{"id":84091,"date":"2024-12-30T08:30:00","date_gmt":"2024-12-30T16:30:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=84091"},"modified":"2024-12-30T08:39:04","modified_gmt":"2024-12-30T16:39:04","slug":"agentforce-news-stories-2024","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/agentforce-news-stories-2024\/","title":{"rendered":"Agentforce Unleashed: News and Stories that Shaped 2024"},"content":{"rendered":"\n<p>For over 25 years, Salesforce has been a pioneer in enterprise software, driving innovation in cloud, social, mobile, and predictive AI technologies. In 2024, with <a href=\"https:\/\/www.salesforce.com\/agentforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforc<\/a><a href=\"https:\/\/www.salesforce.com\/agentforce\/?d=cta-body-promo-8\">e<\/a>, Salesforce once again led the charge \u2014 this time, into the agentic era.&nbsp;<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--mountain\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tAgentforce 2.0\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p>The Digital Labor Platform.<\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/agentforce\/?d=cta-body-promo-8\" target=\"_blank\">\n\t\t\t\t<span>LEARN MORE<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-mountain\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-mountain-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-mountain-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-mountain-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-mountain-large@1x.png\"\n\t\talt=\"Illustration of mountain\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p>In just a few short months, Agentforce, a complete <a href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/what-is-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">A<\/a><a href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/what-is-ai\/\">I<\/a> system for digital labor, has changed not only the technology landscape, but the way companies are thinking and talking about their workforce, according to Salesforce CEO and Co-Founder Marc Benioff.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>For the first time, technology isn\u2019t just offering tools for humans to do work. It\u2019s providing intelligent, unlimited digital labor.\u201d&nbsp;\u2013 Marc Benioff, CEO and Co-Founder, Salesforce<\/p>\n<\/blockquote>\n\n\n\n<p>\u201cFor the first time, technology isn\u2019t just offering tools for humans to do work. It\u2019s providing intelligent, unlimited digital labor,\u201d said Benioff in an <a href=\"https:\/\/time.com\/7178872\/agents-unlimited-age\/\" target=\"_blank\" rel=\"noreferrer noopener\">OpEd for TIME<\/a>. \u201cThis shift to intelligent digital labor is already unlocking capacity across industries.\u201d<\/p>\n\n\n\n<p>Now, companies in every industry are tapping into <a href=\"https:\/\/www.salesforce.com\/agentforce\/autonomous-agents\/\" target=\"_blank\" rel=\"noreferrer noopener\">autonomous AI agents<\/a> in the flow of work. <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2024\/12\/17\/adecco-group-agentforce-data-cloud-recruitment\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Adecco Group<\/a>, <a href=\"https:\/\/www.salesforce.com\/news\/stories\/ezcater-agentforce-data-cloud-operations\/\" target=\"_blank\" rel=\"noreferrer noopener\">ezCater<\/a>, <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2024\/11\/20\/fisher-paykel-agentforce-data-cloud-boost-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fisher &amp; Paykel<\/a>, <a href=\"https:\/\/www.salesforce.com\/news\/stories\/video\/ibm-cio-ai-agent-use-cases\/\" target=\"_blank\" rel=\"noreferrer noopener\">IBM<\/a>, <a href=\"https:\/\/www.salesforce.com\/news\/stories\/opentable-agentforce-service-cloud-customer-service\/\" target=\"_blank\" rel=\"noreferrer noopener\">OpenTabl<\/a><a href=\"https:\/\/www.salesforce.com\/news\/stories\/opentable-agentforce-service-cloud-customer-service\/\">e<\/a>, <a href=\"https:\/\/www.salesforce.com\/news\/stories\/video\/cio-retail-insights\/\" target=\"_blank\" rel=\"noreferrer noopener\">Saks Global<\/a>, <a href=\"https:\/\/www.salesforce.com\/news\/stories\/unity-environmental-university-agentforce-education-cloud\/\" target=\"_blank\" rel=\"noreferrer noopener\">Unity Environmental University<\/a>, <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2024\/12\/17\/vivint-agentforce-scale-customer-service\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vivint<\/a>, and <a href=\"https:\/\/www.salesforce.com\/news\/stories\/agentforce-boosts-customer-experience-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">hundreds more<\/a> have deployed Agentforce to build a limitless workforce.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How Agentforce Emulates Human Decision-Making | Salesforce CIO Corner\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/_x5_0Im-yPo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Watch as Erin DeCesare, CTO of workplace food tech platform ezCater, explains how AI agents will impact the company\u2019s business operations and customer experience.