{"id":84275,"date":"2025-01-16T05:00:00","date_gmt":"2025-01-16T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=84275"},"modified":"2025-07-07T14:59:28","modified_gmt":"2025-07-07T21:59:28","slug":"agentforce-customer-zero","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/agentforce-customer-zero\/","title":{"rendered":"The World&#8217;s Largest Agentic AI Deployment? Salesforce Is Running It on Itself"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>Company\u2019s \u2018customer zero\u2019 approach with innovations like Agentforce enabling it to use its own technology and put it through its paces for widespread adoption<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Misty Fierro knows the grind of searching for answers.&nbsp;<\/p>\n\n\n\n<p>As the consulting practice lead at Yudrio, an IT solutions provider, she\u2019s built a career helping government clients make the most of Salesforce technology. But for years, across several Salesforce-related jobs, she sometimes struggled to get complete or relevant support information for her clients on <a href=\"http:\/\/help.salesforce.com\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">help.salesforce.com<\/a>.<\/p>\n\n\n\n<p>\u201cYou\u2019d have to comb through a ton of content and links to get what you needed,\u201d said the former U.S. Army tech expert.<\/p>\n\n\n\n<p>That all changed late last year when Salesforce began using its own technology, <a href=\"https:\/\/www.salesforce.com\/agentforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a>, to power its support site. A 24\/7 AI concierge, Agentforce is providing fast, accurate, and more actionable responses to thousands of customer inquiries every week. For Fierro, the difference the AI agents provided was like night and day.<\/p>\n\n\n\n<p>\u201cNow, I can type in a question and get exactly what I need \u2013 complete, actionable, and trustworthy information \u2013 almost instantly,\u201d she said. \u201cAgentforce is the new tool in my toolbox. I use it everywhere I can because it\u2019s so helpful.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Agentforce is the new tool in my toolbox. I use it everywhere I can because it\u2019s so helpful.<\/p>\n<cite>Misty Fierro, Consulting Practice Lead at Yudrio<\/cite><\/blockquote>\n\n\n\n<p>What\u2019s more, Fierro is so enamored with her ability to get fast answers to the dozens of questions she asks on the site every week \u2014 freeing her to focus on other important work \u2014 that she urges her clients to try it as well. She also uses it to show that the guidance she provides to clients is correct. For example, Fierro recently asked Agentforce to detail the different types of integration patterns available to her clients on Salesforce. She received details from the company\u2019s \u201cIntegration Patterns and Practices\u201d guide that directly answered her question, explained which products they pertained to, and asked if she\u2019d like to dig further into any particular patterns.&nbsp;<\/p>\n\n\n\n<p>\u201cI tell clients, \u2018hey, if you don&#8217;t believe me, go look at Agentforce, it\u2019ll tell you the truth. You can validate what I&#8217;m telling you with Salesforce&#8217;s own tools,\u2019\u201d said Fierro. \u201cWhen they see how easy it is to verify information, it makes them trust both the technology and me. That\u2019s the hardest part of what I do \u2013 getting them to trust you.\u201d<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--curious-einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tAgentforce: The Digital Labor Platform. \t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/agentforce\/?d=cta-body-promo-8%20\" target=\"_blank\">\n\t\t\t\t<span>LEARN MORE<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-curious-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-curious-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-curious-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-curious-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-curious-einstein-large@1x.png\"\n\t\talt=\"Illustration of curious-einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p>Fierro\u2019s experience is just one example of why Salesforce is \u201c<a href=\"https:\/\/www.salesforce.com\/news\/stories\/how-salesforce-uses-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Customer Zero<\/a>\u201d for many of its products. By piloting its own technology, it gains immediate benefits from tools like Agentforce while gathering valuable insights to refine its offerings and showcase their potential for broader adoption. In fact, by rolling out Agentforce to support its own massive customer base, Salesforce may be in the midst of the world\u2019s largest agentic AI rollout to date.