w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/image2.png?w=175&amp;h=193 175w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/image2.png?w=1218&amp;h=1347 1218w\" sizes=\"auto, (max-width: 1808px) 100vw, 1808px\" \/><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<p class=\"has-text-align-right\"><\/p>\n\n\n\n<p><strong>Innovation in action:<\/strong> To drive efficient growth, Salesforce Marketing Cloud Account Engagement helps B2B marketers align their sales and service teams to create connected journeys for their customers by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Helping marketers <a href=\"https:\/\/www.salesforce.com\/marketing\/what-is-digital-marketing\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">engage buyers digitally<\/a> and in-person, and turn leads into loyal customers&nbsp;<\/li>\n\n\n\n<li>Enabling marketing, sales, and service departments to provide seamless experiences as teams work from one set of data, insights, and tools<\/li>\n\n\n\n<li>At Dreamforce, Salesforce unveiled <a href=\"https:\/\/www.salesforce.com\/news\/stories\/marketing-cloud-dreamforce-24\/\" target=\"_blank\" rel=\"noreferrer noopener\">new marketing innovations<\/a> to help all Account Engagement customers unlock data from across their business and use <a href=\"https:\/\/www.salesforce.com\/agentforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Agents<\/a> and <a href=\"https:\/\/www.salesforce.com\/marketing\/automation\/guide\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">marketing automation<\/a> capabilities to engage customers on their terms<\/li>\n<\/ul>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--mountain\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tGrow revenue and scale customer engagement with B2B marketing automation software.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/products\/b2b-marketing-automation\/\" target=\"_blank\">\n\t\t\t\t<span>Learn about Marketing Cloud Account Engagement<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-mountain\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-mountain-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-mountain-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-mountain-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-mountain-large@1x.png\"\n\t\talt=\"Illustration of mountain\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p><strong>Salesforce perspective: <\/strong>\u201cFor revenue teams to drive growth efficiently and create connected customer experiences, it is imperative for them to work on a single platform,\u201d said Stephen Hammond, EVP and GM of Marketing Cloud.\u00a0\u201cWe are pleased to be included as a Leader in this year\u2019s Magic Quadrant. We believe this prestigious industry recognition reinforces our commitment to providing marketers with the best tools to connect every moment across the entire customer lifecycle.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>We believe this prestigious industry recognition reinforces our commitment to providing marketers with the best tools to connect every moment across the entire customer lifecycle.<\/p>\n<cite>Stephen Hammond, EVP and GM of Marketing Cloud<\/cite><\/blockquote>\n\n\n\n<p><strong>Customer perspectives:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;I have been using Salesforce for over 10 years as a marketing platform and I can say this is the best tool that has ever existed in the market so far. It has a wide range of functions for all of your account management needs at the fingertip. The system is very quick in learning your marketing automation pattern and suggests the right path for your action.&#8221; (See <a href=\"https:\/\/www.gartner.com\/reviews\/market\/b2b-marketing-automation-platforms\/vendor\/salesforce\/product\/salesforce-marketing-cloud-account-engagement\/review\/view\/5570162?step=register\" target=\"_blank\" rel=\"noreferrer noopener\">Gartner review<\/a>)<\/li>\n\n\n\n<li>&#8220;Account Engagement is my favorite MAP in the market. I love how intuitive Account Engagement is and the flexibility of its features to create new processes that push the boundaries of typical Marketing Automation.&#8221; (See <a href=\"https:\/\/www.gartner.com\/reviews\/market\/b2b-marketing-automation-platforms\/vendor\/salesforce\/product\/salesforce-marketing-cloud-account-engagement\/review\/view\/4661862\" target=\"_blank\" rel=\"noreferrer noopener\">Gartner review<\/a>)<\/li>\n<\/ul>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"93008\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/linked-content\/2026-gartner-magic-quadrant-for-mdm-solutions-salesforce-informatica-is-once-again-recognized-as-a-leader\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Informatica-Magic-Quadrant.png?w=1024\" class=\"content-card__image\" alt=\"Graph showing Informatica ranking on 2026 Gartner Magic Quadrant for Master Data Management Solutions.\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Informatica-Magic-Quadrant.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Informatica-Magic-Quadrant.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Informatica-Magic-Quadrant.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Informatica-Magic-Quadrant.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Informatica-Magic-Quadrant.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Informatica-Magic-Quadrant.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Informatica-Magic-Quadrant.