{"id":85140,"date":"2025-03-05T05:00:00","date_gmt":"2025-03-05T13:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=85140"},"modified":"2025-03-05T05:21:26","modified_gmt":"2025-03-05T13:21:26","slug":"unlocking-digital-labor-opportunity","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/unlocking-digital-labor-opportunity\/","title":{"rendered":"The Key to Tapping a $6T Digital Labor Opportunity:\u00a0A Deeply Unified Platform for Apps, Data, and AI Agents"},"content":{"rendered":"\n

Every so often, technology fundamentally shifts \u200c\u2014 \u200cand with it, the way everyone in business and IT works and innovates. This is one of those moments with agentic AI<\/a>. <\/p>\n\n\n\n

Consider this: It took mobile phones 16 years to reach 100 million users. The internet caught on in just seven years. ChatGPT sped past both milestones and attracted 100 million users in a mind-boggling two months. And now, the agentic era has burst onto the scene, representing what experts say will become a $6 trillion digital labor market opportunity<\/a>. <\/p>\n\n\n\n

The evidence is clear. Eighty-four percent of CIOs<\/a> say AI will be as transformative as the internet, and thousands of customers are investing in Agentforce<\/a>, Salesforce\u2019s digital labor<\/a> platform, to build and deploy agents that can reason, decide, act, and drive meaningful outcomes 24\/7\u200c \u2014 \u200cwithout human involvement. <\/p>\n\n\n\n

What makes Agentforce different is the Salesforce Platform<\/a>. While many organizations are focused on deploying the latest and greatest LLMs, the models alone aren\u2019t enough for successful agent deployment. Businesses need an integrated platform that combines apps, data, AI models, and agents into a cohesive system, and that\u2019s exactly what we\u2019ve built.<\/p>\n\n\n\n

It isn\u2019t a collection of disjointed parts that companies have to self-assemble, with escalating security risks and costs. Rather, it\u2019s a deeply unified platform for building and deploying agents across any business.<\/p>\n\n\n\n

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It\u2019s a deeply unified platform for building and deploying agents across any business.<\/p>\n<\/blockquote>\n\n\n\n

The Salesforce Platform is based on a unified data and metadata model<\/a>, which means all customer data, across every department, is seamlessly integrated and accessible through Data Cloud<\/a>, Salesforce\u2019s hyperscale data engine. This means no more data silos and no more incomplete or conflicting information. Data Cloud is a single source of truth for the entire organization. Its built-in vector database<\/a> converts various unstructured data formats\u200c \u2014 \u200csuch as the PDFs, texts, calls, and voicemails  that are often trapped in 90% of customer data\u200c<\/a> \u2014 into readily usable data and harmonizes it with structured data to create comprehensive customer profiles that are stored as metadata.<\/p>\n\n\n\n

Additionally, the power of AI<\/a> and agents is directly embedded within Customer 360 applications, seamlessly providing insights, automations, and actions for customers and employees. AI isn’t an add-on \u2014 it’s woven into the fabric of the platform.<\/p>\n\n\n\n

The platform is also built with trust, security, and compliance at its core. By providing robust security, ethical AI practices, and regulatory compliance, Agentforce empowers companies to confidently adopt AI agents while safeguarding their data, customers, and reputations.<\/p>\n\n\n\n

Finally, users can take action, automating complex workflows, gaining deep insights from powerful analytics, and tapping into a vast ecosystem of apps, APIs, and actions to extend the platform’s capabilities.<\/p>\n\n\n

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