{"id":85489,"date":"2025-03-20T05:00:00","date_gmt":"2025-03-20T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=85489"},"modified":"2025-03-20T12:25:59","modified_gmt":"2025-03-20T19:25:59","slug":"gen-z-automotive-industry-stats-2025","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/gen-z-automotive-industry-stats-2025\/","title":{"rendered":"Gen Z Takes the Wheel: Salesforce Research Shows Strong Demand for AI Agents in Younger Generations"},"content":{"rendered":"\n<p>Gen Z is leading a shift toward <a href=\"https:\/\/www.salesforce.com\/agentforce\/what-are-ai-agents\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">AI agent<\/a>-powered car buying and maintenance, according to <a href=\"https:\/\/www.salesforce.com\/news\/stories\/ai-agents-automotive-industry-stats-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce research<\/a>, with 74% stating they\u2019d like AI agents to tell them the best time to buy based on price fluctuations, deals, or incentives.<\/p>\n\n\n\n<p><strong>Why it matters:<\/strong> As the <a href=\"https:\/\/www.newsweek.com\/how-old-will-each-generation-2025-2016059\" target=\"_blank\" rel=\"noreferrer noopener\">first generation of digital natives<\/a> become first-time car buyers and lessees, expectations for personalized, digital-first technology \u2014 and concerns over prices, existing buying and leasing processes \u2014 are poised to disrupt the industry. For automotive CIOs and leaders, understanding and acting on these generational shifts is crucial for developing successful customer engagement and product development strategies.&nbsp;<\/p>\n\n\n\n<p><strong>Driving the news:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gen Z is more likely than older generations to use <a href=\"https:\/\/www.salesforce.com\/artificial-intelligence\/what-is-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">AI<\/a> to research cars and find the best deals, according to \u200cSalesforce data.\n<ul class=\"wp-block-list\">\n<li>79% of Gen Zers want AI agents to find and recommend the best car for their needs, compared to 58% of baby boomers.<\/li>\n\n\n\n<li>68% of Gen Zers and 71% of millennials want AI agents to suggest the best financing options, compared to 53% of baby boomers.<\/li>\n\n\n\n<li>74% of Gen Zers want AI agents to tell them the best time to buy, based on price fluctuations, sales, etc. compared to 53% of baby boomers.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Younger generations are also more open to AI-powered maintenance solutions, such as predictive diagnostics and automated scheduling.\n<ul class=\"wp-block-list\">\n<li>67% of Gen Zers want agents to automatically schedule service appointments for them, compared to 39% of baby boomers.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image__wrapper\">\n<figure class=\"wp-block-image\"><a href=\"#\" class=\"wp-block-image__modal-toggle\" aria-expanded=\"false\" data-modal-id=\"85533-modal\"><span class=\"screen-reader-text\">Open Image Modal<\/span><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/03\/AD_4nXdybi7nFI5abAG6FM1WUtIB2RQ6qjYYZuCo1aUziBjxm6ATYNSjYiA7QjOQif5pPvf-RsbFtfhaR8Zyg-3P4yEMgSaxRXSvSSAYlMm_LL2u7Zn4W8DtgwJfoRQmL8qX8TbGrevS.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-85533\" 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2.747 .125)\"\/><\/svg><\/button><h1 id=\"image-dialog-title\" class=\"screen-reader-text\">Image Modal<\/h1>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/03\/AD_4nXdybi7nFI5abAG6FM1WUtIB2RQ6qjYYZuCo1aUziBjxm6ATYNSjYiA7QjOQif5pPvf-RsbFtfhaR8Zyg-3P4yEMgSaxRXSvSSAYlMm_LL2u7Zn4W8DtgwJfoRQmL8qX8TbGrevS.