{"id":85455,"date":"2025-03-19T09:30:00","date_gmt":"2025-03-19T16:30:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=85455"},"modified":"2025-03-20T12:58:34","modified_gmt":"2025-03-20T19:58:34","slug":"preparing-for-digital-labor-at-work","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/preparing-for-digital-labor-at-work\/","title":{"rendered":"Building the AI Powered Workforce: Inside Salesforce&#8217;s Strategy for Agentic AI Adoption"},"content":{"rendered":"\n<p>In a recent survey, <a href=\"https:\/\/www.salesforce.com\/news\/stories\/ai-adoption-slows-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">nearly half (48%)<\/a> of all desk workers said they are uncomfortable admitting to their manager that they used AI for common workplace tasks. &nbsp;<\/p>\n\n\n\n<p>Agentic AI, unlike its assistive predecessors, marks a significant leap in AI capabilities, promising to <a href=\"https:\/\/www.salesforce.com\/news\/stories\/agentic-ai-reshapes-workforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">redefine work as we know it<\/a>. But it also presents unique challenges, requiring organizations to rethink their approach to technology adoption, workforce training, and even organizational design.&nbsp;<\/p>\n\n\n\n<p>Embracing proactive AI agents, software that can work behind the scenes without constant human oversight, requires more than just deploying new technology. To foster a seamless, collaborative environment where humans and agents work side by side effectively, organizations must in fact weave these digital workers into the fabric of their culture, clearly communicate about their benefits, and prepare employees with the skills to be successful.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-building-a-culture-of-experimentation\"><strong>Building a culture of experimentation<\/strong><\/h2>\n\n\n\n<p>A culture of experimentation is essential for driving widespread acceptance and maximizing the benefits of agentic AI.<\/p>\n\n\n\n<p>For Salesforce, that started with Chair &amp; CEO Marc Benioff. At Dreamforce 2024, Benioff declared Salesforce would lead the transition into the agentic AI era, committing to a culture that embraces collaboration between human and digital workers. This signaled to employees that they could \u2014 and should \u2014 be learning and experimenting with Salesforce\u2019s own digital labor platform, <a href=\"https:\/\/www.salesforce.com\/agentforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a>. At record speed, the technology was <a href=\"http:\/\/help.salesforce.com\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">deployed on Salesforce\u2019s own support page, help.salesforce.com<\/a>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Our digital labor force is resolving tens of thousands of customer service inquiries, freeing our human employees to focus on the most nuanced issues and customer relationships.<\/p>\n<cite>Marc Benioff, Chair &amp; CEO, Salesforce<\/cite><\/blockquote>\n\n\n\n<p>\u201cWe&#8217;re seeing some amazing results on Salesforce&#8217;s Customer Zero [effort] for Agentforce,\u201d <a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2025\/02\/26\/fy25-q4-earnings\/\" target=\"_blank\" rel=\"noreferrer noopener\">said Benioff<\/a>. \u201cOur digital labor force is resolving tens of thousands of customer service inquiries, freeing our human employees to focus on the most nuanced issues and customer relationships.\u201d\u00a0<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tThe World\u2019s Largest Agentic AI Rollout? Salesforce Is Running It On Itself.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/news\/stories\/agentforce-customer-zero\/\" target=\"_blank\">\n\t\t\t\t<span>GO DEEPER<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p>Getting employees comfortable with agentic AI at work comes from the top-down <em>and<\/em> the bottom-up, said Irina Gutman, RVP of Global AI Practice \u2013 Professional Services at Salesforce.<\/p>\n\n\n\n<p>\u201cYou also want to identify your change agents, those who advocate for the technology from within,\u201d she said. \u201cIt&#8217;s not just my boss telling me that it&#8217;s good for me. It&#8217;s my friend and colleague who I respect who&#8217;s sitting next to me saying, \u2018You know what? This is really cool. You should try.\u2019&#8221;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-communicating-the-value-of-agentic-ai\"><strong>Communicating the value of agentic AI<\/strong><\/h2>\n\n\n\n<p>Transparent communication with employees about the purpose and benefits of digital labor is also critical to fostering acceptance.<\/p>\n\n\n\n<p>Gutman suggests focusing on the upsides of automation. For example, in a customer service context, many service reps are answering simple, repeatable questions that represent a high percentage of cases. Automating a workflow so a rep doesn\u2019t have to continually answer the same repetitive question may lead to employee satisfaction.&nbsp;<\/p>\n\n\n\n<p>\u201cAny human would love to stop answering that same question, because it&#8217;s not intellectually stimulating. It\u2019s noise,\u201d said Gutman.&nbsp;<\/p>\n\n\n\n<p>Bernard Slowey, SVP of Digital Customer Success at Salesforce, who helped <a href=\"https:\/\/www.salesforce.com\/news\/stories\/agentic-ai-rollout-employee-adoption\/\" target=\"_blank\" rel=\"noreferrer noopener\">lead Salesforce\u2019s Agentforce implementation<\/a>, recommends bringing employees in early and clearly communicating the scope and benefits. \u201cYou need to show employees what\u2019s in it for them,\u201d he said.&nbsp;&nbsp;<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--mountain\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tHow Salesforce Tackled the Employee Adoption Gap.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/news\/stories\/agentic-ai-rollout-employee-adoption\/\" target=\"_blank\">\n\t\t\t\t<span>READ THE STORY<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-mountain\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-mountain-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-mountain-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-mountain-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-mountain-large@1x.png\"\n\t\talt=\"Illustration of mountain\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p>Prakash Kota, CIO of Autodesk, which is using <a href=\"https:\/\/www.salesforce.com\/news\/stories\/video\/autodesk-cio-agentic-ai-employee-buy-in\/\" target=\"_blank\" rel=\"noreferrer noopener\">agentic AI to augment its customer service operations<\/a>, suggested gamification can help motivate employees to support agentic rollouts.