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-embracing-digital-labor-nbsp\"><strong>Embracing digital labor&nbsp;<\/strong><\/h2>\n\n\n\n<p>This focus on \u201ceating its own dogfood,\u201d as the tech industry refers to such programs, has never been more important, with Agentforce serving as a digital labor platform for enterprises. Indeed, Agentforce is a transformative, <a href=\"https:\/\/www.salesforce.com\/agentforce\/agentic-systems\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">agentic system<\/a> that will completely alter how organizations staff up and how people do their jobs.<\/p>\n\n\n\n<p>Eventually, every enterprise will embrace an \u201cagent-first\u201d approach, with humans and agents working together to drive customer success. Salesforce is leading the way, starting with its own service and support \u2014 \u200cand soon expanding to sales, marketing, and many other critical areas \u2014 to show how Agentforce&#8217;s bold vision for digital labor can transform businesses. \u201cWe have to be Customer Zero,\u201d said Marc Benioff, Chair and CEO of Salesforce, when announcing <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2024\/12\/17\/agentforce-2-0-announcement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce 2.0<\/a> in December. \u201cIf we can\u2019t show that we\u2019re going to do it, it\u2019s not really going to happen.\u201d&nbsp;<\/p>\n\n\n\n<p>\u201cRight now there are thousands of customers working with thousands of agents working with thousands of humans, all in tandem,\u201d he added. \u201cAs a CEO, I\u2019m not just managing human beings, but I\u2019m also managing agents. There is an agentic layer around support today at Salesforce.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Right now there are thousands of customers working with thousands of agents working with thousands of humans, all in tandem. As a CEO, I\u2019m not just managing human beings, but I\u2019m also managing agents. There is an agentic layer around support today at Salesforce.<\/p>\n<cite>Marc Benioff, CEO, Salesforce<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-immediate-payoffs\"><strong>Immediate payoffs<\/strong><\/h2>\n\n\n\n<p>Salesforce is already seeing significant value from its <a href=\"https:\/\/www.salesforce.com\/agentforce\/case-study\/customer-zero\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce deployment<\/a>. The company is now handling about 32,000 customer conversations per week with a resolution rate of 83%. Importantly, costly escalations to humans have been cut in half, with only 1% of customers needing to speak to a human. Routine tasks like password resets and generic product questions are now autonomously handled by Agentforce.<\/p>\n\n\n\n<p>\u201cWe expect that to keep improving, further reducing the need to transfer cases to humans,\u201d said Salesforce EVP of Customer Success Sanjeev Balakrishnan, who leads the company\u2019s global support engineers team.&nbsp;<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"92828\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/03\/26\/vha-salesforce-agentic-os-saves-staff-hours\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/VHA-Deploys-Salesforce-Powered-Agentic-Operating-System-Saving-Thousands-of-Staff-Hours-for-Frontline-Veteran-Care-2.png?w=1024\" class=\"content-card__image\" alt=\"Smiling man in army fatigues discussing care options with woman.\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/VHA-Deploys-Salesforce-Powered-Agentic-Operating-System-Saving-Thousands-of-Staff-Hours-for-Frontline-Veteran-Care-2.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/VHA-Deploys-Salesforce-Powered-Agentic-Operating-System-Saving-Thousands-of-Staff-Hours-for-Frontline-Veteran-Care-2.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/VHA-Deploys-Salesforce-Powered-Agentic-Operating-System-Saving-Thousands-of-Staff-Hours-for-Frontline-Veteran-Care-2.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/VHA-Deploys-Salesforce-Powered-Agentic-Operating-System-Saving-Thousands-of-Staff-Hours-for-Frontline-Veteran-Care-2.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/VHA-Deploys-Salesforce-Powered-Agentic-Operating-System-Saving-Thousands-of-Staff-Hours-for-Frontline-Veteran-Care-2.png?w=264&amp;h=149 264w, 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https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/VHA-Deploys-Salesforce-Powered-Agentic-Operating-System-Saving-Thousands-of-Staff-Hours-for-Frontline-Veteran-Care-2.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/03\/26\/vha-salesforce-agentic-os-saves-staff-hours\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tVHA Deploys Salesforce-Powered Agentic Operating System, Saving Thousands of Staff Hours for Front-Line Veteran Care\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t4 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"92815\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/03\/26\/us-dept-labor-agentforce-enhance-citizen-support\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=1024\" class=\"content-card__image\" alt=\"Contact center worker in a headset providing personalized support with the help of Agentforce.