{"id":85500,"date":"2025-03-20T05:00:00","date_gmt":"2025-03-20T12:00:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=85500"},"modified":"2025-04-09T12:49:03","modified_gmt":"2025-04-09T19:49:03","slug":"agentic-ai-for-connected-cars","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/news\/stories\/agentic-ai-for-connected-cars\/","title":{"rendered":"How Agentic AI Can Fulfill the Promise of Connected Cars"},"content":{"rendered":"\n

Drivers consider connected features to be nearly as important as a car\u2019s brand, according to Salesforce research. But automotive companies haven’t been able to tap into the full potential of these features \u2014 until now.<\/em><\/p>\n\n\n\n

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Connected cars<\/a> have been in development for decades, yet their full potential remains frustratingly untapped. <\/p>\n\n\n\n

A typical connected vehicle can collect information from more than 100 different datapoints<\/a>, thanks to embedded technologies and features like geolocation and navigation, cameras and sensors, companion apps, biometrics, voice recognition, on-board diagnostics, and driver assistance. What that data does for the car\u2019s driver, however, is pretty limited. <\/p>\n\n\n\n

\u201cToday\u2019s connected car is like a smartphone that can only make emergency calls,\u201d said Achyut Jajoo, SVP & GM, Manufacturing & Automotive at Salesforce. <\/p>\n\n\n\n

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Today\u2019s connected car is like a smartphone that can only make emergency calls.<\/p>\nAchyut Jajoo, SVP & GM, Manufacturing & Automotive at Salesforce<\/cite><\/blockquote>\n\n\n\n

Put another way: A connected car has the data and capabilities to provide deeply personalized experiences, but often isn\u2019t able to act on it. For example, a car can see your location and GPS data that you regularly avoid highways. But it can’t\u200c use that data to personalize your route guidance or send you timely alerts for when you should leave home to get to work on time.<\/p>\n\n\n\n

Jajoo continued, \u201cTo deliver on the promise of a fully connected driving experience, automakers and manufacturers need to break down siloes of trapped data in legacy and disparate systems. Once that data is connected, they can unleash digital labor<\/a> to drive highly personalized, immersive, and truly connected experiences for customers.\u201d <\/p>\n\n\n\n

This is increasingly important as we enter the era of software-defined vehicles \u2014 where software, rather than hardware, plays a much more significant role in defining a car\u2019s features and capabilities.<\/p>\n\n\n\n

And it\u2019s not just about making driving experiences more connected and immersive. Every aspect of the car buying and ownership journey needs a refresh. And according to Jajoo, there’s a massive opportunity for AI agents to help automakers and dealers increase sales, drive customer loyalty, and build brand affinity by improving these experiences. <\/p>\n\n\n\n

How AI agents will enhance the connected car experience<\/h2>\n\n\n\n
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