&nbsp;<\/p>\n\n\n\n<p>\u201cWhen we gamify and incentivize, it creates healthy competition between employees wanting to be in that wall of fame and wanting to make sure that their names are recognized,\u201d he said during a recent episode of <a href=\"https:\/\/www.youtube.com\/watch?v=BgcF2yxj2Jk\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce\u2019s CIO Corner<\/a>.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>When we gamify and incentivize, it creates healthy competition between employees wanting to be in that wall of fame and wanting to make sure that their names are recognized.<\/p>\n<cite>Prakash Kota, CIO, Autodesk<\/cite><\/blockquote>\n\n\n\n<p>Kota acknowledged there will be employee skepticism but said his organization has been able to counter that by sharing the wins and value digital coworkers bring every day.&nbsp;<\/p>\n\n\n\n<p>\u201cEmployees initially were concerned about agentic AI being a cost-cutting exercise,\u201d he said. \u201cWhen we started capturing metrics like first call resolution or call deflection, that gave a lot of comfort to employees wanting to lean in and adopt some of these capabilities.\u201d&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bridging-the-skills-gap-preparing-the-workforce-for-agentic-ai\"><strong>Bridging the skills gap: Preparing the workforce for agentic AI<\/strong><\/h2>\n\n\n\n<p>As AI agents take on more responsibilities, employees&#8217; roles will evolve, demanding new skills and competencies to effectively collaborate with their digital coworkers. To navigate this shift, companies need to invest in reskilling and upskilling initiatives, equipping their workforce with the knowledge and tools to thrive in this new environment.&nbsp;<\/p>\n\n\n\n<p>Salesforce, for instance, has identified the top 10 enterprise skills needed in the agentic AI era to help employees be successful. In addition to technical skills focused on agents \u2014 like agent and AI literacy and human\/agent collaboration \u2014 Salesforce is placing more emphasis on developing \u2018human\u2019 skills like adaptability, accountability, collaboration, and emotional intelligence. \u2018Business\u2019 skills like problem solving, data interpretation, creative thinking, and storytelling remain priorities as well.&nbsp;<\/p>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--evergreen\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tReskilling Is Powering the Digital Labor Revolution.\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/news\/stories\/reskilling-for-digital-labor-era\" target=\"_blank\">\n\t\t\t\t<span>READ HOW<\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-evergreen\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-evergreen-large@1x.png\"\n\t\talt=\"Illustration of evergreen\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p>Lori Castillo Martinez, EVP of Talent Growth &amp; Development at Salesforce, emphasizes the importance of reskilling in this new era: &#8220;You can\u2019t address what you can\u2019t measure. So at Salesforce, we\u2019ve set a goal to enable at least 80% on these skills by the end of 2025. And, we\u2019re supplying the technology and opportunities to hone them.&#8221;&nbsp;&nbsp;<\/p>\n\n\n\n<p>This range of skills is important to develop \u2014 both to get work done, and to feel engaged at work. Said Mick Costigan, VP of Salesforce Futures, \u201cthere\u2019s a lot of meaning-making that happens at work. Making tough, values-driven leadership decisions or subjective judgments, or assessing risk is central to both personal and community identity.\u201d&nbsp;<\/p>\n\n\n\n<p>By embracing reskilling as a strategic imperative, organizations can empower their employees to navigate the changing landscape of work, ensuring they remain relevant, engaged, and future-proof in the age of agentic AI.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-future-of-work-is-agentic-and-human-nbsp\"><strong>The future of work is agentic and human&nbsp;<\/strong><\/h2>\n\n\n\n<p>Agentic AI is not just a technological advancement; it&#8217;s a catalyst for a new era of human-AI collaboration. To successfully navigate this shift, organizations must prioritize the human factors alongside the technical ones.\u200c This involves fostering a culture where employees feel empowered, not threatened, by AI&#8217;s potential.<\/p>\n\n\n\n<p>\u201cCompanies should begin the hard but important work of thinking about what it takes to preserve and strengthen their culture in a world where more tasks can be automated and offloaded,\u201d said Costigan. \u201cSuccess in the AI era will depend on leaders who can adapt, stay focused on building better customer and employee relationships, and manage tradeoffs to build businesses that are not just more efficient \u2014 but also more human.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-go-deeper\"><strong>Go deeper:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hear more from Salesforce\u2019s Head of Growth and Development on the skills gap and how <a href=\"https:\/\/www.salesforce.com\/news\/stories\/reskilling-for-digital-labor-era\/\" target=\"_blank\" rel=\"noreferrer noopener\">her team is working to overcome it<\/a><\/li>\n\n\n\n<li>Read why <a href=\"https:\/\/www.salesforce.com\/news\/stories\/agentic-ai-reshapes-workforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital labor is set to reshape the enterprise<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In a recent survey, nearly half (48%) of all desk workers said they are uncomfortable admitting to their manager that they used AI for common workplace tasks. &nbsp; Agentic AI, unlike its assistive predecessors, marks a significant leap in AI capabilities, promising to redefine work as we know it. But it also presents unique challenges, [&hellip;]<\/p>\n","protected":false},"author":160,"featured_media":85458,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1730],"sf_theme":[1915],"sf_topic":[20528,1737,1726,19141],"sf_product":[19930],"sf_industry":[],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[20450],"sf_visibility":[],"coauthors":[1951],"class_list":["post-85455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-feature-stories","sf_theme-future-of-work","sf_topic-agents","sf_topic-artificial-intelligence","sf_topic-digital-transformation","sf_topic-enterprise-ai","sf_product-agentforce","sf_location-global","sf_collection-futures"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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