\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/03\/26\/us-dept-labor-agentforce-enhance-citizen-support\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tU.S. Department of Labor Taps Agentforce to Enhance Citizen Support\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t5 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/84275\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<p>With the added bandwidth agents provide, team members will have more time to focus on high-touch customer engagements and expand their professional skillsets, he said. For example, employees with strong customer relations skills could move into new, career-advancing business or sales development roles.<\/p>\n\n\n\n<p>Agentforce customers like <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2024\/12\/17\/vivint-agentforce-scale-customer-service\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vivint<\/a> and Adecco Group are thinking in similar ways. Vivint, the leading provider of smart home and security solutions, is augmenting its customer service teams with Agentforce agents working autonomously 24\/7 to handle basic customer problems. As a result, it expects its human representatives to be able to focus on more complex and critical customer concerns. The <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2024\/12\/17\/adecco-group-agentforce-data-cloud-recruitment\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adecco Group<\/a>, a leading talent company, is using Agentforce to help recruiters engage with customers 24\/7, review resumes, and effectively match job seekers with ideal career opportunities. The company expects this will free up time for recruiters to foster stronger and more personal relationships with a larger number of clients.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Increase Customer Service Efficiency with Agentforce | Salesforce\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ZeoqBfSYuOY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-lessons-from-the-trenches\"><strong>Lessons from the trenches<\/strong><\/h2>\n\n\n\n<p>Building and deploying agents with Agentforce can be quick and easy, but rollouts are most successful when all of an organization\u2019s data and metadata are unified, secured, and accessible to the large language models (<a href=\"https:\/\/www.salesforce.com\/blog\/what-are-large-language-models\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">LLMs<\/a>) that agents use to reason and plan. Agents need content and context to do their job effectively. Balakrishnan said that\u2019s one of the key learnings from his team\u2019s work \u2014 the importance of thinking about \u200crelevant content early and often and getting it all in one place via <a href=\"https:\/\/www.salesforce.com\/data\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Data Cloud<\/a>.&nbsp;<\/p>\n\n\n\n<p>Data Cloud is the hyperscale data engine within Salesforce that brings together structured and unstructured data from any source and harmonizes it to create <a href=\"https:\/\/www.salesforce.com\/blog\/unified-customer-profile\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">unified customer profiles<\/a>. These profiles are the trusted data source that powers every agent action, automation, and insight across the <a href=\"https:\/\/www.salesforce.com\/platform\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Platform<\/a>.<\/p>\n\n\n\n<p>Of course, Salesforce was far along the path of unifying its data through Data Cloud when it <a href=\"https:\/\/www.salesforce.com\/news\/stories\/agentforce-news-stories-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">launched Agentforce in September 2024<\/a>. For other customers just beginning the data migration journey, Balakrishan recommends starting gradually.&nbsp;<\/p>\n\n\n\n<p>&#8220;Don\u2019t wait to get everything done at the same time,\u201d he said. \u201cStart with what you have \u2014 knowledge articles, product documentation \u2014 and build from there.&#8221;<\/p>\n\n\n\n<p>Similarly, he suggests identifying priority service and support projects and then moving related business and customer data into Data Cloud over several months.<\/p>\n\n\n\n<p>Customers can get their data together quickly with Data Cloud\u2019s <a href=\"https:\/\/www.salesforce.com\/data\/zero-copy-partner-network\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Zero Copy Partner Network<\/a>, which enables companies to integrate data from more than 200 data providers \u2014 such as Snowflake, Google, Amazon, and DataBricks \u2014 all in real time, and without complex, costly data pipelines.