{"id":84891,"date":"2025-02-27T05:00:00","date_gmt":"2025-02-27T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=84891"},"modified":"2025-05-27T11:11:37","modified_gmt":"2025-05-27T18:11:37","slug":"agentic-ai-developer-future-sentiment","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/agentic-ai-developer-future-sentiment\/","title":{"rendered":"92% of Developers Report AI Agents Will Help Advance Their Careers"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><em>New <a href=\"https:\/\/www.salesforce.com\/form\/platform\/4th-state-of-it-ai-and-app-development\/\" target=\"_blank\" rel=\"noreferrer noopener\">State of IT research<\/a> reveals software development leaders are bullish on agentic AI and it&#8217;s impact <\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>More than <strong>9 in 10 developers<\/strong> are excited about AI\u2019s impact on their careers, and an overwhelming 96% expect it to change the developer experience for the better. Salesforce\u2019s latest State of IT survey of software development leaders\u200c also reveals that <strong>more than four in five <\/strong>believe AI agents will become as essential to <a href=\"https:\/\/www.salesforce.com\/platform\/enterprise-app-development\/guide\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">app development<\/a> as traditional software tools.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"84906-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image.png?w=1024\" alt=\"\" class=\"wp-image-84906\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image.png 1600w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image.png?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image.png?w=1218&amp;h=685 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"84906-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image.png?w=1024\" alt=\"\" class=\"wp-image-84906\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image.png 1600w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image.png?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image.png?w=1218&amp;h=685 1218w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div><\/div><\/div><\/div>\n\n\n<p>The large global study of more than 2,000 software development leaders, along with a supplementary survey of 250 frontline developers in the United States, highlights nearly unanimous excitement about <a href=\"https:\/\/www.salesforce.com\/agentforce\/what-is-agentic-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">agentic AI<\/a>. Developers are not only looking to agents to unlock greater efficiency and productivity, but 92% believe agentic AI will help them advance in their careers. Some developers, however, believe that they, as well as their organizations, need more training and resources to build and deploy a <a href=\"https:\/\/www.salesforce.com\/agentforce\/digital-labor\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">digital workforce of AI agents<\/a>.<\/p>\n\n\n\n<p><strong>Why it matters: <\/strong>Developers have often <a href=\"https:\/\/www.forbes.com\/sites\/moorinsights\/2024\/08\/21\/is-ai-coming-for-coders-jobs-its-much-more-interesting-than-that\/\" target=\"_blank\" rel=\"noreferrer noopener\">been painted as wary of AI<\/a>, but new research reveals developers are enthusiastic about the industry\u2019s shift to AI agents. The arrival of agentic AI provides developers with the opportunity to focus less on tasks like writing code and debugging and grow into more strategic, high-impact work. And with developers increasingly using agents powered by low-code\/no-code tools, development is becoming faster, easier, and more efficient than ever \u2014 regardless of developers\u2019 coding abilities.<\/p>\n\n\n\n<p><strong>Salesforce perspective: <\/strong>\u201cAI agents are revolutionizing the way developers work, making software development faster, more efficient, and more enjoyable. This powerful digital workforce streamlines development by assisting with writing, reviewing, and optimizing code \u2014 unlocking new levels of productivity. By automating tedious tasks like data cleaning, integration, and basic testing, AI agents free developers to shift their focus from manual coding to high-value problem-solving, architecture, and strategic decision-making.\u201d \u2013 <strong>Alice Steinglass, EVP &amp; GM, Platform, Integration and Automation<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-by-the-numbers-nbsp\"><strong>By the numbers:&nbsp;<\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-developers-are-enthusiastic-about-agentic-ai-and-its-impact-on-their-career\"><strong>Developers are enthusiastic about agentic AI and its impact on their career<\/strong><\/h2>\n\n\n\n<p>Respondents are excited for agents to take on simple, repetitive tasks, freeing them up to focus on high-impact projects that contribute to larger business goals.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>96% of developers are enthusiastic about AI agents\u2019 impact on the developer experience.&nbsp;<\/li>\n\n\n\n<li>Developers are most eager to use AI agents for debugging and error resolution, then for generating test cases and building repetitive code.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\"><div class=\"wp-block-image__wrapper\">\n<figure class=\"aligncenter size-large prevent-download\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"84907-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image_82e915.png?w=1024\" alt=\"\" class=\"wp-image-84907\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image_82e915.png 1600w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image_82e915.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image_82e915.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image_82e915.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image_82e915.png?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image_82e915.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image_82e915.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image_82e915.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image_82e915.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image_82e915.