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-85533\" srcset=\"https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/03\/AD_4nXdybi7nFI5abAG6FM1WUtIB2RQ6qjYYZuCo1aUziBjxm6ATYNSjYiA7QjOQif5pPvf-RsbFtfhaR8Zyg-3P4yEMgSaxRXSvSSAYlMm_LL2u7Zn4W8DtgwJfoRQmL8qX8TbGrevS.png 1600w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/03\/AD_4nXdybi7nFI5abAG6FM1WUtIB2RQ6qjYYZuCo1aUziBjxm6ATYNSjYiA7QjOQif5pPvf-RsbFtfhaR8Zyg-3P4yEMgSaxRXSvSSAYlMm_LL2u7Zn4W8DtgwJfoRQmL8qX8TbGrevS.png?w=300&amp;h=169 300w, 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https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/03\/AD_4nXdybi7nFI5abAG6FM1WUtIB2RQ6qjYYZuCo1aUziBjxm6ATYNSjYiA7QjOQif5pPvf-RsbFtfhaR8Zyg-3P4yEMgSaxRXSvSSAYlMm_LL2u7Zn4W8DtgwJfoRQmL8qX8TbGrevS.png?w=500&amp;h=281 500w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/03\/AD_4nXdybi7nFI5abAG6FM1WUtIB2RQ6qjYYZuCo1aUziBjxm6ATYNSjYiA7QjOQif5pPvf-RsbFtfhaR8Zyg-3P4yEMgSaxRXSvSSAYlMm_LL2u7Zn4W8DtgwJfoRQmL8qX8TbGrevS.png?w=678&amp;h=381 678w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/03\/AD_4nXdybi7nFI5abAG6FM1WUtIB2RQ6qjYYZuCo1aUziBjxm6ATYNSjYiA7QjOQif5pPvf-RsbFtfhaR8Zyg-3P4yEMgSaxRXSvSSAYlMm_LL2u7Zn4W8DtgwJfoRQmL8qX8TbGrevS.png?w=150&amp;h=84 150w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/03\/AD_4nXdybi7nFI5abAG6FM1WUtIB2RQ6qjYYZuCo1aUziBjxm6ATYNSjYiA7QjOQif5pPvf-RsbFtfhaR8Zyg-3P4yEMgSaxRXSvSSAYlMm_LL2u7Zn4W8DtgwJfoRQmL8qX8TbGrevS.png?w=314&amp;h=177 314w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/03\/AD_4nXdybi7nFI5abAG6FM1WUtIB2RQ6qjYYZuCo1aUziBjxm6ATYNSjYiA7QjOQif5pPvf-RsbFtfhaR8Zyg-3P4yEMgSaxRXSvSSAYlMm_LL2u7Zn4W8DtgwJfoRQmL8qX8TbGrevS.png?w=343&amp;h=193 343w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/03\/AD_4nXdybi7nFI5abAG6FM1WUtIB2RQ6qjYYZuCo1aUziBjxm6ATYNSjYiA7QjOQif5pPvf-RsbFtfhaR8Zyg-3P4yEMgSaxRXSvSSAYlMm_LL2u7Zn4W8DtgwJfoRQmL8qX8TbGrevS.png?w=1414&amp;h=796 1414w, https:\/\/www.salesforce.com\/news\/wp-content\/uploads\/sites\/3\/2025\/03\/AD_4nXdybi7nFI5abAG6FM1WUtIB2RQ6qjYYZuCo1aUziBjxm6ATYNSjYiA7QjOQif5pPvf-RsbFtfhaR8Zyg-3P4yEMgSaxRXSvSSAYlMm_LL2u7Zn4W8DtgwJfoRQmL8qX8TbGrevS.png?w=1218&amp;h=685 1218w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>This desire to lean on technology first may stem from Gen Zers having a harder time finding a car that suits them and knowing the best time to buy it.\n<ul class=\"wp-block-list\">\n<li>39% of Gen Zers say they\u2019d delay or cancel buying a car due to difficulties choosing the right vehicle, compared to only 21% of baby boomers.<\/li>\n\n\n\n<li>37% of Gen Zers say they\u2019d delay or cancel buying a car because they\u2019re unsure of the right time to buy amid price fluctuations, compared to 27% of baby boomers.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>However, Gen Z is more trusting of AI than older generations.\n<ul class=\"wp-block-list\">\n<li>\u200b\u200b71% of Gen Zers believe AI agents will make car maintenance easier, compared to 49% of baby boomers.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Gen Z is also leading in knowledge about non-AI innovations:\n<ul class=\"wp-block-list\">\n<li>69% of Gen Zers are familiar with the term connected car, compared to 39% of baby boomers. Connected features matter more to younger gens, too.&nbsp;<\/li>\n\n\n\n<li>71% of Gen Zers are familiar with the term software-defined vehicles, compared to 25% of baby boomers<\/li>\n\n\n\n<li>&nbsp;72% of Gen Zers have heard of mobility, or mobility-as-a-service, compared to just 18% of baby boomers.<\/li>\n\n\n\n<li>Gen Zers are also nearly twice as likely than baby boomers to want to use innovative payment options, such as subscription payment plans.<\/li>\n\n\n\n<li>Compared to only 21% of baby boomers, 40% of Gen Zers prefer subscription pricing for advanced driver personalizations like adaptive cruise control settings based on driving habits, personalized head-up display, or customized sensitivity levels for safety features.