&nbsp;<\/p>\n\n\n\n<p>\u201cThe more you use Data Cloud to integrate your structured and unstructured data, the more powerful Agentforce becomes \u2014 there\u2019s no question about it,\u201d said Bernard Slowey, VP of Digital Customer Success at Salesforce. \u201cHigh-quality, relevant content is essential for training an effective agent.\u201d<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The more you use Data Cloud to integrate your structured and unstructured data, the more powerful Agentforce becomes \u2014 there\u2019s no question about it. High-quality, relevant content is essential for training an effective agent.<\/p>\n<cite>Bernard Slowey, VP of Digital Customer Success, Salesforce <\/cite><\/blockquote>\n\n\n\n<p>A second takeaway from Salesforce&#8217;s Customer Zero program is the importance of prioritizing user experience when deploying agents. Initially, the interface for Agentforce looked like just another chatbot, and users didn\u2019t initially realize they were using something more unique, Slowey said. To address this, engineers revamped help.salesforce.com with a search-engine-like user interface and removed the \u201ccontact support\u201d button from English-language sites. Now, most customers engage with Agentforce first when they have service and support questions.<\/p>\n\n\n\n<p>Finally, Salesforce learned the importance of educating users on what agents can do and how they differ from traditional AI assistants, Slowey noted.<\/p>\n\n\n\n<p>\u201cWhen customers see Agentforce, they think about the terrible <a href=\"https:\/\/www.salesforce.com\/service\/customer-service-chatbot\/what-is-a-chatbot\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">chatbot<\/a> experiences they\u2019ve had,\u201d Slowey said. \u201cSo, you have to show them how agents are different, how they\u2019re trained on vast content, how they have more human-like intelligence and how they deliver better answers faster.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-just-the-beginning\"><strong>Just the beginning<\/strong><\/h2>\n\n\n\n<p>Even with its progress, Salesforce is just beginning to unlock the vast potential of Agentforce to revolutionize customer service and support.&nbsp;<\/p>\n\n\n\n<p>Because the agentic layer of the Salesforce Platform is available for every part of its business, the company is moving to deploy agents to augment the work that its sales, marketing, human resources, and other employees perform every day.&nbsp;<\/p>\n\n\n\n<p>\u201cThis isn\u2019t just hype,\u201d Benioff <a href=\"https:\/\/www.cnbc.com\/video\/2024\/12\/18\/salesforce-ceo-marc-benioff-were-seeing-the-future-of-work-with-agentforce-2-point-0.html\" target=\"_blank\" rel=\"noreferrer noopener\">said recently<\/a>. \u201cThis is real technology that can lower your costs, make things easier, and deliver the vision of digital labor to you and your company \u2013 now.\u201d&nbsp;<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards 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srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/VHA-Deploys-Salesforce-Powered-Agentic-Operating-System-Saving-Thousands-of-Staff-Hours-for-Frontline-Veteran-Care-2.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/VHA-Deploys-Salesforce-Powered-Agentic-Operating-System-Saving-Thousands-of-Staff-Hours-for-Frontline-Veteran-Care-2.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/VHA-Deploys-Salesforce-Powered-Agentic-Operating-System-Saving-Thousands-of-Staff-Hours-for-Frontline-Veteran-Care-2.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/VHA-Deploys-Salesforce-Powered-Agentic-Operating-System-Saving-Thousands-of-Staff-Hours-for-Frontline-Veteran-Care-2.png?w=1024&amp;h=576 1024w, 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https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/VHA-Deploys-Salesforce-Powered-Agentic-Operating-System-Saving-Thousands-of-Staff-Hours-for-Frontline-Veteran-Care-2.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/VHA-Deploys-Salesforce-Powered-Agentic-Operating-System-Saving-Thousands-of-Staff-Hours-for-Frontline-Veteran-Care-2.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/03\/26\/vha-salesforce-agentic-os-saves-staff-hours\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tVHA Deploys Salesforce-Powered Agentic Operating System, Saving Thousands of Staff Hours for Front-Line Veteran Care\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t4 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"92815\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/03\/26\/us-dept-labor-agentforce-enhance-citizen-support\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=1024\" class=\"content-card__image\" alt=\"Contact center worker in a headset providing personalized support with the help of Agentforce.