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image_82e915.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image_82e915.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image_82e915.png?w=1218&amp;h=685 1218w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<div id=\"84907-modal\" class=\"image-modal\" aria-hidden=\"true\" aria-labelledby=\"image-dialog-title\"><div class=\"image-modal__overlay\" tabindex=\"-1\" data-a11y-dialog-hide><\/div><div class=\"image-modal__content\" role=\"dialog\"><button class=\"image-modal__close-button\" type=\"button\" data-a11y-dialog-hide aria-label=\"Close this image dialog window\"><svg viewBox=\"0 0 26 25\" height=\"16\" width=\"16\" fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect x=\".626\" y=\"22.753\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(-45 .626 22.753)\"\/><rect x=\"2.747\" y=\".125\" width=\"32\" height=\"3\" rx=\"1.5\" transform=\"rotate(45 2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image aligncenter size-large prevent-download\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image_82e915.png?w=1024\" alt=\"\" class=\"wp-image-84907\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image_82e915.png 1600w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image_82e915.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image_82e915.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image_82e915.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image_82e915.png?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image_82e915.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image_82e915.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image_82e915.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image_82e915.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image_82e915.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image_82e915.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image_82e915.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/02\/image_82e915.png?w=1218&amp;h=685 1218w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"tableau-viz-embed-container \">\n\t<tableau-viz\n\t\tclass=\"tableau-viz-embed\"\n\t\tsrc=\"https:\/\/public.tableau.com\/views\/DevelopersExpectedImprovementsfromAIAgents\/Embed1?:language=en-US&#038;:sid=&#038;:redirect=auth&#038;:display_count=n&#038;:origin=viz_share_link\"\n\t\ttoolbar=\"hidden\"\n\t\thide-tabs\n\t><\/tableau-viz>\n<\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The arrival of agentic AI comes at a time where 92% of developers are looking to measure their productivity based on <em>impact<\/em> over <em>output.<\/em>&nbsp;<\/li>\n\n\n\n<li>With the help of AI agents, developers believe they&#8217;ll focus more on high-impact projects like AI oversight and architecting complex systems.&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"tableau-viz-embed-container \">\n\t<tableau-viz\n\t\tclass=\"tableau-viz-embed\"\n\t\tsrc=\"https:\/\/public.tableau.com\/views\/DevelopersExpectedFocusAreaswithAIAgents\/Embed2?:language=en-US&#038;:sid=&#038;:redirect=auth&#038;:display_count=n&#038;:origin=viz_share_link\"\n\t\ttoolbar=\"hidden\"\n\t\thide-tabs\n\t><\/tableau-viz>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-low-code-no-code-tools-help-developers-unlock-greater-productivity-regardless-of-coding-skills-nbsp\"><strong>Low-code\/no-code tools help developers unlock greater productivity, regardless of coding skills&nbsp;<\/strong><\/h2>\n\n\n\n<p>With agents powered by low-code\/no-code tools, developers of all levels can now build and deploy agents. Respondents believe these tools will help democratize and scale AI development for the better.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>85% of developers using agentic AI currently use low-code\/no-code tools.<\/li>\n\n\n\n<li>77% of developers say that low-code\/no-code tools can help democratize AI development.<\/li>\n\n\n\n<li>78% of developers say that the use of low-code\/no-code app development tools can help scale AI development.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>With Salesforce\u2019s low-code Agent Builder tools, the Secret Escapes developer team was able to build, test, and launch their AI agent in just two weeks, compared to the six months it had previously taken the company to build and train a bot.<\/p>\n<\/blockquote>\n\n\n\n<p><strong>The customer view: <\/strong><a href=\"https:\/\/www.salesforce.com\/customer-stories\/secret-escapes\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Secret Escapes<\/a> offers discounted luxury travel hotels and luxury across the globe and is using <a href=\"https:\/\/www.salesforce.com\/agentforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a> to deliver more efficient customer support to unique and last-minute requests from its travelers. With Salesforce\u2019s low-code Agent Builder tools, the Secret Escapes developer team was able to build, test, and launch their AI agent in just two weeks, compared to the six months it had previously taken the company to build and train a bot.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-developers-are-eager-for-more-resources-to-build-ai-agents\"><strong>Developers are eager for more resources to build AI agents<\/strong><\/h2>\n\n\n\n<p>Developers say updated infrastructure and more testing capabilities and skilling opportunities are critical as they transition to building and deploying AI agents.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Infrastructure Needs: <\/strong>Many developers (82%) believe their organization needs to update their infrastructure to build\/deploy AI agents.\n<ul class=\"wp-block-list\">\n<li>Over half (56%) of developers say their data quality and accuracy isn&#8217;t sufficient for the successful development and implementation of agentic AI.&nbsp;<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Testing Capabilities: <\/strong>Nearly half (48%) of developers say their testing processes aren\u2019t fully prepared to build and deploy AI agents.<\/li>\n\n\n\n<li><strong>Skills and Knowledge: <\/strong>More than 8 in 10 developers believe AI knowledge will soon be a baseline skill for their profession, but over half don&#8217;t feel their skillsets are fully prepared for the agentic era.