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Informatica-Magic-Quadrant.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Informatica-Magic-Quadrant.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/04\/Informatica-Magic-Quadrant.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/linked-content\/2026-gartner-magic-quadrant-for-mdm-solutions-salesforce-informatica-is-once-again-recognized-as-a-leader\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t2026 Gartner\u00ae Magic Quadrant\u2122 for MDM Solutions: Salesforce (Informatica) is Once Again Recognized as a Leader\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"92804\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/forrester-wave-industry-cloud-public-sector-q1-2026\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-Named-a-Leader-in-the-Forrester-Wave-for-Industry-Cloud-Solutions-for-Public-Sector.png?w=1024\" class=\"content-card__image\" alt=\"Chart showing top industry cloud solutions for public sector based on strength of offering and strength of strategy.\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-Named-a-Leader-in-the-Forrester-Wave-for-Industry-Cloud-Solutions-for-Public-Sector.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-Named-a-Leader-in-the-Forrester-Wave-for-Industry-Cloud-Solutions-for-Public-Sector.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-Named-a-Leader-in-the-Forrester-Wave-for-Industry-Cloud-Solutions-for-Public-Sector.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-Named-a-Leader-in-the-Forrester-Wave-for-Industry-Cloud-Solutions-for-Public-Sector.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-Named-a-Leader-in-the-Forrester-Wave-for-Industry-Cloud-Solutions-for-Public-Sector.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-Named-a-Leader-in-the-Forrester-Wave-for-Industry-Cloud-Solutions-for-Public-Sector.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-Named-a-Leader-in-the-Forrester-Wave-for-Industry-Cloud-Solutions-for-Public-Sector.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-Named-a-Leader-in-the-Forrester-Wave-for-Industry-Cloud-Solutions-for-Public-Sector.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-Named-a-Leader-in-the-Forrester-Wave-for-Industry-Cloud-Solutions-for-Public-Sector.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/Salesforce-Named-a-Leader-in-the-Forrester-Wave-for-Industry-Cloud-Solutions-for-Public-Sector.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/forrester-wave-industry-cloud-public-sector-q1-2026\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tSalesforce Named a Leader in Analyst Evaluation of Industry Cloud Solutions For Public Sector\u00a0\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t3 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/82537\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-more-information\"><strong>More information:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Get the <a href=\"https:\/\/www-stg.salesforce.com\/form\/marketing\/conf\/2024-gartner-b2b-marketing-automation\/?leadcreated=true&amp;redirect=true&amp;sfuuid=ad04093b-a3c5-48c5-be29-2c2f19481d1d&amp;tid=47f04432-7894-4f78-9472-15816aabefa4&amp;d=70130000000sUVq&amp;nc=701ed000005gLtBAAU\" target=\"_blank\" rel=\"noreferrer noopener\">2024 Gartner Magic Quadrant for B2B Marketing Automation Platforms report<\/a><\/li>\n\n\n\n<li>Learn more about Salesforce <a href=\"https:\/\/www.salesforce.com\/marketing\/b2b-automation\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Cloud Account Engagement<\/a><\/li>\n\n\n\n<li>See how Salesforce B2B marketing automation works with our demo, <a href=\"https:\/\/www.salesforce.com\/form\/conf\/demo-account-engagement\/?leadcreated=true&amp;redirect=true&amp;sfuuid=22648441-af28-4cc9-af90-2567b8bee6e4&amp;tid=eb37524d-9779-4077-b834-b8402d96135b&amp;d=pb&amp;nc=70130000000lYfg\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a><\/li>\n<\/ul>\n\n\n\n<p>*Gartner defines B2B marketing automation platforms (B2B MAPs) as software applications that support demand generation processes at scale. B2B MAPs help marketers capture and qualify leads and accounts, orchestrate marketing-driven engagement across the full customer journey, and use analytics to optimize and measure performance.<\/p>\n\n\n\n<p><em>Gartner, Magic Quadrant for&nbsp; B2B Marketing Automation Platforms, Jeffrey L Cohen, Rick LaFond, Alan Antin, Upasna Chandna, Nicholas Mortensen, 23 September 2024<\/em><\/p>\n\n\n\n<p><em>GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant&nbsp; is a registered trademark of Gartner, Inc. and\/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.<\/em><\/p>\n\n\n\n<p><em>Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner\u2019s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.<\/em><\/p>\n\n\n\n<p><em>**This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Salesforce.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce today announced that Salesforce Marketing Cloud Account Engagement has been recognized as a Leader in the Gartner\u00ae Magic Quadrant\u2122 for B2B Marketing Automation Platforms for the seventh consecutive year.