&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<aside class=\"contextual-driver has-text-align-left contextual-driver--einstein\">\n\t<header class=\"tidbit-header\">\n\t\t<h2 class=\"tidbit-head\">\n\t\t\tU.S. Drivers Look to AI Agents to Improve Car Buying and Ownership, New Survey Reveals\t\t<\/h2>\n\t<\/header>\n\t<div class=\"tidbit-body\">\n\t\t<p><\/p>\t<\/div>\n\t\t\t<p class=\"tidbit-link label\">\n\t\t\t<a class=\"label has-right-arrow has-right-arrow--small\" href=\"https:\/\/www.salesforce.com\/news\/stories\/ai-agents-automotive-industry-stats-2025\/\" target=\"_blank\">\n\t\t\t\t<span>FIND MORE DATA <\/span>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 14 10\">\n\t<path d=\"M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z\" \/>\n<\/svg>\n\t\t\t<\/a>\n\t\t<\/p>\n\t\t\t\t<img class=\"tidbit img-einstein\"\n\t\tsrcset=\"\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@0.5x.png 84w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png 168w,\n\t\t\thttps:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@2x.png 336w\n\t\t\"\n\t\tsrc=\"https:\/\/www.salesforce.com\/news\/wp-content\/themes\/newsroom\/assets\/images\/article-tidbit-einstein-large@1x.png\"\n\t\talt=\"Illustration of einstein\"\n\t\tsizes=\"(min-width:1024px) 175px, 130px\"\n\t>\n\t<\/aside>\n\n\n\n\n<p><strong>What they&#8217;re saying:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;This research shows how quickly the landscape is changing for automotive manufacturers, dealers, and captive finance companies,&#8221; said Achyut Jajoo, SVP &amp; GM of Salesforce&#8217;s Automotive Cloud. &#8220;Demand for personalized, efficient customer experiences across every stage of the car buying and ownership experience will drive many to seek AI agents as a solution.\u201d<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Demand for personalized, efficient customer experiences across every stage of the car buying and ownership experience will drive many to seek AI agents as a solution.<\/p>\n<cite>Achyut Jajoo, SVP &amp; GM of Salesforce&#8217;s Automotive Cloud<\/cite><\/blockquote>\n\n\n\n<p><strong>Between the lines:<\/strong> Salesforce&#8217;s research reveals a significant opportunity for businesses to leverage AI to meet the evolving needs of younger car buyers. By offering <a href=\"https:\/\/www.salesforce.com\/agentforce\/what-is-agentic-ai\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">agentic AI<\/a> solutions that simplify the car buying process, provide personalized recommendations, and automate maintenance tasks, companies can cater to Gen Z&#8217;s preferences and build lasting relationships with this tech-savvy generation.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cWith <a href=\"https:\/\/www.salesforce.com\/agentforce\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a>, the agentic later of the unified <a href=\"https:\/\/www.salesforce.com\/platform\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Platform<\/a>, building on <a href=\"https:\/\/help.salesforce.com\/s\/articleView?id=ind.auto_cloud.htm&amp;language=en_US&amp;type=5\" target=\"_blank\" rel=\"noreferrer noopener\">Automotive Cloud<\/a>, an app that integrates vehicle, telemetry, customer, and financial account data into a single model to power a digital workforce of agents, automotive companies can personalize buying and driving experiences as well as optimize service,\u201d said Jajoo. \u201cThis builds trust with younger customers \u2014 all without adding significant operational costs.&#8221;<\/li>\n<\/ul>\n\n\n\n<p><strong>What&#8217;s next:<\/strong> Salesforce is partnering with leading companies like Goodyear to deliver innovative customer experiences powered by AI agents. With Agentforce and <a href=\"https:\/\/www.salesforce.com\/automotive\/cloud\/?d=cta-body-promo-8\" target=\"_blank\" rel=\"noreferrer noopener\">Automotive Cloud<\/a>, for example, businesses can create personalized digital showrooms, provide AI-powered recommendations, and automate service scheduling.