\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/03\/U.S.-Department-of-Labor-Taps-Agentforce-to-Enhance-Citizen-Support-1.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/03\/26\/us-dept-labor-agentforce-enhance-citizen-support\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tU.S. Department of Labor Taps Agentforce to Enhance Citizen Support\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t5 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/84275\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-learn-more\"><strong>Learn more:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Join Salesforce at <a href=\"https:\/\/www.salesforce.com\/tdx\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">TDX<\/a> in San Francisco, March 5-6, 2025<\/li>\n\n\n\n<li>Watch Marc Benioff\u2019s remarks at the <a href=\"https:\/\/www.salesforce.com\/news\/stories\/video\/agentforce2-keynote-recap\/\" target=\"_blank\" rel=\"noreferrer noopener\">launch of Agentforce 2.0<\/a> and hear him discuss the AI-powered future on the <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/marc-benioff-weighs-in-on-the-ai-powered-future\/id1501891506?i=1000680670461\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Fortune<\/em> LeadershipNext podcast<\/a><\/li>\n\n\n\n<li>Estimate your <a href=\"https:\/\/www.salesforce.com\/agentforce\/ai-agents-roi-calculator\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">ROI with Agentforce<\/a><\/li>\n\n\n\n<li>Join the new <a href=\"https:\/\/trailhead.salesforce.com\/trailblazer-community\/groups\/0F94V0000002E89?tab=members&amp;sort=LAST_MODIFIED_DATE_DESC&amp;_ga=2.130354124.234420497.1731940103-1913714606.1731871832\" target=\"_blank\" rel=\"noreferrer noopener\">Agentblazer<\/a> and <a href=\"https:\/\/trailhead.salesforce.com\/trailblazer-community\/groups\/0F94V000000DYhhSAG?tab=discussion\" target=\"_blank\" rel=\"noreferrer noopener\">Datablazer<\/a> communities<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Company\u2019s \u2018customer zero\u2019 approach with innovations like Agentforce enabling it to use its own technology and put it through its paces for widespread adoption Misty Fierro knows the grind of searching for answers.&nbsp; As the consulting practice lead at Yudrio, an IT solutions provider, she\u2019s built a career helping government clients make the most of [&hellip;]<\/p>\n","protected":false},"author":490,"featured_media":84277,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1730],"sf_theme":[1916],"sf_topic":[20528,1737,1726,19141],"sf_product":[19930],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[21171],"sf_visibility":[],"coauthors":[18423],"class_list":["post-84275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-feature-stories","sf_theme-artificial-intelligence","sf_topic-agents","sf_topic-artificial-intelligence","sf_topic-digital-transformation","sf_topic-enterprise-ai","sf_product-agentforce","sf_location-global","sf_collection-customer-zero"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Salesforce: Agentforce customer zero - Salesforce<\/title>\n<meta name=\"description\" content=\"Company\u2019s \u2018customer zero\u2019 approach with innovations like Agentforce enabling it to use its own technology and put it through its paces for widespread\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/news\/stories\/agentforce-customer-zero\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The World&#039;s Largest Agentic AI Deployment? Salesforce Is Running It on Itself\" \/>\n<meta property=\"og:description\" content=\"Company\u2019s \u2018customer zero\u2019 approach with innovations like Agentforce enabling it to use its own technology and put it through its paces for widespread\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/news\/stories\/agentforce-customer-zero\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salesforce\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-16T13:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-07T21:59:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/01\/Why-Did-Salesforce-Test-Agentforce-on-Its-Own-Customers_.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dave Berkowitz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:site\" content=\"@salesforcenews\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dave Berkowitz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/agentforce-customer-zero\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/news\/stories\/agentforce-customer-zero\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/news\/#\/schema\/person\/image\/ddfc697f11cd55f34758e00eb5b0cfd4\"}],\"headline\":\"The World&#8217;s Largest Agentic AI Deployment? 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