&nbsp;<\/figcaption><\/figure>\n\n\n\n<p>\u201cThe demand for Agentforce has been amazing \u2014 no other company comes close to offering this complete AI solution for enterprises,\u201d said Benioff. \u201cWe\u2019re seamlessly bringing together AI, data, apps, and automation with humans to reshape how work gets done.\u201d&nbsp;<\/p>\n\n\n\n<p>Read on for a roundup of 2024\u2019s top news and stories showing how Agentforce is cementing Salesforce&#8217;s position in digital labor solutions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-top-agentforce-news-moments\">Top Agentforce news moments<\/h2>\n\n\n\n<p>In December, <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2024\/12\/17\/agentforce-2-0-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce announced Agentforce 2.0<\/a>, the newest version of Agentforce. The release introduced a new library of pre-built skills and workflow integrations for rapid customization, the ability to deploy <a href=\"https:\/\/slack.com\/blog\/news\/turn-agents-into-teammates-with-slack\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce in Slack<\/a>, and advancements in <a href=\"https:\/\/www.salesforce.com\/agentforce\/what-is-a-reasoning-engine\/atlas\/\" target=\"_blank\" rel=\"noreferrer noopener\">agentic reasoning<\/a> and <a href=\"https:\/\/www.salesforce.com\/agentforce\/what-is-rag\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">retrieval augmented generation (RA<\/a><a href=\"https:\/\/www.salesforce.com\/agentforce\/what-is-rag\/?d=cta-body-promo-8\">G)<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/TwAm5ffzGFdP1JASVaBCys.jpg\"  data-uuid=\"TwAm5ffzGFdP1JASVaBCys\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<p>In November, <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2024\/11\/20\/agentforce-testing-center-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce announced agentic lifecycle mana<\/a><a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2024\/11\/20\/agentforce-testing-center-announcement\/\">gement tools<\/a> to automate Agentforce testing, prototype agents in secure Sandbox environments, and transparently manage usage at scale.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/Z27c1UaarLVJtmtpyi634b.jpg\"  data-uuid=\"Z27c1UaarLVJtmtpyi634b\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<p>During Dreamforce \u201824, Salesforce made a <a href=\"https:\/\/www.salesforce.com\/news\/stories\/dreamforce-24-recap\/\" target=\"_blank\" rel=\"noreferrer noopener\">host of major announcements<\/a>, including the <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2024\/09\/12\/agentforce-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">official launch of Agentforce<\/a>, and the debut of the <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2024\/09\/17\/agentforce-partner-network-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Partner Network \u2014 The World\u2019s First Agent Ecosystem<\/a>.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/sFxU7rLn5hCv35sW6btzoQ.jpg\"  data-uuid=\"sFxU7rLn5hCv35sW6btzoQ\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<p>The company also gave a glimpse into the future as <a href=\"https:\/\/www.salesforce.com\/news\/stories\/agentforce-launch-zone-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">more than 10,000 agents came to<\/a><a href=\"https:\/\/www.salesforce.com\/news\/stories\/agentforce-launch-zone-announcement\/\"> life at Dreamforce<\/a>.<br><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/hdN2NSPk8ioXkdLrm8enwK.jpg\"  data-uuid=\"hdN2NSPk8ioXkdLrm8enwK\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-in-depth-with-agentforce-top-2024-stories-and-insights\">In-depth with Agentforce: Top 2024 stories and insights<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u200b\u200b<a href=\"https:\/\/www.salesforce.com\/service\/customer-service-automation\/autonomous-agents\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Autonomous AI agents<\/a> are no longer futuristic figments of your imagination. They\u2019re here, ready to manage simple and complex workflows, boost productivity, and operate as reasoning collaborators, augmenting how we work. <a href=\"https:\/\/www.salesforce.com\/news\/stories\/integrating-ai-agents\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read more<\/a>.<\/li>\n\n\n\n<li>Copilots \u200b\u200bcan orchestrate complex actions on behalf of the user, but they require those skills to be configured and need a degree of hand-holding to perform at their best. <a href=\"https:\/\/www.salesforce.com\/agentforce\/agentic-systems\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn how Salesforce is delivering agentic AI<\/a>, which can perform higher-order planning, reasoning, and orchestration without much in the way of human handholding.<\/li>\n\n\n\n<li>Until Agentforce came along, no AI agents, copilots, or assistants had a true, enterprise-class <a href=\"https:\/\/www.salesforce.com\/agentforce\/what-is-a-reasoning-engine\/\" target=\"_blank\" rel=\"noreferrer noopener\">reasoning engin<\/a><a href=\"https:\/\/www.salesforce.com\/agentforce\/what-is-a-reasoning-engine\/\">e<\/a> for transforming raw data and metadata into intelligent actions that mimic or even surpass human thinking. <a href=\"https:\/\/www.salesforce.com\/news\/stories\/reasoning-engine-for-ai-agents\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read how the Atlas Reasoning Engine is changing that landscape<\/a>.