<\/p>\n\n\n\n<aside class=\"more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic\">\n\t<div class=\"more-from-block__content\">\n\t\t\t\t\t<h4 class=\"more-from-block__title\">Related<\/h4>\n\t\t\n\t\t<div class=\"more-from-block__cards more-from-block__cards--2\"\n\t\t\t\t>\n\t\t\t\n\n<article\t\t\titemscope=\"\"\n\t\titemtype=\"https:\/\/schema.org\/Article\"\n\t\tdata-card-id=\"92815\"\n\t\tclass=\"content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed\"\n\t\t\tdata-clickable-area-link=\"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/03\/26\/us-dept-labor-agentforce-enhance-citizen-support\/\"\n\t>\n\t\t\t<div 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class=\"content-card__title\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\thref=\"https:\/\/www.salesforce.com\/news\/stories\/agentforce-gdpr-compliance-certification\/\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-card__title-link\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\tAgentforce Obtains Second-Level Compliance with the EU Cloud Code of Conduct\u00a0\t\t\t\t<\/a>\t\t\t<\/h3>\n\t\t\n\t\t\t\t\n\t\t\n\t\t\t\t\t<div itemprop=\"readTime\" class=\"content-card__read-time\">\n\t\t\t\t1 min read\t\t\t<\/div>\n\t\t\n\t\t\t<\/div>\n\n<\/article>\n\n\t\t<\/div>\n\t\t<noscript>\n<div class=\"pagination-fallback\">\n\n\t\t<a href=\"https:\/\/www.salesforce.com\/news\/wp-json\/wp\/v2\/posts\/85489\/page\/2\/?bc=OTH#section-title\">\n\t\t\tOlder Posts\t\t<\/a>\n\t\t<\/div>\n<\/noscript>\n\t<\/div>\n<\/aside>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-go-deeper\"><strong>Go deeper:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Find more <a href=\"https:\/\/www.salesforce.com\/news\/stories\/ai-agents-automotive-industry-stats-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">automotive research insights<\/a><\/li>\n\n\n\n<li>Visit the <a href=\"https:\/\/www.salesforce.com\/news\/stat-library\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Stat Library<\/a> and find more <a href=\"https:\/\/www.salesforce.com\/news\/stories\/ai-customer-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">generational consumer perspectives about AI<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Gen Z is leading a shift toward AI agent-powered car buying and maintenance, according to Salesforce research, with 74% stating they\u2019d like AI agents to tell them the best time to buy based on price fluctuations, deals, or incentives. Why it matters: As the first generation of digital natives become first-time car buyers and lessees, [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":85531,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sf_subhead":"","sf_i18n_disclaimer":false,"_jetpack_memberships_contains_paid_content":false,"alternateThumbnailId":0,"sf_product_cta_id":0,"footnotes":""},"categories":[1],"tags":[],"sf_content_type":[1728,17337],"sf_theme":[1916],"sf_topic":[20528,1737,2809,1726],"sf_product":[19930],"sf_industry":[1796],"sf_role":[],"sf_multimedia_asset":[],"sf_location":[1798],"sf_collection":[],"sf_visibility":[],"coauthors":[],"class_list":["post-85489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","sf_content_type-snapshots","sf_content_type-stories","sf_theme-artificial-intelligence","sf_topic-agents","sf_topic-artificial-intelligence","sf_topic-automotive","sf_topic-digital-transformation","sf_product-agentforce","sf_industry-automotive","sf_location-global"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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