\n<ul class=\"wp-block-list\">\n<li>Survey respondents identified training on technical AI skills and redefining current roles as the most important areas for employers to provide support.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards 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AI\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t3 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"92303\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/stories\/state-of-marketing-2026\/\"\n\t>\n\t\t\t<div class=\"content-card__image-container\" itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/AI-Rewrites-Marketing-Rules-75-of-Marketers-Have-Adopted-AI-Yet-Still-Use-It-To-Send-One-Way-Generic-Campaigns.png?w=1024\" class=\"content-card__image\" alt=\"75% of Marketers Have Adopted AI Yet Still Use It To Send One-Way, Generic Campaigns\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/AI-Rewrites-Marketing-Rules-75-of-Marketers-Have-Adopted-AI-Yet-Still-Use-It-To-Send-One-Way-Generic-Campaigns.png 1200w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/AI-Rewrites-Marketing-Rules-75-of-Marketers-Have-Adopted-AI-Yet-Still-Use-It-To-Send-One-Way-Generic-Campaigns.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/AI-Rewrites-Marketing-Rules-75-of-Marketers-Have-Adopted-AI-Yet-Still-Use-It-To-Send-One-Way-Generic-Campaigns.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/AI-Rewrites-Marketing-Rules-75-of-Marketers-Have-Adopted-AI-Yet-Still-Use-It-To-Send-One-Way-Generic-Campaigns.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/AI-Rewrites-Marketing-Rules-75-of-Marketers-Have-Adopted-AI-Yet-Still-Use-It-To-Send-One-Way-Generic-Campaigns.png?w=264&amp;h=149 264w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/AI-Rewrites-Marketing-Rules-75-of-Marketers-Have-Adopted-AI-Yet-Still-Use-It-To-Send-One-Way-Generic-Campaigns.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/AI-Rewrites-Marketing-Rules-75-of-Marketers-Have-Adopted-AI-Yet-Still-Use-It-To-Send-One-Way-Generic-Campaigns.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/AI-Rewrites-Marketing-Rules-75-of-Marketers-Have-Adopted-AI-Yet-Still-Use-It-To-Send-One-Way-Generic-Campaigns.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/AI-Rewrites-Marketing-Rules-75-of-Marketers-Have-Adopted-AI-Yet-Still-Use-It-To-Send-One-Way-Generic-Campaigns.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2026\/02\/AI-Rewrites-Marketing-Rules-75-of-Marketers-Have-Adopted-AI-Yet-Still-Use-It-To-Send-One-Way-Generic-Campaigns.png?w=343&amp;h=193 343w\" \/>\t\t\t\t\t<\/div>\n\t\n\t<div class=\"content-card__content-container content-card__content-container--style-\">\n\t\t\n\t\t\n\t\t\t\t\t<h3 itemprop=\"headline\" class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/state-of-marketing-2026\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t75% of Marketers Have Adopted AI, Yet Still Use It to Send Generic Campaigns\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t5 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/84891\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-go-deeper\"><strong>Go deeper:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Check out the latest insights from 2,000+ IT leaders in the <a href=\"https:\/\/www.salesforce.com\/form\/platform\/4th-state-of-it-ai-and-app-development\/\" target=\"_blank\" rel=\"noreferrer noopener\">4th State of IT: AI &amp; App Development report<\/a><\/li>\n\n\n\n<li>Explore CIO insights on AI implementation in Salesforce\u2019s CIO Dilemma <a href=\"https:\/\/www.salesforce.com\/news\/stories\/cio-ai-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">research<\/a><\/li>\n\n\n\n<li>Discover the latest in AI adoption from <a href=\"https:\/\/www.salesforce.com\/news\/stories\/ai-adoption-slows-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slack\u2019s Workforce Index<\/a><\/li>\n\n\n\n<li>Learn how developers can use <a href=\"https:\/\/www.salesforce.com\/platform\/low-code-development-platform\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">low-code tools with Salesforce Platform<\/a> to build agents<\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/tdx\/register\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Register<\/a> for TDX March 5-6, 2025<\/li>\n<\/ul>\n\n\n\n<p>Data is sourced from a software development leader segment of a double-anonymous survey of IT decision-makers conducted from December 24, 2024 through February 3, 2025. Respondents represent Australia, Belgium, Brazil. Canada, Denmark, Finland, France, Germany, India, Indonesia, Ireland, Israel, Italy, Japan, Mexico, the Netherlands, New Zealand, Norway, Portugal, Singapore, South Korea, Spain, Sweden, Switzerland, Thailand, the United Arab Emirates, the United Kingdom, and the United States.&nbsp;<\/p>\n\n\n\n<p>Additional data was collected among nearly 250 frontline developers, in partnership with YouGov, in the United States from February 14 through February 21, 2025.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New State of IT research reveals software development leaders are bullish on agentic AI and it&#8217;s impact More than 9 in 10 developers are excited about AI\u2019s impact on their careers, and an overwhelming 96% expect it to change the developer experience for the better. Salesforce\u2019s latest State of IT survey of software development leaders\u200c [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":84896,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1728],"sf_theme":[1916],"sf_topic":[20528,1737,1726,19141],"sf_product":[],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[21152],"sf_visibility":[],"coauthors":[],"class_list":["post-84891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-snapshots","sf_theme-artificial-intelligence","sf_topic-agents","sf_topic-artificial-intelligence","sf_topic-digital-transformation","sf_topic-enterprise-ai","sf_location-global","sf_collection-tdx"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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