&nbsp;<\/li>\n\n\n\n<li>The latest <a href=\"https:\/\/www.salesforce.com\/resources\/research-reports\/state-of-the-connected-customer\/\" target=\"_blank\" rel=\"noreferrer noopener\">State of the AI Connected Customer<\/a> research from Salesforce reveals consumer trust in companies is at a record low. The good news? <a href=\"https:\/\/www.salesforce.com\/news\/stories\/ai-customer-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">These findings point to real opportu<\/a><a href=\"https:\/\/www.salesforce.com\/news\/stories\/ai-customer-research\/\">nities<\/a> for companies to win back consumers with trustworthy AI agents.<\/li>\n\n\n\n<li>Data, AI, automation, and smooth hand-off are what makes a <a href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/\" target=\"_blank\" rel=\"noreferrer noopener\">complete AI system<\/a><a href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/\">,<\/a> and without all four, even the most advanced LLM will fall short. <a href=\"https:\/\/www.salesforce.com\/blog\/complete-ai-system\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dive into the insights<\/a>.<\/li>\n\n\n\n<li>AI agents are set to become ubiquitous in our daily lives. <a href=\"https:\/\/www.salesforce.com\/agentforce\/ai-software-development\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn how they work and how they\u2019re transforming business and application development alike<\/a>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-go-deeper\"><strong>Go deeper:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Join us at <a href=\"https:\/\/www.salesforce.com\/tdx\/\" target=\"_blank\" rel=\"noreferrer noopener\">TDX<\/a> in San Francisco, March 5-6, 2025<\/li>\n\n\n\n<li>Prep for 2025 by checking out <a href=\"https:\/\/www.salesforce.com\/news\/stories\/future-of-salesforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI agent trends and predictions<\/a> from top Salesforce executives<\/li>\n\n\n\n<li>Watch Marc Benioff\u2019s remarks at the <a href=\"https:\/\/www.salesforce.com\/news\/stories\/video\/agentforce2-keynote-recap\/\" target=\"_blank\" rel=\"noreferrer noopener\">launch of Agentforce 2.0<\/a> and hear him discuss the AI-powered future on the <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/marc-benioff-weighs-in-on-the-ai-powered-future\/id1501891506?i=1000680670461\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Fortune<\/em> LeadershipNext podcas<\/a><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/marc-benioff-weighs-in-on-the-ai-powered-future\/id1501891506?i=1000680670461\">t<\/a><\/li>\n\n\n\n<li>Estimate your <a href=\"https:\/\/www.salesforce.com\/agentforce\/ai-agents-roi-calculator\/\" target=\"_blank\" rel=\"noreferrer noopener\">ROI with Agentforce<\/a><\/li>\n\n\n\n<li>Join the new <a href=\"https:\/\/trailhead.salesforce.com\/trailblazer-community\/groups\/0F94V0000002E89?tab=members&amp;sort=LAST_MODIFIED_DATE_DESC&amp;_ga=2.130354124.234420497.1731940103-1913714606.1731871832\" target=\"_blank\" rel=\"noreferrer noopener\">Agentblazer<\/a> and <a href=\"https:\/\/trailhead.salesforce.com\/trailblazer-community\/groups\/0F94V000000DYhhSAG?tab=discussion\" target=\"_blank\" rel=\"noreferrer noopener\">Datablazer<\/a> communities<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For over 25 years, Salesforce has been a pioneer in enterprise software, driving innovation in cloud, social, mobile, and predictive AI technologies. In 2024, with Agentforce, Salesforce once again led the charge \u2014 this time, into the agentic era.&nbsp; In just a few short months, Agentforce, a complete AI system for digital labor, has changed [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":84098,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1728],"sf_theme":[1916],"sf_topic":[20528,1737,1744,19141],"sf_product":[19930,2410],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[19252],"sf_visibility":[],"coauthors":[],"class_list":["post-84091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-snapshots","sf_theme-artificial-intelligence","sf_topic-agents","sf_topic-artificial-intelligence","sf_topic-customer-success","sf_topic-enterprise-ai","sf_product-agentforce","sf_product-slack","sf_location-global","sf_collection-ai-team"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Agentforce Unleashed: News and Stories that Shaped 2024 - Salesforce<\/title>\n<meta name=\"description\" content=\"Agentforce news and stories in 2024\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/news\/stories\/agentforce-news-stories-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agentforce Unleashed: News and Stories that Shaped 2024\" \/>\n<meta property=\"og:description\" content=\"For over 25 years, Salesforce has been a pioneer in enterprise software, driving innovation in cloud, social, mobile, and predictive AI technologies. 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