&nbsp; Why it matters: Gartner defines B2B marketing automation platforms (B2B MAPs) as software applications that support demand generation processes at scale. B2B MAPs help marketers [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":82540,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1727],"sf_theme":[1912],"sf_topic":[2498,1752,1758],"sf_product":[1759,1748],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-82537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-news-announcements-product","sf_theme-digital-transformation","sf_topic-automation","sf_topic-awards-and-recognition","sf_topic-marketing","sf_product-agentforce-marketing","sf_product-salesforce-platform","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce Named a Leader in the Gartner\u00ae Magic Quadrant\u2122 for B2B Marketing Automation Platforms - Salesforce<\/title>\n<meta name=\"description\" content=\"Salesforce today announced that Salesforce Marketing Cloud Account Engagement has been recognized as a Leader in the Gartner\u00ae Magic Quadrant\u2122 for B2B\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce Named a Leader in the Gartner\u00ae Magic Quadrant\u2122 for B2B Marketing Automation Platforms\" \/>\n<meta property=\"og:description\" content=\"Salesforce today announced that Salesforce Marketing Cloud Account Engagement has been recognized as a Leader in the Gartner\u00ae Magic Quadrant\u2122 for B2B\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesforce\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-17T15:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-17T15:30:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/Salesforce-Recognized-as-Leader-in-the-2024-Gartner\u00ae-Magic-Quadrant\u2122-for-SFA-Platforms-for-18th-Consecutive-Year-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:site\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2024\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2024\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Salesforce Named a Leader in the Gartner\u00ae Magic Quadrant\u2122 for B2B Marketing Automation Platforms\",\"datePublished\":\"2024-10-17T15:00:00+00:00\",\"dateModified\":\"2024-10-17T15:30:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2024\/\"},\"wordCount\":721,\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2024\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/Salesforce-Recognized-as-Leader-in-the-2024-Gartner\u00ae-Magic-Quadrant\u2122-for-SFA-Platforms-for-18th-Consecutive-Year-1.png\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2024\/\",\"url\":\"https:\/\/www.salesforce.com\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2024\/\",\"name\":\"Salesforce Named a Leader in the Gartner\u00ae Magic Quadrant\u2122 for B2B Marketing Automation Platforms - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2024\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2024\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/Salesforce-Recognized-as-Leader-in-the-2024-Gartner\u00ae-Magic-Quadrant\u2122-for-SFA-Platforms-for-18th-Consecutive-Year-1.png\",\"datePublished\":\"2024-10-17T15:00:00+00:00\",\"dateModified\":\"2024-10-17T15:30:52+00:00\",\"description\":\"Salesforce today announced that Salesforce Marketing Cloud Account Engagement has been recognized as a Leader in the Gartner\u00ae Magic Quadrant\u2122 for B2B\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2024\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2024\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/Salesforce-Recognized-as-Leader-in-the-2024-Gartner\u00ae-Magic-Quadrant\u2122-for-SFA-Platforms-for-18th-Consecutive-Year-1.png\",\"contentUrl\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/Salesforce-Recognized-as-Leader-in-the-2024-Gartner\u00ae-Magic-Quadrant\u2122-for-SFA-Platforms-for-18th-Consecutive-Year-1.png\",\"width\":1200,\"height\":675},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/news\/#website\",\"url\":\"https:\/\/www.salesforce.com\/news\/\",\"name\":\"Salesforce\",\"description\":\"Get the latest Salesforce press releases, announcements, stories, and media contacts. See today\u2019s CRM news.\",\"publisher\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/news\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.salesforce.com\/news\/#organization\",\"name\":\"Salesforce\",\"url\":\"https:\/\/www.salesforce.com\/news\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.salesforce.com\/news\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/default.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/default.jpg\",\"width\":1200,\"height\":630,\"caption\":\"Salesforce\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/salesforce\/\",\"https:\/\/x.com\/salesforcenews\",\"https:\/\/www.linkedin.com\/company\/salesforce\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Salesforce Named a Leader in the Gartner\u00ae Magic Quadrant\u2122 for B2B Marketing Automation Platforms - Salesforce","description":"Salesforce today announced that Salesforce Marketing Cloud Account Engagement has been recognized as a Leader in the Gartner\u00ae Magic Quadrant\u2122 for B2B","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2024\/","og_locale":"en_US","og_type":"article","og_title":"Salesforce Named a Leader in the Gartner\u00ae Magic Quadrant\u2122 for B2B Marketing Automation Platforms","og_description":"Salesforce today announced that Salesforce Marketing Cloud Account Engagement has been recognized as a Leader in the Gartner\u00ae Magic Quadrant\u2122 for B2B","og_url":"https:\/\/www.salesforce.com\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2024\/","og_site_name":"Salesforce","article_publisher":"https:\/\/www.facebook.com\/salesforce\/","article_published_time":"2024-10-17T15:00:00+00:00","article_modified_time":"2024-10-17T15:30:52+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/Salesforce-Recognized-as-Leader-in-the-2024-Gartner\u00ae-Magic-Quadrant\u2122-for-SFA-Platforms-for-18th-Consecutive-Year-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_creator":"@salesforcenews","twitter_site":"@salesforcenews","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.salesforce.com\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2024\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2024\/"},"author":{"name":"","@id":""},"headline":"Salesforce Named a Leader in the Gartner\u00ae Magic Quadrant\u2122 for B2B Marketing Automation Platforms","datePublished":"2024-10-17T15:00:00+00:00","dateModified":"2024-10-17T15:30:52+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2024\/"},"wordCount":721,"publisher":{"@id":"https:\/\/www.salesforce.com\/news\/#organization"},"image":{"@id":"https:\/\/www.salesforce.com\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/Salesforce-Recognized-as-Leader-in-the-2024-Gartner\u00ae-Magic-Quadrant\u2122-for-SFA-Platforms-for-18th-Consecutive-Year-1.png","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2024\/","url":"https:\/\/www.salesforce.com\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2024\/","name":"Salesforce Named a Leader in the Gartner\u00ae Magic Quadrant\u2122 for B2B Marketing Automation Platforms - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2024\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/Salesforce-Recognized-as-Leader-in-the-2024-Gartner\u00ae-Magic-Quadrant\u2122-for-SFA-Platforms-for-18th-Consecutive-Year-1.png","datePublished":"2024-10-17T15:00:00+00:00","dateModified":"2024-10-17T15:30:52+00:00","description":"Salesforce today announced that Salesforce Marketing Cloud Account Engagement has been recognized as a Leader in the Gartner\u00ae Magic Quadrant\u2122 for B2B","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2024\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.salesforce.com\/news\/stories\/gartner-magic-quadrant-b2b-marketing-automation-2024\/#primaryimage","url":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/Salesforce-Recognized-as-Leader-in-the-2024-Gartner\u00ae-Magic-Quadrant\u2122-for-SFA-Platforms-for-18th-Consecutive-Year-1.png","contentUrl":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/Salesforce-Recognized-as-Leader-in-the-2024-Gartner\u00ae-Magic-Quadrant\u2122-for-SFA-Platforms-for-18th-Consecutive-Year-1.png","width":1200,"height":675},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/news\/#website","url":"https:\/\/www.salesforce.com\/news\/","name":"Salesforce","description":"Get the latest Salesforce press releases, announcements, stories, and media contacts. See today\u2019s CRM news.","publisher":{"@id":"https:\/\/www.salesforce.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.salesforce.com\/news\/#organization","name":"Salesforce","url":"https:\/\/www.salesforce.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.salesforce.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/default.jpg","contentUrl":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2020\/08\/default.jpg","width":1200,"height":630,"caption":"Salesforce"},"image":{"@id":"https:\/\/www.salesforce.com\/news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/salesforce\/","https:\/\/x.com\/salesforcenews","https:\/\/www.linkedin.com\/company\/salesforce\/"]}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2024\/10\/Salesforce-Recognized-as-Leader-in-the-2024-Gartner\u00ae-Magic-Quadrant\u2122-for-SFA-Platforms-for-18th-Consecutive-Year-1.png","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/news","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/82537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/comments?post=82537"}],"version-history":[{"count":5,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/82537\/revisions"}],"predecessor-version":[{"id":82567,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/82537\/revisions\/82567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/media\/82540"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/media?parent=82537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/categories?post=82537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/tags?post=82537"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_content_type?post=82537"},{"taxonomy":"sf_theme","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_theme?post=82537"},{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_topic?post=82537"},{"taxonomy":"sf_product","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_product?post=82537"},{"taxonomy":"sf_industry","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_industry?post=82537"},{"taxonomy":"sf_role","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_role?post=82537"},{"taxonomy":"sf_multimedia_asset","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_multimedia_asset?post=82537"},{"taxonomy":"sf_location","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_location?post=82537"},{"taxonomy":"sf_collection","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_collection?post=82537"},{"taxonomy":"sf_visibility","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/sf_visibility?post=82537"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/coauthors?post=82537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}